GITNUXREPORT 2025

Sustainability In The Supplement Industry Statistics

Supplement industry embraces sustainability, reducing waste, emissions, and plastic use.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

Our Commitment to Accuracy

Rigorous fact-checking • Reputable sources • Regular updatesLearn more

Statistic 1

The average shelf life of eco-friendly supplement products is comparable to conventional products, around 24 months, without compromising quality

Statistic 2

Companies that adopt sustainability practices in the supplement industry tend to see a 12% increase in customer loyalty

Statistic 3

The largest sustainable supplement brands report a 20% higher growth rate compared to non-sustainable brands

Statistic 4

Nearly 50% of consumers prefer brands that demonstrate sustainability practices

Statistic 5

Approximately 60% of supplement consumers are willing to pay a premium for sustainable packaging

Statistic 6

The use of eco-labels on supplement products has increased by 40% in the last five years

Statistic 7

The demand for organic raw ingredients in supplements increased by 20% in 2023, reflecting consumer interest in sustainability

Statistic 8

About 12% of consumers actively seek out supplement brands with a clear sustainability mission

Statistic 9

The rise of 'green' supplement certification programs has led to a 25% increase in eco-conscious consumer trust over five years

Statistic 10

The utilization of plant-based capsules in the supplement industry is projected to hit 50% market share by 2025

Statistic 11

65% of supplement consumers consider recycled packaging as a key factor in their purchasing decision

Statistic 12

Nearly 45% of consumers are more likely to purchase from companies that actively promote sustainability

Statistic 13

A significant portion of consumers (around 55%) are willing to switch to more sustainable supplement brands

Statistic 14

The use of organic and sustainably sourced ingredients in supplements has increased global revenue by an estimated 15% annually

Statistic 15

Nearly 60% of supplement buyers are influenced by a brand’s environmental practices at the point of purchase

Statistic 16

Consumer surveys indicate that 80% of millennial supplement buyers prioritize sustainability when choosing products

Statistic 17

The global supplement industry is responsible for around 10 million tons of CO2 emissions annually

Statistic 18

Sustainability certifications such as USDA Organic and Fair Trade are held by over 30% of supplement brands

Statistic 19

The global demand for sustainable and eco-friendly supplement ingredients is projected to grow at 12% annually

Statistic 20

The vegan supplement market has seen a 15% annual growth rate, driven by environmental concerns

Statistic 21

The carbon offset market for supplement companies grew by 35% in 2023, with companies funding reforestation and renewable energy projects

Statistic 22

The global market for sustainable supplement ingredients is valued at over $2 billion and growing rapidly

Statistic 23

The global demand for natural and organic supplements is expected to double by 2030, driven by sustainability concerns

Statistic 24

There are over 200 certification programs globally for eco-friendly products, with many now certifying supplements

Statistic 25

The supplement industry contributes approximately 2 million tons of plastic packaging waste annually

Statistic 26

Over 70% of supplement bottles are made from PET plastic, which is recyclable

Statistic 27

Less than 20% of supplement packaging is actually recycled globally

Statistic 28

Approximately 35% of supplement brands have begun to include eco-friendly packaging options

Statistic 29

Bamboo, a highly sustainable raw material, is being used increasingly in supplement packaging

Statistic 30

Vegan capsules, made from plant-based materials, are used in approximately 40% of plant-based supplements

Statistic 31

The use of biodegradable materials in supplement packaging has increased by 25% over the past five years

Statistic 32

The average supplement bottle is used for less than 6 months before being discarded, contributing to waste

Statistic 33

The use of recycled plastic in supplement containers increased by 15% in 2023

Statistic 34

The average lifespan of a supplement packaging material is around 12 months before disposal, much of which ends up in landfills

Statistic 35

The use of sustainable packaging materials in supplements is projected to reach a 60% adoption rate by 2026

Statistic 36

The average supplement packaging weight has decreased by 10 grams per unit over the past decade due to more efficient, sustainable packaging

Statistic 37

Up to 85% of supplement companies report implementing some form of sustainable sourcing

