GITNUX REPORT 2024

Key Coffee Shop Statistics: Consumption, Market Size, and Trends

Exploring Coffee Shop Trends: From Startup Costs to Consumer Habits, Heres What You Need to Know!

Author: Jannik Lindner

First published: 7/17/2024

Statistic 1

The average coffee shop startup cost ranges from $80,000 to $300,000

Statistic 2

The profit margin for coffee shops typically ranges from 70% to 80%

Statistic 3

The average coffee shop serves 230 cups of coffee per day

Statistic 4

35% of coffee shop revenue comes from food sales

Statistic 5

The average coffee shop employee makes $11.59 per hour

Statistic 6

The average coffee shop has a seating capacity of 80

Statistic 7

The average coffee shop generates $500,000 in annual revenue

Statistic 8

The average coffee shop employee turnover rate is 70%

Statistic 9

The average coffee shop spends 15% of its revenue on marketing

Statistic 10

The average coffee shop waste is about 22 pounds per day

Statistic 11

The average coffee shop profit margin is 2.5%

Statistic 12

The average coffee shop serves 230 customers per day

Statistic 13

The average coffee shop inventory turnover rate is 15 times per year

Statistic 14

70% of coffee shop sales occur before 2 PM

Statistic 15

The average coffee shop employee serves 50-100 customers per shift

Statistic 16

The average coffee shop spends 28% of its revenue on labor costs

Statistic 17

The average coffee shop has 7 employees

Statistic 18

The average coffee shop owner salary is $66,000 per year

Statistic 19

65% of Americans drink coffee daily

Statistic 20

The average American coffee drinker consumes 3.1 cups per day

Statistic 21

30% of coffee drinkers add milk to their coffee

Statistic 22

57% of coffee drinkers prefer to add sugar

Statistic 23

62% of Americans drink coffee prepared outside their home

Statistic 24

52% of coffee drinkers would rather skip a shower than their morning coffee

Statistic 25

65% of coffee is consumed during breakfast hours

Statistic 26

44% of coffee drinkers in the US prefer dark roast

Statistic 27

49% of coffee drinkers would give up their cell phone for a month rather than give up coffee

Statistic 28

68% of coffee drinkers have their first cup within one hour of waking up

Statistic 29

54% of Americans over 18 drink coffee every day

Statistic 30

65% of coffee consumed in the US is drunk during breakfast hours

Statistic 31

44% of coffee drinkers in the US consume specialty beverages

Statistic 32

55% of coffee drinkers would rather gain 10 pounds than give up coffee for life

Statistic 33

25% of coffee shop visitors are millennials

Statistic 34

64% of Americans aged 18-24 drink coffee daily

Statistic 35

48% of millennials say they've spent money on coffee in the past day

Statistic 36

40% of 18 to 24-year-olds drink coffee out of home 3-7 times per week

Statistic 37

78% of coffee shops offer Wi-Fi to customers

Statistic 38

42% of coffee shop customers are repeat visitors

Statistic 39

The average customer spends about 20 minutes in a coffee shop

Statistic 40

72% of coffee shop customers prefer to pay with a card over cash

Statistic 41

The average coffee shop customer visits 6 times per month

Statistic 42

30% of coffee shops offer a customer loyalty program

Statistic 43

75% of coffee shop customers value the quality of coffee over price

Statistic 44

62% of coffee shops offer non-dairy milk alternatives

Statistic 45

35% of coffee shop customers order a drink to go

Statistic 46

42% of coffee shop customers are influenced by the ambiance when choosing a coffee shop

Statistic 47

29% of coffee drinkers visit coffee shops to socialize

Statistic 48

38% of coffee shop customers prefer to order at the counter

Statistic 49

79% of coffee shop customers say they are likely to return if they have a positive experience

Statistic 50

Starbucks is the largest coffee chain with over 30,000 stores worldwide

Statistic 51

Costa Coffee is the second-largest coffee chain with over 3,800 stores

Statistic 52

The global coffee shop market size was valued at $237.6 billion in 2020

Statistic 53

The coffee shop market is expected to grow at a CAGR of 6.2% from 2021 to 2028

Statistic 54

The global coffee market is expected to reach $102.28 billion by 2026

Statistic 55

Specialty coffee sales are increasing at a rate of 20% annually

Statistic 56

Cold brew coffee sales have grown by 370% in the past 5 years

Statistic 57

The global coffee pod market is expected to reach $29.2 billion by 2025

Statistic 58

59% of coffee consumed worldwide is classified as gourmet

Statistic 59

The global organic coffee market is expected to reach $12.6 billion by 2026

Statistic 60

The global ready-to-drink coffee market is expected to reach $42.36 billion by 2027

