GITNUX MARKETDATA REPORT 2024

Tablet Industry Statistics

The tablet industry is projected to continue growing, driven by increasing demand for portable computing devices and advancements in technology.

Highlights: Tablet Industry Statistics

  • In 2020, Apple had a share of roughly 36.5 percent of the global tablet market.
  • As of the second quarter of 2021, Samsung held a market share of 18% in the worldwide tablet industry.
  • China has the highest number of tablet users, with an estimate of 245.6 million users in 2021.
  • The global tablet market size is projected to reach USD 600.4 Billion by 2026.
  • In 2019, 201 million units of tablets were shipped worldwide.
  • The revenue of the global tablet market is expected to decrease to $24.53 Billion by 2025.
  • Android held 60.6% of the global tablet OS market share in 2020.
  • Hybrid/detachable tablets are expected to grow at a CAGR of 4.3% from 2021 to 2028.
  • The commercial client segment accounted for over 35% of the total tablet market revenue in 2020.
  • China and the United States are expected to be the leading countries in terms of tablet shipments in 2021.
  • The number of tablet users in the United States increased to 164 million in 2021.
  • iPad models constituted about 70% of tablet usage in the United States in 2020.
  • The global market for tablets continues to shrink, with a 1% decrease in volume in Q3 2020.
  • The tablet average selling price (ASP) was US $394 in Q1 2021.
  • In the first quarter of 2021, Lenovo achieved a 9.4% market share in the global tablet industry.
  • As of 2020, the usage of Adobe Photoshop app had a reach of 35.7% among the U.S. tablet users.
  • Microsoft Surface series captured almost 9% of the total tablet market as of Q2 2021.
  • 68.6% of the tablet users in Japan were female in 2020.
  • The number of tablet users in Germany is forecast to reach 44.8 million by 2025.
  • By 2021, 1.14 billion people worldwide will use a tablet at least monthly, a 6% increase over 2020’s figure.

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The Latest Tablet Industry Statistics Explained

In 2020, Apple had a share of roughly 36.5 percent of the global tablet market.

The statistic indicates that in the year 2020, Apple held a dominant position in the global tablet market with a market share of approximately 36.5 percent. This means that over one-third of all tablets sold worldwide during that year were Apple iPads. The high market share suggests that Apple’s products were well-received by consumers and that the company was able to effectively compete with other tablet manufacturers. This statistic underscores Apple’s strong presence and influence in the tablet industry, positioning the company as a key player in this market segment.

As of the second quarter of 2021, Samsung held a market share of 18% in the worldwide tablet industry.

The statistic indicates that as of the second quarter of 2021, Samsung captured 18% of the global tablet market, making it one of the significant players in the industry. This market share percentage represents the proportion of total tablet sales that Samsung accounted for during that period, indicating the level of competition and presence Samsung has in the tablet market worldwide. The fact that Samsung held an 18% market share implies that it is a prominent competitor among other tablet manufacturers globally, showcasing its market strength and consumer appeal compared to its rivals in the industry.

China has the highest number of tablet users, with an estimate of 245.6 million users in 2021.

The statistic indicates that China has the largest number of tablet users compared to other countries, with an estimated 245.6 million users in 2021. This suggests a significant adoption of tablet technology among the population in China, reflecting a trend towards increased digital technology usage. The high number of tablet users could be influenced by factors such as the widespread availability of tablets, affordability of devices, and the country’s large population. Understanding the prevalence of tablet users in China is essential for companies looking to target this market segment for their products and services, as it highlights the potential consumer base that can be reached through tablet-based platforms and marketing strategies.

The global tablet market size is projected to reach USD 600.4 Billion by 2026.

The statistic states that the global tablet market is expected to grow significantly and reach a total value of USD 600.4 billion by the year 2026. This projection indicates a potential increase in demand for tablet devices worldwide, likely driven by factors such as technological advancements, increasing availability of affordable devices, and growing adoption of tablets in various sectors including education, healthcare, and business. The substantial market size forecast suggests a lucrative opportunity for businesses operating in the tablet industry to capitalize on this growth trend and potentially expand their market share in the coming years.

In 2019, 201 million units of tablets were shipped worldwide.

The statistic stating that 201 million units of tablets were shipped worldwide in 2019 reflects the global market demand for such devices during that year. This number represents the total quantity of tablets that manufacturers produced and delivered to markets around the world. The data point indicates the substantial scale of tablet usage and consumer interest in this technology during 2019. It also suggests the significance of tablets as a popular computing and entertainment device among consumers worldwide, highlighting the ongoing trend of digitalization and technology adoption in various aspects of modern life.

