GITNUXREPORT 2025

Usage Statistics

Global internet usage surged with social media dominating and mobile driving growth.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

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Statistic 1

In 2023, the global cloud computing market usage exceeded $750 billion, reflecting widespread dependency on cloud services

Statistic 2

85% of organizations utilize cloud-based tools for remote usage, a significant rise from previous years, showcasing enterprise adoption

Statistic 3

Around 67% of internet users use ad blockers, blocking an average of 27% of ads they encounter

Statistic 4

Email marketing boasts an average ROI of $42 for every dollar spent, making it one of the most cost-effective usage channels

Statistic 5

83% of businesses believe social media is important for their marketing strategies

Statistic 6

64% of marketers plan to increase their digital ad spend in 2024, driven by the growth in digital usage and platform opportunities

Statistic 7

The number of online shoppers worldwide reached 2.14 billion in 2023

Statistic 8

Nearly 75% of internet users in the US shop online at least once a month

Statistic 9

85% of consumers trust online reviews as much as personal recommendations

Statistic 10

69% of consumers prefer to buy from brands that personalize their shopping experience

Statistic 11

In 2023, around 89% of internet users in the U.S. shop online, with 59% shopping weekly

Statistic 12

54% of consumers say they have abandoned a shopping cart due to high extra costs such as shipping and taxes

Statistic 13

eCommerce penetration rate in the US reached 15.2% in 2023, up from 12.4% in 2019, illustrating increasing online shopping adoption

Statistic 14

46% of internet users worldwide prioritize secure websites before making a transaction or providing data, highlighting the importance of security in online usage

Statistic 15

Nearly 40% of online consumers shop via mobile devices, confirming mobile's role as a primary shopping tool

Statistic 16

Mobile shopping is expected to account for 73% of all eCommerce sales in 2024, underscoring the importance of mobile usage

Statistic 17

Nearly 65% of internet users shop online via smartphones, showing a clear preference for mobile devices

Statistic 18

In the US, 78% of adults have made at least one online purchase using a mobile device, illustrating high mobile shopping adoption

Statistic 19

The global e-learning market is projected to reach $375 billion by 2026

Statistic 20

Over 3.8 billion people worldwide used the internet in 2023

Statistic 21

The average internet user spends about 6 hours and 43 minutes online daily

Statistic 22

Social media users account for approximately 60% of the global internet population

Statistic 23

As of 2023, approximately 4.9 billion people are active social media users

Statistic 24

Mobile devices account for nearly 92% of all internet traffic

Statistic 25

81% of people conduct online research before making a purchase

Statistic 26

The average number of apps installed on smartphones in 2023 is around 60

Statistic 27

YouTube is the most popular platform for online video consumption, with over 80% of internet users watching videos on it

Statistic 28

The number of active mobile social accounts grew by approximately 10% in 2023

Statistic 29

The average session duration on websites is about 2 minutes and 17 seconds

Statistic 30

77% of all internet traffic in 2023 came from search engines, predominantly Google with over 92% of market share

Statistic 31

Over 90% of all data in the world was generated in just the last two years, emphasizing data usage growth

Statistic 32

Nearly 60% of all internet users in developing countries access the internet primarily through mobile devices

Statistic 33

Over 3.2 billion people globally are active on Facebook in 2023

Statistic 34

TikTok has over 1 billion active users worldwide, with the majority being under 30 years old

Statistic 35

Approximately 45% of internet traffic is comprised of bots utilizing the web, not human users, which impacts usage statistics

Statistic 36

The number of daily active WhatsApp users worldwide reached 2 billion in 2023, making it the most widely used messaging app

Statistic 37

Internet usage among seniors (65+) increased by 60% from 2019 to 2023, with more seniors coming online via mobile

Statistic 38

Around 80% of internet users will access social media through mobile devices, emphasizing mobile's dominance in usage

Statistic 39

Nearly 55% of internet users globally watch live streaming videos weekly, showcasing a growing trend in real-time content consumption

Statistic 40

The average number of seconds it takes for a web page to load fully is approximately 3 seconds, with delays leading to significant bounce rates

Statistic 41

58% of internet users engaged in some form of online banking as of 2023, indicating high adoption of digital financial services

Statistic 42

The global voice assistant market is expected to reach $13.3 billion in 2024, showing growth due to increased usage

Statistic 43

Around 60% of internet users in Asia-Pacific access social media daily, the highest regional usage rate

Statistic 44

Usage of ad-supported streaming services increased by 25% in 2023, reflecting changing media consumption habits

Statistic 45

About 70% of internet users in the UK access content on multiple devices during the day, demonstrating multi-device usage for frequent access

