GITNUXREPORT 2025

Sustainability In The Hair Industry Statistics

Sustainability drives growth, consumer trust, eco-friendly practices, and industry innovation.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

Our Commitment to Accuracy

Rigorous fact-checking • Reputable sources • Regular updatesLearn more

Statistic 1

Approximately 60% of consumers worldwide report being willing to pay more for eco-friendly hair products

Statistic 2

The use of natural and organic ingredients in hair products has increased by 35% over the past five years

Statistic 3

45% of consumers prefer brands that are transparent about their sustainability practices

Statistic 4

55% of consumers report actively avoiding products with synthetic chemicals, preferring natural options

Statistic 5

65% of millennials prefer buying from brands committed to sustainability, influencing market offerings

Statistic 6

Nearly 80% of consumers are aware of "green" certifications like USDA Organic and Ecocert when purchasing hair products

Statistic 7

Ingredient transparency initiatives have led to a 40% increase in consumer trust in sustainable hair brands

Statistic 8

75% of consumers would prefer to buy hair products that contain sustainably farmed ingredients, emphasizing ethical sourcing

Statistic 9

The adoption of fair-trade certified ingredients in hair products increased by 25% from 2021 to 2023, supporting ethical sourcing

Statistic 10

40% of consumers are willing to switch to more sustainable brands if the price difference is less than 10%, indicating price-sensitive eco-conscious choices

Statistic 11

The proliferation of vegan and cruelty-free certifications has increased consumer confidence in sustainable and ethical hair products by over 50%

Statistic 12

Digital transparency tools like QR codes have increased consumer engagement with brand sustainability efforts by 35%, enhancing trust and brand loyalty

Statistic 13

In 2023, over 40% of consumers actively seek out cruelty-free certification when purchasing hair care products, demonstrating ethical considerations

Statistic 14

The increase in organic certifications for hair products has correlated with a 50% rise in consumer trust levels, indicating that certifications impact purchasing decisions

Statistic 15

The percentage of consumer inquiries about eco-credentials in hair care brands increased by 45% in 2023, reflecting heightened awareness

Statistic 16

Haircare brands practicing transparent ingredient sourcing have seen a 20% increase in consumer loyalty over the past two years, emphasizing transparency benefits

Statistic 17

Sustainable and low-impact hair styling products, such as eco-friendly gels and mousses, have seen a 30% increase in sales over the last year, indicating consumer interest

Statistic 18

Over 65% of consumers prefer purchasing hair products from companies that support social and environmental causes, indicating the importance of corporate responsibility

Statistic 19

There has been a 15% decline in the global demand for chemical-intensive hair products in favor of natural, sustainable alternatives over the past three years

Statistic 20

The global hair care market is valued at approximately $87.6 billion as of 2023, with sustainability being a key growth driver

Statistic 21

The global demand for vegan hair products grew by 38% in 2022, indicating a shift towards cruelty-free and plant-based formulations

Statistic 22

Sustainable hair color products account for approximately 10% of the market share in 2023, with projections to reach 20% by 2025

Statistic 23

The global organic hair care market is expected to grow at a CAGR of 8.2% between 2023 and 2030, driven by sustainability trends

Statistic 24

The percentage of naturally derived preservatives used in hair products increased by 20% over the past three years, reducing synthetic chemical reliance

Statistic 25

The global market for sustainable hair dyes is projected to reach $500 million by 2025, growing at a CAGR of 12%, driven by consumer demand for eco options

Statistic 26

Eco-friendly hair products are gaining shelf space by approximately 15% annually in global retail stores, indicating growing retail focus on sustainability

Statistic 27

The use of plant-based surfactants in hair products has increased by 28% over the last three years, replacing synthetic surfactants

Statistic 28

The global bioplastic packaging market, including hair product containers, is projected to reach $4 billion by 2027, indicating rapid growth in sustainable packaging solutions

Statistic 29

Global demand for sustainably sourced argan oil, a common ingredient in eco-friendly hair products, has grown by 22% over the past two years, reflecting conscious sourcing trends

Statistic 30

'Clean beauty' hair products are estimated to represent 12% of the total market share in 2023 and are growing rapidly, driven by sustainability and health concerns

Statistic 31

The incorporation of hemp-derived ingredients in hair care products has increased by 40% over two years due to its sustainability and health benefits

Statistic 32

The use of recycled plastic in hair product packaging has increased by 70% since 2021, reducing virgin plastic usage significantly

Statistic 33

Over 70% of hair product packaging in North America is now made from recyclable materials

Statistic 34

Sodium lauryl sulfate, a common surfactant, is being phased out in many hair products due to environmental and health concerns

