Social commerce is reshaping how people discover, evaluate, and buy products—especially on mobile where platforms reach billions of users worldwide. In the U.S., shoppers report using social media as decision support and moving quickly from viewing to purchasing. Next, the page maps the market’s growth, creator and marketer investment, and the engagement and ad-economics that shape what brands can afford.
Key Takeaways
- 3.65 billion people accessed social media on mobile in 2024
- In 2023, 51% of U.S. shoppers reported they used social media to help them decide what to buy — reflecting high decision-support usage
- In 2024, 51% of social commerce shoppers say they purchase immediately after seeing an item on social media
- In 2024, 73% of consumers use social media to discover products
- In 2024, 76% of marketers say their social media strategy increases brand exposure
- Global social commerce sales are expected to grow at a CAGR of 25.5% from 2023 to 2030
- In 2024, influencer marketing spend in the U.S. is forecast to reach $8.6 billion
- In 2024, 27% of social shoppers said they purchased via creator content — indicating creator-driven shopping behavior
- The U.S. social commerce market size is forecast to reach $96.23 billion by 2030
- The social commerce market is projected to reach $3.1 trillion by 2033
- Instagram’s revenue (ads) was $62.0 billion in 2023
- Video ads generally have lower CPM than brand video, with average CPMs reported 20% lower for shorter formats (industry benchmark)
- In 2023, average CPM for social video ads was $6.20 — quantifying cost needed to deliver impressions for commerce-oriented creatives
Social media drives fast, creator-led buying and is expected to fuel rapid social commerce growth through 2033.
Related reading
01 · Category
User Adoption2 stats
01
3.65 billion people accessed social media on mobile in 2024
02
In 2023, 51% of U.S. shoppers reported they used social media to help them decide what to buy — reflecting high decision-support usage
Interpretation
User Adoption Interpretation
In the user adoption category, social commerce is reaching scale with 3.65 billion people using social media on mobile in 2024 and with 51% of U.S. shoppers using social platforms in 2023 to guide purchase decisions.
02 · Category
Performance Metrics10 stats
01
In 2024, 51% of social commerce shoppers say they purchase immediately after seeing an item on social media
02
In 2024, 73% of consumers use social media to discover products
03
In 2024, 76% of marketers say their social media strategy increases brand exposure
04
The average social media engagement rate for brands across industries was 1.24% in 2023
05
Email generates an average ROI of $36per $1 spent (attribution to marketing channels including social campaigns is common, but this metric is overall email ROI)
06
Meta reported that its ad engagement increased across the family of apps in 2023, with total ad impressions up year over year (consolidated)
07
In 2024, TikTok’s average conversion rate for e-commerce advertisers was 2.1% (benchmark)
08
In 2024, consumers who engage with brands on social media are 28% more likely to purchase (study result)
09
In 2023, U.S. ecommerce conversion rates averaged 2.6% across retail
10
In 2024, 38% of social shoppers said they would buy again from the same brand they discovered on social
Interpretation
Performance Metrics Interpretation
Performance Metrics show that social commerce is converting fast and driving visibility, with 51% of shoppers buying immediately after seeing an item on social media in 2024 and 73% using social media to discover products, while engagement sits at an average 1.24% in 2023 across industries.
03 · Category
Industry Trends4 stats
01
Global social commerce sales are expected to grow at a CAGR of 25.5% from 2023 to 2030
02
In 2024, influencer marketing spend in the U.S. is forecast to reach $8.6 billion
03
In 2024, 27% of social shoppers said they purchased via creator content — indicating creator-driven shopping behavior
04
In 2024, 36% of marketers planned to increase budgets for social commerce features — indicating forward-looking investment intent
Interpretation
Industry Trends Interpretation
Industry Trends in social commerce are accelerating fast, with global sales projected to grow at a 25.5% CAGR from 2023 to 2030 as U.S. influencer spending is forecast to hit $8.6 billion in 2024 and 36% of marketers plan to increase budgets for social commerce features.
More related reading
04 · Category
Market Size12 stats
01
The U.S. social commerce market size is forecast to reach $96.23 billion by 2030
02
The social commerce market is projected to reach $3.1 trillion by 2033
03
Instagram’s revenue (ads) was $62.0 billion in 2023
04
TikTok’s global ad revenue exceeded $5.7 billion in Q1 2024 (seasonally adjusted)
05
Facebook ad revenue was $116.6 billion in 2023
06
Meta’s consolidated revenue was $134.9 billion in 2023
07
$96.23 billion U.S. social commerce market size in 2030 (forecast)
08
$3.1 trillion global social commerce market size in 2033 (projected)
09
$28.77 billion global social commerce market size in 2023 (forecast)
10
$35.99 billion global social commerce market size in 2024 (forecast)
11
$45.11 billion global social commerce market size in 2025 (forecast)
12
$56.12 billion global social commerce market size in 2026 (forecast)
Interpretation
Market Size Interpretation
From a market size perspective, social commerce is on track to scale dramatically from $96.23 billion in the US by 2030 to a global $3.1 trillion by 2033, supported by the massive ad revenues already flowing through major platforms like Facebook at $116.6 billion in 2023 and Instagram at $62.0 billion in 2023.
report visual · Projection
Social commerce market size growth (Global)
Global social commerce market size is projected to rise steadily over time, with forecasts increasing year over year as the market expands.
28.8 USD (billions)
Start
+59.68%
CAGR · 10y
3,101 USD (billions)
Projected
20232033
source-verifiedmarketsandmarkets.com2033
05 · Category
Cost Analysis2 stats
01
Video ads generally have lower CPM than brand video, with average CPMs reported 20% lower for shorter formats (industry benchmark)
02
In 2023, average CPM for social video ads was $6.20— quantifying cost needed to deliver impressions for commerce-oriented creatives
Interpretation
Cost Analysis Interpretation
From a cost analysis perspective, social video ads in 2023 averaged a $6.20 CPM, and shorter video formats can cost about 20% less than brand video, making commerce creatives a more budget-efficient way to buy impressions.
Reference
Cite This Report
This report is designed to be cited. We maintain stable URLs and versioned verification dates. Copy the format appropriate for your publication below.
APA
Priyanka Sharma. (2026, February 13). Social Commerce Industry Statistics. Gitnux. https://gitnux.org/social-commerce-industry-statistics
MLA
Priyanka Sharma. "Social Commerce Industry Statistics." Gitnux, 13 Feb 2026, https://gitnux.org/social-commerce-industry-statistics.
Chicago
Priyanka Sharma. 2026. "Social Commerce Industry Statistics." Gitnux. https://gitnux.org/social-commerce-industry-statistics.
Sources & references
25 datasets cited across this report · attribution is report-level
+5 additional datasets cited (not shown individually)