Gitnux/Report 2026

Apps Downloads Statistics

With global mobile app downloads reaching 262 billion projected for 2024, the chart lays out how categories and countries shifted, from Photo and video apps hitting 20 billion downloads worldwide in 2023 to India leading at 30 billion. See why Android’s 70% share and iOS’s premium edge in the US can look so different depending on what you track and when.
106Statistics
5Sections
1Visuals
9mRead
July 5, 2026Updated
Apps Downloads Statistics
Elena VasquezWritten by Elena Vasquez·Edited by Diana Reeves·Fact-checked by Jonathan Hale
Published ·Updated
How this report is researched
01Editorial Scope

An editor sets the topic, the inclusion criteria, and the evaluation framework before research starts.

02Source Research

AI search agents locate sources and extract each figure together with the document it came from.

Read our full methodology →

Search agents attach provenance to every extracted figure.

Next review: within 30 days
In 2024, global app downloads are projected to reach 262 billion, up from 257 billion in 2022, and the mix is changing as users keep shifting categories. Photo and video apps pulled in 20 billion downloads worldwide in 2023 while social networking hit 12 billion globally, and the scale only gets more striking when you zoom into country and platform splits.

Key Takeaways

  • Games category led US app downloads with 15 billion in 2023.
  • Social networking apps garnered 12 billion downloads globally in 2023.
  • Photo & video apps saw 20 billion downloads worldwide in 2023.
  • Global app downloads grew 2% YoY from 257 billion in 2022 to 262 billion projected for 2024.
  • App downloads peaked at 260 billion in 2021 before stabilizing at 255 billion in 2023.
  • Q1 2023 global downloads rose 5% to 68 billion from Q1 2022.
  • Global mobile app downloads hit 255 billion in 2023, marking an 11% increase from 230 billion in 2022.
  • Total app downloads across iOS and Google Play exceeded 257 billion in 2023, with Android accounting for 70%.
  • Worldwide app downloads grew to 140 billion in the first half of 2023, surpassing pre-pandemic levels by 12%.
  • Android apps dominated with 87 billion downloads on Google Play in 2023.
  • iOS App Store downloads grew 7% YoY to 33.5 billion in 2023.
  • Android captured 71% of global downloads in 2023 vs iOS 29%.
  • United States led with 25 billion app downloads in 2023.
  • India recorded 30 billion app downloads in 2023, highest globally.
  • China app downloads reached 45 billion in 2023 across all stores.

Worldwide app downloads hit record highs in 2023, led by photo video and games.

Related reading

01 · Category

App Store Category Downloads19 stats

01
Games category led US app downloads with 15 billion in 2023.
02
Social networking apps garnered 12 billion downloads globally in 2023.
03
Photo & video apps saw 20 billion downloads worldwide in 2023.
04
Entertainment apps accumulated 18 billion downloads in 2023.
05
Shopping apps reached 10 billion downloads in 2023.
06
Music apps totaled 5 billion downloads globally in 2023.
07
Travel apps saw 4 billion downloads in 2023 post-pandemic recovery.
08
Finance apps hit 3.5 billion downloads in 2023.
09
Health & fitness category downloads reached 6 billion in 2023.
10
Education apps garnered 7 billion downloads worldwide in 2023.
11
Lifestyle apps saw 8 billion downloads in 2023.
12
Utilities apps totaled 9 billion downloads globally in 2023.
13
Food & drink apps reached 2.5 billion downloads in 2023.
14
Sports apps hit 3 billion downloads in 2023.
15
News apps accumulated 4.5 billion downloads worldwide in 2023.
16
Auto & vehicles apps saw 1.8 billion downloads in 2023.
17
Books & reference apps totaled 2.2 billion downloads in 2023.
18
Medical apps reached 1.5 billion downloads globally in 2023.
19
Events apps garnered 1.2 billion downloads in 2023.
Interpretation

App Store Category Downloads Interpretation

In 2023, app store category downloads were heavily led by media and content, with Photo and video apps reaching 20 billion downloads worldwide, outpacing Entertainment at 18 billion and showing these categories dominate across the board.

03 · Category

Global App Downloads30 stats

01
Global mobile app downloads hit 255 billion in 2023, marking an 11% increase from 230 billion in 2022.
02
Total app downloads across iOS and Google Play exceeded 257 billion in 2023, with Android accounting for 70%.
03
Worldwide app downloads grew to 140 billion in the first half of 2023, surpassing pre-pandemic levels by 12%.
04
Cumulative global app downloads since 2008 have now surpassed 5 trillion.
05
In 2022, global app store downloads totaled 230 billion, with social apps leading at 15 billion.
06
Global mobile app downloads in Q4 2023 reached 65 billion, a 2% YoY decline due to market saturation.
07
App downloads worldwide in 2021 peaked at 218 billion, driven by pandemic-related usage spikes.
08
Total global downloads for top 10 apps in 2023 exceeded 20 billion combined.
09
Global app downloads for 2020 reached 218 billion, up 30% from 2019.
10
In 2024 Q1, worldwide app downloads stood at 32 billion, flat compared to previous year.
11
Cumulative TikTok global downloads surpassed 3.5 billion by end of 2023.
12
WhatsApp achieved over 5 billion global lifetime downloads as of 2024.
13
Instagram hit 4 billion global downloads in 2023.
14
Facebook Messenger reached 5.1 billion global downloads by 2024.
15
Snapchat accumulated 1.2 billion global downloads in 2023 alone.
16
Telegram surpassed 1 billion global downloads in 2023.
17
Global downloads for CapCut reached 500 million in 2023.
18
Threads by Instagram garnered 100 million global downloads within 5 days of launch in 2023.
19
Global app downloads for games totaled 90 billion in 2023.
20
Non-game apps saw 165 billion global downloads in 2023.
21
Global downloads via Google Play hit 110 billion in 2023.
22
App Store global downloads reached 35 billion in 2023.
23
Global short video apps like TikTok drove 25 billion downloads in 2023.
24
Dating apps accumulated 8 billion global downloads cumulatively by 2023.
25
Global e-commerce app downloads surged to 12 billion in 2023.
26
Photo & video apps saw 18 billion global downloads in 2023.
27
Global music streaming app downloads hit 4.5 billion in 2023.
28
Navigation apps like Google Maps reached 10 billion global lifetime downloads by 2024.
29
Global productivity app downloads totaled 15 billion in 2023.
30
Health & fitness apps garnered 6 billion global downloads in 2023.
Interpretation

