GITNUXREPORT 2025

Vehicle Wrap Advertising Statistics

Vehicle wraps boost brand visibility, engagement, recall, and ROI significantly.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

Our Commitment to Accuracy

Rigorous fact-checking • Reputable sources • Regular updatesLearn more

Statistic 1

Vehicle wraps can increase brand recognition by up to 108%

Statistic 2

85% of people recall the advertisement on the vehicle

Statistic 3

75% of consumers say they remember vehicle ads better than other types

Statistic 4

55% of drivers recognize a brand from their vehicle wrap

Statistic 5

50% of mobile ad viewers recall specific vehicle ads, emphasizing strong memorability

Statistic 6

Up to 90% of fleet vehicle owners consider vehicle wraps a valuable advertising investment

Statistic 7

70% of drivers report recalling a specific advertisement after seeing it on a vehicle

Statistic 8

Compared to digital advertising, vehicle wraps generate higher recall levels, with 97% of viewers remembering the ad after seeing it

Statistic 9

65% of people recall brand messaging from vehicle wraps within a week, showing high retention

Statistic 10

75% of vehicle advertising campaigns result in increased brand awareness within the target market

Statistic 11

71% of consumers recall vehicle ads better than online ads, indicating higher engagement levels

Statistic 12

Implementing vehicle wraps can lead to a 30% increase in local brand recognition, especially for small businesses

Statistic 13

94% of viewers retain details of vehicle ads for at least a week after seeing them, demonstrating high memorability

Statistic 14

Branded vehicle wraps can increase referral traffic by up to 50%, as they make the brand more memorable

Statistic 15

Vehicle advertising campaigns with creative designs have been shown to increase message recall by 50%, emphasizing importance of visual appeal

Statistic 16

60% of mobile advertisers, including vehicle wraps, reported increased sales

Statistic 17

55% of consumers reported a more favorable opinion of brands that use vehicle advertising

Statistic 18

A professionally installed vehicle wrap can increase business inquiries by approximately 20%

Statistic 19

Customized vehicle graphics can increase a company's professionalism and credibility, leading to 25% higher customer trust

Statistic 20

A vehicle wrap costs $1,500 to $3,000 on average

Statistic 21

The ROI of vehicle wrap advertising can be as high as 1000%

Statistic 22

Vehicle wraps provide continuous advertising without recurring costs, with an ROI comparable to TV and radio ads

Statistic 23

The average cost per thousand impressions (CPM) for vehicle wrap advertising is approximately $2-$5, making it cost-effective for small and large campaigns

Statistic 24

Using vehicle wraps can reduce advertising costs by up to 50% compared to other forms of outdoor media

Statistic 25

Vehicle wrap advertising can generate leads at a cost significantly lower than many digital advertising channels, with some campaigns costing under $0.50 per lead

Statistic 26

The return on investment for vehicle wrapping is higher compared to traditional print advertising, with some businesses seeing up to a 700% ROI

Statistic 27

58% of small business owners believe vehicle wraps are the most cost-effective form of advertising

Statistic 28

For every dollar spent on vehicle wrap advertising, businesses can expect an average return of $3-$5, depending on market and quality

Statistic 29

98% of people notice vehicle advertising

Statistic 30

Vehicle wraps can last between 3 to 5 years with proper maintenance

Statistic 31

65% of consumers have purchased a product or service after seeing a vehicle ad

Statistic 32

Fleet vehicles with wraps see an average 19,000 to 70,000 views per day

Statistic 33

Over 80% of vehicle wrap viewers are in the immediate geographic area, making it highly targeted

Statistic 34

25% of website traffic for local businesses is driven by mobile and vehicle advertising

Statistic 35

90% of consumers find vehicle ads trustworthy, higher than many other forms of advertising

Statistic 36

37% of consumers have made an impulse purchase after seeing a vehicle ad

Statistic 37

Small businesses report a 49% increase in brand awareness after using vehicle wraps

Statistic 38

Vehicle wraps can reach an average of 18,000 to 70,000 impressions per day, depending on location and route

Statistic 39

Vehicle wrap advertising has been found to generate up to 2.5 times more impressions than billboards

Statistic 40

A full vehicle wrap can reach up to 16 million impressions annually, depending on mileage

Statistic 41

Fleet vehicles with branded wraps experience a 31% increase in customer engagement

Statistic 42

45% of consumers prefer to learn about a company via vehicle advertising over social media

Statistic 43

Vehicle wraps can increase a company's click-through rate by up to 25% when combined with other marketing efforts

Statistic 44

90% of vehicle owners are willing to allow their vehicles to be branded if it helps support local businesses

Statistic 45

Vehicle wraps lead to an average increase in foot traffic to business locations by 20-25% within the first year

Statistic 46

A vehicle wrap has been shown to increase brand exposure by up to 600%, compared to traditional advertising methods

Statistic 47

82% of business owners believe vehicle advertising is more effective than billboard advertising

Statistic 48

The average lifespan of a vehicle wrap is approximately 4 years, with proper care

Statistic 49

Vehicle wraps boost visibility for mobile businesses, increasing customer reach by up to 70%

