GITNUXREPORT 2025

Sustainability In The Ecommerce Industry Statistics

Majority of consumers seek sustainable ecommerce; brands must prioritize eco-friendly practices.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

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Statistic 1

70% of consumers consider sustainability an important factor in their online shopping decisions.

Statistic 2

E-commerce companies with sustainable practices see a 20% increase in customer loyalty.

Statistic 3

65% of consumers want brands to reduce packaging waste.

Statistic 4

40% of consumers have avoided purchasing from a brand due to sustainability concerns.

Statistic 5

60% of online shoppers prefer brands with transparent supply chains.

Statistic 6

80% of consumers say their purchasing decisions are influenced by a brand’s environmental reputation.

Statistic 7

The majority of consumers (over 70%) want brands to take action on climate change.

Statistic 8

78% of online shoppers seek out sustainable brands when making a purchase.

Statistic 9

62% of consumers believe companies should be responsible for reducing their environmental impact.

Statistic 10

48% of consumers are actively seeking out brands committed to sustainability.

Statistic 11

70% of consumers will switch brands to choose more sustainable options.

Statistic 12

65% of online shoppers prefer to buy from local and sustainable sources.

Statistic 13

67% of consumers expect brands to reduce their plastic use.

Statistic 14

73% of consumers want brands to take meaningful action on climate change.

Statistic 15

84% of online shoppers have abandoned a purchase due to lack of environmental trust.

Statistic 16

Around 58% of consumers are influenced by eco-labels and certifications when purchasing online.

Statistic 17

80% of consumers want to see sustainability reports from brands they purchase from.

Statistic 18

66% of consumers want brands to be transparent about their environmental impact.

Statistic 19

42% of online shoppers would prioritize sustainability over price.

Statistic 20

72% of consumers say packaging waste influences their purchase decisions.

Statistic 21

54% of online shoppers are more likely to purchase from brands with eco-friendly policies.

Statistic 22

68% of consumers are willing to reduce consumption to lessen environmental impact.

Statistic 23

56% of online shoppers consider waste reduction a priority when choosing brands.

Statistic 24

64% of e-commerce brands report increased customer engagement after adopting sustainable practices.

Statistic 25

47% of consumers are more likely to recommend brands with strong sustainability commitments.

Statistic 26

61% of consumers are more likely to shop from brands that actively promote environmental initiatives.

Statistic 27

77% of online shoppers want brands to provide more information about their sustainability efforts.

Statistic 28

65% of brands have reported an increase in sales after implementing sustainability initiatives.

Statistic 29

58% of consumers check for sustainability information on product pages before purchase.

Statistic 30

80% of online shoppers say they are more loyal to brands that demonstrate environmental responsibility.

Statistic 31

83% of e-commerce professionals believe sustainability will be a key differentiator in the future.

Statistic 32

74% of consumers prefer brands with clear sustainability communication.

Statistic 33

52% of online shoppers are willing to pay more for sustainable products.

Statistic 34

55% of consumers prefer eco-friendly packaging even if it costs more.

Statistic 35

30% of online shoppers are willing to pay a premium for eco-friendly products.

Statistic 36

50% of consumers are willing to pay a premium for shipping options that are environmentally friendly.

Statistic 37

Only 35% of e-commerce businesses currently have formal sustainability policies implemented.

Statistic 38

Approximately 45% of e-commerce companies measure their carbon footprint regularly.

Statistic 39

33% of e-commerce logistics companies have adopted electric delivery vehicles.

Statistic 40

50% of e-commerce companies have sustainability targets in their strategic plans.

Statistic 41

55% of ecommerce platforms are integrating sustainability metrics into their analytics.

Statistic 42

The use of renewable energy at e-commerce warehouses increased by 25% between 2022 and 2023.

Statistic 43

25% of e-commerce companies have implemented circular economy practices.

Statistic 44

45% of e-commerce companies plan to increase investments in sustainability initiatives in the next two years.

Statistic 45

59% of e-commerce logistics providers are exploring eco-friendly delivery options.

Statistic 46

Only 28% of e-commerce companies currently track their supply chain sustainability.

Statistic 47

21% of e-commerce companies have integrated sustainability into their corporate branding.

Statistic 48

45% of e-commerce logistics companies plan to invest more in sustainable transportation options.

Statistic 49

The global eco-friendly product market is projected to reach $1.5 trillion by 2027.

Statistic 50

The global carbon footprint of e-commerce delivery is projected to double by 2030 without intervention.

Statistic 51

The average carbon footprint per e-commerce order is estimated at 1.2kg of CO2.

Statistic 52

The use of biodegradable packaging in e-commerce increased by 35% from 2022 to 2023.

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Key Highlights

70% of consumers consider sustainability an important factor in their online shopping decisions.
52% of online shoppers are willing to pay more for sustainable products.
E-commerce companies with sustainable practices see a 20% increase in customer loyalty.
65% of consumers want brands to reduce packaging waste.
The global eco-friendly product market is projected to reach $1.5 trillion by 2027.
40% of consumers have avoided purchasing from a brand due to sustainability concerns.
Only 35% of e-commerce businesses currently have formal sustainability policies implemented.
60% of online shoppers prefer brands with transparent supply chains.
80% of consumers say their purchasing decisions are influenced by a brand’s environmental reputation.
The majority of consumers (over 70%) want brands to take action on climate change.
Approximately 45% of e-commerce companies measure their carbon footprint regularly.
55% of consumers prefer eco-friendly packaging even if it costs more.
78% of online shoppers seek out sustainable brands when making a purchase.

