GITNUX MARKETDATA REPORT 2024

Must-Know Amazon Prime Statistics [Recent Analysis]

In this post, we will explore a comprehensive collection of statistics surrounding Amazon Prime, shedding light on the platform’s global reach, subscriber trends, sales figures, and user behavior. From the impressive growth in membership numbers to the increasing popularity of Prime Video and the impact of events like Prime Day, these statistics offer valuable insights into the success and prevalence of Amazon’s subscription service.

Statistic 1

"Amazon Prime has grown to over 200 million global subscribers, with 153 million in the US alone, and 65% of US Amazon shoppers being Prime members."

Sources Icon

Statistic 2

"It is estimated to gain 252 million subscribers in the year 2027, which shows that the platform is continuing to grow and attract more users."

Sources Icon

Statistic 3

"India, Italy, Spain, and Brazil have the highest population of Prime Video subscribers, with India having the highest percentage of users (32.51%)."

Sources Icon

Statistic 4

"Amazon Prime Video is expected to have 252 million subscribers worldwide by 2027, a growth of 115 million from 2020."

Sources Icon

Statistic 5

"Amazon Prime Day 2021 brought in $11.2 billion in sales, 7.7% higher than 2020, making it the biggest Prime Day yet."

Sources Icon

Statistic 6

"About 85% of Amazon Prime members visit the Amazon website at least once a week."

Sources Icon

Statistic 7

"In 2019, Amazon Prime shipped over 3.5 billion items through the Prime program."

Sources Icon

Statistic 8

"Amazon Prime members spend an average of $1,400 per year on the platform."

Sources Icon

Statistic 9

"70% of Prime members stream video on Amazon Prime Video every month."

Sources Icon

Statistic 10

"Amazon Prime members have access to over 5,400 free books, magazines and audiobooks."

Sources Icon

Statistic 11

"In 2020, around 39% of US households had an Amazon Prime membership."

Sources Icon

Statistic 12

"63% of Amazon Prime customers use the service for free shipping benefits."

Sources Icon

Statistic 13

"Around 64% of Amazon Prime members live in suburban areas."

Sources Icon

Statistic 14

"Amazon Prime members listen to an average of 56 hours of music per week."

Sources Icon

Statistic 15

"Amazon Prime Day 2019 saw a 72% increase in sales during its first hour compared to the previous year."

Sources Icon

Statistic 16

"Amazon Prime Video accounted for 16% of the US streaming market share in Q4 2020."

Sources Icon

Statistic 17

"In 2019, a study found that only 31% of Amazon Prime subscribers in the US had tried any of Amazon’s own-label electronic products."

Sources Icon

Statistic 18

"80% of Amazon Prime members use the service to watch movies and TV shows."

Sources Icon

Statistic 19

"Amazon Prime members save an average of 2.6 hours per month by shopping online instead of in physical stores."

Sources Icon

Statistic 20

"Amazon Prime members placed over 1 million curbside pickup orders at Whole Foods Market within the first 5 months of the service launching in 2020."

Sources Icon
Amazon Prime continues to demonstrate impressive growth and popularity among consumers worldwide, with a significant focus on the US market. The platform’s subscriber base is expected to increase substantially by 2027, highlighting the ongoing attraction of Amazon Prime’s offerings. The wide range of benefits, from streaming services to free shipping, has solidified its position as a preferred choice for online shoppers, leading to substantial sales figures and high engagement levels among members. As Amazon Prime evolves and expands its services, it remains a dominant player in the e-commerce and streaming market, with a loyal and diverse user base across different regions and demographics.

... Before You Leave, Catch This! 🔥

Your next business insight is just a subscription away. Our newsletter The Week in Data delivers the freshest statistics and trends directly to you. Stay informed, stay ahead—subscribe now.

Sign up for our newsletter and become the navigator of tomorrow's trends. Equip your strategy with unparalleled insights!