Statistic 50

79% of consumers view vehicle advertisements positively, especially when the branding is professional and creative

Statistic 51

Reports show that 65% of fleet vehicles with wraps attract more inquiries and opportunities, leading to increased sales

Statistic 52

Nearly 100 million vehicles in the U.S. are suitable for advertising wraps, providing a vast active advertising fleet

Statistic 53

The effectiveness of vehicle advertising depends heavily on route planning and driver behavior, with frequent exposure boosting impact

Statistic 54

74% of viewers say they notice vehicle advertising more than digital ads, highlighting its dominance in outdoor marketing

Statistic 55

Companies utilizing vehicle wraps see an average increase of 20-30% in inbound calls, demonstrating lead generation efficiency

Statistic 56

Businesses that adopt vehicle wraps experience a year-over-year growth increase of 12%, attributed to increased brand exposure

Statistic 57

Car wraps can be removed without damaging the paint and typically last 3-5 years, depending on quality and maintenance

Statistic 58

Vehicle wraps can be updated or changed easily and quickly, enabling flexible marketing campaigns

Statistic 59

Vehicle wraps can be customized to target specific demographics, making advertising more effective

Statistic 60

The flexibility of vehicle advertising allows companies to coordinate campaigns across multiple locations, with 91% reporting increased reach

Statistic 61

Vehicle wrap advertising can generate up to 70,000 views per day

Statistic 62

3,000 to 10,000 views are generated per day from a single vehicle wrap

Statistic 63

30% of mobile advertising impressions are made through vehicle wraps

Statistic 64

96% of consumers have noticed a vehicle wrap in the past month, indicating high visibility

Statistic 65

60% of vehicle advertisers use wraps to target local customers specifically, maximizing local reach

Statistic 66

86% of consumers notice vehicle advertising when driven or parked in high-traffic areas, emphasizing high exposure

Slide 1 of 66

Sources

Our Reports have been cited by:

Trust Badges - Publications that have cited our reports

Key Highlights

Vehicle wrap advertising can generate up to 70,000 views per day
98% of people notice vehicle advertising
Vehicle wraps can increase brand recognition by up to 108%
3,000 to 10,000 views are generated per day from a single vehicle wrap
85% of people recall the advertisement on the vehicle
30% of mobile advertising impressions are made through vehicle wraps
Vehicle wraps can last between 3 to 5 years with proper maintenance
A vehicle wrap costs $1,500 to $3,000 on average
The ROI of vehicle wrap advertising can be as high as 1000%
65% of consumers have purchased a product or service after seeing a vehicle ad
75% of consumers say they remember vehicle ads better than other types
Fleet vehicles with wraps see an average 19,000 to 70,000 views per day
55% of drivers recognize a brand from their vehicle wrap

Did you know that a single vehicle wrap can generate up to 70,000 views per day and deliver a staggering return on investment of up to 1000%, making it one of the most powerful and cost-effective advertising tools available today?

Brand Recognition and Recall

Vehicle wraps can increase brand recognition by up to 108%
85% of people recall the advertisement on the vehicle
75% of consumers say they remember vehicle ads better than other types
55% of drivers recognize a brand from their vehicle wrap
50% of mobile ad viewers recall specific vehicle ads, emphasizing strong memorability
Up to 90% of fleet vehicle owners consider vehicle wraps a valuable advertising investment
70% of drivers report recalling a specific advertisement after seeing it on a vehicle
Compared to digital advertising, vehicle wraps generate higher recall levels, with 97% of viewers remembering the ad after seeing it
65% of people recall brand messaging from vehicle wraps within a week, showing high retention
75% of vehicle advertising campaigns result in increased brand awareness within the target market
71% of consumers recall vehicle ads better than online ads, indicating higher engagement levels
Implementing vehicle wraps can lead to a 30% increase in local brand recognition, especially for small businesses
94% of viewers retain details of vehicle ads for at least a week after seeing them, demonstrating high memorability
Branded vehicle wraps can increase referral traffic by up to 50%, as they make the brand more memorable
Vehicle advertising campaigns with creative designs have been shown to increase message recall by 50%, emphasizing importance of visual appeal

Brand Recognition and Recall Interpretation

With up to 97% recall rates surpassing digital ads and a striking 108% boost in brand recognition, vehicle wraps prove that hitting the road is not just movement—it's the most memorable route to brand dominance.

Business Impact and Benefits

60% of mobile advertisers, including vehicle wraps, reported increased sales
55% of consumers reported a more favorable opinion of brands that use vehicle advertising
A professionally installed vehicle wrap can increase business inquiries by approximately 20%
Customized vehicle graphics can increase a company's professionalism and credibility, leading to 25% higher customer trust

Business Impact and Benefits Interpretation

Vehicle wrap advertising proves to be a high-impact, cost-effective strategy, boosting sales, brand perception, and consumer trust — making it a compelling case for businesses to hit the road and stand out.

