Must-Know Amazon Prime Statistics [Recent Analysis]

In this post, we will explore a comprehensive collection of statistics surrounding Amazon Prime, shedding light on the platform’s global reach, subscriber trends, sales figures, and user behavior. From the impressive growth in membership numbers to the increasing popularity of Prime Video and the impact of events like Prime Day, these statistics offer valuable insights into the success and prevalence of Amazon’s subscription service.

Statistic 1

"Amazon Prime has grown to over 200 million global subscribers, with 153 million in the US alone, and 65% of US Amazon shoppers being Prime members."

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Statistic 2

"It is estimated to gain 252 million subscribers in the year 2027, which shows that the platform is continuing to grow and attract more users."

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Statistic 3

"India, Italy, Spain, and Brazil have the highest population of Prime Video subscribers, with India having the highest percentage of users (32.51%)."

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Statistic 4

"Amazon Prime Video is expected to have 252 million subscribers worldwide by 2027, a growth of 115 million from 2020."

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Statistic 5

"Amazon Prime Day 2021 brought in $11.2 billion in sales, 7.7% higher than 2020, making it the biggest Prime Day yet."

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Statistic 6

"About 85% of Amazon Prime members visit the Amazon website at least once a week."

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Statistic 7

"In 2019, Amazon Prime shipped over 3.5 billion items through the Prime program."

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Statistic 8

"Amazon Prime members spend an average of $1,400 per year on the platform."

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Statistic 9

"70% of Prime members stream video on Amazon Prime Video every month."

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Statistic 10

"Amazon Prime members have access to over 5,400 free books, magazines and audiobooks."

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Statistic 11

"In 2020, around 39% of US households had an Amazon Prime membership."

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Statistic 12

"63% of Amazon Prime customers use the service for free shipping benefits."

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Statistic 13

"Around 64% of Amazon Prime members live in suburban areas."

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Statistic 14

"Amazon Prime members listen to an average of 56 hours of music per week."

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Statistic 15

"Amazon Prime Day 2019 saw a 72% increase in sales during its first hour compared to the previous year."

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Statistic 16

"Amazon Prime Video accounted for 16% of the US streaming market share in Q4 2020."

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Statistic 17

"In 2019, a study found that only 31% of Amazon Prime subscribers in the US had tried any of Amazon’s own-label electronic products."

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Statistic 18

"80% of Amazon Prime members use the service to watch movies and TV shows."

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Statistic 19

"Amazon Prime members save an average of 2.6 hours per month by shopping online instead of in physical stores."

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Statistic 20

"Amazon Prime members placed over 1 million curbside pickup orders at Whole Foods Market within the first 5 months of the service launching in 2020."

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Amazon Prime continues to demonstrate impressive growth and popularity among consumers worldwide, with a significant focus on the US market. The platform’s subscriber base is expected to increase substantially by 2027, highlighting the ongoing attraction of Amazon Prime’s offerings. The wide range of benefits, from streaming services to free shipping, has solidified its position as a preferred choice for online shoppers, leading to substantial sales figures and high engagement levels among members. As Amazon Prime evolves and expands its services, it remains a dominant player in the e-commerce and streaming market, with a loyal and diverse user base across different regions and demographics.

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