GITNUXREPORT 2025

Sustainability In The Sales Industry Statistics

Majority of consumers prefer sustainable brands boosting sales and loyalty.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

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Statistic 1

55% of customer inquiries are now related to a company's sustainability practices

Statistic 2

74% of companies seek to improve their sustainability disclosures to attract environmentally-conscious clients

Statistic 3

Companies with strong sustainability programs see a 15% increase in sales

Statistic 4

42% of sales organizations have integrated sustainability metrics into their incentive programs

Statistic 5

60% of companies track their sustainability impact as part of their sales growth metrics

Statistic 6

72% of companies increased their sustainability disclosures in 2023, impacting their sales transparency

Statistic 7

49% of companies believe sustainability efforts directly lead to increased sales revenue

Statistic 8

55% of businesses have set specific sustainability goals to enhance their sales performance

Statistic 9

65% of B2B sales organizations integrate sustainability criteria into their supplier assessments

Statistic 10

60% of sales organizations track the environmental impact of their product lifecycle

Statistic 11

65% of major corporations have dedicated sustainability teams working closely with their sales departments

Statistic 12

50% of companies plan to increase investment in sustainable product development within the next year

Statistic 13

78% of consumers prefer to buy from companies committed to environmental sustainability

Statistic 14

65% of sales professionals believe sustainability influences customer purchasing decisions

Statistic 15

82% of buyers state that sustainability is a key factor in their purchasing decisions

Statistic 16

80% of sales leaders believe that sustainability initiatives can lead to increased revenue

Statistic 17

70% of consumers are willing to pay a premium for sustainable products

Statistic 18

90% of sales organizations say sustainability is integral to their corporate strategy

Statistic 19

35% of customers will switch brands to a more sustainable option

Statistic 20

75% of sales professionals believe sustainability will be a key differentiator in the next five years

Statistic 21

68% of consumers are more likely to recommend a company that emphasizes sustainability

Statistic 22

80% of young consumers (under 35) consider sustainability a major factor in their purchasing decisions

Statistic 23

77% of companies believe sustainable practices have improved their brand reputation

Statistic 24

49% of consumers report that their purchasing priorities shifted toward sustainability in the past two years

Statistic 25

85% of sales professionals see sustainability as an opportunity rather than a challenge

Statistic 26

78% of customers worldwide say they want to see more sustainable practices from brands

Statistic 27

42% of sales professionals say incorporating sustainability leads to better customer loyalty

Statistic 28

87% of companies see sustainability as a competitive advantage in sales

Statistic 29

73% of consumers state they feel more connected to brands with clear sustainability commitments

Statistic 30

69% of sales leaders agree that sustainability should be embedded into product development to boost sales

Statistic 31

68% of consumers want companies to be transparent about their sustainability impact

Statistic 32

54% of sales organizations have seen an increase in customer trust after highlighting sustainability efforts

Statistic 33

61% of B2B buyers are more likely to purchase from suppliers with strong sustainability credentials

Statistic 34

72% of sales teams believe that sustainability initiatives improve customer retention

Statistic 35

83% of sales organizations utilize sustainability data to tailor their sales pitches

Statistic 36

66% of consumers say that sustainable packaging influences their purchase decisions

Statistic 37

85% of B2C sales are now influenced by sustainability considerations

Statistic 38

54% of companies reported a growth in market share after emphasizing sustainability in their sales strategies

Statistic 39

46% of sales teams report increased client engagement after implementing sustainability-focused pitches

Statistic 40

47% of sales initiatives now include sustainability as a core component

Statistic 41

52% of sales teams have undergone training on sustainability communication

Statistic 42

48% of sales efforts are now publicly focused on sustainability storytelling

Statistic 43

44% of companies report increased sales conversion rates after adopting sustainable marketing strategies

Statistic 44

59% of sales teams incorporate sustainability into their sales scripts and presentations

Statistic 45

58% of sales reps have seen an increase in closing deals by emphasizing sustainability

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Key Highlights

78% of consumers prefer to buy from companies committed to environmental sustainability
65% of sales professionals believe sustainability influences customer purchasing decisions
Companies with strong sustainability programs see a 15% increase in sales
82% of buyers state that sustainability is a key factor in their purchasing decisions
42% of sales organizations have integrated sustainability metrics into their incentive programs
54% of companies reported a growth in market share after emphasizing sustainability in their sales strategies
80% of sales leaders believe that sustainability initiatives can lead to increased revenue
70% of consumers are willing to pay a premium for sustainable products
60% of companies track their sustainability impact as part of their sales growth metrics
90% of sales organizations say sustainability is integral to their corporate strategy
35% of customers will switch brands to a more sustainable option
46% of sales teams report increased client engagement after implementing sustainability-focused pitches
75% of sales professionals believe sustainability will be a key differentiator in the next five years

In an era where 78% of consumers prioritize sustainability in their purchasing habits, the sales industry is experiencing a transformative shift, with companies leveraging environmental commitments to boost revenue, build trust, and gain a competitive edge.