Statistic 46

Over 40% of internet users globally access messaging apps daily, reflecting their importance in daily communication

Statistic 47

The most popular online activity in 2023 was social networking, with 82% of internet users engaging regularly

Statistic 48

In 2023, 48% of all internet traffic came from video content, marking a significant increase from previous years

Statistic 49

92% of all internet traffic originates from devices that support HTTPS, indicating widespread adoption of secure browsing

Statistic 50

79% of internet users watch at least one video per week, with platform preferences varying worldwide

Statistic 51

The average user interacts with about 6 different social media platforms regularly, highlighting cross-platform usage

Statistic 52

50% of internet traffic consists of streaming videos, music, or other media content, reflecting high media consumption levels

Statistic 53

The majority of online content consumption (around 70%) takes place on mobile devices, emphasizing platform accessibility

Statistic 54

Internet search queries related to health and wellness increased by 25% in 2023, reflecting growing public interest

Statistic 55

48% of all online users access news websites daily, showing high engagement with news via the internet

Statistic 56

The number of subscriptions to streaming video services exceeded 240 million globally in 2023, reflecting shifts in media consumption

Statistic 57

72% of consumers prefer to learn about a product or service through videos rather than text

Statistic 58

The average time spent on social media per day per user in 2023 is approximately 2 hours and 26 minutes

Statistic 59

Over 70% of internet users in Latin America access social media daily, the highest regional rate

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Sources

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Key Highlights

Over 3.8 billion people worldwide used the internet in 2023
The average internet user spends about 6 hours and 43 minutes online daily
Social media users account for approximately 60% of the global internet population
As of 2023, approximately 4.9 billion people are active social media users
Mobile devices account for nearly 92% of all internet traffic
The number of online shoppers worldwide reached 2.14 billion in 2023
81% of people conduct online research before making a purchase
The average number of apps installed on smartphones in 2023 is around 60
YouTube is the most popular platform for online video consumption, with over 80% of internet users watching videos on it
The global e-learning market is projected to reach $375 billion by 2026
Nearly 75% of internet users in the US shop online at least once a month
Around 67% of internet users use ad blockers, blocking an average of 27% of ads they encounter
The number of active mobile social accounts grew by approximately 10% in 2023

In 2023, the digital world is more vibrant and personal than ever, with over 3.8 billion people actively engaging online across multiple platforms and devices, shaping the way we shop, socialize, learn, and secure our digital lives.

Cloud Computing and Data Analytics

In 2023, the global cloud computing market usage exceeded $750 billion, reflecting widespread dependency on cloud services
85% of organizations utilize cloud-based tools for remote usage, a significant rise from previous years, showcasing enterprise adoption

Cloud Computing and Data Analytics Interpretation

With the cloud now surpassing $750 billion in 2023 and 85% of organizations embracing remote tools, it's clear that in the digital age, the sky isn’t the limit—it's our operational backbone.

Digital Marketing and Advertising

Around 67% of internet users use ad blockers, blocking an average of 27% of ads they encounter
Email marketing boasts an average ROI of $42 for every dollar spent, making it one of the most cost-effective usage channels
83% of businesses believe social media is important for their marketing strategies
64% of marketers plan to increase their digital ad spend in 2024, driven by the growth in digital usage and platform opportunities

Digital Marketing and Advertising Interpretation

Despite the fact that a sizable majority of users employ ad blockers and social media remains vital for brands, savvy marketers are doubling down on email and digital channels—proving that in the age of data and disruption, agility and targeted engagement are more valuable than ever.

E-commerce and Online Shopping

The number of online shoppers worldwide reached 2.14 billion in 2023
Nearly 75% of internet users in the US shop online at least once a month
85% of consumers trust online reviews as much as personal recommendations
69% of consumers prefer to buy from brands that personalize their shopping experience
In 2023, around 89% of internet users in the U.S. shop online, with 59% shopping weekly
54% of consumers say they have abandoned a shopping cart due to high extra costs such as shipping and taxes
eCommerce penetration rate in the US reached 15.2% in 2023, up from 12.4% in 2019, illustrating increasing online shopping adoption
46% of internet users worldwide prioritize secure websites before making a transaction or providing data, highlighting the importance of security in online usage
Nearly 40% of online consumers shop via mobile devices, confirming mobile's role as a primary shopping tool
Mobile shopping is expected to account for 73% of all eCommerce sales in 2024, underscoring the importance of mobile usage
Nearly 65% of internet users shop online via smartphones, showing a clear preference for mobile devices
In the US, 78% of adults have made at least one online purchase using a mobile device, illustrating high mobile shopping adoption

E-commerce and Online Shopping Interpretation

As online shopping continues its meteoric rise—in 2023, over two billion global consumers embraced e-commerce, with mobile devices dominating nearly three-quarters of sales and secure, personalized experiences becoming the new standard—the challenge for brands remains, how to balance convenience, security, and transparency while navigating the cart-abandonment pitfalls caused by hidden costs.

