51 percent of social commerce shoppers complete a purchase immediately after seeing an item on social media. Global sales expand at a 25.5 percent CAGR while brands record an average engagement rate of 1.24 percent. The sections below break down the adoption patterns, performance results, and market projections behind these figures.
Key Takeaways
- 3.65 billion people accessed social media on mobile in 2024
- In 2023, 51% of U.S. shoppers reported they used social media to help them decide what to buy — reflecting high decision-support usage
- In 2024, 51% of social commerce shoppers say they purchase immediately after seeing an item on social media
- In 2024, 73% of consumers use social media to discover products
- In 2024, 76% of marketers say their social media strategy increases brand exposure
- Global social commerce sales are expected to grow at a CAGR of 25.5% from 2023 to 2030
- In 2024, influencer marketing spend in the U.S. is forecast to reach $8.6 billion
- In 2024, 27% of social shoppers said they purchased via creator content — indicating creator-driven shopping behavior
- The U.S. social commerce market size is forecast to reach $96.23 billion by 2030
- The social commerce market is projected to reach $3.1 trillion by 2033
- Instagram’s revenue (ads) was $62.0 billion in 2023
- Video ads generally have lower CPM than brand video, with average CPMs reported 20% lower for shorter formats (industry benchmark)
- In 2023, average CPM for social video ads was $6.20 — quantifying cost needed to deliver impressions for commerce-oriented creatives
Social commerce is accelerating fast with billions using social for shopping, rising sales, and strong conversion benchmarks.
Related reading
01 · Category
User Adoption2 stats
01
3.65 billion people accessed social media on mobile in 2024
02
In 2023, 51% of U.S. shoppers reported they used social media to help them decide what to buy — reflecting high decision-support usage
Interpretation
User Adoption Interpretation
With 3.65 billion people using social media on mobile in 2024 and 51% of U.S. shoppers relying on it in 2023 to decide what to buy, social commerce is clearly gaining mainstream user adoption as social platforms become key discovery and decision tools.
02 · Category
Performance Metrics10 stats
01
In 2024, 51% of social commerce shoppers say they purchase immediately after seeing an item on social media
02
In 2024, 73% of consumers use social media to discover products
03
In 2024, 76% of marketers say their social media strategy increases brand exposure
04
The average social media engagement rate for brands across industries was 1.24% in 2023
05
Email generates an average ROI of $36per $1 spent (attribution to marketing channels including social campaigns is common, but this metric is overall email ROI)
06
Meta reported that its ad engagement increased across the family of apps in 2023, with total ad impressions up year over year (consolidated)
07
In 2024, TikTok’s average conversion rate for e-commerce advertisers was 2.1% (benchmark)
08
In 2024, consumers who engage with brands on social media are 28% more likely to purchase (study result)
09
In 2023, U.S. ecommerce conversion rates averaged 2.6% across retail
10
In 2024, 38% of social shoppers said they would buy again from the same brand they discovered on social
Interpretation
Performance Metrics Interpretation
For the performance metrics angle, social commerce is clearly driving measurable buying intent, with 51% of shoppers in 2024 purchasing immediately after seeing an item on social media and TikTok reaching a 2.1% average e-commerce conversion rate in 2024.
03 · Category
Industry Trends4 stats
01
Global social commerce sales are expected to grow at a CAGR of 25.5% from 2023 to 2030
02
In 2024, influencer marketing spend in the U.S. is forecast to reach $8.6 billion
03
In 2024, 27% of social shoppers said they purchased via creator content — indicating creator-driven shopping behavior
04
In 2024, 36% of marketers planned to increase budgets for social commerce features — indicating forward-looking investment intent
Interpretation
Industry Trends Interpretation
From 2023 to 2030, global social commerce sales are projected to surge at a 25.5% CAGR, and with 36% of marketers planning to raise budgets for social commerce features in 2024 and 27% of social shoppers buying through creator content, the industry trends clearly point to accelerating, creator-led investment and adoption.
More related reading
04 · Category
Market Size6 stats
01
The U.S. social commerce market size is forecast to reach $96.23 billion by 2030
02
The social commerce market is projected to reach $3.1 trillion by 2033
03
Instagram’s revenue (ads) was $62.0 billion in 2023
04
TikTok’s global ad revenue exceeded $5.7 billion in Q1 2024 (seasonally adjusted)
05
Facebook ad revenue was $116.6 billion in 2023
06
Meta’s consolidated revenue was $134.9 billion in 2023
Interpretation
Market Size Interpretation
The market size outlook is rapidly expanding as the global social commerce market is projected to grow from today’s baseline to $3.1 trillion by 2033, while the U.S. alone is forecast to reach $96.23 billion by 2030.
05 · Category
Cost Analysis2 stats
01
Video ads generally have lower CPM than brand video, with average CPMs reported 20% lower for shorter formats (industry benchmark)
02
In 2023, average CPM for social video ads was $6.20— quantifying cost needed to deliver impressions for commerce-oriented creatives
Interpretation
Cost Analysis Interpretation
For cost analysis in social commerce, social video ads averaged a $6.20 CPM in 2023 and shorter formats can deliver about 20% lower CPM than brand video, showing how creative format can materially cut impression costs.
report visual · Comparison
Social commerce engagement and intent (2024)
Most consumers use social media to discover products, and a large share report immediate or creator-driven purchasing behavior.
Use social media to discover products73%
Purchase immediately after seeing an item on social media51%
Buy again from the same brand discovered on social38%
Purchase via creator content27%
source-verifiedsproutsocial.com · hubspot.com · thinkwithgoogle.com · campaignlive.com2024
Reference
Cite This Report
This report is designed to be cited. We maintain stable URLs and versioned verification dates. Copy the format appropriate for your publication below.
APA
Priyanka Sharma. (2026, February 13). Social Commerce Industry Statistics. Gitnux. https://gitnux.org/social-commerce-industry-statistics
MLA
Priyanka Sharma. "Social Commerce Industry Statistics." Gitnux, 13 Feb 2026, https://gitnux.org/social-commerce-industry-statistics.
Chicago
Priyanka Sharma. 2026. "Social Commerce Industry Statistics." Gitnux. https://gitnux.org/social-commerce-industry-statistics.
Sources & references
24 datasets cited across this report · attribution is report-level
+5 additional datasets cited (not shown individually)