GITNUX MARKETDATA REPORT 2024

Must-Know Spotify Podcast Statistics [Latest Report]

Statistic 1

"Spotify has reported a 14% increase in Premium subscriptions, with 40% of the growth driven by North America and Europe, and 20% in Latin America."

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Statistic 2

"22% of US respondents prefer comedic podcasts, making it the most popular genre, followed by true crime and news."

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Statistic 3

"Spotify reported a 20% growth of its monthly active users between 2021 and 2022, particularly among Gen Z listeners."

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Statistic 4

"Spotify has reported a 14% increase in Premium subscriptions, with 40% of the growth driven by North America and Europe, and 20% in Latin America."

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Statistic 5

"Podcast consumption has increased from 29% to 57% between 2012 and 2021 due to the increasing popularity of streaming networks and podcasts."

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Statistic 6

"Younger generations are more likely to listen to podcasts weekly than older generations."

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Statistic 7

"22% of US respondents prefer comedic podcasts, making it the most popular genre, followed by true crime and news."

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Statistic 8

"News podcasts accounted for 19%, comedy for 13% and social and cultural podcasts for 12% of the advertisement generated revenue in the US in 2021."

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Statistic 9

"25% of Spotify’s monthly active users listen to podcasts."

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Statistic 10

"Anchor, a podcast-creation platform owned by Spotify, is responsible for 65% of new podcasts launched in 2020."

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Statistic 11

"In Q2 2021, 7% of Spotify’s US revenue was generated by podcasts."

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Statistic 12

"42% of podcast listeners on Spotify are aged 18-24."

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Statistic 13

"In 2020, the U.S. led as the top growth country for podcasts on Spotify."

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Statistic 14

"Spotify’s podcast catalog increased by 240,000 shows between Q4 2019 and Q3 2020."

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Statistic 15

"Spotify plans to spend around $500 million on podcast-related acquisitions in 2020."

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Statistic 16

"Spotify’s consumption of the top 20 titles in Spotify Podcast’s Spanish-language listening increased by 12x in 2020."

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Statistic 17

"In 2021, 95 million people are estimated to be monthly podcast listeners on Spotify."

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Statistic 18

"Spotify purchased popular podcast production company Gimlet Media in 2019 for $230 million."

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Statistic 19

"In 2020, the podcast genre “documentary” gained 140% growth on Spotify."

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Statistic 20

"Spotify expects to have more than 365 million monthly active users by 2021, with podcasts being a key growth driver."

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