Statistic 35

The carbon footprint of a typical shampoo production has been reduced by approximately 20% through sustainable manufacturing practices

Statistic 36

The use of biodegradable ingredients in hair care products has increased by 40% in the last three years

Statistic 37

Recycling programs for empty hair product containers have increased by 50% globally since 2020

Statistic 38

Brands that adopt sustainable sourcing report a 25% higher customer retention rate

Statistic 39

The adoption of refill stations for hair products has increased by 150% in eco-conscious salons over the past two years

Statistic 40

Waterless or dry shampoo formulations have gained 25% market share in the past year due to their reduced water usage

Statistic 41

Several major brands have committed to 100% recyclable or biodegradable packaging by 2025, demonstrating industry-wide shift

Statistic 42

The carbon emissions from shampoo manufacturing facilities have been reduced by 15% due to adoption of renewable energy sources

Statistic 43

The use of sustainable ingredients like shea butter, argan oil, and coconut oil has increased by over 30% in recent hair product formulations

Statistic 44

Approximately 52% of hair salons in North America now offer eco-friendly or sustainable hair services, increasing customer options

Statistic 45

The use of refillable shampoo bottles reduces plastic waste by approximately 60% compared to single-use bottles

Statistic 46

Sustainable hair extensions made from ethically sourced and biodegradable materials are gaining popularity, accounting for 5% of the global hair extension market in 2023

Statistic 47

The upcycling of hair waste, such as used hair in cosmetic products and industrial uses, is projected to grow by 35% annually over the next five years

Statistic 48

Innovative biodegradable packaging solutions reduce environmental impact by decreasing landfill waste by 45%

Statistic 49

Several hair care brands have committed to zero deforestation policies, ensuring all ingredients are sourced sustainably, impacting over 60% of their product lines

Statistic 50

The average measurable reduction in water usage for sustainable hair product manufacturing is approximately 30% compared to conventional methods

Statistic 51

Approximately 85% of participants in sustainable beauty surveys prefer brands that actively participate in environmental initiatives, such as tree planting or clean-up drives

Statistic 52

The adoption of biodegradable glitter and sparkles in hair styling products has increased by 200% over the last two years, reducing microplastic pollution

Statistic 53

Sustainable manufacturing practices in the hair industry have lowered energy consumption by an average of 18%, contributing to reduced overall emissions

Statistic 54

The total annual waste produced by conventional hair product packaging is estimated at over 1 million tons globally, highlighting the need for sustainable solutions

Statistic 55

Adoption of compostable labels and secondary packaging has grown by 30% in the last two years, further promoting eco-friendly branding

Statistic 56

Market analysis indicates that by 2024, nearly 30% of all new hair product launches will include sustainability as a core feature, up from 15% in 2021

Statistic 57

Reforestation and afforestation initiatives sponsored by beauty brands have contributed to planting over 10 million trees globally since 2020, supporting sustainability goals

Statistic 58

The use of eco-friendly dyes in hair coloring solutions has increased by 35% over three years, responding to consumer desire for less toxic coloring options

Statistic 59

Over 50% of hair product companies are now publishing annual sustainability reports to increase transparency and accountability, up from 20% in 2019

Statistic 60

The adoption of refillable hair treatment packaging has decreased plastic waste by an estimated 250 million plastic bottles annually worldwide

Statistic 61

Investment in sustainable hair industry startups increased by over 50% in 2023, reflecting investor confidence in eco-innovations

Statistic 62

The reduction in water and energy consumption in sustainable hair product manufacturing has decreased greenhouse gas emissions by approximately 12%, contributing to climate goals

Statistic 63

Eco-conscious brands are investing more in sustainable supply chain management, with over 50% now integrating blockchain for transparency

Statistic 64

The use of renewable energy in hair product manufacturing facilities has increased by 35% over the last five years, resulting in a substantial decrease in operational emissions

Slide 1 of 64

Sources

Our Reports have been cited by:

Trust Badges - Publications that have cited our reports

Key Highlights

The global hair care market is valued at approximately $87.6 billion as of 2023, with sustainability being a key growth driver
Approximately 60% of consumers worldwide report being willing to pay more for eco-friendly hair products
Over 70% of hair product packaging in North America is now made from recyclable materials
The use of natural and organic ingredients in hair products has increased by 35% over the past five years
Sodium lauryl sulfate, a common surfactant, is being phased out in many hair products due to environmental and health concerns
The carbon footprint of a typical shampoo production has been reduced by approximately 20% through sustainable manufacturing practices
45% of consumers prefer brands that are transparent about their sustainability practices
The use of biodegradable ingredients in hair care products has increased by 40% in the last three years
Recycling programs for empty hair product containers have increased by 50% globally since 2020
Brands that adopt sustainable sourcing report a 25% higher customer retention rate
The global demand for vegan hair products grew by 38% in 2022, indicating a shift towards cruelty-free and plant-based formulations
55% of consumers report actively avoiding products with synthetic chemicals, preferring natural options
The adoption of refill stations for hair products has increased by 150% in eco-conscious salons over the past two years

