GITNUXREPORT 2025

Sustainability In The Salon Industry Statistics

Most salons adopt eco-friendly practices, boosting brand loyalty and profits.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

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Statistic 1

65% of salons report a lack of awareness about sustainable practices as a barrier to implementation

Statistic 2

72% of salons are interested in certification programs for sustainability, such as Green Seal or EcoCert

Statistic 3

Employee training programs on sustainability have increased by 38% in the beauty sector since 2020

Statistic 4

The number of salons certified as eco-friendly increased by 15% in 2022, indicating industry momentum towards sustainability

Statistic 5

85% of salon owners believe that sustainability can improve their brand image

Statistic 6

60% of consumers say they are more likely to purchase from a brand that demonstrates environmental responsibility

Statistic 7

70% of hair color brands now offer eco-friendly or natural options to cater to sustainability trends

Statistic 8

The use of biodegradable hair dye bottles has increased by 33% in the last three years

Statistic 9

55% of salon clients are willing to pay up to 15% more for sustainably produced beauty services

Statistic 10

40% of beauty products used in salons contain at least one ingredient classified as potentially hazardous, leading to a rise in organic product demand

Statistic 11

The global demand for vegan and cruelty-free beauty products grew by 22% in 2022, indicating a shift toward ethical sustainability

Statistic 12

45% of salon clients prefer using organic and natural hair treatments over conventional options

Statistic 13

54% of consumers are likely to switch to a more sustainable salon if given the option

Statistic 14

The global organic beauty market is projected to reach $25 billion by 2025, driven in part by eco-conscious salons

Statistic 15

77% of beauty brands are now considering or have incorporated sustainability as a core part of their business strategy

Statistic 16

55% of salon clients are more loyal to brands that demonstrate eco-conscious practices

Statistic 17

The demand for eco-friendly hair dryers and styling tools grew by 35% in 2022, as consumers seek energy-efficient options

Statistic 18

85% of beauty professionals believe sustainability is crucial for the future of the industry

Statistic 19

The average eco-friendly product usage per salon increased by 25% from 2019 to 2022, indicating growing adoption of sustainable products

Statistic 20

78% of consumers want to see more transparency around ingredient sourcing in their beauty products

Statistic 21

62% of salons that have adopted sustainability report increased brand perception and competitive advantage

Statistic 22

33% of beauty brands now participate in fair-trade ingredient sourcing programs, reflecting growth in ethical supply chains

Statistic 23

The demand for organic skincare in salons increased by 28% in 2023, driven by consumer interest in health and sustainability

Statistic 24

90% of surveyed salons agree that sustainability is a key factor for future success

Statistic 25

27% of salon clients prefer using natural products even if they cost more, showing willingness to invest in sustainability

Statistic 26

The global eco-friendly packaging market size in beauty is expected to reach $12 billion by 2024, reflecting booming demand

Statistic 27

65% of consumers consider sustainability when choosing beauty products and salons, demonstrating consumer-driven industry change

Statistic 28

The global beauty and personal care industry's carbon footprint is approximately 120 million tons of CO2 annually

Statistic 29

Salons that incorporate eco-friendly practices see an average profit increase of 12% over 2 years

Statistic 30

Salon towel and linen reuse programs have reduced water waste by up to 25% in participating salons

Statistic 31

48% of salons reported an increase in customer loyalty after adopting eco-friendly practices

Statistic 32

62% of salons are planning to implement sustainability measures within the next five years

Statistic 33

30% of salons have adopted water-saving technology in their daily operations

Statistic 34

The reduction of single-use plastics in salons has led to a 15% decrease in overall waste sent to landfills

Statistic 35

80% of salon professionals believe that sustainability practices contribute positively to staff morale

Statistic 36

Sustainable salon interiors, including eco-friendly furniture, have increased by 40% since 2020

Statistic 37

Only 25% of salons currently implement comprehensive recycling programs, indicating room for growth

Statistic 38

The use of refillable product dispensers has increased by 60% in eco-focused salons over the last two years

Statistic 39

The use of biodegradable wipes and cleaning products in salons has risen by 45% over the past three years

Statistic 40

Environmental impact assessments are now required for new salon constructions in several regions, promoting sustainable building practices

Statistic 41

50% of salons are actively researching sustainable ingredient sourcing, signaling a shift toward transparency

Statistic 42

20% of salon waste now consists of compostable materials, up from 5% a decade ago, reflecting efforts to reduce landfill waste

Statistic 43

60% of salons have adopted digital appointment scheduling to reduce paper waste

Statistic 44

Recycled salon carpets have increased by 20% as more salons adopt sustainable flooring options

