As one of the world’s largest online retailers, Amazon Prime has become a household name. With its vast selection of products, convenient delivery options, and exclusive deals, it’s no surprise that Amazon Prime has become a popular choice for shoppers. In this blog post, we’ll take a look at some interesting Amazon Prime statistics that will give you a better understanding of the company’s success.
We’ll explore the number of Prime members, the amount of money they spend, and the types of products they purchase. We’ll also look at how Amazon Prime has impacted the retail industry and how it has changed the way people shop. So, let’s dive in and explore the fascinating world of Amazon Prime statistics.
Amazon Prime: The Most Important Statistics
Amazon Prime Video has over 100 million subscribers worldwide, with 39.08% female and 60.92% male subscribers, 3x more titles in the UK than Netflix, and 75 million videos published.
Amazon generated $31.77 billion in subscription services in 2021, a 26% increase from 2020, and buyers spent over $11.9 billion, a 7.7% year-on-year increase.
Amazon Prime: Statistics Overview
Amazon Prime has grown to over 200 million global subscribers, with 153 million in the US alone, and 65% of US Amazon shoppers being Prime members.
This reflects the success of the program and its strong appeal to Amazon users.
Amazon Prime users worldwide increased from 99.7 million in 2018 to 148.6 million in 2020, with a penetration rate of 68% for users aged 35-54 and 60% for users above 55.
This illustrates that Amazon Prime is growing in popularity, and it is becoming increasingly popular even with older demographics. Amazon Prime is therefore becoming a more important part of people’s lives, and it shows that Amazon is investing in content to keep its users engaged.
Amazon employed 1.3 million people in 2020 and generated over $1.5 billion in sales from small and medium-sized businesses during the event, with Prime members purchasing over 100 million products.
This statistic is important because it highlights the success of Amazon Prime, which is a key part of Amazon’s business model. It demonstrates that Amazon Prime is a popular service that is driving customer loyalty and generating significant revenue for the company. This statistic also displays the scale of Amazon’s workforce and the success of its small and medium-sized business partners.
Amazon Prime Video has over 100 million subscribers worldwide, with 39.08% female and 60.92% male subscribers, 3x more titles in the UK than Netflix, and 75 million videos published.
This statistic matters because it shows the growth and success of the platform.
It is estimated to gain 252 million subscribers in the year 2027, which shows that the platform is continuing to grow and attract more users.
Additionally, the gender breakdown of subscribers is important to understand the demographics of the platform and the number of titles and videos published shows the breadth of content available to users.
India, Italy, Spain, and Brazil have the highest population of Prime Video subscribers, with India having the highest percentage of users (32.51%).
This statistic emphasizes that Prime Video is gaining traction in different countries around the world, and that the majority of users are accessing the website through mobile devices. This information can be used to inform marketing strategies and to determine which countries are most likely to become important markets for Prime Video in the future.
Amazon Prime Video is expected to have 252 million subscribers worldwide by 2027, a growth of 115 million from 2020.
This statistic demonstrates the increasing popularity of the streaming service and its potential for growth in the coming years. This could be an important indicator of the success of the service and its potential for further expansion.
Amazon Prime Video is the second-largest video streaming provider in terms of subscription numbers, with 201 million subscribers in 2020 and an expected growth to 243 million by 2026.
This statistic is important to Amazon Prime because it shows that their investment in content creation and production is paying off, and that they are becoming a more popular streaming option than they were in the past. This could lead to increased revenue for Amazon Prime and help them to compete with other streaming services.
Amazon Prime Day 2021 brought in $11.2 billion in sales, 7.7% higher than 2020, making it the biggest Prime Day yet.
This is important as it shows the continued success of Amazon Prime Day and its ability to bring in more sales each year.
Amazon generated $31.77 billion in subscription services in 2021, a 26% increase from 2020, and buyers spent over $11.9 billion, a 7.7% year-on-year increase.
This highlights the success of Amazon Prime in driving revenue for the company, and also the importance of subscription services in the company’s overall success.
Supplementary Statistics
About 85% of Amazon Prime members visit the Amazon website at least once a week.
The majority of members are actively engaging with the Amazon website on a regular basis. It speaks to the value that Amazon Prime provides to its members, as they are taking advantage of the benefits it offers. This statistic is an important indicator of the success of Amazon Prime and its ability to keep customers engaged and satisfied.
In 2019, Amazon Prime shipped over 3.5 billion items through the Prime program.
This speaks to the popularity of the program and its ability to meet the needs of its customers. It is a powerful indicator of the impact Amazon Prime has had on the retail industry and the convenience it provides to its customers.
Amazon Prime members spend an average of $1,400 per year on the platform.
Members are willing to invest a significant amount of money into the platform each year. It speaks to the value that Amazon Prime provides to its members, and the loyalty that they have to the platform. This statistic is an important part of understanding the success of Amazon Prime and the impact it has had on the retail industry.
70% of Prime members stream video on Amazon Prime Video every month.
