GITNUX MARKETDATA REPORT 2024

Starbucks Loyalty Program Statistics: Market Report & Data

With sources from: marketingdive.com, edition.cnn.com, statista.com, loyaltylobby.com and many more

Statistic 1

As of 2020, the Starbucks loyalty program has amassed over 19.3 million members.

Statistic 2

It is reported that in 2019, 47 percent of all US Starbucks transactions were made by loyalty program members.

Statistic 3

As per Q1 2021 results, 50% of total US company-operated sales came from Starbucks Rewards loyalty program members.

Statistic 4

Following the revamp in 2019, Starbucks Rewards program saw a 15 percent increase in membership.

Statistic 5

According to Starbucks, their loyalty members spend three times more than non-members.

Statistic 6

As per a 2020 report, 48.8% of Starbucks mobile app users use the app to make payments.

Statistic 7

Starbucks has found that members who used Mobile Order & Pay transacted more frequently.

Statistic 8

In 2019, around 16 percent of all Starbucks Rewards transactions in the U.S. were made using Mobile Order & Pay.

Statistic 9

In 2020, Starbucks Rewards program members redeemed 3.69 billion "stars" (the loyalty program's points).

Statistic 10

Starbucks Rewards reported a surge of 90% in active users in China in the FY2020 Q1.

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In this post, we explore the noteworthy statistics surrounding the Starbucks loyalty program, shedding light on its immense success and impact. From the sizable membership numbers to the significant increase in transactions by program members, these statistics paint a compelling picture of the program’s effectiveness. Let’s dive into the data to understand the key metrics that shape Starbucks’ loyalty initiatives.

Statistic 1

"As of 2020, the Starbucks loyalty program has amassed over 19.3 million members."

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Statistic 2

"It is reported that in 2019, 47 percent of all US Starbucks transactions were made by loyalty program members."

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Statistic 3

"As per Q1 2021 results, 50% of total US company-operated sales came from Starbucks Rewards loyalty program members."

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Statistic 4

"Following the revamp in 2019, Starbucks Rewards program saw a 15 percent increase in membership."

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Statistic 5

"According to Starbucks, their loyalty members spend three times more than non-members."

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Statistic 6

"As per a 2020 report, 48.8% of Starbucks mobile app users use the app to make payments."

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Statistic 7

"Starbucks has found that members who used Mobile Order & Pay transacted more frequently."

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Statistic 8

"In 2019, around 16 percent of all Starbucks Rewards transactions in the U.S. were made using Mobile Order & Pay."

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Statistic 9

"In 2020, Starbucks Rewards program members redeemed 3.69 billion "stars" (the loyalty program's points)."

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Statistic 10

"Starbucks Rewards reported a surge of 90% in active users in China in the FY2020 Q1."

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Interpretation

In conclusion, the statistics presented highlight the significant impact and success of the Starbucks loyalty program. With millions of members and a substantial portion of transactions coming from these members, it is evident that the program plays a crucial role in driving sales and customer engagement. The increase in membership following the program revamp, along with members' higher spending compared to non-members, further underscores the program's effectiveness. The utilization of the Starbucks mobile app for payments and ordering has also proven to be popular among members, contributing to increased transaction frequency. The redemption of billions of loyalty program points and the surge in active users in China further demonstrate the program's global reach and success.

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