Statistic 45

66% of beauty professionals are trained on sustainable practices, indicating improved industry awareness

Statistic 46

52% of salons have reduced chemical usage to lessen environmental impact, focusing on safer, natural ingredients

Statistic 47

40 million tons of water are saved annually by salons implementing water-efficient devices worldwide

Statistic 48

Eco-friendly packaging accounts for nearly 20% of packaging used by salons, up from 10% five years ago

Statistic 49

The adoption of LED lighting in salons reduces energy consumption by approximately 75% compared to traditional lighting

Statistic 50

The use of energy-efficient appliances in salons has increased by 50% over the past three years

Statistic 51

The average carbon footprint of a salon per year is roughly 8,700 pounds of CO2, contributing significantly to overall industry emissions

Statistic 52

Adoption of solar panels in salons has increased by 30% in the last five years, reducing reliance on grid electricity

Statistic 53

42% of salons report cost savings after implementing sustainable practices, mainly due to energy and water efficiency measures

Statistic 54

The use of renewable energy sources in salons is projected to increase by 50% over the next five years

Statistic 55

47% of salon owners believe sustainability initiatives can lead to operational cost reductions

Statistic 56

68% of professional beauty brands are developing or expanding their lines of sustainable products

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Sources

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Key Highlights

85% of salon owners believe that sustainability can improve their brand image
The global beauty and personal care industry's carbon footprint is approximately 120 million tons of CO2 annually
60% of consumers say they are more likely to purchase from a brand that demonstrates environmental responsibility
Salons that incorporate eco-friendly practices see an average profit increase of 12% over 2 years
70% of hair color brands now offer eco-friendly or natural options to cater to sustainability trends
The use of biodegradable hair dye bottles has increased by 33% in the last three years
55% of salon clients are willing to pay up to 15% more for sustainably produced beauty services
Salon towel and linen reuse programs have reduced water waste by up to 25% in participating salons
The adoption of LED lighting in salons reduces energy consumption by approximately 75% compared to traditional lighting
48% of salons reported an increase in customer loyalty after adopting eco-friendly practices
40% of beauty products used in salons contain at least one ingredient classified as potentially hazardous, leading to a rise in organic product demand
62% of salons are planning to implement sustainability measures within the next five years
30% of salons have adopted water-saving technology in their daily operations

With 85% of salon owners believing that sustainability can boost their brand image and consumers increasingly willing to pay more for eco-conscious services, the salon industry is at a pivotal moment of ecological transformation and growth.

Certification, Awareness, and Industry Standards

65% of salons report a lack of awareness about sustainable practices as a barrier to implementation
72% of salons are interested in certification programs for sustainability, such as Green Seal or EcoCert
Employee training programs on sustainability have increased by 38% in the beauty sector since 2020
The number of salons certified as eco-friendly increased by 15% in 2022, indicating industry momentum towards sustainability

Certification, Awareness, and Industry Standards Interpretation

While a significant 65% of salons remain in the dark about sustainable practices, the growing enthusiasm for certification and employee training—up by 38% since 2020—suggests the industry is finally beginning to brush up on its eco-conscious style, with a 15% rise in certified salons signaling that sustainability is becoming a cut-and-dried priority rather than a color only on the surface.

Consumer Preferences and Market Trends

85% of salon owners believe that sustainability can improve their brand image
60% of consumers say they are more likely to purchase from a brand that demonstrates environmental responsibility
70% of hair color brands now offer eco-friendly or natural options to cater to sustainability trends
The use of biodegradable hair dye bottles has increased by 33% in the last three years
55% of salon clients are willing to pay up to 15% more for sustainably produced beauty services
40% of beauty products used in salons contain at least one ingredient classified as potentially hazardous, leading to a rise in organic product demand
The global demand for vegan and cruelty-free beauty products grew by 22% in 2022, indicating a shift toward ethical sustainability
45% of salon clients prefer using organic and natural hair treatments over conventional options
54% of consumers are likely to switch to a more sustainable salon if given the option
The global organic beauty market is projected to reach $25 billion by 2025, driven in part by eco-conscious salons
77% of beauty brands are now considering or have incorporated sustainability as a core part of their business strategy
55% of salon clients are more loyal to brands that demonstrate eco-conscious practices
The demand for eco-friendly hair dryers and styling tools grew by 35% in 2022, as consumers seek energy-efficient options
85% of beauty professionals believe sustainability is crucial for the future of the industry
The average eco-friendly product usage per salon increased by 25% from 2019 to 2022, indicating growing adoption of sustainable products
78% of consumers want to see more transparency around ingredient sourcing in their beauty products
62% of salons that have adopted sustainability report increased brand perception and competitive advantage
33% of beauty brands now participate in fair-trade ingredient sourcing programs, reflecting growth in ethical supply chains
The demand for organic skincare in salons increased by 28% in 2023, driven by consumer interest in health and sustainability
90% of surveyed salons agree that sustainability is a key factor for future success
27% of salon clients prefer using natural products even if they cost more, showing willingness to invest in sustainability
The global eco-friendly packaging market size in beauty is expected to reach $12 billion by 2024, reflecting booming demand
65% of consumers consider sustainability when choosing beauty products and salons, demonstrating consumer-driven industry change