Consumer Preferences and Behavior toward Sustainability

55% of customer inquiries are now related to a company's sustainability practices
74% of companies seek to improve their sustainability disclosures to attract environmentally-conscious clients

Consumer Preferences and Behavior toward Sustainability Interpretation

With over half of customer inquiries focusing on sustainability and nearly three-quarters of companies striving to boost their green disclosures, it's clear that in the sales industry, going green isn't just good for the planet—it's fast becoming good for business.

Impact of Sustainability on Business Performance and Market Growth

Companies with strong sustainability programs see a 15% increase in sales
42% of sales organizations have integrated sustainability metrics into their incentive programs
60% of companies track their sustainability impact as part of their sales growth metrics
72% of companies increased their sustainability disclosures in 2023, impacting their sales transparency
49% of companies believe sustainability efforts directly lead to increased sales revenue

Impact of Sustainability on Business Performance and Market Growth Interpretation

As sustainability increasingly becomes ingrained in sales strategies—evidenced by a 15% sales boost and widespread transparency efforts—companies are proving that doing good is, quite convincingly, good for business.

Industry and Company Adoption of Sustainability Initiatives

55% of businesses have set specific sustainability goals to enhance their sales performance
65% of B2B sales organizations integrate sustainability criteria into their supplier assessments
60% of sales organizations track the environmental impact of their product lifecycle
65% of major corporations have dedicated sustainability teams working closely with their sales departments
50% of companies plan to increase investment in sustainable product development within the next year

Industry and Company Adoption of Sustainability Initiatives Interpretation

As sustainability becomes an undeniable sales strategy, over half of businesses are not only setting green goals but integrating them into their core operations, signaling that sustainable practices are transforming from corporate social responsibility to competitive necessity.

Perceptions, Attitudes, and Willingness to Pay for Sustainability

78% of consumers prefer to buy from companies committed to environmental sustainability
65% of sales professionals believe sustainability influences customer purchasing decisions
82% of buyers state that sustainability is a key factor in their purchasing decisions
80% of sales leaders believe that sustainability initiatives can lead to increased revenue
70% of consumers are willing to pay a premium for sustainable products
90% of sales organizations say sustainability is integral to their corporate strategy
35% of customers will switch brands to a more sustainable option
75% of sales professionals believe sustainability will be a key differentiator in the next five years
68% of consumers are more likely to recommend a company that emphasizes sustainability
80% of young consumers (under 35) consider sustainability a major factor in their purchasing decisions
77% of companies believe sustainable practices have improved their brand reputation
49% of consumers report that their purchasing priorities shifted toward sustainability in the past two years
85% of sales professionals see sustainability as an opportunity rather than a challenge
78% of customers worldwide say they want to see more sustainable practices from brands
42% of sales professionals say incorporating sustainability leads to better customer loyalty
87% of companies see sustainability as a competitive advantage in sales
73% of consumers state they feel more connected to brands with clear sustainability commitments
69% of sales leaders agree that sustainability should be embedded into product development to boost sales
68% of consumers want companies to be transparent about their sustainability impact
54% of sales organizations have seen an increase in customer trust after highlighting sustainability efforts
61% of B2B buyers are more likely to purchase from suppliers with strong sustainability credentials
72% of sales teams believe that sustainability initiatives improve customer retention
83% of sales organizations utilize sustainability data to tailor their sales pitches
66% of consumers say that sustainable packaging influences their purchase decisions
85% of B2C sales are now influenced by sustainability considerations

Perceptions, Attitudes, and Willingness to Pay for Sustainability Interpretation

With over 80% of buyers influenced by sustainability factors and nearly 90% of sales organizations deeming it integral to their strategy, it's clear that in the sales industry, being green isn't just good for the planet—it's now the ultimate sales pitch.

Sales and Marketing Strategies Focused on Sustainability

54% of companies reported a growth in market share after emphasizing sustainability in their sales strategies
46% of sales teams report increased client engagement after implementing sustainability-focused pitches
47% of sales initiatives now include sustainability as a core component
52% of sales teams have undergone training on sustainability communication
48% of sales efforts are now publicly focused on sustainability storytelling
44% of companies report increased sales conversion rates after adopting sustainable marketing strategies
59% of sales teams incorporate sustainability into their sales scripts and presentations
58% of sales reps have seen an increase in closing deals by emphasizing sustainability

Sales and Marketing Strategies Focused on Sustainability Interpretation

In an era where sustainability isn’t just green talk but a proven sales catalyst, over half of sales teams are reprogramming their pitches and scripts to embed eco-consciousness, translating into tangible gains in market share, client engagement, and closing deals—making it clear that doing well by doing good is now a strategic must.