Statistic 38

Only 15% of supplement companies have comprehensive sustainability reports

Statistic 39

Innovative companies are exploring edible packaging for supplements to reduce waste

Statistic 40

Approximately 60% of supplement companies have committed to reducing their carbon footprint

Statistic 41

The carbon footprint of supplement ingredients varies widely, with some sourcing practices contributing significantly to environmental degradation

Statistic 42

Around 25% of supplement companies use sustainably sourced botanicals

Statistic 43

The use of supercritical CO2 extraction in supplement production reduces solvent waste and improves sustainability

Statistic 44

Only 10% of supplement companies currently track their carbon emissions comprehensively

Statistic 45

Refillable supplement containers are being adopted by approximately 20% of the brands aiming to reduce packaging waste

Statistic 46

The integration of renewable energy sources in supplement manufacturing plants has increased by 30% over the past three years

Statistic 47

The average water footprint of supplement ingredients varies considerably, with some plant-based ingredients requiring up to 10 times more water

Statistic 48

Critical raw materials for supplement production like gelatin are being replaced with more sustainable options such as plant-based or synthetic alternatives

Statistic 49

About 18% of supplement companies participate in circular economy initiatives, sourcing recycled materials for packaging and product lifecycle management

Statistic 50

The global supplement industry's waste production could be reduced by 25% by adopting more sustainable manufacturing processes, based on current waste reduction efforts

Statistic 51

Approximately 20% of supplement companies utilize blockchain technology to ensure supply chain transparency and sustainability

Statistic 52

Green chemistry principles are increasingly being adopted in supplement ingredient manufacturing, reducing toxic waste

Statistic 53

50% of supplement companies are investing in sustainable supply chain initiatives, such as local sourcing or ethical labor practices

Statistic 54

Increasing numbers of supplement brands are adopting minimalistic packaging designs to reduce material use and environmental impact

Statistic 55

Approximately 10% of supplement ingredients are now certified organic, reflecting a trend toward environmentally friendly sourcing

Statistic 56

The use of water-soluble, biodegradable binders in supplement tablet manufacturing has increased by 20% in the past three years

Statistic 57

The percentage of supplement companies actively reducing energy consumption has increased by 40% since 2020

Statistic 58

Eco-friendly supplement refill stations are appearing in health stores in over 15 countries, promoting sustainable consumption

Statistic 59

The adoption of biodegradable labels on supplement bottles has increased by 50% in the last three years

Statistic 60

The average annual savings for supplement companies implementing sustainability initiatives ranges from $100,000 to $500,000, depending on scope

Statistic 61

The percentage of supplement companies publishing sustainability reports has increased from 10% in 2018 to over 45% in 2023

Statistic 62

The use of eco-friendly manufacturing processes has reduced water usage by up to 30% in some supplement production plants

Statistic 63

The share of supplement products with eco-certifications has increased by 35% over five years, indicating rising sustainability standards

Statistic 64

Approximately 40% of supplement industry waste can be diverted from landfills through better waste management and recycling programs

Statistic 65

The implementation of energy-efficient technologies in supplement manufacturing has reduced industry energy consumption by 18% over the last three years

Statistic 66

The adoption of sustainable energy sources in manufacturing processes of supplements has doubled in the last five years

Slide 1 of 66

Sources

Our Reports have been cited by:

Trust Badges - Publications that have cited our reports

Key Highlights

The supplement industry contributes approximately 2 million tons of plastic packaging waste annually
Over 70% of supplement bottles are made from PET plastic, which is recyclable
Less than 20% of supplement packaging is actually recycled globally
Approximately 35% of supplement brands have begun to include eco-friendly packaging options
The global supplement industry is responsible for around 10 million tons of CO2 emissions annually
Bamboo, a highly sustainable raw material, is being used increasingly in supplement packaging
Up to 85% of supplement companies report implementing some form of sustainable sourcing
Only 15% of supplement companies have comprehensive sustainability reports
Vegan capsules, made from plant-based materials, are used in approximately 40% of plant-based supplements
The use of biodegradable materials in supplement packaging has increased by 25% over the past five years
The average supplement bottle is used for less than 6 months before being discarded, contributing to waste
Innovative companies are exploring edible packaging for supplements to reduce waste
Approximately 60% of supplement companies have committed to reducing their carbon footprint

With the supplement industry producing over 2 million tons of plastic waste annually and consumers increasingly valuing eco-friendly options, it’s clear that sustainability is no longer just a trend but a vital shift reshaping how supplements are sourced, packaged, and manufactured.