E-learning and Online Education

The global e-learning market is projected to reach $375 billion by 2026

E-learning and Online Education Interpretation

With the global e-learning market poised to hit $375 billion by 2026, it's clear that in education, as in business, the smart money is on going digital—because why learn the hard way when you can just click "next"?

Internet Usage Trends and Demographics

Over 3.8 billion people worldwide used the internet in 2023
The average internet user spends about 6 hours and 43 minutes online daily
Social media users account for approximately 60% of the global internet population
As of 2023, approximately 4.9 billion people are active social media users
Mobile devices account for nearly 92% of all internet traffic
81% of people conduct online research before making a purchase
The average number of apps installed on smartphones in 2023 is around 60
YouTube is the most popular platform for online video consumption, with over 80% of internet users watching videos on it
The number of active mobile social accounts grew by approximately 10% in 2023
The average session duration on websites is about 2 minutes and 17 seconds
77% of all internet traffic in 2023 came from search engines, predominantly Google with over 92% of market share
Over 90% of all data in the world was generated in just the last two years, emphasizing data usage growth
Nearly 60% of all internet users in developing countries access the internet primarily through mobile devices
Over 3.2 billion people globally are active on Facebook in 2023
TikTok has over 1 billion active users worldwide, with the majority being under 30 years old
Approximately 45% of internet traffic is comprised of bots utilizing the web, not human users, which impacts usage statistics
The number of daily active WhatsApp users worldwide reached 2 billion in 2023, making it the most widely used messaging app
Internet usage among seniors (65+) increased by 60% from 2019 to 2023, with more seniors coming online via mobile
Around 80% of internet users will access social media through mobile devices, emphasizing mobile's dominance in usage
Nearly 55% of internet users globally watch live streaming videos weekly, showcasing a growing trend in real-time content consumption
The average number of seconds it takes for a web page to load fully is approximately 3 seconds, with delays leading to significant bounce rates
58% of internet users engaged in some form of online banking as of 2023, indicating high adoption of digital financial services
The global voice assistant market is expected to reach $13.3 billion in 2024, showing growth due to increased usage
Around 60% of internet users in Asia-Pacific access social media daily, the highest regional usage rate
Usage of ad-supported streaming services increased by 25% in 2023, reflecting changing media consumption habits
About 70% of internet users in the UK access content on multiple devices during the day, demonstrating multi-device usage for frequent access
Over 40% of internet users globally access messaging apps daily, reflecting their importance in daily communication
The most popular online activity in 2023 was social networking, with 82% of internet users engaging regularly
In 2023, 48% of all internet traffic came from video content, marking a significant increase from previous years
92% of all internet traffic originates from devices that support HTTPS, indicating widespread adoption of secure browsing
79% of internet users watch at least one video per week, with platform preferences varying worldwide
The average user interacts with about 6 different social media platforms regularly, highlighting cross-platform usage
50% of internet traffic consists of streaming videos, music, or other media content, reflecting high media consumption levels
The majority of online content consumption (around 70%) takes place on mobile devices, emphasizing platform accessibility
Internet search queries related to health and wellness increased by 25% in 2023, reflecting growing public interest
48% of all online users access news websites daily, showing high engagement with news via the internet
The number of subscriptions to streaming video services exceeded 240 million globally in 2023, reflecting shifts in media consumption

Internet Usage Trends and Demographics Interpretation

In 2023, with over 3.8 billion internet users spending nearly seven hours daily online—primarily via mobile devices on social media, video streaming, and digital banking—it's clear that our digital lives are not just a facet but the fabric of everyday existence, even as burgeoning bot traffic and data surges remind us that the internet's growth is as exponential as it is essential.

Social Media and Content Consumption

72% of consumers prefer to learn about a product or service through videos rather than text
The average time spent on social media per day per user in 2023 is approximately 2 hours and 26 minutes
Over 70% of internet users in Latin America access social media daily, the highest regional rate

Social Media and Content Consumption Interpretation

These statistics underscore that in a digital world where over two hours daily are spent scrolling, and more than 70% of Latin Americans are glued to social media, embracing engaging video content is not just a trend—it's essential for connecting with audiences across the globe.