The streaming service is a major draw for Prime members. It shows that Amazon Prime Video is a popular and successful platform, and that it is a key part of the Prime membership package. This statistic is an important indicator of the success of Amazon Prime Video and its importance to the Prime membership.
Amazon Prime members have access to over 5,400 free books, magazines and audiobooks.
This is a testament to the value of Amazon Prime membership, as it provides members with access to an extensive library of free books, magazines and audiobooks. This is a great benefit for those who enjoy reading and listening to audiobooks, as it allows them to access a wide range of content without having to pay for it. Furthermore, this statistic highlights the fact that Amazon Prime is more than just a delivery service, but also a source of entertainment and knowledge.
In 2020, around 39% of US households had an Amazon Prime membership.
It shows that almost two out of five households in the US have taken advantage of the subscription service, highlighting the convenience and value it provides. This statistic is an important piece of information for any blog post about Amazon Prime Statistics.
63% of Amazon Prime customers use the service for free shipping benefits.
The convenience of free shipping is a major draw for customers, and that Amazon Prime is a service that customers are willing to pay for in order to take advantage of this perk. This statistic is an important piece of information for anyone looking to understand the appeal of Amazon Prime and the impact it has on customers.
Around 64% of Amazon Prime members live in suburban areas.
This reveals the extent to which the service has penetrated suburban areas. It shows that Amazon Prime has become a popular choice for suburban dwellers, indicating that the service is meeting the needs of a large portion of the population.
Amazon Prime members listen to an average of 56 hours of music per week.
Prime members are taking full advantage of the service, listening to an average of 56 hours of music per week. This statistic is a great indicator of the value that Amazon Prime provides to its members, and it’s a great talking point for any blog post about Amazon Prime Statistics.
Amazon Prime Day 2019 saw a 72% increase in sales during its first hour compared to the previous year.
This is indicative of the growing popularity of the event, and serves as a powerful reminder of the potential of Amazon Prime Day for businesses. This statistic is an important piece of information for any blog post about Amazon Prime Statistics, as it provides a clear indication of the success of the event.
Amazon Prime Video accounted for 16% of the US streaming market share in Q4 2020.
The platform has been able to capture a significant portion of the market share, indicating that it is a popular choice among consumers. This is an important statistic to consider when discussing Amazon Prime Statistics, as it provides insight into the platform’s success and popularity.
In 2019, a study found that only 31% of Amazon Prime subscribers in the US had tried any of Amazon’s own-label electronic products.
Despite the convenience of Amazon Prime, many subscribers have yet to take advantage of the company’s own-label products. This could be a sign that Amazon needs to do more to promote its own-label products, or that the products themselves need to be improved in order to attract more customers.
80% of Amazon Prime members use the service to watch movies and TV shows.
This demonstrates the immense popularity of the streaming service. It shows that the majority of Amazon Prime members are taking advantage of the service to watch movies and TV shows, indicating that it is a valuable feature of the subscription.
Amazon Prime members save an average of 2.6 hours per month by shopping online instead of in physical stores.
It highlights the value of Amazon Prime, showing how members can save time and effort by taking advantage of the service. This statistic is an important part of understanding the impact of Amazon Prime and how it can benefit its members.
Amazon Prime members placed over 1 million curbside pickup orders at Whole Foods Market within the first 5 months of the service launching in 2020.
The convenience of curbside pickup has been embraced by Prime members, with over 1 million orders placed in the first 5 months of the service launching. This is a clear indication that Amazon Prime is a valuable service that is providing customers with an easy and convenient way to shop.
Conclusion
In conclusion, Amazon Prime is a powerful tool for businesses and consumers alike. It offers a wide range of benefits, including free two-day shipping, access to exclusive deals and discounts, and access to a large library of streaming content.
Amazon Prime is also an increasingly popular service, with more than 150 million subscribers worldwide. With its growing popularity and the many benefits it offers, it’s no wonder that Amazon Prime is becoming an increasingly important part of the online shopping experience.
References
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Earthweb: “AMAZON PRIME STATISTICS 2023: HOW MANY PEOPLE USE AMAZON PRIME?”, cited February 2023 (Source)
Webtribunal: “The Top 17 Amazon‌ ‌Prime‌ ‌Statistics‌ ‌For 2022”, cited February 2023 (Source)
EnterpriseAppsToday: “Amazon Prime Video Statistics – Users, Usage, Revenue and Facts”, cited February 2023 (Source)
EnterpriseAppsToday:” Amazon Prime Video Statistics – Users, Usage, Revenue and Facts”, cited February 2023 (Source)
BusinessDIT: “19+ Amazon Prime Video Statistics : Insights Into Users, Revenue Generation, and More [Infographic]”, cited February 2023 (Source)
Techjury: “15 Amazon Prime Statistics to Show How Big It Is In 2023”, cited February 2023 (Source)
Startupbonsai: “19+ Amazon Prime Statistics For 2023 (Users, Revenue, Growth)”, cited February 2023 (Source)
Techjury: “15 Amazon Prime Statistics to Show How Big It Is In 2023”, cited February 2023 (Source)
ZipDo, cited June 2023: Amazon Prime Statistics