As the $87.6 billion global hair care market shifts towards sustainability, consumers and brands alike are embracing eco-friendly ingredients, innovative packaging, and transparent practices—fueling a green revolution that is transforming hair industry standards worldwide.

Consumer Preferences and Behavior

Approximately 60% of consumers worldwide report being willing to pay more for eco-friendly hair products
The use of natural and organic ingredients in hair products has increased by 35% over the past five years
45% of consumers prefer brands that are transparent about their sustainability practices
55% of consumers report actively avoiding products with synthetic chemicals, preferring natural options
65% of millennials prefer buying from brands committed to sustainability, influencing market offerings
Nearly 80% of consumers are aware of "green" certifications like USDA Organic and Ecocert when purchasing hair products
Ingredient transparency initiatives have led to a 40% increase in consumer trust in sustainable hair brands
75% of consumers would prefer to buy hair products that contain sustainably farmed ingredients, emphasizing ethical sourcing
The adoption of fair-trade certified ingredients in hair products increased by 25% from 2021 to 2023, supporting ethical sourcing
40% of consumers are willing to switch to more sustainable brands if the price difference is less than 10%, indicating price-sensitive eco-conscious choices
The proliferation of vegan and cruelty-free certifications has increased consumer confidence in sustainable and ethical hair products by over 50%
Digital transparency tools like QR codes have increased consumer engagement with brand sustainability efforts by 35%, enhancing trust and brand loyalty
In 2023, over 40% of consumers actively seek out cruelty-free certification when purchasing hair care products, demonstrating ethical considerations
The increase in organic certifications for hair products has correlated with a 50% rise in consumer trust levels, indicating that certifications impact purchasing decisions
The percentage of consumer inquiries about eco-credentials in hair care brands increased by 45% in 2023, reflecting heightened awareness
Haircare brands practicing transparent ingredient sourcing have seen a 20% increase in consumer loyalty over the past two years, emphasizing transparency benefits
Sustainable and low-impact hair styling products, such as eco-friendly gels and mousses, have seen a 30% increase in sales over the last year, indicating consumer interest
Over 65% of consumers prefer purchasing hair products from companies that support social and environmental causes, indicating the importance of corporate responsibility
There has been a 15% decline in the global demand for chemical-intensive hair products in favor of natural, sustainable alternatives over the past three years

Consumer Preferences and Behavior Interpretation

As the hair industry's commitment to transparency and sustainability gains traction—driven by nearly 60% of consumers willing to pay extra—it's clear that ethical sourcing, organic ingredients, and eco-conscious practices are not just buzzwords but vital strands in what consumers now expect from their hair care choices, weaving a future where beauty and responsibility are more than just split ends.

Market Size and Growth Trends

The global hair care market is valued at approximately $87.6 billion as of 2023, with sustainability being a key growth driver
The global demand for vegan hair products grew by 38% in 2022, indicating a shift towards cruelty-free and plant-based formulations
Sustainable hair color products account for approximately 10% of the market share in 2023, with projections to reach 20% by 2025
The global organic hair care market is expected to grow at a CAGR of 8.2% between 2023 and 2030, driven by sustainability trends
The percentage of naturally derived preservatives used in hair products increased by 20% over the past three years, reducing synthetic chemical reliance
The global market for sustainable hair dyes is projected to reach $500 million by 2025, growing at a CAGR of 12%, driven by consumer demand for eco options
Eco-friendly hair products are gaining shelf space by approximately 15% annually in global retail stores, indicating growing retail focus on sustainability
The use of plant-based surfactants in hair products has increased by 28% over the last three years, replacing synthetic surfactants
The global bioplastic packaging market, including hair product containers, is projected to reach $4 billion by 2027, indicating rapid growth in sustainable packaging solutions
Global demand for sustainably sourced argan oil, a common ingredient in eco-friendly hair products, has grown by 22% over the past two years, reflecting conscious sourcing trends
'Clean beauty' hair products are estimated to represent 12% of the total market share in 2023 and are growing rapidly, driven by sustainability and health concerns
The incorporation of hemp-derived ingredients in hair care products has increased by 40% over two years due to its sustainability and health benefits

Market Size and Growth Trends Interpretation

As the $87.6 billion global hair care industry shifts towards greener roots—boosted by a 38% surge in vegan products and a rapidly expanding market for sustainable dyes, packaging, and natural ingredients—it's clear that chasing good hair now means also caring for a healthier planet, one eco-friendly strand at a time.

