GITNUX MARKETDATA REPORT 2024

Must-Know Amazon Seller Statistics [Latest Report]

Highlights: The Most Important Amazon Seller Statistics

  • Amazon has about 9.7 million sellers worldwide.
  • Over 150,000 Amazon sellers have more than $100,000 annual sales.
  • 3rd party sellers on Amazon sold 3.4 billion products, worth $300 billion in 2020.
  • Over 65% of top 10,000 sellers on Amazon use Fulfilled by Amazon (FBA).
  • Approximately 73% of Amazon sellers also sell on other platforms.
  • About 47% of Amazon sellers are located in the United States.
  • About 84% of Amazon sellers make a profit.
  • In 2021, the number of new Amazon sellers added every day was 2,975.
  • About 30% of Amazon sellers use Amazon Advertising.
  • Over 7.5 million sellers joined Amazon since 2019.
  • Amazon’s net revenue from third-party seller services in 2020 exceeded $80 billion.
  • 39% of Amazon sellers have been selling for 1-3 years.
  • Around 60% of active Amazon sellers have private-label brands.

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Are you curious about the world of Amazon sellers? With over 9.7 million active and inactive sellers worldwide, it’s no wonder that there is a wealth of information to be found on this topic. In this blog post, we will explore some interesting statistics related to Amazon seller activity in 2020 and beyond. We’ll look at how many people are selling on Amazon, what types of products they’re selling, where they come from geographically, their success rates and more. So let’s dive into these fascinating facts about the ever-growing population of Amazon sellers.

The Most Important Statistics
Amazon has about 9.7 million sellers worldwide.

This statistic is a testament to the sheer size and scope of Amazon’s seller network. It speaks to the immense opportunity that Amazon provides to entrepreneurs and small businesses to reach a global audience and grow their business. It also highlights the competitive nature of the marketplace, as 9.7 million sellers are vying for customers’ attention. This statistic is a powerful reminder of the potential that Amazon offers to sellers.

Over 150,000 Amazon sellers have more than $100,000 annual sales.

This statistic is a testament to the success that Amazon sellers can achieve. It shows that with the right strategies and dedication, it is possible to make a substantial income through selling on Amazon. This statistic is a great example of the potential that Amazon sellers have to make a living and build a business. It is also a reminder that Amazon is a viable platform for entrepreneurs to make a living.

Amazon Seller Statistics Overview

3rd party sellers on Amazon sold 3.4 billion products, worth $300 billion in 2020.

This statistic is a testament to the sheer magnitude of Amazon’s success as a platform for 3rd party sellers. It highlights the immense potential of the platform for sellers to reach a vast customer base and generate significant revenue. It also speaks to the trust that customers have in Amazon and its sellers, as they have been willing to purchase billions of products worth $300 billion in 2020. This statistic is a powerful reminder of the immense opportunities that Amazon provides to sellers.

Over 65% of top 10,000 sellers on Amazon use Fulfilled by Amazon (FBA).

This statistic is a testament to the power of FBA in the Amazon marketplace. It shows that the majority of the top 10,000 sellers on Amazon have chosen to use FBA, indicating that it is a popular and successful option for sellers. This statistic is important to consider when discussing Amazon Seller Statistics, as it provides insight into the strategies that successful sellers are using to succeed.

Approximately 73% of Amazon sellers also sell on other platforms.

This statistic is a telling indication of the competitive nature of the Amazon marketplace. It shows that the majority of sellers are not content to rely solely on Amazon for their sales, but are instead looking to diversify their income streams by selling on other platforms. This highlights the importance of staying ahead of the competition and understanding the nuances of the different platforms in order to maximize sales.

About 47% of Amazon sellers are located in the United States.

This statistic is significant in the context of Amazon Seller Statistics as it highlights the prevalence of US-based sellers on the platform. It demonstrates the potential for US-based sellers to capitalize on the expansive Amazon marketplace and the opportunities it provides. Furthermore, it also serves as a reminder of the importance of understanding the US market when selling on Amazon.

About 84% of Amazon sellers make a profit.

This statistic is a testament to the success of Amazon sellers, showing that the majority of them are able to make a profit. It is a powerful indicator of the potential for success that Amazon sellers have, and serves as a great motivator for those considering selling on the platform.

In 2021, the number of new Amazon sellers added every day was 2,975.

This statistic is a testament to the ever-growing popularity of Amazon as a platform for sellers. It shows that more and more people are taking advantage of the opportunities that Amazon provides, and that the platform is becoming increasingly attractive to entrepreneurs. This statistic is a great indicator of the potential that Amazon has to offer, and it is an important piece of information for anyone interested in learning more about Amazon Seller Statistics.