Brand Performance and Consumer Impact

The average shelf life of eco-friendly supplement products is comparable to conventional products, around 24 months, without compromising quality
Companies that adopt sustainability practices in the supplement industry tend to see a 12% increase in customer loyalty
The largest sustainable supplement brands report a 20% higher growth rate compared to non-sustainable brands

Brand Performance and Consumer Impact Interpretation

Despite eco-friendly supplements maintaining a shelf life on par with conventional ones, their longevity in consumer loyalty and market growth demonstrates that sustainability is not just good for the planet—but also a wise business move.

Consumer Behavior and Preferences

Nearly 50% of consumers prefer brands that demonstrate sustainability practices
Approximately 60% of supplement consumers are willing to pay a premium for sustainable packaging
The use of eco-labels on supplement products has increased by 40% in the last five years
The demand for organic raw ingredients in supplements increased by 20% in 2023, reflecting consumer interest in sustainability
About 12% of consumers actively seek out supplement brands with a clear sustainability mission
The rise of 'green' supplement certification programs has led to a 25% increase in eco-conscious consumer trust over five years
The utilization of plant-based capsules in the supplement industry is projected to hit 50% market share by 2025
65% of supplement consumers consider recycled packaging as a key factor in their purchasing decision
Nearly 45% of consumers are more likely to purchase from companies that actively promote sustainability
A significant portion of consumers (around 55%) are willing to switch to more sustainable supplement brands
The use of organic and sustainably sourced ingredients in supplements has increased global revenue by an estimated 15% annually
Nearly 60% of supplement buyers are influenced by a brand’s environmental practices at the point of purchase
Consumer surveys indicate that 80% of millennial supplement buyers prioritize sustainability when choosing products

Consumer Behavior and Preferences Interpretation

As sustainability becomes a non-negotiable part of consumer choice in the supplement industry, brands ignoring this eco-conscious tide risk losing nearly half their market to greener, more transparent competitors—making it clear that going green isn't just good for the planet but also good business.

Market Size and Industry Contribution

The global supplement industry is responsible for around 10 million tons of CO2 emissions annually
Sustainability certifications such as USDA Organic and Fair Trade are held by over 30% of supplement brands
The global demand for sustainable and eco-friendly supplement ingredients is projected to grow at 12% annually
The vegan supplement market has seen a 15% annual growth rate, driven by environmental concerns
The carbon offset market for supplement companies grew by 35% in 2023, with companies funding reforestation and renewable energy projects
The global market for sustainable supplement ingredients is valued at over $2 billion and growing rapidly
The global demand for natural and organic supplements is expected to double by 2030, driven by sustainability concerns
There are over 200 certification programs globally for eco-friendly products, with many now certifying supplements

Market Size and Industry Contribution Interpretation

As the supplement industry shakes its eco-labels and aims for a greener pastures, it must reckon with its 10 million tons of annual CO2 emissions and a burgeoning demand for sustainability that’s fueling a 12% yearly growth in eco-friendly ingredients and a 15% surge in vegan products, all while the carbon offset market balloons by 35%, proving that even in the world of health supplements, the ultimate goal is to nourish the planet as well as its consumers.