Cost Efficiency and ROI

A vehicle wrap costs $1,500 to $3,000 on average
The ROI of vehicle wrap advertising can be as high as 1000%
Vehicle wraps provide continuous advertising without recurring costs, with an ROI comparable to TV and radio ads
The average cost per thousand impressions (CPM) for vehicle wrap advertising is approximately $2-$5, making it cost-effective for small and large campaigns
Using vehicle wraps can reduce advertising costs by up to 50% compared to other forms of outdoor media
Vehicle wrap advertising can generate leads at a cost significantly lower than many digital advertising channels, with some campaigns costing under $0.50 per lead
The return on investment for vehicle wrapping is higher compared to traditional print advertising, with some businesses seeing up to a 700% ROI
58% of small business owners believe vehicle wraps are the most cost-effective form of advertising
For every dollar spent on vehicle wrap advertising, businesses can expect an average return of $3-$5, depending on market and quality

Cost Efficiency and ROI Interpretation

With an average initial cost of $1,500 to $3,000 and potential ROI soaring up to 1,000%, vehicle wrap advertising proves that investing in mobile billboards not only moves your message but also accelerates your bottom line far more effectively than traditional catchphrases—and with 58% of small business owners calling it the most cost-efficient tactic, it seems the road to success is wrapped up in a smart, high-impact vehicle.

Effectiveness and Reach

98% of people notice vehicle advertising
Vehicle wraps can last between 3 to 5 years with proper maintenance
65% of consumers have purchased a product or service after seeing a vehicle ad
Fleet vehicles with wraps see an average 19,000 to 70,000 views per day
Over 80% of vehicle wrap viewers are in the immediate geographic area, making it highly targeted
25% of website traffic for local businesses is driven by mobile and vehicle advertising
90% of consumers find vehicle ads trustworthy, higher than many other forms of advertising
37% of consumers have made an impulse purchase after seeing a vehicle ad
Small businesses report a 49% increase in brand awareness after using vehicle wraps
Vehicle wraps can reach an average of 18,000 to 70,000 impressions per day, depending on location and route
Vehicle wrap advertising has been found to generate up to 2.5 times more impressions than billboards
A full vehicle wrap can reach up to 16 million impressions annually, depending on mileage
Fleet vehicles with branded wraps experience a 31% increase in customer engagement
45% of consumers prefer to learn about a company via vehicle advertising over social media
Vehicle wraps can increase a company's click-through rate by up to 25% when combined with other marketing efforts
90% of vehicle owners are willing to allow their vehicles to be branded if it helps support local businesses
Vehicle wraps lead to an average increase in foot traffic to business locations by 20-25% within the first year
A vehicle wrap has been shown to increase brand exposure by up to 600%, compared to traditional advertising methods
82% of business owners believe vehicle advertising is more effective than billboard advertising
The average lifespan of a vehicle wrap is approximately 4 years, with proper care
Vehicle wraps boost visibility for mobile businesses, increasing customer reach by up to 70%
79% of consumers view vehicle advertisements positively, especially when the branding is professional and creative
Reports show that 65% of fleet vehicles with wraps attract more inquiries and opportunities, leading to increased sales
Nearly 100 million vehicles in the U.S. are suitable for advertising wraps, providing a vast active advertising fleet
The effectiveness of vehicle advertising depends heavily on route planning and driver behavior, with frequent exposure boosting impact
74% of viewers say they notice vehicle advertising more than digital ads, highlighting its dominance in outdoor marketing
Companies utilizing vehicle wraps see an average increase of 20-30% in inbound calls, demonstrating lead generation efficiency
Businesses that adopt vehicle wraps experience a year-over-year growth increase of 12%, attributed to increased brand exposure

Effectiveness and Reach Interpretation

With over 98% of people noticing vehicle wraps and up to 70,000 daily impressions per fleet vehicle, it's clear that investing in vehicle advertising isn't just a hit-and-miss tactic but a tireless, miles-per-day conveyor of trust, brand awareness, and sales—proving that in outdoor marketing, cars truly do speak louder than billboards.

Flexibility and Customization

Car wraps can be removed without damaging the paint and typically last 3-5 years, depending on quality and maintenance
Vehicle wraps can be updated or changed easily and quickly, enabling flexible marketing campaigns
Vehicle wraps can be customized to target specific demographics, making advertising more effective
The flexibility of vehicle advertising allows companies to coordinate campaigns across multiple locations, with 91% reporting increased reach

Flexibility and Customization Interpretation

With the durability of up to five years, ease of updates, and targeted customization, vehicle wrap advertising proves to be a versatile and effective tool—moving brands further while their cars do the driving.

Reach

Vehicle wrap advertising can generate up to 70,000 views per day
3,000 to 10,000 views are generated per day from a single vehicle wrap
30% of mobile advertising impressions are made through vehicle wraps
96% of consumers have noticed a vehicle wrap in the past month, indicating high visibility
60% of vehicle advertisers use wraps to target local customers specifically, maximizing local reach
86% of consumers notice vehicle advertising when driven or parked in high-traffic areas, emphasizing high exposure

Reach Interpretation

With vehicle wrap advertising delivering up to 70,000 views daily and nearly unanimous consumer awareness in busy areas, it’s clear that this mobile marketing method not only commands attention but efficiently targets local audiences, proving that sometimes the best billboard is the one in your rearview mirror.