GITNUXREPORT 2025

Targeted Advertising Statistics

Consumers trust and prefer personalized targeted ads, boosting sales and engagement.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

Our Commitment to Accuracy

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Statistic 1

67% of ad spend in digital marketing is allocated to targeted advertising

Statistic 2

60% of advertisers plan to increase their targeted ad budgets in the next year

Statistic 3

80% of digital ad spend is allocated to targeted ads, demonstrating their dominance in marketing budgets

Statistic 4

70% of consumers prefer personalized ads over generic ones

Statistic 5

75% of consumers find personalized ads more relevant

Statistic 6

52% of consumers say they receive too many targeted ads

Statistic 7

90% of consumers say they are willing to see personalized ads if it means receiving relevant offers

Statistic 8

82% of consumers prefer ads tailored to their interests over generic ads

Statistic 9

The use of cookie-based tracking for targeted advertising is declining, with 65% of browsers blocking third-party cookies by 2024

Statistic 10

60% of consumers say they are comfortable with targeted ads if they benefit from relevant offers

Statistic 11

77% of marketers see increased customer trust when they use targeted advertising responsibly

Statistic 12

Companies that adopt targeted advertising see an average increase of 20% in sales

Statistic 13

55% of online shoppers have made a purchase based on targeted ads

Statistic 14

92% of marketers consider targeted advertising a vital part of their strategy

Statistic 15

Viewers are 70% more likely to engage with targeted ads than non-targeted ads

Statistic 16

59% of consumers say targeted ads influence their purchase decisions

Statistic 17

80% of advertisers believe targeted advertising improves ROI

Statistic 18

The average click-through rate (CTR) for targeted ads is 0.9%, while for non-targeted ads it is 0.1%

Statistic 19

65% of marketers say targeted advertising helped increase customer engagement

Statistic 20

78% of consumers are frustrated by seeing unrelated ads repeatedly

Statistic 21

83% of marketers see targeted advertising as more effective than traditional ads

Statistic 22

65% of consumers have bought a product after seeing a targeted ad on social media

Statistic 23

Personalized advertising reduces ad spend waste by up to 50%

Statistic 24

85% of targeted ads are relevant to the consumer's recent online activity

Statistic 25

Consumers spend 20% more time engaging with targeted ads than generic ads

Statistic 26

72% of consumers have avoided brands due to poorly targeted advertising

Statistic 27

49% of marketers say their targeted advertising campaigns increased customer retention

Statistic 28

73% of online marketers believe behavioral targeting is more effective than demographic targeting alone

Statistic 29

47% of consumers feel targeted ads are useful, provided they are relevant

Statistic 30

Retargeting ads boost conversion rates by an average of 70%

Statistic 31

80% of marketers say data-driven targeted advertising is key to their strategies

Statistic 32

Consumers are 30% more likely to respond to ads that reflect their recent online behavior

Statistic 33

75% of marketers believe targeted advertising provides better brand awareness

Statistic 34

The average cost-per-acquisition for targeted ads is 50% lower than non-targeted ads

Statistic 35

64% of advertisers use AI to optimize targeted ad campaigns

Statistic 36

55% of advertisers report increased sales after implementing targeted advertising strategies

Statistic 37

The average conversion rate for targeted ads across industries is 3.7%

Statistic 38

68% of marketers say targeting improves campaign efficiency

Statistic 39

81% of consumers say they trust brands that customize their websites and messaging

Statistic 40

48% of consumers feel targeted ads are invasion of privacy

Statistic 41

66% of consumers are willing to share data if it results in better ad relevance

Statistic 42

The global targeted advertising market size is projected to reach $600 billion by 2027

Statistic 43

Programmatic advertising accounts for 88% of digital display ad spend

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Sources

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Key Highlights

81% of consumers say they trust brands that customize their websites and messaging
70% of consumers prefer personalized ads over generic ones
Companies that adopt targeted advertising see an average increase of 20% in sales
55% of online shoppers have made a purchase based on targeted ads
92% of marketers consider targeted advertising a vital part of their strategy
75% of consumers find personalized ads more relevant
Viewers are 70% more likely to engage with targeted ads than non-targeted ads
59% of consumers say targeted ads influence their purchase decisions
80% of advertisers believe targeted advertising improves ROI
52% of consumers say they receive too many targeted ads
The average click-through rate (CTR) for targeted ads is 0.9%, while for non-targeted ads it is 0.1%
65% of marketers say targeted advertising helped increase customer engagement
78% of consumers are frustrated by seeing unrelated ads repeatedly

In a digital landscape where 81% of consumers trust brands that customize their messaging and targeted ads boost engagement by 70%, the power of precision advertising continues to reshape marketing strategies worldwide.

