GITNUX MARKETDATA REPORT 2024

The Most Surprising Toilet Paper Industry Statistics And Trends in 2024

Statistic 1

"The COVID-19 pandemic led to a 20-30% increase in toilet paper sales in 2020."

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Statistic 2

"Price sensitivity is high in the toilet paper market, with sales volumes significantly affected by promotions and discounts."

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Statistic 3

"Kimberly-Clark and Procter & Gamble are two of the largest manufacturers, with brands like Kleenex, Scott, and Charmin."

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Statistic 4

"Industrial and public toilet paper use makes up roughly 30% of the total market."

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Statistic 5

"About 81% of American consumers consider softness an important feature in their toilet paper selection."

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Statistic 6

"Soft toilet paper is the most popular type, holding a market share of approximately 57% in 2022."

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Statistic 7

"The production of toilet paper can use up to 27,000 trees daily worldwide."

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Statistic 8

"Toilet paper is primarily made from wood pulp extracted from both hardwood and softwood trees."

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Statistic 9

"Recycled toilet paper comprises about 5% of the global market."

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Statistic 10

"The United States is the largest market for toilet paper, accounting for nearly $31 billion in 2022."

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Statistic 11

"The average American uses around 141 rolls of toilet paper each year."

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Statistic 12

"Asia-Pacific region is expected to see the fastest growth in the toilet paper market, with a CAGR of 6.3% from 2021 to 2026."

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Statistic 13

"Charmin Ultra Soft is one of the top-rated brands for consumer satisfaction."

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Statistic 14

"Global toilet paper sales reached approximately $85 billion in 2022."

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Statistic 15

"Brazil is a major exporter of toilet paper, with significant exports to the United States and Europe."

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Statistic 16

"The global consumption of toilet paper was estimated to be around 22 billion rolls in 2021."

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Statistic 17

"Bamboo-based toilet paper is gaining popularity, making up around 2% of the market in 2021."

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Statistic 18

"In Europe, toilet paper is often sold in larger pack sizes compared to the United States."

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Statistic 19

"The average roll of toilet paper contains 333 sheets."

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