Ad performance is shifting fast, and the 2023 benchmarks make it impossible to call advertising “one size fits all.” Email marketing delivered about $42 ROI per $1 spent, while programmatic buying cut CPM by 20 percent through efficiency. We also line up major channels side by side, from TV recall to video engagement and retail social ROAS, to show where budget actually converts.
Key Takeaways
- Average ad recall after 24 hours is 25% for TV vs 40% digital 2023
- Email marketing delivers $42 ROI per $1 spent on average 2023
- Search ads have 2% CTR average, yielding 14.6% conversion 2023
- Global advertising expenditure grew 6.2% to $963.3 billion in 2023
- US ad spend totaled $375 billion in 2023, with digital at 76%
- China ad market size reached $140 billion in 2023, second largest globally
- 62% of consumers prefer no ads over free content in 2023 polls
- 76% of users ignore banner ads on websites per 2023 eye-tracking studies
- Ad blockers were used by 42% of internet users globally in 2023
- In 2023, global digital advertising spending reached $626.8 billion, marking a 10.3% increase from the previous year
- Programmatic advertising accounted for 81% of all US digital display ad dollars in 2023, up from 78% in 2022
- Mobile advertising revenue in the US grew by 12% year-over-year to $124.6 billion in 2023
- US TV ad spend totaled $61.3 billion in 2023, down 2% from 2022 due to streaming shifts
- Radio advertising revenue in the US was $14.8 billion in 2023, with 55% from local ads
- Print newspaper ad revenue fell to $8.9 billion in the US in 2023, a 7% decline YoY
Digital ads deliver far higher recall and ROI than TV, with standout email and OOH results.
Related reading
01 · Category
Advertising Effectiveness and ROI29 stats
01
Average ad recall after 24 hours is 25% for TV vs 40% digital 2023
02
Email marketing delivers $42ROI per $1 spent on average 2023
03
Search ads have 2% CTR average, yielding 14.6% conversion 2023
04
Social media ads ROI averaged $2.50per $1 for retail 2023
05
Programmatic ads reduced CPM by 20% via efficiency 2023 cases
06
Influencer campaigns ROI 5.2x higher than traditional digital 2023
07
CTV ads lift purchase intent by 27% over linear TV 2023 lift study
08
OOH ads generate $5.97sales per $1 spent 2023 attribution
09
Retargeting ads boost conversions 70% in e-commerce 2023 data
10
Podcast ads ROI $12per $1, highest audio format 2023
11
Video ads on social increase engagement 25% vs static 2023
12
Direct mail ROI $29per $1 spent, outperforming digital 2023
13
User-generated ad content lifts sales 4x standard creatives 2023
14
Amazon ads ROAS averaged 4:1 for sponsored products 2023
15
SEO organic traffic ROI 12.2x vs paid search 2.8x in 2023
16
Display ads CPM averaged $3.12with 0.35% CTR 2023 US
17
TV ad ROI for CPG brands 1.5:1 average 2023 measurement
18
Cross-channel campaigns lift ROI 3.6x single channel 2023
19
AR ads increase time spent 45% and purchases 30% 2023 trials
20
SMS marketing ROI $32per $1 sent in 2023 benchmarks
21
Print ads generate 20% higher trust scores than digital 2023
22
Radio ads drive 11% sales lift for quick service restaurants 2023
23
Native ads CTR 53% above display banners 2023 average
24
Shoppable Instagram ads conversion 1.08% vs 0.6% standard 2023
25
DOOH dynamic ads ROI 2.5x static billboards 2023 geo-study
26
Affiliate marketing commissions averaged 8% of sales in 2023
27
Personalized dynamic ads ROAS 8x non-personalized 2023 Meta data
28
Linear TV ad effectiveness declined 15% YoY due to fragmentation 2023
29
Voice ad interactions yield 3x engagement of display 2023 pilots
Interpretation
Advertising Effectiveness and ROI Interpretation
While digital channels clearly dominate by the metrics, the real story is that a savvy marketer’s budget must be scattered across this bewildering landscape like confetti, chasing everyone from podcast listeners to mailbox checkers, because no single medium gets the whole job done anymore.