Statistic 61

The global coffee capsules market is expected to reach $29.2 billion by 2025

Statistic 62

The average price of a cup of coffee in the US is $3.28

Statistic 63

The average coffee shop markup on a cup of coffee is 80%

Statistic 64

The average coffee shop customer spends $3.85 per visit

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Summary

  • 65% of Americans drink coffee daily
  • The average American coffee drinker consumes 3.1 cups per day
  • 30% of coffee drinkers add milk to their coffee
  • 57% of coffee drinkers prefer to add sugar
  • The global coffee shop market size was valued at $237.6 billion in 2020
  • The coffee shop market is expected to grow at a CAGR of 6.2% from 2021 to 2028
  • Starbucks is the largest coffee chain with over 30,000 stores worldwide
  • Costa Coffee is the second-largest coffee chain with over 3,800 stores
  • The average price of a cup of coffee in the US is $3.28
  • Specialty coffee sales are increasing at a rate of 20% annually
  • 78% of coffee shops offer Wi-Fi to customers
  • The average coffee shop startup cost ranges from $80,000 to $300,000
  • The profit margin for coffee shops typically ranges from 70% to 80%
  • 25% of coffee shop visitors are millennials
  • 62% of Americans drink coffee prepared outside their home

Move over water, coffee is the new H2O for 65% of Americans, who gulp down an average of 3.1 cups a day – that’s a whole latte caffeine! But the buzz doesn’t stop there; with stats showing 30% add milk, 57% sprinkle in sugar, and a whopping $237.6 billion global market for coffee shops, its clear that java is more than just a wake-up call. From frothy cappuccinos to cold brew crazes, dive into the steaming cup of statistics and see why coffee culture is brewing strong around the world.

Business Operations

  • The average coffee shop startup cost ranges from $80,000 to $300,000
  • The profit margin for coffee shops typically ranges from 70% to 80%
  • The average coffee shop serves 230 cups of coffee per day
  • 35% of coffee shop revenue comes from food sales
  • The average coffee shop employee makes $11.59 per hour
  • The average coffee shop has a seating capacity of 80
  • The average coffee shop generates $500,000 in annual revenue
  • The average coffee shop employee turnover rate is 70%
  • The average coffee shop spends 15% of its revenue on marketing
  • The average coffee shop waste is about 22 pounds per day
  • The average coffee shop profit margin is 2.5%
  • The average coffee shop serves 230 customers per day
  • The average coffee shop inventory turnover rate is 15 times per year
  • 70% of coffee shop sales occur before 2 PM
  • The average coffee shop employee serves 50-100 customers per shift
  • The average coffee shop spends 28% of its revenue on labor costs
  • The average coffee shop has 7 employees
  • The average coffee shop owner salary is $66,000 per year

Interpretation

In the bustling world of coffee shops, the numbers tell a story of both fragrant espresso and bitter reality. With a startup cost as steep as a double-shot latte and a profit margin that can fluctuate like a frothy cappuccino, coffee shop owners must navigate a complex brew of financial challenges. Yet, amidst the steam and chatter, one fact remains clear: coffee shops are not just about beans and brews, but about balancing the delicate art of service, quality, and business acumen. As employees churn in and out like milk in a latte, and the aroma of wasted beans mingles with the sweet scent of success, the coffee shop world spins on, a caffeine-fueled dance of risk and reward.

Consumption Habits

  • 65% of Americans drink coffee daily
  • The average American coffee drinker consumes 3.1 cups per day
  • 30% of coffee drinkers add milk to their coffee
  • 57% of coffee drinkers prefer to add sugar
  • 62% of Americans drink coffee prepared outside their home
  • 52% of coffee drinkers would rather skip a shower than their morning coffee
  • 65% of coffee is consumed during breakfast hours
  • 44% of coffee drinkers in the US prefer dark roast
  • 49% of coffee drinkers would give up their cell phone for a month rather than give up coffee
  • 68% of coffee drinkers have their first cup within one hour of waking up
  • 54% of Americans over 18 drink coffee every day
  • 65% of coffee consumed in the US is drunk during breakfast hours
  • 44% of coffee drinkers in the US consume specialty beverages
  • 55% of coffee drinkers would rather gain 10 pounds than give up coffee for life

Interpretation

As the coffee beans keep brewing and the mugs keep clinking, it's clear that coffee isn't just a beverage—it's a way of life for many Americans. With statistics showing that a whopping 65% of the population starts their day with a cuppa, it seems that coffee has woven its caffeinated tendrils into the fabric of our daily routines. From choosing between a shower and a latte to the surprising number of folks willing to sacrifice their precious smartphones for a taste of that roasted goodness, these numbers paint a portrait of a society that values its morning pick-me-up above all else. Whether you take yours black or with a mountain of sugar, one thing's for certain: coffee isn't just a drink, it's a loyalty sworn in beans and sipped in solidarity.

