GITNUX MARKETDATA REPORT 2024

Bourbon Sales Statistics And Trends in 2024

With sources from: statista.com, forbes.com, distilledspirits.org, kybourbon.com and many more

Statistic 1

The average investment for starting a new bourbon distillery is estimated to be between $10 million and $15 million.

Statistic 2

By 2030, the global bourbon market is projected to reach $11.5 billion.

Statistic 3

Bourbon tourism in Kentucky has grown, with over 1.4 million visitors to the Kentucky Bourbon Trail in 2019.

Statistic 4

The retail price of premium bourbon bottles has increased by an average of 9.3% annually over the past three years.

Statistic 5

According to the Distilled Spirits Council of the United States (DISCUS), bourbon represented 9.3% of the U.S. spirits market share by volume in 2020.

Statistic 6

American whiskey, including bourbon, accounted for nearly 40% of total U.S. spirits revenue in 2020.

Statistic 7

The global bourbon market was valued at approximately $7.8 billion in 2020.

Statistic 8

According to Nielsen data, bourbon sales increased by 29.1% during the COVID-19 pandemic in 2020.

Statistic 9

The popularity of flavored bourbon is growing, with sales increasing by 24% in 2020.

Statistic 10

Bourbon production increased by more than 115% over the past decade (2010-2020).

Statistic 11

Over 70% of bourbon consumers in the U.S. are male.

Statistic 12

In 2020, the state of Kentucky (home to 95% of the world's bourbon production) shipped 9.3 million barrels of bourbon.

Statistic 13

Bourbon sales in the U.S. topped $4.3 billion in 2020.

Statistic 14

In 2020, small-batch bourbon sales grew by 25.8%.

Statistic 15

Craft distilleries across the U.S. have increased from around 50 in 2005 to more than 1,800 in 2020, many producing bourbon.

Statistic 16

About 95% of all bourbon is made in Kentucky.

Statistic 17

U.S. bourbon exports reached $455 million in 2019, despite tariffs on American whiskey.

Statistic 18

Millennials account for approximately 43% of all bourbon consumption in the U.S.

Statistic 19

Approximately 78% of all bourbon consumed worldwide is produced by just five companies.

Statistic 20

There are currently more than 10 million barrels of bourbon aging in warehouses in Kentucky.

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In this post, we explore the thriving world of bourbon sales through a detailed examination of key statistics and trends shaping the industry. From the rising consumption among Millennials to the impressive economic impact of bourbon in Kentucky, these data points shed light on the growing popularity and significance of this iconic American spirit. Let’s dive into the numbers behind the bourbon boom.

Statistic 1

"The average investment for starting a new bourbon distillery is estimated to be between $10 million and $15 million."

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Statistic 2

"By 2030, the global bourbon market is projected to reach $11.5 billion."

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Statistic 3

"Bourbon tourism in Kentucky has grown, with over 1.4 million visitors to the Kentucky Bourbon Trail in 2019."

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Statistic 4

"The retail price of premium bourbon bottles has increased by an average of 9.3% annually over the past three years."

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Statistic 5

"According to the Distilled Spirits Council of the United States (DISCUS), bourbon represented 9.3% of the U.S. spirits market share by volume in 2020."

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Statistic 6

"American whiskey, including bourbon, accounted for nearly 40% of total U.S. spirits revenue in 2020."

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Statistic 7

"The global bourbon market was valued at approximately $7.8 billion in 2020."

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Statistic 8

"According to Nielsen data, bourbon sales increased by 29.1% during the COVID-19 pandemic in 2020."

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Statistic 9

"The popularity of flavored bourbon is growing, with sales increasing by 24% in 2020."

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Statistic 10

"Bourbon production increased by more than 115% over the past decade (2010-2020)."

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Statistic 11

"Over 70% of bourbon consumers in the U.S. are male."

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Statistic 12

"In 2020, the state of Kentucky (home to 95% of the world's bourbon production) shipped 9.3 million barrels of bourbon."

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Statistic 13

"Bourbon sales in the U.S. topped $4.3 billion in 2020."

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Statistic 14

"In 2020, small-batch bourbon sales grew by 25.8%."

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Statistic 15

"Craft distilleries across the U.S. have increased from around 50 in 2005 to more than 1,800 in 2020, many producing bourbon."

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Statistic 16

"About 95% of all bourbon is made in Kentucky."

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Statistic 17

"U.S. bourbon exports reached $455 million in 2019, despite tariffs on American whiskey."

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Statistic 18

"Millennials account for approximately 43% of all bourbon consumption in the U.S."

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Statistic 19

"Approximately 78% of all bourbon consumed worldwide is produced by just five companies."

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Statistic 20

"There are currently more than 10 million barrels of bourbon aging in warehouses in Kentucky."

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Interpretation

The statistics presented indicate a significant and sustained growth in bourbon sales and consumption, with Millennials driving this trend. The surge in American whiskey and craft spirits market, alongside the economic impact of bourbon in Kentucky, underscores its increasing popularity and economic importance. The rise in premium and rare bourbon sales, the acquisition of major bourbon makers, and the surge in online sales point towards a thriving market with a global reach. With bourbon production and exports booming, it is evident that bourbon has solidified its position as a leading player in the spirits industry, promising continued growth and innovation in the years to come.

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