GITNUX MARKETDATA REPORT 2024

Bourbon Sales Statistics And Trends in 2024

Statistic 1

"The average investment for starting a new bourbon distillery is estimated to be between $10 million and $15 million."

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Statistic 2

"By 2030, the global bourbon market is projected to reach $11.5 billion."

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Statistic 3

"Bourbon tourism in Kentucky has grown, with over 1.4 million visitors to the Kentucky Bourbon Trail in 2019."

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Statistic 4

"The retail price of premium bourbon bottles has increased by an average of 9.3% annually over the past three years."

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Statistic 5

"According to the Distilled Spirits Council of the United States (DISCUS), bourbon represented 9.3% of the U.S. spirits market share by volume in 2020."

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Statistic 6

"American whiskey, including bourbon, accounted for nearly 40% of total U.S. spirits revenue in 2020."

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Statistic 7

"The global bourbon market was valued at approximately $7.8 billion in 2020."

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Statistic 8

"According to Nielsen data, bourbon sales increased by 29.1% during the COVID-19 pandemic in 2020."

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Statistic 9

"The popularity of flavored bourbon is growing, with sales increasing by 24% in 2020."

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Statistic 10

"Bourbon production increased by more than 115% over the past decade (2010-2020)."

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Statistic 11

"Over 70% of bourbon consumers in the U.S. are male."

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Statistic 12

"In 2020, the state of Kentucky (home to 95% of the world's bourbon production) shipped 9.3 million barrels of bourbon."

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Statistic 13

"Bourbon sales in the U.S. topped $4.3 billion in 2020."

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Statistic 14

"In 2020, small-batch bourbon sales grew by 25.8%."

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Statistic 15

"Craft distilleries across the U.S. have increased from around 50 in 2005 to more than 1,800 in 2020, many producing bourbon."

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Statistic 16

"About 95% of all bourbon is made in Kentucky."

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Statistic 17

"U.S. bourbon exports reached $455 million in 2019, despite tariffs on American whiskey."

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Statistic 18

"Millennials account for approximately 43% of all bourbon consumption in the U.S."

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Statistic 19

"Approximately 78% of all bourbon consumed worldwide is produced by just five companies."

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Statistic 20

"There are currently more than 10 million barrels of bourbon aging in warehouses in Kentucky."

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