Packaging and Ingredient Trends

The use of recycled plastic in hair product packaging has increased by 70% since 2021, reducing virgin plastic usage significantly

Packaging and Ingredient Trends Interpretation

With a 70% surge in recycled plastic use since 2021, the hair industry is finally swapping its synthetic split ends for sustainable strands—one recyclable bottle at a time.

Sustainability and Environmental Initiatives

Over 70% of hair product packaging in North America is now made from recyclable materials
Sodium lauryl sulfate, a common surfactant, is being phased out in many hair products due to environmental and health concerns
The carbon footprint of a typical shampoo production has been reduced by approximately 20% through sustainable manufacturing practices
The use of biodegradable ingredients in hair care products has increased by 40% in the last three years
Recycling programs for empty hair product containers have increased by 50% globally since 2020
Brands that adopt sustainable sourcing report a 25% higher customer retention rate
The adoption of refill stations for hair products has increased by 150% in eco-conscious salons over the past two years
Waterless or dry shampoo formulations have gained 25% market share in the past year due to their reduced water usage
Several major brands have committed to 100% recyclable or biodegradable packaging by 2025, demonstrating industry-wide shift
The carbon emissions from shampoo manufacturing facilities have been reduced by 15% due to adoption of renewable energy sources
The use of sustainable ingredients like shea butter, argan oil, and coconut oil has increased by over 30% in recent hair product formulations
Approximately 52% of hair salons in North America now offer eco-friendly or sustainable hair services, increasing customer options
The use of refillable shampoo bottles reduces plastic waste by approximately 60% compared to single-use bottles
Sustainable hair extensions made from ethically sourced and biodegradable materials are gaining popularity, accounting for 5% of the global hair extension market in 2023
The upcycling of hair waste, such as used hair in cosmetic products and industrial uses, is projected to grow by 35% annually over the next five years
Innovative biodegradable packaging solutions reduce environmental impact by decreasing landfill waste by 45%
Several hair care brands have committed to zero deforestation policies, ensuring all ingredients are sourced sustainably, impacting over 60% of their product lines
The average measurable reduction in water usage for sustainable hair product manufacturing is approximately 30% compared to conventional methods
Approximately 85% of participants in sustainable beauty surveys prefer brands that actively participate in environmental initiatives, such as tree planting or clean-up drives
The adoption of biodegradable glitter and sparkles in hair styling products has increased by 200% over the last two years, reducing microplastic pollution
Sustainable manufacturing practices in the hair industry have lowered energy consumption by an average of 18%, contributing to reduced overall emissions
The total annual waste produced by conventional hair product packaging is estimated at over 1 million tons globally, highlighting the need for sustainable solutions
Adoption of compostable labels and secondary packaging has grown by 30% in the last two years, further promoting eco-friendly branding
Market analysis indicates that by 2024, nearly 30% of all new hair product launches will include sustainability as a core feature, up from 15% in 2021
Reforestation and afforestation initiatives sponsored by beauty brands have contributed to planting over 10 million trees globally since 2020, supporting sustainability goals
The use of eco-friendly dyes in hair coloring solutions has increased by 35% over three years, responding to consumer desire for less toxic coloring options
Over 50% of hair product companies are now publishing annual sustainability reports to increase transparency and accountability, up from 20% in 2019
The adoption of refillable hair treatment packaging has decreased plastic waste by an estimated 250 million plastic bottles annually worldwide
Investment in sustainable hair industry startups increased by over 50% in 2023, reflecting investor confidence in eco-innovations
The reduction in water and energy consumption in sustainable hair product manufacturing has decreased greenhouse gas emissions by approximately 12%, contributing to climate goals
Eco-conscious brands are investing more in sustainable supply chain management, with over 50% now integrating blockchain for transparency
The use of renewable energy in hair product manufacturing facilities has increased by 35% over the last five years, resulting in a substantial decrease in operational emissions

Sustainability and Environmental Initiatives Interpretation

With over 70% of hair product packaging now recyclable, a 40% rise in biodegradable ingredients, and refill stations up 150%, the hair industry is teasingly transforming from a plastic menace into a lush garden of sustainable options, proving that beauty can indeed be greener—if only our shampoo bottles can keep up!