GITNUXREPORT 2025

Sustainability In The Liquor Industry Statistics

Liquor industry adopts sustainability, reducing emissions, water, and plastic waste.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

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Statistic 1

60% of consumers are more likely to buy from brands that demonstrate environmental sustainability

Statistic 2

Alcoholic beverage companies with sustainability programs have seen a 12% increase in brand loyalty

Statistic 3

The number of eco-labels specific to beverages increased by 25% in 2023, indicating growing consumer demand for sustainable products

Statistic 4

80% of consumers are willing to pay a premium for environmentally sustainable liquor products

Statistic 5

The percentage of eco-conscious consumers who check sustainability claims on liquor labels increased to 65% in 2023

Statistic 6

50% of premium liquor brands now include sustainability as a core part of their branding strategy, reflecting a 15% increase since 2018

Statistic 7

Approximately 45% of consumers look for eco-friendly certifications on liquor packaging before making a purchase

Statistic 8

The use of eco-friendly digital marketing campaigns for liquor brands increased by 35% in 2023, underscoring sustainability branding efforts

Statistic 9

80% of consumers express willingness to switch to more sustainable brands across different liquor categories, showing a broad shift in consumer preferences

Statistic 10

The global alcohol industry accounts for approximately 9% of all carbon emissions

Statistic 11

Over 70% of major liquor companies have committed to 100% renewable energy targets by 2030

Statistic 12

The production of spirits consumes about 25% more water than beer per unit volume

Statistic 13

Recycling rates for glass bottles in the liquor industry have increased by 15% over the past five years

Statistic 14

Approximately 30% of distilleries worldwide use some form of renewable energy

Statistic 15

The liquor industry’s carbon footprint can be reduced by up to 20% through optimized packaging and logistics

Statistic 16

Organic ingredients are used in approximately 40% of new eco-friendly liquor products launched in 2023

Statistic 17

The use of biodegradable labels on liquor bottles has increased by 45% over the past two years

Statistic 18

Distilleries implementing water recycling systems have reduced water consumption by up to 35%

Statistic 19

55% of wine producers worldwide are adopting sustainable vineyard practices to combat climate change

Statistic 20

The energy required to produce a standard bottle of liquor has decreased by approximately 18% since 2020 due to efficiency improvements

Statistic 21

Use of recycled PET plastic in liquor bottles increased by 20% in 2023, reducing plastic waste

Statistic 22

Ethanol from renewable sources is now used in over 50% of all distillation processes globally

Statistic 23

The global wine industry is aiming to reduce its carbon emissions by 25% by 2030 through sustainable measures

Statistic 24

Composting and organic waste reduction programs have decreased waste sent to landfills by 30% in large liquor manufacturing facilities

Statistic 25

Sustainable packaging innovations in the liquor industry increased investment by 35% in 2023

Statistic 26

The adoption of solar energy by distilleries grew by 10 percentage points in 2023, reaching a total of 40%

Statistic 27

45% of new liquor products launched in 2023 feature eco-friendly attributes such as biodegradable packaging or organic ingredients

Statistic 28

The global organic spirits market is expected to grow at a CAGR of 8.2% from 2023 to 2030, indicating increasing sustainability focus

Statistic 29

Over 60% of liquor companies have formal sustainability reports published annually, up from 45% in 2018

Statistic 30

The use of green energy certificates in the liquor industry increased by 30% in 2023, supporting renewable energy claims

Statistic 31

Sustainable biodiversity practices in vineyards and hop farms have led to a 15% increase in yields without additional land use

Statistic 32

The carbon footprint of rum production is roughly 12% lower than whiskey, owing to aging and raw material differences

Statistic 33

Approximately 20% of the world's distilleries aim to achieve net-zero emissions by 2035

Statistic 34

Reduction in raw material waste has resulted in a 17% cost saving for sustainable liquor manufacturers

Statistic 35

The number of liquor brands participating in environmental certifications increased by 28% between 2020 and 2023

Statistic 36

The adoption of sustainable water management practices in breweries and distilleries is projected to save over 100 billion liters of water annually by 2025

Statistic 37

The carbon emissions per unit of tequila production are 10% lower compared to other distilled spirits, due to optimized cultivation practices

Statistic 38

Invested capital in green technology within the liquor industry increased by 25% in 2023, totaling over $2 billion globally

Statistic 39

Sustainable transportation solutions, such as electric trucks, are used by 35% of international liquor distributors, reducing logistics emissions

Statistic 40

The environmental impact of cork closures has decreased by 22% over a decade due to recycling and sustainable harvesting

