Starbucks Loyalty Program Statistics: Market Report & Data

Statistic 1

"As of 2020, the Starbucks loyalty program has amassed over 19.3 million members."

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Statistic 2

"It is reported that in 2019, 47 percent of all US Starbucks transactions were made by loyalty program members."

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Statistic 3

"As per Q1 2021 results, 50% of total US company-operated sales came from Starbucks Rewards loyalty program members."

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Statistic 4

"Following the revamp in 2019, Starbucks Rewards program saw a 15 percent increase in membership."

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Statistic 5

"According to Starbucks, their loyalty members spend three times more than non-members."

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Statistic 6

"As per a 2020 report, 48.8% of Starbucks mobile app users use the app to make payments."

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Statistic 7

"Starbucks has found that members who used Mobile Order & Pay transacted more frequently."

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Statistic 8

"In 2019, around 16 percent of all Starbucks Rewards transactions in the U.S. were made using Mobile Order & Pay."

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Statistic 9

"In 2020, Starbucks Rewards program members redeemed 3.69 billion "stars" (the loyalty program's points)."

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Statistic 10

"Starbucks Rewards reported a surge of 90% in active users in China in the FY2020 Q1."

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