GITNUX MARKETDATA REPORT 2024

Must-Know Spotify Podcast Statistics [Latest Report]

With sources from: 1 – statista.com/statistics/367739/spotify-global-mau/, 2 – s29.q4cdn.com/175625835/files/doc_financials/2022/q4/Shareholder-Deck-Q4-2022-FINAL.pdf, 3 – statista.com/statistics/912381/united-states-monthly-podcast-listening-age/, 4 – statista.com/statistics/188963/distribution-of-us-podcast-consumers-by-age/ and many more

Statistic 1

Spotify has reported a 14% increase in Premium subscriptions, with 40% of the growth driven by North America and Europe, and 20% in Latin America.

Statistic 2

22% of US respondents prefer comedic podcasts, making it the most popular genre, followed by true crime and news.

Statistic 3

Spotify reported a 20% growth of its monthly active users between 2021 and 2022, particularly among Gen Z listeners.

Statistic 4

Spotify has reported a 14% increase in Premium subscriptions, with 40% of the growth driven by North America and Europe, and 20% in Latin America.

Statistic 5

Podcast consumption has increased from 29% to 57% between 2012 and 2021 due to the increasing popularity of streaming networks and podcasts.

Statistic 6

Younger generations are more likely to listen to podcasts weekly than older generations.

Statistic 7

22% of US respondents prefer comedic podcasts, making it the most popular genre, followed by true crime and news.

Statistic 8

News podcasts accounted for 19%, comedy for 13% and social and cultural podcasts for 12% of the advertisement generated revenue in the US in 2021.

Statistic 9

25% of Spotify’s monthly active users listen to podcasts.

Statistic 10

Anchor, a podcast-creation platform owned by Spotify, is responsible for 65% of new podcasts launched in 2020.

Statistic 11

In Q2 2021, 7% of Spotify’s US revenue was generated by podcasts.

Statistic 12

42% of podcast listeners on Spotify are aged 18-24.

Statistic 13

In 2020, the U.S. led as the top growth country for podcasts on Spotify.

Statistic 14

Spotify’s podcast catalog increased by 240,000 shows between Q4 2019 and Q3 2020.

Statistic 15

Spotify plans to spend around $500 million on podcast-related acquisitions in 2020.

Statistic 16

Spotify’s consumption of the top 20 titles in Spotify Podcast’s Spanish-language listening increased by 12x in 2020.

Statistic 17

In 2021, 95 million people are estimated to be monthly podcast listeners on Spotify.

Statistic 18

Spotify purchased popular podcast production company Gimlet Media in 2019 for $230 million.

Statistic 19

In 2020, the podcast genre “documentary” gained 140% growth on Spotify.

Statistic 20

Spotify expects to have more than 365 million monthly active users by 2021, with podcasts being a key growth driver.

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In this post, we will explore a plethora of insightful statistics surrounding Spotify’s podcast landscape, highlighting key trends in user preferences, growth metrics, revenue generation, and the platform’s strategic investments. From the surge in podcast consumption to the evolving genres and demographics driving this digital audio renaissance, these statistics offer a comprehensive snapshot of the dynamic podcasting industry within the Spotify ecosystem.

Statistic 1

"Spotify has reported a 14% increase in Premium subscriptions, with 40% of the growth driven by North America and Europe, and 20% in Latin America."

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Statistic 2

"22% of US respondents prefer comedic podcasts, making it the most popular genre, followed by true crime and news."

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Statistic 3

"Spotify reported a 20% growth of its monthly active users between 2021 and 2022, particularly among Gen Z listeners."

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Statistic 4

"Spotify has reported a 14% increase in Premium subscriptions, with 40% of the growth driven by North America and Europe, and 20% in Latin America."

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Statistic 5

"Podcast consumption has increased from 29% to 57% between 2012 and 2021 due to the increasing popularity of streaming networks and podcasts."

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Statistic 6

"Younger generations are more likely to listen to podcasts weekly than older generations."

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Statistic 7

"22% of US respondents prefer comedic podcasts, making it the most popular genre, followed by true crime and news."

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Statistic 8

"News podcasts accounted for 19%, comedy for 13% and social and cultural podcasts for 12% of the advertisement generated revenue in the US in 2021."

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Statistic 9

"25% of Spotify’s monthly active users listen to podcasts."

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Statistic 10

"Anchor, a podcast-creation platform owned by Spotify, is responsible for 65% of new podcasts launched in 2020."

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Statistic 11

"In Q2 2021, 7% of Spotify’s US revenue was generated by podcasts."

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Statistic 12

"42% of podcast listeners on Spotify are aged 18-24."

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Statistic 13

"In 2020, the U.S. led as the top growth country for podcasts on Spotify."

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Statistic 14

"Spotify’s podcast catalog increased by 240,000 shows between Q4 2019 and Q3 2020."

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Statistic 15

"Spotify plans to spend around $500 million on podcast-related acquisitions in 2020."

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Statistic 16

"Spotify’s consumption of the top 20 titles in Spotify Podcast’s Spanish-language listening increased by 12x in 2020."

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Statistic 17

"In 2021, 95 million people are estimated to be monthly podcast listeners on Spotify."

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Statistic 18

"Spotify purchased popular podcast production company Gimlet Media in 2019 for $230 million."

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Statistic 19

"In 2020, the podcast genre “documentary” gained 140% growth on Spotify."

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Statistic 20

"Spotify expects to have more than 365 million monthly active users by 2021, with podcasts being a key growth driver."

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Interpretation

The statistics presented in the analysis show a significant growth trend in podcast consumption and related activities on Spotify. With increasing Premium subscriptions, a surge in monthly active users, and a diverse range of preferred podcast genres, it is evident that podcasts continue to be a popular choice for listeners of all demographics. Particularly noteworthy is the substantial investment made by Spotify in podcast-related acquisitions and content, signaling a strategic focus on podcast growth and innovation. As podcasts become increasingly integrated into Spotify’s platform, the future looks promising for both the platform and its users.

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