The revenue of the global tablet market is expected to decrease to $24.53 Billion by 2025.

The statistic indicates a projected decrease in revenue for the global tablet market, with an expected value of $24.53 billion by the year 2025. This suggests a downward trend in the overall sales and profitability of tablet devices on a worldwide scale over the coming years. Factors such as market saturation, competition from other technologies like smartphones and laptops, as well as shifting consumer preferences and economic conditions, may play a role in this anticipated decline. Businesses operating within the tablet industry may need to adapt their strategies to counteract this expected decrease in revenue in order to remain competitive and sustainable in the market.

Android held 60.6% of the global tablet OS market share in 2020.

This statistic indicates that Android devices accounted for 60.6% of the overall market share in the global tablet operating system market in 2020. This means that Android was the dominant operating system in the tablet industry last year, with a significant majority of tablet users worldwide utilizing Android devices. The data suggests that Android’s ecosystem, user-friendly interface, and vast variety of app offerings have contributed to its widespread adoption among consumers and manufacturers in the tablet market compared to other operating systems like iOS or Windows.

Hybrid/detachable tablets are expected to grow at a CAGR of 4.3% from 2021 to 2028.

The statistic indicates that the market for hybrid/detachable tablets is projected to experience a Compound Annual Growth Rate (CAGR) of 4.3% from 2021 to 2028. This means that the industry is expected to expand steadily at an average annual rate of 4.3% over the specified time period. Hybrid/detachable tablets refer to devices that combine features of both traditional laptops and tablets, offering versatility and functionality to users. The projected growth rate suggests increasing demand for these products, potentially driven by factors such as technological advancements, changing consumer preferences, and evolving work and lifestyle trends. Companies operating in this market may benefit from this growth trend by developing innovative products tailored to meet the evolving needs of consumers.

The commercial client segment accounted for over 35% of the total tablet market revenue in 2020.

The statistic indicates that in the year 2020, the commercial client segment, which refers to businesses and organizations purchasing tablets for work-related purposes, collectively contributed to generating more than 35% of the total revenue earned in the tablet market. This suggests a significant portion of tablet sales and revenue came from catering to the needs of commercial clients, implying a strong demand for tablets in corporate settings. The data underlines the importance of understanding and serving the commercial segment’s requirements, highlighting it as a key driver of sales and revenue within the tablet market during the specified year.

China and the United States are expected to be the leading countries in terms of tablet shipments in 2021.

This statistic indicates that China and the United States are projected to have the highest tablet shipments in the year 2021 compared to all other countries. This suggests that these two countries will have the largest demand for tablets, potentially due to factors such as high consumer purchasing power, a strong market for technological devices, or the widespread adoption of digital tools and gadgets. The dominance of China and the United States in tablet shipments implies that these countries are key players in the global tablet market and are likely driving significant revenue for tablet manufacturers and suppliers.

The number of tablet users in the United States increased to 164 million in 2021.

The statistic “The number of tablet users in the United States increased to 164 million in 2021” represents the total population of individuals in the U.S. who used tablets for various purposes during the specified year. This indicates a growth or rise in the adoption and usage of tablets compared to previous years. The increase to 164 million users suggests a significant market penetration and highlights the evolving trend towards digital technology and mobile devices in American society. Such a statistic is valuable for businesses and policymakers to understand consumer behavior and preferences, as well as informing marketing strategies and technology innovations to cater to the needs of tablet users.

iPad models constituted about 70% of tablet usage in the United States in 2020.

The statistic stating that iPad models constituted about 70% of tablet usage in the United States in 2020 indicates that iPads were the device of choice for a significant majority of tablet users in the country during that year. This suggests a strong market presence and popularity of Apple’s iPad product line compared to other tablet brands. The high percentage also reflects a level of brand loyalty and consumer preference for iPads over competitors’ tablets. This information is valuable for Apple as it demonstrates the company’s dominance in the tablet market and highlights the need for competitors to innovate and enhance their offerings to attract a larger share of tablet users in the United States.

The global market for tablets continues to shrink, with a 1% decrease in volume in Q3 2020.

The statistic indicates that the overall market for tablets across the world experienced a decline of 1% in volume during the third quarter of 2020. This means that there was a reduction in the total number of tablets sold or shipped during that period compared to the previous quarter. The shrinking market for tablets suggests a decrease in consumer demand or possibly a shift towards other devices such as smartphones or laptops for various technological needs. This trend may have implications for companies within the tablet industry in terms of sales revenues, market share, and strategic decisions moving forward to adapt to changing consumer preferences.