About 30% of Amazon sellers use Amazon Advertising.

This statistic is significant in the context of Amazon Seller Statistics because it demonstrates the importance of Amazon Advertising as a tool for sellers to reach their target audience. It shows that a large portion of Amazon sellers are taking advantage of the platform’s advertising capabilities, indicating that it is an effective way to increase visibility and sales.

Over 7.5 million sellers joined Amazon since 2019.

This statistic is a testament to the immense popularity of Amazon as a platform for sellers. It shows that Amazon has become a go-to destination for entrepreneurs and small businesses looking to expand their reach and increase their sales. It also speaks to the trust that Amazon has earned from its sellers, as millions of them have chosen to join the platform in the past year alone.

Amazon’s net revenue from third-party seller services in 2020 exceeded $80 billion.

This statistic is a testament to Amazon’s success in providing third-party seller services. It demonstrates the immense growth of the company’s revenue from this sector, and highlights the importance of Amazon’s services to sellers. It is a clear indication that Amazon is a major player in the e-commerce industry, and that its services are highly sought after. This statistic is an important piece of information for anyone looking to gain insight into the current state of Amazon Seller Statistics.

39% of Amazon sellers have been selling for 1-3 years.

This statistic is a telling indication of the longevity of Amazon sellers. It shows that a significant portion of sellers have been in the game for a while, suggesting that Amazon is a viable platform for long-term success. This is an important point to consider when discussing Amazon Seller Statistics, as it speaks to the potential for sustained success on the platform.

Around 60% of active Amazon sellers have private-label brands.

This statistic is a telling indication of the success of Amazon’s seller platform. It shows that a large majority of sellers are taking advantage of the platform to create and market their own private-label brands. This speaks to the power of Amazon’s platform and the potential it offers to entrepreneurs looking to build their own businesses.

Conclusion

Amazon is a thriving marketplace with millions of sellers worldwide. According to the statistics, there are currently 9.7 million Amazon sellers globally and 1.9 million active ones selling on the platform. Over 150,000 have more than $100,000 in annual sales while 3rd party sellers sold products worth over $300 billion in 2020 alone. Additionally, 65% of top 10k Amazon Sellers use Fulfilled by Amazon (FBA) services and 73% also sell on other platforms such as eBay or Walmart Marketplace.

The majority of these third-party merchants come from the United States where 47% are located; however they can be found all around the world with 84% making a profit overall according to data collected in 2021 when 2,975 new sellers were added daily on average . Furthermore 30%, 39%, 54%, 60%, 82 %and 140 000 respectively use advertising tools ,have been selling for 1-3 years ,use repricing tool ,own private label brands ,optimize their listings through SEO and had more than 100K$ sales last year . Finally Clothing Shoes & Jewelry was identified as being one of most popular product category among them .

In conclusion it appears that despite its competitive nature Amazon remains an attractive option for entrepreneurs looking to start their own business due to its vast customer base and wide range of features available which help increase visibility online thus allowing them reach success faster compared to traditional methods

References

0. – https://www.feedbackexpress.com

1. – https://www.junglescout.com

2. – https://www.marketplacepulse.com

3. – https://www.statista.com

ZipDo, cited June 2023: Amazon Seller Statistics

FAQs

What is the average annual revenue for an Amazon Seller?

The average annual revenue for an Amazon Seller varies greatly but typically falls between $25,000 to $250,000. This depends on factors such as product type, market competition, and effective marketing strategies.

What percentage of Amazon Sellers make up small- and medium-sized businesses (SMB)?

According to a 2019 Amazon report, over 1.9 million SMBs worldwide sell on Amazon, accounting for approximately 58% of physical gross merchandise sales on the platform.

How many Amazon Sellers achieve over $100,000 in annual sales?

Approximately 200,000 Amazon Sellers worldwide achieve over $100,000 in annual sales, representing about 6.3% of total sellers on the platform.

What are the top three categories with the highest number of Amazon Sellers?

The top three categories with the highest number of Amazon Sellers are Home & Kitchen, Clothing, Shoes & Jewelry, and Health, Household & Baby Care.

What is the average selling price for products on Amazon?

The average selling price for products on Amazon varies greatly across categories, but in general, it falls between $20, and $30. This range, however, can be affected by factors such as product type, category competition, and price positioning.

How we write our statistic reports:

We have not conducted any studies ourselves. Our article provides a summary of all the statistics and studies available at the time of writing. We are solely presenting a summary, not expressing our own opinion. We have collected all statistics within our internal database. In some cases, we use Artificial Intelligence for formulating the statistics. The articles are updated regularly.

See our Editorial Process.

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