Consumer Preferences and Market Trends Interpretation

With 85% of salon owners affirming that sustainability boosts their brand image and over half of clients willing to pay more for eco-conscious services, the beauty industry is undeniably coloring itself green—proving that going organic isn't just a trend but the palette for future success.

Environmental Initiatives and Practices

The global beauty and personal care industry's carbon footprint is approximately 120 million tons of CO2 annually
Salons that incorporate eco-friendly practices see an average profit increase of 12% over 2 years
Salon towel and linen reuse programs have reduced water waste by up to 25% in participating salons
48% of salons reported an increase in customer loyalty after adopting eco-friendly practices
62% of salons are planning to implement sustainability measures within the next five years
30% of salons have adopted water-saving technology in their daily operations
The reduction of single-use plastics in salons has led to a 15% decrease in overall waste sent to landfills
80% of salon professionals believe that sustainability practices contribute positively to staff morale
Sustainable salon interiors, including eco-friendly furniture, have increased by 40% since 2020
Only 25% of salons currently implement comprehensive recycling programs, indicating room for growth
The use of refillable product dispensers has increased by 60% in eco-focused salons over the last two years
The use of biodegradable wipes and cleaning products in salons has risen by 45% over the past three years
Environmental impact assessments are now required for new salon constructions in several regions, promoting sustainable building practices
50% of salons are actively researching sustainable ingredient sourcing, signaling a shift toward transparency
20% of salon waste now consists of compostable materials, up from 5% a decade ago, reflecting efforts to reduce landfill waste
60% of salons have adopted digital appointment scheduling to reduce paper waste
Recycled salon carpets have increased by 20% as more salons adopt sustainable flooring options
66% of beauty professionals are trained on sustainable practices, indicating improved industry awareness
52% of salons have reduced chemical usage to lessen environmental impact, focusing on safer, natural ingredients
40 million tons of water are saved annually by salons implementing water-efficient devices worldwide

Environmental Initiatives and Practices Interpretation

As salons increasingly adopt eco-friendly practices—from recycling and water-saving tech to sustainable interiors—the beauty industry not only enhances client loyalty and staff morale but is also quietly transforming its hefty 120 million-ton carbon footprint into a model of chic sustainability—proof that looking good and doing good can indeed go hand in hand.

Market Trends

Eco-friendly packaging accounts for nearly 20% of packaging used by salons, up from 10% five years ago

Market Trends Interpretation

The salon industry’s shift toward eco-friendly packaging, doubling from 10% to nearly 20% in five years, signals a stylish yet earnest move toward sustainability—because beauty should never come at the planet’s expense.

Operational Sustainability and Energy Use

The adoption of LED lighting in salons reduces energy consumption by approximately 75% compared to traditional lighting
The use of energy-efficient appliances in salons has increased by 50% over the past three years
The average carbon footprint of a salon per year is roughly 8,700 pounds of CO2, contributing significantly to overall industry emissions
Adoption of solar panels in salons has increased by 30% in the last five years, reducing reliance on grid electricity
42% of salons report cost savings after implementing sustainable practices, mainly due to energy and water efficiency measures
The use of renewable energy sources in salons is projected to increase by 50% over the next five years
47% of salon owners believe sustainability initiatives can lead to operational cost reductions

Operational Sustainability and Energy Use Interpretation

As salons progressively embrace eco-friendly innovations like LED lighting and solar panels—cutting energy use by up to 75%, reducing their hefty 8,700-pound annual CO2 footprint, and saving nearly half report—it's clear that sustainability isn't just good for the planet but also a smart business move in the beauty industry.

Product Innovation and Eco-Friendly Materials

68% of professional beauty brands are developing or expanding their lines of sustainable products

Product Innovation and Eco-Friendly Materials Interpretation

With 68% of professional beauty brands embracing sustainability, it’s clear that the salon industry is finally styling itself for a greener, more responsible future—so don’t be surprised if eco-friendly salons become the new must-have accessory.