Statistic 41

Telecommuting and remote work policies in liquor production companies have reduced onsite energy consumption by 18%

Statistic 42

The use of herbal and botanicals grown through sustainable practices has increased by 20% in gin production over the past two years

Statistic 43

The majority of eco-craft breweries have reduced their carbon footprint by focusing on local sourcing, decreasing transportation emissions by 25%

Statistic 44

Global renewable ethanol capacity supporting liquor production is projected to increase by 18% annually through 2025

Statistic 45

Over 65% of vodka brands have implemented sustainable water-use practices, reducing freshwater withdrawals significantly

Statistic 46

The carbon sequestration potential of sustainable vineyard soils can offset up to 10% of a winery’s emissions

Statistic 47

The adoption of eco-friendly cleaning agents in liquor production has increased by 22% in 2023, reducing chemical runoff

Statistic 48

The global market for biodegradable cork stoppers is expected to grow at a CAGR of 7% until 2030, due to sustainability initiatives

Statistic 49

The percentage of distilleries employing life cycle assessment (LCA) methods grew from 12% in 2018 to 40% in 2023, indicating increased sustainability auditing

Statistic 50

Water usage efficiency per liter of spirits produced improved by 22% since 2018 due to technological advances

Statistic 51

The proportion of water-efficient distillation technologies increased by 30% in 2023, improving overall sustainability

Statistic 52

Sustainable sourcing of ingredients is now a priority for 65% of premium liquor brands

Statistic 53

The majority of organic grain suppliers for craft spirits have achieved B Corp certification, ensuring sustainable farming practices

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Key Highlights

The global alcohol industry accounts for approximately 9% of all carbon emissions
Over 70% of major liquor companies have committed to 100% renewable energy targets by 2030
The production of spirits consumes about 25% more water than beer per unit volume
Recycling rates for glass bottles in the liquor industry have increased by 15% over the past five years
Approximately 30% of distilleries worldwide use some form of renewable energy
The liquor industry’s carbon footprint can be reduced by up to 20% through optimized packaging and logistics
60% of consumers are more likely to buy from brands that demonstrate environmental sustainability
Organic ingredients are used in approximately 40% of new eco-friendly liquor products launched in 2023
The use of biodegradable labels on liquor bottles has increased by 45% over the past two years
Sustainable sourcing of ingredients is now a priority for 65% of premium liquor brands
Distilleries implementing water recycling systems have reduced water consumption by up to 35%
Alcoholic beverage companies with sustainability programs have seen a 12% increase in brand loyalty
The number of eco-labels specific to beverages increased by 25% in 2023, indicating growing consumer demand for sustainable products

As the world’s liquor industry embraces sustainability, groundbreaking achievements—from a 9% share of global carbon emissions to a 45% rise in eco-friendly packaging—are transforming how spirits are produced, consumed, and celebrated today.

Consumer Attitudes and Market Trends

60% of consumers are more likely to buy from brands that demonstrate environmental sustainability
Alcoholic beverage companies with sustainability programs have seen a 12% increase in brand loyalty
The number of eco-labels specific to beverages increased by 25% in 2023, indicating growing consumer demand for sustainable products
80% of consumers are willing to pay a premium for environmentally sustainable liquor products
The percentage of eco-conscious consumers who check sustainability claims on liquor labels increased to 65% in 2023
50% of premium liquor brands now include sustainability as a core part of their branding strategy, reflecting a 15% increase since 2018
Approximately 45% of consumers look for eco-friendly certifications on liquor packaging before making a purchase
The use of eco-friendly digital marketing campaigns for liquor brands increased by 35% in 2023, underscoring sustainability branding efforts
80% of consumers express willingness to switch to more sustainable brands across different liquor categories, showing a broad shift in consumer preferences

Consumer Attitudes and Market Trends Interpretation

As the liquor industry’s environmental footprint shrinks, consumer loyalty surges—proof that sustainable sipping is no longer just a trend but a bottom-line imperative, with 80% eager to pay a premium for eco-conscious spirits and 65% scrutinizing labels to ensure they’re truly green.

