Key Highlights
- 73% of consumers are willing to pay more for sustainable products
- 88% of consumers want brands to help improve the environment
- 42% of consumers are purchasing more sustainable products than 2 years ago
- 55% of consumers say they are willing to pay higher prices for sustainable products
- 64% of consumers check product labels for sustainability information before purchasing
In an era where nearly three-quarters of consumers are ready to pay more for sustainable products and over half scrutinize labels for green credentials, the consumer goods industry is witnessing a profound shift toward sustainability that can’t be ignored.
Consumer Attitudes Toward Brand Responsibility
- 88% of consumers want brands to help improve the environment
Consumer Attitudes Toward Brand Responsibility Interpretation
With a staggering 88% of consumers expecting brands to champion environmental progress, it's clear that sustainability isn't just a trend—it's a brand responsibility that could define trust and loyalty in the modern marketplace.
Consumer Label-Checking Behaviors
- 64% of consumers check product labels for sustainability information before purchasing
Consumer Label-Checking Behaviors Interpretation
With nearly two-thirds of consumers scrutinizing labels for sustainability, the industry must prioritize transparency or risk losing their conscientious purchasing power.
Consumer Sustainability Preferences and Willingness to Pay
- 55% of consumers say they are willing to pay higher prices for sustainable products
Consumer Sustainability Preferences and Willingness to Pay Interpretation
Over half of consumers are willing to pay a premium for sustainability, signaling that eco-consciousness isn't just a trend but a profitable priority for the consumer goods industry.
Purchasing Trends in Sustainability
- 42% of consumers are purchasing more sustainable products than 2 years ago
Purchasing Trends in Sustainability Interpretation
With nearly half of consumers actively choosing more sustainable products than two years ago, the consumer goods industry must recognize that eco-friendly choices are no longer a niche but a mainstream mandate for future success.
Willingness to Pay
- 73% of consumers are willing to pay more for sustainable products
Willingness to Pay Interpretation
With nearly three-quarters of consumers ready to shell out extra for sustainability, companies ignoring eco-conscious choices risk more than just greenwashing—they risk fading into irrelevance.