GITNUX MARKETDATA REPORT 2024

Sleepwear Industry Statistics

The sleepwear industry is a steadily growing market with increasing consumer demand fueled by a focus on comfort and wellness.

In this post, we explore the latest statistics and trends in the sleepwear industry, shedding light on key market insights and projections. From the global market size to distribution channels and regional dominance, we uncover valuable data that paints a comprehensive picture of the evolving sleepwear landscape. Let’s dive into the numbers shaping this dynamic industry.

Statistic 1

"The global sleepwear market size was valued at USD 19.5 billion in 2020."

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Statistic 2

"The sleepwear market is expected to expand at a compound annual growth rate (CAGR) of 9.5% from 2021 to 2028."

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Statistic 3

"The males' segment accounted for 57.7% of the global sleepwear market share in 2020."

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Statistic 4

"The online distribution channel segment is expected to register the fastest CAGR of 10.1% from 2021 to 2028."

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Statistic 5

"The pajama sleepwear type segment led the market and accounted for more than 40% share of total revenue in 2020."

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Statistic 6

"Asia Pacific is expected to remain the most prominent region throughout the forecast period with a CAGR of 10.2%."

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Statistic 7

"The global sleepwear and loungewear market is forecasted to generate approximately 13.3 billion U.S. dollars in 2025."

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Statistic 8

"Sleepwear constituting 17% of total intimate wear market in 2019."

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Statistic 9

"The global sleepwear market experienced an increase of 14.3% during 2020 due to COVID-19 according to GlobalData’s sector forecasts."

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Statistic 10

"The U.S. market constituted almost 29% of the global sleepwear market revenue in 2016."

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Statistic 11

"In 2021, the sleepwear segment in the USA is expected to reach a market volume of US$9,751m."

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Statistic 12

"The market is expected to grow annually by 6.9% (CAGR 2021-2025) for sleepwear in the USA."

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Statistic 13

"In 2020, the average price per unit in the sleepwear market in the USA was estimated to be US$29.37."

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Statistic 14

"It is expected that by end of 2021, 30.2% of the U.S. population will be an “active customer” of sleepwear."

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Statistic 15

"About 38% of consumers shop for sleepwear and loungewear at least a few times per month."

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Statistic 16

"As of 2019, Hanes is the leading sleepwear brand in terms of unit sales in the United States, with sales amounting to approximately 3.2 million."

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Statistic 17

"Overall sleepwear sales in the United States amounted to about 1.43 billion U.S. dollars in 2019."

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Statistic 18

"Women's sleepwear constituted about 51% of the sleepwear market in the U.S. in 2019."

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Statistic 19

"Children's sleepwear made up about 23% of the sleepwear market in the U.S. in 2019."

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Statistic 20

"As of 2020, the lingerie and sleepwear clothing acquisition rate in the UK was 17 percent."

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The global sleepwear market has demonstrated strong growth trends, with significant market size and projected expansion potential. The industry has been influenced by various factors such as the increasing popularity of online distribution channels, changing consumer preferences towards pajama sleepwear types, and regional dominance by Asia Pacific. COVID-19 has also had a notable impact on the market’s performance. In the United States, the market shows a promising outlook with substantial revenue contributions, active customer penetration, and a dominant position held by leading brands like Hanes. The market is set to continue its growth trajectory, presenting opportunities for further market penetration and innovation in the coming years.

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