The Most Surprising Waxing Industry Statistics And Trends in 2024

With sources from:,,, and many more

In this post, we will explore key statistics shaping the waxing industry, shedding light on the trends, market dynamics, and consumer preferences that drive this growing sector. From revenue figures to client demographics and emerging market segments, these data points offer a comprehensive overview of the current landscape of the waxing industry.

Statistic 1

"A survey found that 70% of waxing clients prefer salons that use organic or hypoallergenic waxes."

Sources Icon

Statistic 2

"In 2020, the number of waxing salon establishments in the U.S. was approximately 2,000."

Sources Icon

Statistic 3

"Hard wax is the preferred type of wax for the majority of professional waxing services, used by over 75% of salons."

Sources Icon

Statistic 4

"The North American region accounted for over 30% of the global hair removal wax market share in 2019."

Sources Icon

Statistic 5

"The salon industry, including waxing, employs over 1.2 million people in the U.S."

Sources Icon

Statistic 6

"Customer satisfaction rates for waxing services are typically high, averaging around 90%."

Sources Icon

Statistic 7

"The introduction of pain-reducing products and techniques has increased client retention by 20%."

Sources Icon

Statistic 8

"More than 60% of waxing salons offer complementary services such as facials and massages."

Sources Icon

Statistic 9

"The global hair removal wax market size was valued at USD 2.56 billion in 2019 and is expected to expand at a CAGR of 7.5% from 2020 to 2027."

Sources Icon

Statistic 10

"European Wax Center, with over 800 locations, is one of the largest chains in the U.S. waxing industry."

Sources Icon

Statistic 11

"Approximately 25% of waxing salon clients are under the age of 30."

Sources Icon

Statistic 12

"Approximately 98% of waxing salon customers are women."

Sources Icon

Statistic 13

"Of the various types of waxing services, eyebrow waxing is one of the most popular, accounting for 15% of waxing service sales."

Sources Icon

Statistic 14

"Full leg waxing services represent about 30% of sales in the waxing industry."

Sources Icon

Statistic 15

"The male waxing market segment has been growing significantly, with a 50% increase in male clients from 2015 to 2020."

Sources Icon

Statistic 16

"The waxing industry has seen a rise in mobile waxing services, which now account for 10% of the market."

Sources Icon

Statistic 17

"In the U.S., the average cost of a waxing session is between $30 and $100 depending on the area being waxed."

Sources Icon

Statistic 18

"Brazilian waxing services constitute about 40% of the total revenue for many waxing salons."

Sources Icon

Statistic 19

"The professional waxing industry has an average annual growth rate of 8% in the U.S."

Sources Icon

Statistic 20

"Regular waxing can reduce hair growth over time, with some studies showing a reduction of 20% to 50% after frequent sessions."

Sources Icon


The waxing industry is a thriving market that continues to show significant growth and diversification. With a high level of client satisfaction, expanding service offerings, and innovative marketing strategies, waxing salons are capitalizing on increasing demand for hair removal services. The industry's revenue potential is substantial, driven by a mix of traditional and emerging trends such as online booking services, male clientele, and organic product options. As the market evolves and embraces new technologies, waxing salons are well-positioned to maintain their upward trajectory and capture a larger share of the beauty and wellness sector.

Can You Trust Our Report?

The statistics are checked by us and then entered into the database. Our market data reports have been linked to by some of the largest publishers and companies on the Internet.

Learn more about our process here.

Submit Your Own Statistic Data

Would you like to submit your own researched statistics on this topic? You are welcome to use the form below and submit your suggestion to us. We will check the source and approve it if necessary.

... Before You Leave, Catch This! 🔥

Your next business insight is just a subscription away. Our newsletter The Week in Data delivers the freshest statistics and trends directly to you. Stay informed, stay ahead—subscribe now.

Sign up for our newsletter and become the navigator of tomorrow's trends. Equip your strategy with unparalleled insights!