With over 70% of consumers considering sustainability a key factor in their online shopping choices, the e-commerce industry stands at a pivotal crossroads where eco-friendly practices not only enhance brand loyalty but also drive significant growth—highlighting that going green is now essential for success in the digital marketplace.

Consumer Attitudes Toward Sustainability and Ethical Practices

70% of consumers consider sustainability an important factor in their online shopping decisions.
E-commerce companies with sustainable practices see a 20% increase in customer loyalty.
65% of consumers want brands to reduce packaging waste.
40% of consumers have avoided purchasing from a brand due to sustainability concerns.
60% of online shoppers prefer brands with transparent supply chains.
80% of consumers say their purchasing decisions are influenced by a brand’s environmental reputation.
The majority of consumers (over 70%) want brands to take action on climate change.
78% of online shoppers seek out sustainable brands when making a purchase.
62% of consumers believe companies should be responsible for reducing their environmental impact.
48% of consumers are actively seeking out brands committed to sustainability.
70% of consumers will switch brands to choose more sustainable options.
65% of online shoppers prefer to buy from local and sustainable sources.
67% of consumers expect brands to reduce their plastic use.
73% of consumers want brands to take meaningful action on climate change.
84% of online shoppers have abandoned a purchase due to lack of environmental trust.
Around 58% of consumers are influenced by eco-labels and certifications when purchasing online.
80% of consumers want to see sustainability reports from brands they purchase from.
66% of consumers want brands to be transparent about their environmental impact.
42% of online shoppers would prioritize sustainability over price.
72% of consumers say packaging waste influences their purchase decisions.
54% of online shoppers are more likely to purchase from brands with eco-friendly policies.
68% of consumers are willing to reduce consumption to lessen environmental impact.
56% of online shoppers consider waste reduction a priority when choosing brands.
64% of e-commerce brands report increased customer engagement after adopting sustainable practices.
47% of consumers are more likely to recommend brands with strong sustainability commitments.
61% of consumers are more likely to shop from brands that actively promote environmental initiatives.
77% of online shoppers want brands to provide more information about their sustainability efforts.
65% of brands have reported an increase in sales after implementing sustainability initiatives.
58% of consumers check for sustainability information on product pages before purchase.
80% of online shoppers say they are more loyal to brands that demonstrate environmental responsibility.
83% of e-commerce professionals believe sustainability will be a key differentiator in the future.
74% of consumers prefer brands with clear sustainability communication.

Consumer Attitudes Toward Sustainability and Ethical Practices Interpretation

With over 70% of consumers prioritizing sustainability in their online shopping and 80% willing to switch brands for greener options, it's clear that e-commerce success now hinges on transparent, eco-friendly practices—proving that when it comes to shopping choices, shoppers vote with their wallets and their values.

Consumer Willingness to Pay a Premium for Sustainability

52% of online shoppers are willing to pay more for sustainable products.
55% of consumers prefer eco-friendly packaging even if it costs more.
30% of online shoppers are willing to pay a premium for eco-friendly products.
50% of consumers are willing to pay a premium for shipping options that are environmentally friendly.

Consumer Willingness to Pay a Premium for Sustainability Interpretation

These statistics reveal that a majority of online consumers are increasingly placing a green price tag on sustainability, signaling that eco-conscious choices are no longer just ethical, but essential for e-commerce success.

E-commerce Companies' Sustainability Initiatives and Adoption

Only 35% of e-commerce businesses currently have formal sustainability policies implemented.
Approximately 45% of e-commerce companies measure their carbon footprint regularly.
33% of e-commerce logistics companies have adopted electric delivery vehicles.
50% of e-commerce companies have sustainability targets in their strategic plans.
55% of ecommerce platforms are integrating sustainability metrics into their analytics.
The use of renewable energy at e-commerce warehouses increased by 25% between 2022 and 2023.
25% of e-commerce companies have implemented circular economy practices.
45% of e-commerce companies plan to increase investments in sustainability initiatives in the next two years.
59% of e-commerce logistics providers are exploring eco-friendly delivery options.
Only 28% of e-commerce companies currently track their supply chain sustainability.
21% of e-commerce companies have integrated sustainability into their corporate branding.
45% of e-commerce logistics companies plan to invest more in sustainable transportation options.

E-commerce Companies' Sustainability Initiatives and Adoption Interpretation

While over half of e-commerce companies are setting sustainability targets and nearly half are measuring their carbon footprints, the fact that only 35% have formal policies and just a quarter embrace circular economy practices reveals that many are still considering sustainability more as a checkmark than a comprehensive commitment, highlighting the urgent need to move from plan to action in greening the digital marketplace.

Market Trends and Growth in Eco-Friendly and Sustainable Products

The global eco-friendly product market is projected to reach $1.5 trillion by 2027.
The global carbon footprint of e-commerce delivery is projected to double by 2030 without intervention.
The average carbon footprint per e-commerce order is estimated at 1.2kg of CO2.

Market Trends and Growth in Eco-Friendly and Sustainable Products Interpretation

As the eco-friendly product market surges toward $1.5 trillion by 2027, it's clear that to avoid turning online shopping into a carbon-intensive race to the bottom, e-commerce must innovate swiftly—or risk doubling its current footprint by 2030.

Packaging and Waste Reduction Measures in E-commerce

The use of biodegradable packaging in e-commerce increased by 35% from 2022 to 2023.

Packaging and Waste Reduction Measures in E-commerce Interpretation

With a 35% jump in biodegradable packaging from 2022 to 2023, the e-commerce industry is finally realizing that going green isn't just good for the planet—it's good for business, too.