Advertising Strategies and Spending Trends

67% of ad spend in digital marketing is allocated to targeted advertising
60% of advertisers plan to increase their targeted ad budgets in the next year
80% of digital ad spend is allocated to targeted ads, demonstrating their dominance in marketing budgets

Advertising Strategies and Spending Trends Interpretation

With 80% of digital ad spend and an overwhelming majority of advertisers planning to boost their budgets, targeted advertising has firmly cemented its role as the kingpin of modern marketing, leaving generic campaigns in the digital dust.

Consumer Trust and Preferences

70% of consumers prefer personalized ads over generic ones
75% of consumers find personalized ads more relevant
52% of consumers say they receive too many targeted ads
90% of consumers say they are willing to see personalized ads if it means receiving relevant offers
82% of consumers prefer ads tailored to their interests over generic ads
The use of cookie-based tracking for targeted advertising is declining, with 65% of browsers blocking third-party cookies by 2024
60% of consumers say they are comfortable with targeted ads if they benefit from relevant offers
77% of marketers see increased customer trust when they use targeted advertising responsibly

Consumer Trust and Preferences Interpretation

Despite rising privacy concerns and declining reliance on cookie tracking, the data suggests that consumers unequivocally favor personalized ads—so long as they’re relevant, well-targeted, and delivered responsibly, underscoring that the path to effective advertising lies in respecting individual preferences rather than invading privacy.

Effectiveness and Engagement of Targeted Advertising

Companies that adopt targeted advertising see an average increase of 20% in sales
55% of online shoppers have made a purchase based on targeted ads
92% of marketers consider targeted advertising a vital part of their strategy
Viewers are 70% more likely to engage with targeted ads than non-targeted ads
59% of consumers say targeted ads influence their purchase decisions
80% of advertisers believe targeted advertising improves ROI
The average click-through rate (CTR) for targeted ads is 0.9%, while for non-targeted ads it is 0.1%
65% of marketers say targeted advertising helped increase customer engagement
78% of consumers are frustrated by seeing unrelated ads repeatedly
83% of marketers see targeted advertising as more effective than traditional ads
65% of consumers have bought a product after seeing a targeted ad on social media
Personalized advertising reduces ad spend waste by up to 50%
85% of targeted ads are relevant to the consumer's recent online activity
Consumers spend 20% more time engaging with targeted ads than generic ads
72% of consumers have avoided brands due to poorly targeted advertising
49% of marketers say their targeted advertising campaigns increased customer retention
73% of online marketers believe behavioral targeting is more effective than demographic targeting alone
47% of consumers feel targeted ads are useful, provided they are relevant
Retargeting ads boost conversion rates by an average of 70%
80% of marketers say data-driven targeted advertising is key to their strategies
Consumers are 30% more likely to respond to ads that reflect their recent online behavior
75% of marketers believe targeted advertising provides better brand awareness
The average cost-per-acquisition for targeted ads is 50% lower than non-targeted ads
64% of advertisers use AI to optimize targeted ad campaigns
55% of advertisers report increased sales after implementing targeted advertising strategies
The average conversion rate for targeted ads across industries is 3.7%
68% of marketers say targeting improves campaign efficiency

Effectiveness and Engagement of Targeted Advertising Interpretation

With targeted advertising delivering a 20% sales boost, a 70% higher engagement rate, and a cost-per-acquisition halved, it's clear that in the digital marketplace, relevance isn't just clever—it's profitable—though the 78% consumer frustration hints that personalization's fine line is as thin as an ad's click-through rate.

Impact of Personalization and Data Use

81% of consumers say they trust brands that customize their websites and messaging
48% of consumers feel targeted ads are invasion of privacy
66% of consumers are willing to share data if it results in better ad relevance

Impact of Personalization and Data Use Interpretation

While a commanding 81% of consumers trust brands that personalize their messaging, nearly half view targeted ads as an invasion of privacy, yet 66% are willing to share data for more relevant ads—highlighting a delicate balance between trust and transparency in the evolving art of targeted advertising.

Market Size and Industry Insights

The global targeted advertising market size is projected to reach $600 billion by 2027
Programmatic advertising accounts for 88% of digital display ad spend

Market Size and Industry Insights Interpretation

With the targeted advertising market expected to hit $600 billion by 2027 and programmatic ads commanding 88% of digital display spend, marketers are increasingly wielding data-driven precision as both a powerful tool and a reminder that in a world of tailored messages, privacy concerns must also be on the target list.