02 · Category
Advertising Expenditure and Market Size23 stats
01
Global advertising expenditure grew 6.2% to $963.3 billion in 2023
02
US ad spend totaled $375 billion in 2023, with digital at 76%
03
China ad market size reached $140 billion in 2023, second largest globally
04
UK total ad spend was £32.5 billion in 2023, up 7.2% YoY
05
Brand advertising budgets increased 5% on average in 2023 surveys
06
Performance marketing share of total ad budgets was 52% in 2023
07
Automotive sector ad spend was $4.5 billion in US 2023
08
Pharma ad spend topped $7.2 billion in US direct-to-consumer 2023
09
Retail ad expenditure grew 11% to $45 billion in US 2023
10
Political ad spend hit $14 billion in US 2023 election cycle
11
CPG ad budgets averaged $1.2 billion per top 10 brands in 2023
12
Tech sector global ad investment was $120 billion in 2023
13
Financial services ad spend reached $25 billion in US 2023
14
Travel & tourism ad recovery post-COVID hit $18 billion globally 2023
15
Telecom ad spend was $6.8 billion in US 2023
16
Fast food chains allocated 4.5% of revenue to ads in 2023 average
17
E-commerce platforms' ad revenue share was 15% of total GMV in 2023
18
Ad agency revenue globally grew 4% to $150 billion in 2023
19
Programmatic ad buying represented 70% of digital spend in 2023
20
Total media ad inflation was 3.5% in 2023 globally
21
B2B ad spend increased 8% to $45 billion in US 2023
22
94% of marketers say ad spend allocation shifted to digital in 2023 surveys
23
Global ad spend forecast for 2024 projects 7% growth to $1.03 trillion
Interpretation
Advertising Expenditure and Market Size Interpretation
The world spent nearly a trillion dollars in 2023 telling itself what to buy, proving that while attention spans may be shrinking, our collective budget for interrupting them is growing at an impressively stubborn rate.
03 · Category
Consumer Behavior and Perceptions27 stats
01
62% of consumers prefer no ads over free content in 2023 polls
02
76% of users ignore banner ads on websites per 2023 eye-tracking studies
03
Ad blockers were used by 42% of internet users globally in 2023
04
81% of consumers want personalized ads but 64% feel tracked, 2023 survey
05
Brand trust influences 88% of purchase decisions per 2023 Edelman report
06
55% of Gen Z skips TV ads with DVR, higher than 40% boomers, 2023 data
07
70% of shoppers research online before buying after seeing ad, 2023
08
Negative ad perceptions rose 15% due to misinformation in 2023 polls
09
49% of consumers share ads they like on social media weekly, 2023
10
Email ad open rates averaged 21.5% industry-wide in 2023
11
67% of users abandon sites with intrusive pop-up ads, 2023 study
12
Influencer-endorsed products see 11x higher purchase intent, 2023
13
73% of millennials use ad-free streaming services, 2023 data
14
SMS ad click rates were 19% vs 4.2% email in 2023 benchmarks
15
58% of consumers distrust political ads, highest category 2023
16
User-generated content ads boost trust by 50% per 2023 tests
17
65% prefer short video ads under 15 seconds, 2023 preferences
18
Retargeting ad recall is 70% higher than new prospect ads 2023
19
41% of users pay for ad-free YouTube Premium in 2023
20
Mobile ad attention span averages 1.7 seconds per 2023 studies
21
82% of buyers influenced by video ads in purchase journey 2023
22
Ad fatigue leads 37% to unfollow brands on social 2023 survey
23
Voice search ad preferences favor local results 78% of time 2023
24
54% of consumers block cookies to avoid targeted ads 2023
25
Podcast ad host-read formats yield 71% brand favorability 2023
26
68% of women say ads don't represent them accurately 2023 poll
27
Shoppable ad clicks convert 2.7x higher than standard links 2023
Interpretation
Consumer Behavior and Perceptions Interpretation
This mountain of advertising data for 2023 paints a starkly human portrait: we crave relevance and reward authenticity with our wallets, but we will aggressively, creatively, and mercilessly tune out anything that feels like an intrusive, untrustworthy, or lazy interruption of our lives.
