Must-Know Yahoo Statistics [Recent Analysis]

In this post, we will explore a comprehensive set of statistics related to Yahoo, shedding light on various aspects of the company’s performance, market share, revenues, user base, and more in recent years. From the number of monthly users and market share to revenue figures and advertising metrics, these statistics provide valuable insights into Yahoo’s standing in the digital landscape.

Statistic 1

"In 2020, Yahoo had an average of 274 million monthly users in the United States."

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Statistic 2

"Yahoo’s market share of search engines was 2.48% in December 2020."

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Statistic 3

"In 2018, Yahoo’s annual revenue was $5.17 billion."

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Statistic 4

"Yahoo was acquired by Verizon for $4.48 billion in 2017."

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Statistic 5

"Yahoo operated worldwide in 25 languages and had 32 international editions."

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Statistic 6

"Yahoo’s global digital advertising revenue share was 3.1% in 2016."

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Statistic 7

"In 2020, Yahoo’s total global net digital display ad revenues were $2.09 billion."

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Statistic 8

"As of January 2021, Yahoo’s global usage distribution by device was 69.37% mobile, 25.04% desktop, and 5.59% tablet."

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Statistic 9

"Yahoo’s display advertising CPM rate in 2016 was $1.76."

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Statistic 10

"According to Alexa rankings, ranks as the 11th most visited website globally."

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Statistic 11

"Yahoo had 26.61 million unique visitors in Canada in September 2021 alone."

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Statistic 12

"In August 2021, Yahoo Finance was accessed by more than 92 million users via mobile devices."

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Statistic 13

"Yahoo’s number of full-time employees in 2014 was 12,500."

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Statistic 14

"Yahoo’s share of the digital advertising market in the United States in 2019 was just 2.9%."

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Yahoo’s statistics reveal a complex picture of the company’s market position, revenue streams, and user engagement. Despite its significant annual revenue in 2018 and a sizeable user base in the United States and globally, Yahoo’s market share in various aspects, such as search engines and digital advertising, remains relatively modest. The company’s acquisition by Verizon in 2017 and subsequent shifts in ownership may have influenced its performance over the years. Additionally, Yahoo’s noteworthy presence in international markets and diverse range of digital properties demonstrate its reach and impact on a global scale.

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