Packaging and Material Usage

The supplement industry contributes approximately 2 million tons of plastic packaging waste annually
Over 70% of supplement bottles are made from PET plastic, which is recyclable
Less than 20% of supplement packaging is actually recycled globally
Approximately 35% of supplement brands have begun to include eco-friendly packaging options
Bamboo, a highly sustainable raw material, is being used increasingly in supplement packaging
Vegan capsules, made from plant-based materials, are used in approximately 40% of plant-based supplements
The use of biodegradable materials in supplement packaging has increased by 25% over the past five years
The average supplement bottle is used for less than 6 months before being discarded, contributing to waste
The use of recycled plastic in supplement containers increased by 15% in 2023
The average lifespan of a supplement packaging material is around 12 months before disposal, much of which ends up in landfills
The use of sustainable packaging materials in supplements is projected to reach a 60% adoption rate by 2026
The average supplement packaging weight has decreased by 10 grams per unit over the past decade due to more efficient, sustainable packaging

Packaging and Material Usage Interpretation

While the supplement industry is making strides toward sustainability—with increased use of recyclable, biodegradable, and plant-based packaging—its persistent reliance on short-lived, plastic containers that largely end up in landfills underscores the urgent need for a systemic shift from transient convenience to enduring environmental stewardship.

Sustainable Practices and Environmental Initiatives

Up to 85% of supplement companies report implementing some form of sustainable sourcing
Only 15% of supplement companies have comprehensive sustainability reports
Innovative companies are exploring edible packaging for supplements to reduce waste
Approximately 60% of supplement companies have committed to reducing their carbon footprint
The carbon footprint of supplement ingredients varies widely, with some sourcing practices contributing significantly to environmental degradation
Around 25% of supplement companies use sustainably sourced botanicals
The use of supercritical CO2 extraction in supplement production reduces solvent waste and improves sustainability
Only 10% of supplement companies currently track their carbon emissions comprehensively
Refillable supplement containers are being adopted by approximately 20% of the brands aiming to reduce packaging waste
The integration of renewable energy sources in supplement manufacturing plants has increased by 30% over the past three years
The average water footprint of supplement ingredients varies considerably, with some plant-based ingredients requiring up to 10 times more water
Critical raw materials for supplement production like gelatin are being replaced with more sustainable options such as plant-based or synthetic alternatives
About 18% of supplement companies participate in circular economy initiatives, sourcing recycled materials for packaging and product lifecycle management
The global supplement industry's waste production could be reduced by 25% by adopting more sustainable manufacturing processes, based on current waste reduction efforts
Approximately 20% of supplement companies utilize blockchain technology to ensure supply chain transparency and sustainability
Green chemistry principles are increasingly being adopted in supplement ingredient manufacturing, reducing toxic waste
50% of supplement companies are investing in sustainable supply chain initiatives, such as local sourcing or ethical labor practices
Increasing numbers of supplement brands are adopting minimalistic packaging designs to reduce material use and environmental impact
Approximately 10% of supplement ingredients are now certified organic, reflecting a trend toward environmentally friendly sourcing
The use of water-soluble, biodegradable binders in supplement tablet manufacturing has increased by 20% in the past three years
The percentage of supplement companies actively reducing energy consumption has increased by 40% since 2020
Eco-friendly supplement refill stations are appearing in health stores in over 15 countries, promoting sustainable consumption
The adoption of biodegradable labels on supplement bottles has increased by 50% in the last three years
The average annual savings for supplement companies implementing sustainability initiatives ranges from $100,000 to $500,000, depending on scope
The percentage of supplement companies publishing sustainability reports has increased from 10% in 2018 to over 45% in 2023
The use of eco-friendly manufacturing processes has reduced water usage by up to 30% in some supplement production plants
The share of supplement products with eco-certifications has increased by 35% over five years, indicating rising sustainability standards
Approximately 40% of supplement industry waste can be diverted from landfills through better waste management and recycling programs
The implementation of energy-efficient technologies in supplement manufacturing has reduced industry energy consumption by 18% over the last three years
The adoption of sustainable energy sources in manufacturing processes of supplements has doubled in the last five years

Sustainable Practices and Environmental Initiatives Interpretation

While a promising surge of nearly half the supplement industry reporting sustainability efforts and innovative eco-friendly packaging initiatives suggest a green shake-up, the stark reality remains that only a small fraction fully embrace comprehensive transparency and sustainable sourcing, highlighting that in the quest for health, the environment still needs an urgent dose of commitment.