The tablet average selling price (ASP) was US $394 in Q1 2021.

The statistic indicates that the average selling price (ASP) for tablets in the first quarter of 2021 was US $394. This means that the typical price at which tablets were sold during that time period was $394. This information is important for understanding the pricing dynamics within the tablet market and can provide insights into consumer preferences and overall market trends. A higher ASP could suggest that consumers are opting for more premium or feature-rich tablets, while a lower ASP might indicate a more competitive pricing environment or increased affordability of tablets.

In the first quarter of 2021, Lenovo achieved a 9.4% market share in the global tablet industry.

The statistic indicates that in the first quarter of 2021, Lenovo held a 9.4% market share in the global tablet industry, meaning that out of all the tablets sold worldwide during that period, Lenovo’s sales accounted for approximately 9.4%. This metric is a key indicator of the company’s competitive position within the industry and its popularity among consumers. A 9.4% market share suggests that Lenovo is a significant player in the tablet market, competing with other major brands to capture consumer attention and drive sales. This statistic provides insight into Lenovo’s performance and market presence relative to its competitors in the global tablet industry during the first quarter of 2021.

As of 2020, the usage of Adobe Photoshop app had a reach of 35.7% among the U.S. tablet users.

The statistic states that in 2020, Adobe Photoshop app was used by 35.7% of tablet users in the United States. This indicates the proportion of tablet users in the U.S. who have utilized the Adobe Photoshop app during that time period. It suggests that the app has a relatively high level of popularity and reach among tablet users in the U.S., potentially highlighting its importance as a widely used tool for image editing and graphic design purposes on tablets. The statistic provides valuable insights into the market penetration and usage of Adobe Photoshop app among tablet users in the U.S. as of 2020.

Microsoft Surface series captured almost 9% of the total tablet market as of Q2 2021.

The statistic indicates that the Microsoft Surface series held a significant market share of nearly 9% in the overall tablet market during the second quarter of 2021. This means that out of all the tablets sold during that time frame, Microsoft Surface devices accounted for roughly 9% of the total market share. This signals a notable presence and popularity of the Microsoft Surface series among consumers compared to other tablet brands and models available in the market. The statistic reflects Microsoft’s competitive position and success in the tablet market, showcasing its ability to attract and retain customers amidst a landscape dominated by various tablet manufacturers.

68.6% of the tablet users in Japan were female in 2020.

The statistic ‘68.6% of the tablet users in Japan were female in 2020’ indicates that a majority of tablet users in Japan during that year were female, with females making up nearly 70% of the total user base. This information provides insight into the demographic distribution among tablet users in Japan, highlighting a significantly higher representation of females compared to males. Understanding the gender composition of tablet users can be valuable for businesses and marketers looking to target specific demographics with their products and services, as well as for researchers studying technology usage patterns and preferences within the Japanese population.

The number of tablet users in Germany is forecast to reach 44.8 million by 2025.

The statistic “The number of tablet users in Germany is forecast to reach 44.8 million by 2025” indicates a projected increase in the adoption of tablet devices among individuals in Germany by the year 2025. This forecast suggests a growing trend towards the use of tablets for various purposes such as entertainment, communication, work, and education within the German population. The estimated figure of 44.8 million tablet users by 2025 highlights the expected magnitude of this technological shift in the country, signifying a significant market penetration and potential impact on digital consumption behaviors and preferences.

By 2021, 1.14 billion people worldwide will use a tablet at least monthly, a 6% increase over 2020’s figure.

The statistic stated indicates that by the year 2021, approximately 1.14 billion individuals globally will be using a tablet device at least once a month. This represents a 6% increase in the number of tablet users compared to the previous year’s figure in 2020. This growth suggests a rising trend in the adoption and usage of tablet technology across various demographics and regions. The increasing reliance on tablets for various purposes such as work, entertainment, education, and communication likely contributes to this upward trend in tablet usage worldwide.

References

0. – https://www.www.idc.com

1. – https://www.www.statista.com

2. – https://www.www.canalys.com

3. – https://www.www.emarketer.com

4. – https://www.www.grandviewresearch.com

5. – https://www.www.strategyanalytics.com

6. – https://www.www.fortunebusinessinsights.com

7. – https://www.www.worldometers.info

How we write our statistic reports:

We have not conducted any studies ourselves. Our article provides a summary of all the statistics and studies available at the time of writing. We are solely presenting a summary, not expressing our own opinion. We have collected all statistics within our internal database. In some cases, we use Artificial Intelligence for formulating the statistics. The articles are updated regularly.

See our Editorial Process.

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