GITNUX MARKETDATA REPORT 2024

The Most Surprising Amazon Prime Day Statistics And Trends in 2024

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Amazon Prime Day is an annual event that has become one of the biggest shopping days of the year. It’s a great opportunity for shoppers to get amazing deals on products from Amazon and other retailers, as well as small businesses selling through Amazon. To give you an idea of just how big this event has become, here are some interesting statistics about past and present Prime Days:
In 2020, Amazon Prime Day sales reached $10.4 billion; in 2021 it was the biggest two-day period ever for small and medium-sized businesses selling on Amazon; 59% of U.S consumers planned to shop on Prime Day 2021; during 2020 over 31,000 SMBs sold over $1 million worth of products each; 75% said they made a purchase specifically because of a deal or promotion offered during last year’s event; electronics were the most popular category accounting for 36%; more than 175 million items were sold in 2019 with customers saving more than $1 billion overall – average order value (AOV) being around $115 per customer in US alone. In addition 100K laptops were sold only during 2020 while sellers from Germany & France averaged over 1M$ sales each day. 85% weren’t exclusive offers either – traffic increased by 28%. Canada had record setting numbers too with 2M+ items purchased while India added 50K new prime members daily leading up to it. The Instant Pot was 2018’s top seller worldwide followed by 3.5M toys globally & Echo Dot topping 2019 list along with 100k Echo devices bought back then – searches increasing 35%, 4 days prior to start date

The Most Important Statistics
Amazon Prime Day 2021 was the biggest two-day period for small and medium-sized businesses selling on Amazon.

This statistic is a testament to the success of Amazon Prime Day 2021, highlighting the positive impact it had on small and medium-sized businesses selling on Amazon. It demonstrates the power of Amazon Prime Day to provide a platform for these businesses to reach a larger audience and increase their sales. This is an important statistic to consider when discussing the success of Amazon Prime Day 2021.

59% of U.S. consumers planned to shop on Amazon Prime Day 2021.

This statistic is a testament to the immense popularity of Amazon Prime Day. It shows that a majority of U.S. consumers are eager to take advantage of the deals and discounts offered on this special day. This statistic is a clear indication that Amazon Prime Day is a highly anticipated event for many shoppers.

Amazon Prime Day Statistics Overview

During Prime Day 2020, over 31,000 small and medium-sized businesses in the U.S. sold over $1 million worth of products.

This statistic is a testament to the success of Amazon Prime Day 2020, highlighting the impressive number of small and medium-sized businesses that were able to benefit from the event. It demonstrates the potential for businesses to make significant profits through Amazon’s platform, and serves as an encouraging example for other businesses looking to take advantage of similar opportunities.

In 2020, 75% of Prime Day shoppers said they made a purchase specifically because of a deal or promotion.

This statistic is a testament to the power of deals and promotions when it comes to Amazon Prime Day. It shows that shoppers are actively looking for discounts and special offers when shopping on Prime Day, and that these deals are a major factor in their decision to make a purchase. This highlights the importance of offering attractive deals and promotions to shoppers on Prime Day in order to maximize sales.

During Prime Day 2019, customers saved more than $1 billion during the event.

This statistic is a testament to the success of Prime Day 2019, demonstrating the immense savings customers were able to take advantage of during the event. It is a powerful indicator of the value that Amazon Prime Day offers to its customers, and is sure to be a major draw for future Prime Day events.

In 2020, Amazon sold more than 100,000 laptops during Prime Day.

This statistic is a testament to the success of Amazon Prime Day. It shows that the event was able to draw in a large number of customers, who were willing to purchase laptops in large numbers. This indicates that Amazon Prime Day was able to generate a significant amount of revenue for the company, and that it was a successful event overall.

On Prime Day 2020, sellers in Germany and France averaged over $1 million in sales.

This statistic is a testament to the success of Amazon Prime Day in Germany and France. It shows that the event was able to generate a significant amount of revenue for sellers in these countries, demonstrating the potential of Prime Day as a major sales event.

85% of Prime Day 2020 deals were not Amazon-exclusive products.

This statistic is significant in the context of Amazon Prime Day Statistics because it reveals that the majority of deals available during the event were not exclusive to Amazon. This indicates that customers had access to a wide variety of products from different retailers, allowing them to compare prices and find the best deal. This statistic highlights the competitive nature of the event and the potential for customers to save money.

Amazon Canada sold more than 2 million Prime Day items in 2019.

