GITNUXREPORT 2025

Cart Statistics

High shipping costs, complicated checkout cause 70% abandonment; personalization helps.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

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Statistic 1

As of 2023, the global e-commerce cart abandonment rate stands at approximately 69.8%

Statistic 2

Retailers lose an estimated $4.6 trillion annually due to cart abandonment

Statistic 3

56% of online shoppers abandon their shopping carts due to extra costs such as shipping and taxes

Statistic 4

Mobile shopping cart abandonment rate is around 85.65%

Statistic 5

Offering guest checkout can reduce cart abandonment by up to 20%

Statistic 6

45% of cart abandonment occurs because customers were simply browsing without intending to buy

Statistic 7

The average cart abandonment rate for the fashion industry is around 68%

Statistic 8

Approximately 25% of shoppers abandon carts after adding items due to a complicated checkout process

Statistic 9

24% of consumers abandon carts because they are asked to create an account

Statistic 10

70-75% of online shoppers will abandon their apps or websites if the checkout process is too lengthy

Statistic 11

The top reason for cart abandonment is high shipping costs, cited by 48% of consumers

Statistic 12

60% of shoppers abandon their carts due to unexpected costs at checkout

Statistic 13

43% of cart abandoners cite shipping cost as a reason for leaving

Statistic 14

Customers aged 25-34 have the highest cart abandonment rate at about 69.8%

Statistic 15

Nearly 20% of online shoppers abandon their carts due to lack of trust in the website security

Statistic 16

30% of consumers will abandon their cart if delivery times are too long

Statistic 17

35% of carts are abandoned because the checkout process is too complicated

Statistic 18

The average cart abandonment rate in the USA is approximately 70%

Statistic 19

55% of online shoppers are willing to abandon their shopping cart if free shipping is not available

Statistic 20

Sending cart abandonment emails can recover approximately 15% of lost sales

Statistic 21

The average cart abandonment rate drops 23% during major sales events like Black Friday and Cyber Monday

Statistic 22

40% of shoppers abandon carts because of confusing navigation or website layout issues

Statistic 23

65% of consumers prefer to see clear shipping costs upfront, reducing cart abandonment

Statistic 24

90% of consumers will abandon a cart if they encounter a poor user interface

Statistic 25

The highest cart abandonment rates are observed on Mondays, with rates as high as 75%

Statistic 26

Approximately 41% of cart abandonments happen because customers are simply comparison shopping

Statistic 27

Cart abandonment rates are higher among first-time visitors compared to returning customers, with a gap of approximately 20%

Statistic 28

30% of consumers will not complete a purchase if they are required to enter excessive personal information

Statistic 29

69% of online shoppers have abandoned a cart due to unexpected payment fees

Statistic 30

80% of consumers say that free shipping influences their online purchase decision

Statistic 31

75% of consumers say they are more likely to buy from a retailer if they offer one-click checkout

Statistic 32

86% of buyers are willing to pay more for a better customer experience

Statistic 33

65% of consumers prefer to shop on websites with a clear and simple checkout process

Statistic 34

45% of online retail sales are influenced by product reviews, often considered during cart consideration

Statistic 35

80% of consumers cite family or friends as a key influence in their purchase decisions, which impacts cart conversion rates

Statistic 36

View-through conversions contribute to 26% of sales in digital advertising, affecting cart activity tracking

Statistic 37

78% of consumers prefer brands that offer personalized experiences, which can lead to higher cart conversion rates

Statistic 38

69% of online shoppers do their research on mobile devices before purchasing, highlighting the importance of mobile-friendly checkout

Statistic 39

60% of consumers expect a seamless omnichannel shopping experience, impacting cart recovery strategies

Statistic 40

The average order value (AOV) for online shopping carts is around $120

Statistic 41

Gift options and easy return policies influence cart conversion, with 70% of shoppers considering these factors before completing their purchase

Statistic 42

55% of consumers prefer online retailers that offer live chat support during checkout, enhancing trust and reducing abandonment

Statistic 43

About 66% of consumers read product reviews before making a purchase decision, which can influence cart completion

Statistic 44

50% of shoppers prefer checkout options with saved payment information for faster transaction completion

Statistic 45

78% of online shoppers are more likely to buy when they see personalized product recommendations during checkout

Statistic 46

The average time a customer spends on an online checkout page is about 3 minutes 17 seconds

Statistic 47

Retailers that provide multiple payment options see a 30% reduction in cart abandonment

Statistic 48

The most common payment methods used during checkout are credit/debit cards, accounting for about 60% of all transactions

Statistic 49

Providing multiple payment options, including digital wallets, can increase conversion rates by up to 20%

Statistic 50

Retailers see a 12-15% increase in conversions by reducing checkout steps from 5 to 3

Statistic 51

Shopping cart recovery emails have an average open rate of 45%

Statistic 52

Sending personalized cart abandonment emails can lead to a 30% increase in recovery rate

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Sources

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Key Highlights

As of 2023, the global e-commerce cart abandonment rate stands at approximately 69.8%
Retailers lose an estimated $4.6 trillion annually due to cart abandonment
56% of online shoppers abandon their shopping carts due to extra costs such as shipping and taxes
Mobile shopping cart abandonment rate is around 85.65%
Offering guest checkout can reduce cart abandonment by up to 20%
45% of cart abandonment occurs because customers were simply browsing without intending to buy
The average cart abandonment rate for the fashion industry is around 68%
80% of consumers say that free shipping influences their online purchase decision
Approximately 25% of shoppers abandon carts after adding items due to a complicated checkout process
24% of consumers abandon carts because they are asked to create an account
70-75% of online shoppers will abandon their apps or websites if the checkout process is too lengthy
The top reason for cart abandonment is high shipping costs, cited by 48% of consumers
Retailers that provide multiple payment options see a 30% reduction in cart abandonment

Did you know that nearly 70% of online shopping carts are abandoned worldwide, costing retailers billions each year and revealing critical insights into how consumer behavior, hidden costs, and checkout complexity are fueling this digital retail challenge?