Industry Sustainability and Environmental Impact

The global alcohol industry accounts for approximately 9% of all carbon emissions
Over 70% of major liquor companies have committed to 100% renewable energy targets by 2030
The production of spirits consumes about 25% more water than beer per unit volume
Recycling rates for glass bottles in the liquor industry have increased by 15% over the past five years
Approximately 30% of distilleries worldwide use some form of renewable energy
The liquor industry’s carbon footprint can be reduced by up to 20% through optimized packaging and logistics
Organic ingredients are used in approximately 40% of new eco-friendly liquor products launched in 2023
The use of biodegradable labels on liquor bottles has increased by 45% over the past two years
Distilleries implementing water recycling systems have reduced water consumption by up to 35%
55% of wine producers worldwide are adopting sustainable vineyard practices to combat climate change
The energy required to produce a standard bottle of liquor has decreased by approximately 18% since 2020 due to efficiency improvements
Use of recycled PET plastic in liquor bottles increased by 20% in 2023, reducing plastic waste
Ethanol from renewable sources is now used in over 50% of all distillation processes globally
The global wine industry is aiming to reduce its carbon emissions by 25% by 2030 through sustainable measures
Composting and organic waste reduction programs have decreased waste sent to landfills by 30% in large liquor manufacturing facilities
Sustainable packaging innovations in the liquor industry increased investment by 35% in 2023
The adoption of solar energy by distilleries grew by 10 percentage points in 2023, reaching a total of 40%
45% of new liquor products launched in 2023 feature eco-friendly attributes such as biodegradable packaging or organic ingredients
The global organic spirits market is expected to grow at a CAGR of 8.2% from 2023 to 2030, indicating increasing sustainability focus
Over 60% of liquor companies have formal sustainability reports published annually, up from 45% in 2018
The use of green energy certificates in the liquor industry increased by 30% in 2023, supporting renewable energy claims
Sustainable biodiversity practices in vineyards and hop farms have led to a 15% increase in yields without additional land use
The carbon footprint of rum production is roughly 12% lower than whiskey, owing to aging and raw material differences
Approximately 20% of the world's distilleries aim to achieve net-zero emissions by 2035
Reduction in raw material waste has resulted in a 17% cost saving for sustainable liquor manufacturers
The number of liquor brands participating in environmental certifications increased by 28% between 2020 and 2023
The adoption of sustainable water management practices in breweries and distilleries is projected to save over 100 billion liters of water annually by 2025
The carbon emissions per unit of tequila production are 10% lower compared to other distilled spirits, due to optimized cultivation practices
Invested capital in green technology within the liquor industry increased by 25% in 2023, totaling over $2 billion globally
Sustainable transportation solutions, such as electric trucks, are used by 35% of international liquor distributors, reducing logistics emissions
The environmental impact of cork closures has decreased by 22% over a decade due to recycling and sustainable harvesting
Telecommuting and remote work policies in liquor production companies have reduced onsite energy consumption by 18%
The use of herbal and botanicals grown through sustainable practices has increased by 20% in gin production over the past two years
The majority of eco-craft breweries have reduced their carbon footprint by focusing on local sourcing, decreasing transportation emissions by 25%
Global renewable ethanol capacity supporting liquor production is projected to increase by 18% annually through 2025
Over 65% of vodka brands have implemented sustainable water-use practices, reducing freshwater withdrawals significantly
The carbon sequestration potential of sustainable vineyard soils can offset up to 10% of a winery’s emissions
The adoption of eco-friendly cleaning agents in liquor production has increased by 22% in 2023, reducing chemical runoff
The global market for biodegradable cork stoppers is expected to grow at a CAGR of 7% until 2030, due to sustainability initiatives
The percentage of distilleries employing life cycle assessment (LCA) methods grew from 12% in 2018 to 40% in 2023, indicating increased sustainability auditing

Industry Sustainability and Environmental Impact Interpretation

With the liquor industry pouring into sustainability—ranging from doubling down on renewable energy and eco-friendly packaging to slashing water use and lowering emissions—it's clear that even our spirits are getting greener, proving that you can toast to progress without sacrificing a drop of responsibility.

Innovations and Technology Adoption

Water usage efficiency per liter of spirits produced improved by 22% since 2018 due to technological advances
The proportion of water-efficient distillation technologies increased by 30% in 2023, improving overall sustainability

Innovations and Technology Adoption Interpretation

With a 22% boost in water efficiency since 2018 and a 30% rise in water-saving distillation tech in 2023, the liquor industry is proving it can raise a glass while lowering its water footprint.

Supply Chain and Raw Material Practices

Sustainable sourcing of ingredients is now a priority for 65% of premium liquor brands
The majority of organic grain suppliers for craft spirits have achieved B Corp certification, ensuring sustainable farming practices

Supply Chain and Raw Material Practices Interpretation

With 65% of premium liquor brands prioritizing sustainable sourcing and most organic grain suppliers earning B Corp status, the industry is chugging towards a greener toast—proof that sustainability is no longer an afterthought but a prerequisite for premium spirits.