Customer Demographics

  • 25% of coffee shop visitors are millennials
  • 64% of Americans aged 18-24 drink coffee daily
  • 48% of millennials say they've spent money on coffee in the past day
  • 40% of 18 to 24-year-olds drink coffee out of home 3-7 times per week

Interpretation

These coffee shop statistics confirm what many suspected all along - millennials are the true MVPs (Most Valuable Patrons) of the caffeine-fueled world. With their unwavering dedication to daily coffee consumption, frequent out-of-home coffee runs, and willingness to spare change for that coveted cup, it's safe to say that the future of the coffee industry is secure in the hands of the selfie-taking, avocado toast-loving generation. For them, coffee isn't just a beverage, it's a lifestyle - one latte at a time.

Customer Experience

  • 78% of coffee shops offer Wi-Fi to customers
  • 42% of coffee shop customers are repeat visitors
  • The average customer spends about 20 minutes in a coffee shop
  • 72% of coffee shop customers prefer to pay with a card over cash
  • The average coffee shop customer visits 6 times per month
  • 30% of coffee shops offer a customer loyalty program
  • 75% of coffee shop customers value the quality of coffee over price
  • 62% of coffee shops offer non-dairy milk alternatives
  • 35% of coffee shop customers order a drink to go
  • 42% of coffee shop customers are influenced by the ambiance when choosing a coffee shop
  • 29% of coffee drinkers visit coffee shops to socialize
  • 38% of coffee shop customers prefer to order at the counter
  • 79% of coffee shop customers say they are likely to return if they have a positive experience

Interpretation

In a world where Wi-Fi is the new black, loyalty programs are the new currency, and the quality of coffee is king, the modern coffee shop experience is not just a pit stop for caffeine, but a carefully curated symphony of ambiance, convenience, and social interaction. With customers flitting in and out like caffeinated butterflies, armed with cards and loyalty points, seeking solace in almond milk lattes and Instagrammable environments, the coffee shop landscape morphs into a dynamic stage where each sip and social connection play a vital role in the ongoing saga of loyalty and return visits. So, tip your barista well, cozy up with your oat milk latte, and bask in the buzz of the coffee shop zeitgeist - for in the realm of espresso and ambiance, the game is afoot, and the bean juice reigns supreme.

Market Leaders

  • Starbucks is the largest coffee chain with over 30,000 stores worldwide
  • Costa Coffee is the second-largest coffee chain with over 3,800 stores

Interpretation

In the caffeinated world of coffee chains, Starbucks reigns supreme with a sprawling empire of over 30,000 stores worldwide, a kingdom known for its iconic green mermaid and loyal legions of latte lovers. However, lurking in the shadows is Costa Coffee, the dark horse with over 3,800 stores, quietly plotting its caffeine-fueled revolution. As these java giants continue to battle it out cup by cup, one thing is certain—coffee aficionados everywhere can rest assured that their daily dose of liquid sanity will always be just a sippable moment away.

Market Size

  • The global coffee shop market size was valued at $237.6 billion in 2020
  • The coffee shop market is expected to grow at a CAGR of 6.2% from 2021 to 2028
  • The global coffee market is expected to reach $102.28 billion by 2026

Interpretation

These coffee shop statistics not only give us a glimpse into the financial beans of the industry but also a taste of its brewing future. With a bean count of $237.6 billion in 2020 and a projected growth rate of 6.2% in the coming years, it's clear that the world runs on more than just caffeine – it runs on a profitable blend of business acumen and societal addiction to that beloved cup of joe. With the global coffee market expected to percolate to $102.28 billion by 2026, it seems like the coffee shop craze isn't slowing down anytime soon – after all, in a world full of problems, a steaming cup of comfort is always a welcome solution.

Market Trends

  • Specialty coffee sales are increasing at a rate of 20% annually
  • Cold brew coffee sales have grown by 370% in the past 5 years
  • The global coffee pod market is expected to reach $29.2 billion by 2025
  • 59% of coffee consumed worldwide is classified as gourmet
  • The global organic coffee market is expected to reach $12.6 billion by 2026
  • The global ready-to-drink coffee market is expected to reach $42.36 billion by 2027
  • The global coffee capsules market is expected to reach $29.2 billion by 2025

Interpretation

As the world's love affair with coffee continues to brew, the statistics paint a picture of an industry that is not only thriving but evolving. From the meteoric rise of cold brew to the projected explosion of coffee pods, it's clear that consumers are craving more than just a basic cup of joe. With gourmet blends dominating the market and organic options gaining ground, it seems that coffee lovers are not only demanding quality but also sustainability. As we sip our way into the future, it's evident that coffee culture is not just a trend but a robust and expanding global industry.

Pricing

  • The average price of a cup of coffee in the US is $3.28
  • The average coffee shop markup on a cup of coffee is 80%
  • The average coffee shop customer spends $3.85 per visit

Interpretation

In the competitive world of coffee consumption, it seems that Americans are willing to shell out an average of $3.85 per visit to their local caffeine haven. With the average price of a cup of joe standing at $3.28, it appears that coffee lovers are more than happy to pay that 80% markup for a little taste of liquid gold. It seems that for some, their daily dose of java is not just a beverage but a small price to pay for a moment of caffeinated bliss.

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