GITNUX MARKETDATA REPORT 2024

Super Bowl Halftime Show Viewership Statistics

The Super Bowl Halftime Show typically attracts over 100 million viewers in the United States.

In this post, we examine the viewership trends of Super Bowl halftime shows over the years, from record-breaking numbers to audience fluctuations. The statistics reveal fascinating insights into the popularity and impact of these highly anticipated performances during one of the most-watched television events in the United States.

Statistic 1

"Super Bowl LII in 2018 had the highest recorded halftime show viewership with 106.6 million people tuning in."

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Statistic 2

"Super Bowl III, in 1969, had the lowest recorded halftime show viewership with an audience of just 41.66 million."

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Statistic 3

"The 2020 Super Bowl halftime show, featuring Shakira and Jennifer Lopez, drew 103 million viewers."

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Statistic 4

"The Super Bowl LI halftime show in 2017 with Lady Gaga had 117.5 million viewers."

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Statistic 5

"Super Bowl LIV (2020) had a 96.4 rating, indicating nearly all in that demographic were watching the halftime show."

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Statistic 6

"The 2019 halftime show reportedly had a lower viewership than the game itself with an audience of 98.2 million."

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Statistic 7

"Super Bowl XLIX in 2015 had the highest share of viewers for its halftime show, grabbing 72% of the television audience."

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Statistic 8

"The halftime show of Super Bowl XLVIII in 2014 which featured Bruno Mars drew 115.3 million viewers."

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Statistic 9

"The Foo Fighters' 2022 halftime show drew an estimated 99.2 million viewers."

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Statistic 10

"The 2011 Super Bowl halftime show with The Black Eyed Peas garnered 111 million viewers."

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Statistic 11

"The halftime show at Super Bowl 50 saw a 2.3% dip in viewership, compared to the previous year."

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Statistic 12

"The halftime show for Super Bowl XXVII in 1993 featuring Michael Jackson set a viewership record, attracting nearly 91 million viewers."

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Statistic 13

"The 2016 halftime show featuring Coldplay, Beyonce, and Bruno Mars, drew 111.9 million viewers."

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Statistic 14

"103.2 million people watched Justin Timberlake's halftime show at the 2018 Super Bowl LII."

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Statistic 15

"The Weeknd's Super Bowl LV halftime show in 2021 had an audience of 96.4 million viewers, down from the previous year."

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Statistic 16

"The halftime show of Super Bowl XLVI in 2012 featuring Madonna, M.I.A., and Nicki Minaj had a total audience of 112.6 million."

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Statistic 17

"The Super Bowl XXXVIII halftime show featuring Janet Jackson and Justin Timberlake had an estimated viewership of 89.8 million."

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In analyzing the various statistics on Super Bowl halftime show viewership over the years, it is evident that the audience numbers have fluctuated significantly, ranging from as low as 41.66 million for Super Bowl III in 1969 to a high of 117.5 million for Super Bowl LI in 2017. Factors such as the featured performers, overall popularity of the event, and cultural relevance likely play a role in shaping viewership numbers. The data also highlights the dynamic nature of viewer preferences, with some years seeing a surge in audience engagement while others experience slight declines. Overall, the Super Bowl halftime show continues to be a powerful platform for artists to showcase their talents and captivate millions of viewers across the globe.

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