More related reading
04 · Category
Digital Advertising Statistics30 stats
01
In 2023, global digital advertising spending reached $626.8 billion, marking a 10.3% increase from the previous year
02
Programmatic advertising accounted for 81% of all US digital display ad dollars in 2023, up from 78% in 2022
03
Mobile advertising revenue in the US grew by 12% year-over-year to $124.6 billion in 2023
04
Social media advertising spend worldwide hit $207 billion in 2023, representing 28% of total digital ad spend
05
Video advertising on digital platforms generated $84.5 billion globally in 2023, a 15% YoY growth
06
Search advertising revenue for Google alone was $175.4 billion in 2023, comprising 57% of Alphabet's total revenue
07
Connected TV (CTV) ad spend in the US reached $25.2 billion in 2023, up 22% from 2022
08
Retail media networks' global ad revenue surged to $100 billion in 2023, growing 20% YoY
09
Audio digital ad spend in the US increased 10% to $5.2 billion in 2023, driven by podcast advertising
10
Native advertising accounted for 65% of display ad impressions in the US in 2023
11
Influencer marketing spend globally reached $21.1 billion in 2023, with 49% of brands increasing budgets
12
OTT video ad revenue in the US hit $18.7 billion in 2023, a 19% increase YoY
13
DOOH (Digital Out-of-Home) advertising spend grew 15% to $8.5 billion globally in 2023
14
Email marketing ROI averaged $36for every $1 spent in 2023, highest among digital channels
15
Affiliate marketing generated $8.2 billion in revenue for US publishers in 2023
16
Social commerce ad spend reached $65 billion globally in 2023, up 25% YoY
17
Gaming ad revenue worldwide was $84 billion in 2023, with in-game ads up 18%
18
72% of consumers made a purchase after seeing an ad on TikTok in 2023 surveys
19
LinkedIn ad click-through rates averaged 0.44% in 2023, highest among professional networks
20
Snapchat AR ad engagement was 2.5x higher than standard video ads in 2023
21
Pinterest promoted pin conversions rose 15% YoY in 2023 for retail brands
22
YouTube Shorts ad views reached 50 billion daily in Q4 2023
23
Meta's Reels ads drove 20% higher ROAS than feed ads in 2023 benchmarks
24
Twitter (X) promoted tweet impressions grew 35% in 2023 post-rebrand
25
Amazon DSP ad spend by agencies hit $15 billion in 2023
26
Programmatic direct deals made up 42% of US programmatic ad buys in 2023
27
Header bidding adoption reached 88% of top publishers in 2023
28
US digital ad spend share of total ad market was 76.3% in 2023
29
Global ad fraud losses from digital campaigns totaled $84 billion in 2023
30
Privacy-first ad tech investments by brands reached $2.5 billion in 2023
Interpretation
Digital Advertising Statistics Interpretation
While digital advertising's colossal half-trillion dollar parade marches triumphantly forward, each glittering float—from voracious mobile shopping to eerily effective programmatic algorithms—is shadowed by the costly cleanup crew chasing the $84 billion in fraud left in its wake.
05 · Category
Traditional Media Advertising25 stats
01
US TV ad spend totaled $61.3 billion in 2023, down 2% from 2022 due to streaming shifts
02
Radio advertising revenue in the US was $14.8 billion in 2023, with 55% from local ads
03
Print newspaper ad revenue fell to $8.9 billion in the US in 2023, a 7% decline YoY
04
Magazine ad pages in the US decreased 5% to 12,500 in 2023
05
Out-of-Home (OOH) billboards generated $8.1 billion in US revenue in 2023, up 6%
06
National TV ad spend during Super Bowl LVII in 2023 was $7 million per 30-second spot
07
Cinema advertising box office revenue share was 4% of total ad spend in 2023 globally
08
Direct mail ad spend in the US reached $42 billion in 2023, with 5.3% response rates
09
Yellow Pages print directories revenue dropped to $1.2 billion in 2023, down 10% YoY
10
Local TV news ad revenue was $20.5 billion in 2023, 70% from political ads in election year
11
Network TV prime-time ad rates averaged $200,000for 30 seconds in 2023 fall season
12
Radio spot rates during drive time averaged $500-$1,000 per spot in major US markets 2023
13
Newspaper classified ads declined 12% to $4.2 billion in US revenue 2023
14
Billboard impressions per OOH campaign averaged 250 million in 2023 US studies
15
Telemarketing call center ad leads generated $15 billion in sales attribution 2023
16
Magazine subscription ad revenue was $2.1 billion in 2023, down 4% YoY
17
Super Bowl ad viewership reached 115 million for 2023 broadcast
18
Print ad CPMs for newspapers averaged $15in 2023 US markets
19
Cable TV ad share of total TV spend was 42% in 2023 US
20
Outdoor transit ad revenue grew 8% to $1.5 billion in 2023
21
Radio listener ad recall was 25% higher than TV in 2023 comparative studies
22
Direct mail open rates averaged 90% for branded envelopes in 2023
23
Local newspaper ad revenue per reader fell to $250in 2023
24
Cinema screen ad playtime averaged 15 minutes pre-feature in 2023
25
TV ad clutter increased to 18 minutes per hour in prime time 2023
Interpretation
Traditional Media Advertising Interpretation
The advertising landscape of 2023 paints a story of stubborn traditions and relentless evolution, where the familiar glow of the TV declines by 2%, the forgotten mail in your box yields a surprising 5.3% response, and billboards on the street grow 6% while the Yellow Pages on your shelf quietly collect another 10% less dust.
Reference
Cite This Report
This report is designed to be cited. We maintain stable URLs and versioned verification dates. Copy the format appropriate for your publication below.
APA
Priyanka Sharma. (2026, February 13). Advertisement Statistics. Gitnux. https://gitnux.org/advertisement-statistics
MLA
Priyanka Sharma. "Advertisement Statistics." Gitnux, 13 Feb 2026, https://gitnux.org/advertisement-statistics.
Chicago
Priyanka Sharma. 2026. "Advertisement Statistics." Gitnux. https://gitnux.org/advertisement-statistics.
Sources & references
69 datasets cited across this report · attribution is report-level
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