This statistic is a testament to the success of Amazon Canada’s Prime Day in 2019. It shows that the event was a hit with customers, with millions of items being sold in a single day. This is a great indication of the popularity of Amazon Prime Day and the success of the company’s promotional efforts.

In India, Amazon added 50,000 new Prime customers per day leading up to Prime Day 2020.

This statistic is a testament to the immense popularity of Amazon Prime Day in India. It shows that the event has become a major shopping event for Indian customers, with 50,000 new Prime customers signing up each day leading up to the event. This is a clear indication that Amazon Prime Day is a major success in India, and that it is likely to continue to be a popular event in the future.

In 2018, the most popular Prime Day purchase worldwide was the Instant Pot.

This statistic is a testament to the power of Amazon Prime Day. It shows that the event is capable of driving massive sales of a single product, with the Instant Pot being the most popular purchase worldwide. This highlights the potential of Amazon Prime Day for both customers and businesses alike.

On Prime Day 2017, Amazon sold over 3.5 million toys globally.

This statistic is a testament to the immense success of Amazon Prime Day 2017. It shows that the event was a huge hit with customers, with over 3.5 million toys being sold globally. This is a clear indication that Amazon Prime Day is a major shopping event that customers look forward to every year.

More than 100,000 Amazon Echo devices were sold on Prime Day 2017.

This statistic is a testament to the success of Amazon Prime Day 2017, showing that the event was a major success for the company. It demonstrates the popularity of the Amazon Echo device and the success of Amazon Prime Day as a whole. It also shows that Amazon Prime Day is an effective way to drive sales and increase customer engagement.

In the four days leading up to Prime Day 2020, searches on Amazon increased by 35%.

This statistic is indicative of the immense anticipation surrounding Prime Day 2020. It shows that people were eager to take advantage of the deals and discounts that Amazon had to offer, and that the event was highly anticipated. This is an important statistic to consider when discussing Amazon Prime Day, as it demonstrates the level of excitement and interest that the event generated.

Conclusion

Amazon Prime Day has become an increasingly popular event for shoppers around the world. The statistics show that Amazon Prime Day sales have grown significantly over the years, with 2020 reaching $10.4 billion in total sales and 2021 being the biggest two-day period yet for small and medium-sized businesses selling on Amazon. Additionally, 59% of U.S consumers planned to shop on Amazon Prime Day 2021, while 31,000 small and medium sized businesses sold over $1 million worth of products during Prime Day 2020 alone. Furthermore, electronics were found to be the most popular category during this event accounting for 36% of all sales in 2020; customers also saved more than $1 billion dollars throughout 2019’s edition of this shopping holiday as well as 175 million items being sold globally that same year – making it one of their most successful events ever. It is clear from these statistics that Amazon continues to dominate when it comes to online retailing through its annual shopping extravaganza known as ‘Prime Day’.

References

0. – https://www.aboutamazon.com

1. – https://www.news.yahoo.com

2. – https://www.retailtribe.com

3. – https://www.cnbc.com

4. – https://www.cheatsheet.com

5. – https://www.newswire.ca

6. – https://www.globenewswire.com

7. – https://www.retaildive.com

8. – https://www.businessinsider.com

9. – https://www.press.aboutamazon.com

10. – https://www.businesswire.com

11. – https://www.junglescout.com

ZipDo, cited June 2023: Amazon Prime Day Statistics

FAQs

What is Amazon Prime Day?

Amazon Prime Day is an annual two-day shopping event exclusively for Amazon Prime members, offering exclusive discounts and deals on products and services.

When was Amazon Prime Day first introduced?

Amazon Prime Day was first introduced on July 15, 2015, to celebrate Amazon's 20th anniversary.

How often does Amazon Prime Day occur?

Amazon Prime Day generally occurs once a year, typically in July, but in 2020, it was held in October due to the COVID-19 pandemic.

What are some common product categories on sale during Amazon Prime Day?

Common product categories on sale during Amazon Prime Day include electronics, home appliances, fashion, toys, beauty, kitchen items, and Amazon-branded products like Echo devices and Kindles.

How can a shopper participate in Amazon Prime Day deals?

In order to participate in Amazon Prime Day deals, a shopper must sign up for an Amazon Prime membership or use a 30-day free trial of the service, which provides access to the exclusive deals during the event.

How we write our statistic reports:

We have not conducted any studies ourselves. Our article provides a summary of all the statistics and studies available at the time of writing. We are solely presenting a summary, not expressing our own opinion. We have collected all statistics within our internal database. In some cases, we use Artificial Intelligence for formulating the statistics. The articles are updated regularly.

See our Editorial Process.

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