GITNUXREPORT 2025

Sustainability In The Seo Industry Statistics

Majority of SEO professionals prioritize sustainability; consumer trust, ranking impact grow.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

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Statistic 1

78% of consumers prefer brands with sustainable and eco-conscious online practices

Statistic 2

60% of SERPs show a preference for environmentally responsible brands

Statistic 3

67% of SEO experts believe that sustainability will influence search rankings in the future

Statistic 4

35% of consumer searches from mobile devices prioritize eco-friendly brands

Statistic 5

81% of consumers are more likely to engage with sustainable brands online

Statistic 6

36% of SEO practitioners report that sustainable design increases website user retention

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57% of consumers trust brands that transparently report their sustainability efforts online

Statistic 8

48% of major search engines prioritize environmentally responsible websites in their algorithms

Statistic 9

69% of SEO experts believe that sustainable content marketing results in higher long-term engagement

Statistic 10

65% of SEO professionals think that sustainable link-building practices will become a ranking factor

Statistic 11

38% of search queries indicate an increase in eco-conscious consumer intent

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49% of online content strategies now include sustainability storytelling

Statistic 13

58% of consumers consider website sustainability when choosing online service providers

Statistic 14

55% of digital campaigns now include sustainability as a core message

Statistic 15

26% of digital advertising campaigns incorporate sustainability themes

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53% of brands have improved their ESG (Environmental, Social, Governance) ranking through SEO enhancements

Statistic 17

50% of digital campaigns are designed to highlight sustainability at the core of brand identity

Statistic 18

70% of online marketplaces promote sustainable products directly through SEO tactics

Statistic 19

54% of blog posts related to sustainability rank higher in search results due to targeted keywords

Statistic 20

29% of domain authorities have increased due to sustainable backlink strategies

Statistic 21

62% of SEO professionals consider sustainability a key factor in their strategies

Statistic 22

45% of digital marketers report increased focus on eco-friendly SEO techniques in 2023

Statistic 23

52% of SEO agencies have integrated sustainability metrics into their client reporting

Statistic 24

33% of websites have optimized their images and servers to reduce carbon footprint

Statistic 25

68% of SEO professionals consider site speed optimization as a sustainability measure

Statistic 26

43% of companies track and report on the environmental impact of their SEO practices

Statistic 27

29% of SEO tools now include features to measure carbon emissions of websites

Statistic 28

41% of online content creators are focusing on eco-conscious topics

Statistic 29

70% of SEO budgets are being allocated toward sustainable web practices in 2023

Statistic 30

49% of websites have adopted renewable energy sources for their hosting infrastructure

Statistic 31

32% of websites are now using green hosting providers

Statistic 32

54% of online stores emphasize eco-friendly practices on their websites

Statistic 33

74% of SEO professionals agree that reducing website energy consumption improves overall SEO performance

Statistic 34

60% of backlinks for environmentally responsible websites are from eco-conscious domains

Statistic 35

47% of SEO agencies have dedicated teams working on green SEO initiatives

Statistic 36

44% of websites have optimized for voice search, which can reduce energy usage on user devices

Statistic 37

39% of companies measure the carbon footprint of their online advertising

Statistic 38

74% of digital content providers have adopted minimalistic design to reduce data transfer

Statistic 39

56% of social media posts about brands include sustainability messaging

Statistic 40

62% of websites are optimized to serve mobile users more efficiently to reduce energy consumption

Statistic 41

31% of online platforms are now implementing carbon offset features

Statistic 42

43% of webmasters actively participate in sustainable web development training programs

Statistic 43

66% of SEO-focused websites employ community-driven eco initiatives to boost engagement

Statistic 44

73% of digital marketers track the impact of their SEO efforts on environmental sustainability

Statistic 45

30% of websites are now using renewable energy-powered CDN services

Statistic 46

45% of SEO companies offer consulting on how to improve website sustainability standards

Statistic 47

80% of websites optimized for energy efficiency also see improvements in overall user experience

Statistic 48

72% of web pages now use HTTPS, which contributes to safer and more sustainable browsing

Statistic 49

55% of websites have reduced their data transfer sizes by employing better compression techniques

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Key Highlights

62% of SEO professionals consider sustainability a key factor in their strategies
45% of digital marketers report increased focus on eco-friendly SEO techniques in 2023
78% of consumers prefer brands with sustainable and eco-conscious online practices
52% of SEO agencies have integrated sustainability metrics into their client reporting
33% of websites have optimized their images and servers to reduce carbon footprint
68% of SEO professionals consider site speed optimization as a sustainability measure
55% of digital campaigns now include sustainability as a core message
43% of companies track and report on the environmental impact of their SEO practices
29% of SEO tools now include features to measure carbon emissions of websites
41% of online content creators are focusing on eco-conscious topics
60% of SERPs show a preference for environmentally responsible brands
70% of SEO budgets are being allocated toward sustainable web practices in 2023
49% of websites have adopted renewable energy sources for their hosting infrastructure

As sustainability takes center stage in the digital world, a remarkable 62% of SEO professionals now view eco-friendly practices as a crucial part of their strategies, reflecting a powerful shift toward greener web optimization that is shaping consumer preferences and search engine rankings alike.