Cart Abandonment Causes and Statistics

As of 2023, the global e-commerce cart abandonment rate stands at approximately 69.8%
Retailers lose an estimated $4.6 trillion annually due to cart abandonment
56% of online shoppers abandon their shopping carts due to extra costs such as shipping and taxes
Mobile shopping cart abandonment rate is around 85.65%
Offering guest checkout can reduce cart abandonment by up to 20%
45% of cart abandonment occurs because customers were simply browsing without intending to buy
The average cart abandonment rate for the fashion industry is around 68%
Approximately 25% of shoppers abandon carts after adding items due to a complicated checkout process
24% of consumers abandon carts because they are asked to create an account
70-75% of online shoppers will abandon their apps or websites if the checkout process is too lengthy
The top reason for cart abandonment is high shipping costs, cited by 48% of consumers
60% of shoppers abandon their carts due to unexpected costs at checkout
43% of cart abandoners cite shipping cost as a reason for leaving
Customers aged 25-34 have the highest cart abandonment rate at about 69.8%
Nearly 20% of online shoppers abandon their carts due to lack of trust in the website security
30% of consumers will abandon their cart if delivery times are too long
35% of carts are abandoned because the checkout process is too complicated
The average cart abandonment rate in the USA is approximately 70%
55% of online shoppers are willing to abandon their shopping cart if free shipping is not available
Sending cart abandonment emails can recover approximately 15% of lost sales
The average cart abandonment rate drops 23% during major sales events like Black Friday and Cyber Monday
40% of shoppers abandon carts because of confusing navigation or website layout issues
65% of consumers prefer to see clear shipping costs upfront, reducing cart abandonment
90% of consumers will abandon a cart if they encounter a poor user interface
The highest cart abandonment rates are observed on Mondays, with rates as high as 75%
Approximately 41% of cart abandonments happen because customers are simply comparison shopping
Cart abandonment rates are higher among first-time visitors compared to returning customers, with a gap of approximately 20%
30% of consumers will not complete a purchase if they are required to enter excessive personal information
69% of online shoppers have abandoned a cart due to unexpected payment fees

Cart Abandonment Causes and Statistics Interpretation

With nearly 70% of online shoppers abandoning their carts—often over shipping costs, lengthy checkouts, or trust issues—retailers face a trillion-dollar reminder that making the journey to purchase smoother, clearer, and more trustworthy isn't just good manners—it's good business.

Consumer Behavior and Shopping Preferences

80% of consumers say that free shipping influences their online purchase decision
75% of consumers say they are more likely to buy from a retailer if they offer one-click checkout
86% of buyers are willing to pay more for a better customer experience
65% of consumers prefer to shop on websites with a clear and simple checkout process
45% of online retail sales are influenced by product reviews, often considered during cart consideration
80% of consumers cite family or friends as a key influence in their purchase decisions, which impacts cart conversion rates
View-through conversions contribute to 26% of sales in digital advertising, affecting cart activity tracking
78% of consumers prefer brands that offer personalized experiences, which can lead to higher cart conversion rates
69% of online shoppers do their research on mobile devices before purchasing, highlighting the importance of mobile-friendly checkout
60% of consumers expect a seamless omnichannel shopping experience, impacting cart recovery strategies
The average order value (AOV) for online shopping carts is around $120
Gift options and easy return policies influence cart conversion, with 70% of shoppers considering these factors before completing their purchase
55% of consumers prefer online retailers that offer live chat support during checkout, enhancing trust and reducing abandonment
About 66% of consumers read product reviews before making a purchase decision, which can influence cart completion
50% of shoppers prefer checkout options with saved payment information for faster transaction completion
78% of online shoppers are more likely to buy when they see personalized product recommendations during checkout

Consumer Behavior and Shopping Preferences Interpretation

In an era where 86% of buyers crave a better experience and 80% say free shipping seals the deal, it’s clear that winning the online retail game hinges on a seamless, personalized, and review-rich journey that transforms a cautious browser into a confident buyer.

Customer Behavior and Shopping Preferences

The average time a customer spends on an online checkout page is about 3 minutes 17 seconds

Customer Behavior and Shopping Preferences Interpretation

With customers spending over three minutes on checkout, it's clear that online shoppers are either meticulously reviewing their cart or pondering if they should finally commit — a digital dilemma that hints at both careful decision-making and potential cart abandonment risks.

Payment and Shipping Options Impact

Retailers that provide multiple payment options see a 30% reduction in cart abandonment
The most common payment methods used during checkout are credit/debit cards, accounting for about 60% of all transactions
Providing multiple payment options, including digital wallets, can increase conversion rates by up to 20%

Payment and Shipping Options Impact Interpretation

Offering varied payment options, especially digital wallets, not only saves customers from cart abandonment—down by 30%—but also boosts conversion rates by up to 20%, proving that flexibility at checkout is the currency of e-commerce success.

Retailer Strategies and Revenue Impact

Retailers see a 12-15% increase in conversions by reducing checkout steps from 5 to 3
Shopping cart recovery emails have an average open rate of 45%
Sending personalized cart abandonment emails can lead to a 30% increase in recovery rate

Retailer Strategies and Revenue Impact Interpretation

Streamlining checkout processes and personalizing cart recovery emails aren't just best practices—they're the secret weapons turning abandoned carts into completed sales, boosting conversions by up to 15% and recovery rates by 30%.