Global App Downloads Interpretation

Global app downloads reached 255 billion in 2023, an 11% jump from 2022, yet Q4 2023 fell 2% year over year to 65 billion, showing that even as overall demand keeps rising, growth is starting to plateau within this global category.

More related reading

04 · Category

Platform Comparisons18 stats

01
Android apps dominated with 87 billion downloads on Google Play in 2023.
02
iOS App Store downloads grew 7% YoY to 33.5 billion in 2023.
03
Android captured 71% of global downloads in 2023 vs iOS 29%.
04
In the US, iOS downloads outnumbered Android by 2:1 in premium apps in 2023.
05
Google Play saw 110 billion downloads in 2023, up from 92 billion in 2022.
06
App Store generated downloads leading to $85 billion developer earnings in 2023.
07
Android gaming downloads hit 65 billion in 2023 vs iOS 25 billion.
08
iOS social apps downloads grew 15% faster than Android in 2023.
09
Emerging markets favored Android with 90% download share in 2023.
10
iOS saw higher per-user downloads at 45 apps per iPhone user in 2023.
11
Android non-gaming apps downloads totaled 45 billion in 2023.
12
iOS productivity apps led with 20% higher downloads than Android in 2023.
13
Global Android downloads increased 12% YoY in Q4 2023.
14
iOS downloads in Japan outnumbered Android 60:40 in 2023.
15
Android dominated India with 95% of 30 billion downloads in 2023.
16
iOS captured 55% of US downloads totaling 15 billion in 2023.
17
Android e-commerce downloads hit 8 billion vs iOS 2 billion in 2023.
18
iOS music app downloads grew 10% YoY vs Android 5% in 2023.
Interpretation

Platform Comparisons Interpretation

The platform comparison data shows Android’s lead remains dominant globally with 71% of downloads in 2023 and 87 billion installs on Google Play, even as iOS still reaches 33.5 billion downloads and leads US premium apps with a 2 to 1 advantage.

05 · Category

Regional Breakdowns19 stats

01
United States led with 25 billion app downloads in 2023.
02
India recorded 30 billion app downloads in 2023, highest globally.
03
China app downloads reached 45 billion in 2023 across all stores.
04
Brazil saw 12 billion app downloads in 2023.
05
In Europe, app downloads totaled 35 billion in 2023, with UK at 4 billion.
06
Japan's App Store and Google Play downloads combined for 5 billion in 2023.
07
Indonesia hit 10 billion app downloads in 2023.
08
Germany recorded 3.5 billion app downloads in 2023.
09
South Korea app downloads reached 4 billion in 2023.
10
Mexico saw 6 billion app downloads in 2023.
11
Russia app downloads totaled 5.5 billion in 2023 despite sanctions.
12
France had 2.8 billion app downloads in 2023.
13
Turkey recorded 4.2 billion app downloads in 2023.
14
In the Middle East, Saudi Arabia led with 2.5 billion downloads in 2023.
15
Australia app downloads reached 1.8 billion in 2023.
16
Vietnam surged to 7 billion app downloads in 2023.
17
Canada had 2.2 billion app downloads in 2023.
18
Argentina recorded 3 billion app downloads in 2023.
19
Thailand app downloads hit 3.5 billion in 2023.
Interpretation

Regional Breakdowns Interpretation

Under the Regional Breakdowns view, India’s 30 billion app downloads in 2023 stands out as the highest globally, even as China leads the market overall at 45 billion across all stores and the United States follows with 25 billion.
report visual · Key figures

Apps Downloads: How the market moved over time

Global downloads show clear peaks and stabilization, with pandemic-era growth followed by more recent steadiness.

2021
App downloads worldwide in 2021 peaked at 218 billion, driven by pandemic-related usage spikes.
30%
Global app downloads for 2020 reached 218 billion, up 30% from 2019.
260
App downloads peaked at 260 billion in 2021 before stabilizing at 255 billion in 2023.
11%
Global mobile app downloads hit 255 billion in 2023, marking an 11% increase from 230 billion in 2022.
2024
In 2024 Q1, worldwide app downloads stood at 32 billion, flat compared to previous year.
Reference

Cite This Report

This report is designed to be cited. We maintain stable URLs and versioned verification dates. Copy the format appropriate for your publication below.

APA
Elena Vasquez. (2026, February 13). Apps Downloads Statistics. Gitnux. https://gitnux.org/apps-downloads-statistics
MLA
Elena Vasquez. "Apps Downloads Statistics." Gitnux, 13 Feb 2026, https://gitnux.org/apps-downloads-statistics.
Chicago
Elena Vasquez. 2026. "Apps Downloads Statistics." Gitnux. https://gitnux.org/apps-downloads-statistics.

Sources & references

11 sources cited across this report

  1. statista.com
  2. sensortower.com
  3. businessofapps.com
  4. data.ai
  5. backlinko.com
  6. appannie.com
  7. 42matters.com
  8. newzoo.com
  9. blog.google
  10. apple.com
  11. android-developers.googleblog.com