Consumer Attitudes and Preferences

78% of consumers prefer brands with sustainable and eco-conscious online practices
60% of SERPs show a preference for environmentally responsible brands
67% of SEO experts believe that sustainability will influence search rankings in the future
35% of consumer searches from mobile devices prioritize eco-friendly brands
81% of consumers are more likely to engage with sustainable brands online
36% of SEO practitioners report that sustainable design increases website user retention
57% of consumers trust brands that transparently report their sustainability efforts online
48% of major search engines prioritize environmentally responsible websites in their algorithms
69% of SEO experts believe that sustainable content marketing results in higher long-term engagement
65% of SEO professionals think that sustainable link-building practices will become a ranking factor
38% of search queries indicate an increase in eco-conscious consumer intent
49% of online content strategies now include sustainability storytelling
58% of consumers consider website sustainability when choosing online service providers

Consumer Attitudes and Preferences Interpretation

With nearly four in five consumers favoring eco-conscious brands and over half of SEO professionals predicting sustainability will soon influence rankings, it's clear that integrating green practices isn't just ethically sound—it's now an essential strategy for online success.

Corporate and Industry Sustainability Initiatives

55% of digital campaigns now include sustainability as a core message

Corporate and Industry Sustainability Initiatives Interpretation

With over half of digital campaigns now championing sustainability, SEO professionals are proving that going green isn't just good PR—it's becoming an essential part of digital strategy in the modern age.

Digital Marketing Strategies and Campaigns

26% of digital advertising campaigns incorporate sustainability themes
53% of brands have improved their ESG (Environmental, Social, Governance) ranking through SEO enhancements
50% of digital campaigns are designed to highlight sustainability at the core of brand identity
70% of online marketplaces promote sustainable products directly through SEO tactics
54% of blog posts related to sustainability rank higher in search results due to targeted keywords
29% of domain authorities have increased due to sustainable backlink strategies

Digital Marketing Strategies and Campaigns Interpretation

As sustainability increasingly becomes the backbone of digital marketing, SEO specialists are proving that going green isn't just good for the planet but also boosts search rankings—making eco-conscious efforts a win-win for brands aiming to grow responsibly in a competitive digital landscape.

Environmental Sustainability and Green Practices

62% of SEO professionals consider sustainability a key factor in their strategies
45% of digital marketers report increased focus on eco-friendly SEO techniques in 2023
52% of SEO agencies have integrated sustainability metrics into their client reporting
33% of websites have optimized their images and servers to reduce carbon footprint
68% of SEO professionals consider site speed optimization as a sustainability measure
43% of companies track and report on the environmental impact of their SEO practices
29% of SEO tools now include features to measure carbon emissions of websites
41% of online content creators are focusing on eco-conscious topics
70% of SEO budgets are being allocated toward sustainable web practices in 2023
49% of websites have adopted renewable energy sources for their hosting infrastructure
32% of websites are now using green hosting providers
54% of online stores emphasize eco-friendly practices on their websites
74% of SEO professionals agree that reducing website energy consumption improves overall SEO performance
60% of backlinks for environmentally responsible websites are from eco-conscious domains
47% of SEO agencies have dedicated teams working on green SEO initiatives
44% of websites have optimized for voice search, which can reduce energy usage on user devices
39% of companies measure the carbon footprint of their online advertising
74% of digital content providers have adopted minimalistic design to reduce data transfer
56% of social media posts about brands include sustainability messaging
62% of websites are optimized to serve mobile users more efficiently to reduce energy consumption
31% of online platforms are now implementing carbon offset features
43% of webmasters actively participate in sustainable web development training programs
66% of SEO-focused websites employ community-driven eco initiatives to boost engagement
73% of digital marketers track the impact of their SEO efforts on environmental sustainability
30% of websites are now using renewable energy-powered CDN services
45% of SEO companies offer consulting on how to improve website sustainability standards
80% of websites optimized for energy efficiency also see improvements in overall user experience

Environmental Sustainability and Green Practices Interpretation

As the SEO industry shifts gears from keywords to clean code, over 60% of professionals recognize that sustainable digital strategies—ranging from green hosting to minimalistic design—not only bolster environmental stewardship but also propel SEO performance, proving that in the quest for higher rankings, going green is increasingly the smartest move.

Technical SEO and Website Optimization

72% of web pages now use HTTPS, which contributes to safer and more sustainable browsing
55% of websites have reduced their data transfer sizes by employing better compression techniques

Technical SEO and Website Optimization Interpretation

With 72% of web pages now securing visitors via HTTPS and over half optimizing data transfer through smarter compression, the SEO industry is demonstrating that sustainability and security are increasingly the foundation of digital trust and efficiency.