Sixty two percent of Americans need seven to nine hours of sleep yet fall short on weekdays. Thirty percent of U.S. adults have a diagnosed sleep disorder such as apnea. These shortfalls coincide with steady growth in purchases of mattresses, wearables, and related products.
Key Takeaways
- 35% of U.S. adults report using sleep aids occasionally in 2023 surveys.
- 30% of U.S. adults suffer from sleep disorders like apnea.
- Global sleep tech devices market to reach USD 49.23 billion by 2030.
- The global sleep market was valued at USD 413.67 billion in 2021 and is expected to grow at a CAGR of 6.3% from 2022 to 2030.
- Sleep Number adjustable beds sales up 18% YoY in 2023 Q1.
- U.S. mattress-in-a-box sales hit 35% market share in 2023.
Global sleep problems affect millions, highlighting the urgent need for better sleep health and solutions.
Related reading
01 · Category
Consumer Behavior And Preferences19 stats
01
35% of U.S. adults report using sleep aids occasionally in 2023 surveys.
02
62% of Americans say they need 7-9 hours but get less than 7 on weekdays.
03
Women are 20% more likely than men to experience insomnia, per 2023 Gallup poll.
04
45% of global consumers prioritize sleep tech in purchases, 2023 Deloitte survey.
05
Millennials spend 25% more on sleep products than Boomers, per 2022 NPD data.
06
73% of parents report children's sleep issues affect family purchases.
07
Online mattress shopping preference rose to 55% in U.S. post-2020.
08
40% of consumers trial sleep apps before buying wearables.
09
Eco-friendly bedding preferred by 68% of European buyers in 2023.
10
Night owls (25% of population) spend 30% more on sleep aids.
11
57% of remote workers report improved sleep hygiene habits.
12
Gen Z invests 40% more time researching sleep products online.
13
51% of consumers influenced by social media sleep influencers.
14
Side sleepers (60% of adults) prefer medium-firm mattresses 70% of time.
15
65% of insomniacs try OTC sleep aids before prescription.
16
Pet owners lose average 1 hour sleep/night, 80% buy pet beds accordingly.
17
72% of travelers use sleep masks or earplugs regularly.
18
Coffee drinkers (70% adults) report 15% higher sleep disruption.
19
48% prioritize cooling features in summer mattress buys.
Interpretation
Consumer Behavior And Preferences Interpretation
Consumers are increasingly prioritizing sleep in their everyday choices, with 62% of Americans saying they need 7 to 9 hours but get less on weekdays and 45% globally making sleep tech a purchase priority in 2023, while spending on sleep products rises for Millennials by 25% versus Boomers.
02 · Category
Health Impacts And Disorders20 stats
01
30% of U.S. adults suffer from sleep disorders like apnea.
02
Insomnia affects 10-30% of global adult population annually.
03
Poor sleep linked to 20% higher risk of heart disease.
04
Sleep deprivation causes 7,500 deaths/year from drowsy driving U.S.
05
50-70 million U.S. adults have sleep or wakefulness disorder.
06
Adults sleeping <6 hours/night have 12% higher mortality risk.
07
Obstructive sleep apnea in 9% men, 4% women globally.
08
Chronic insomnia doubles depression risk in adults.
09
Shift workers 40% higher obesity risk due to sleep disruption.
10
Poor sleep hygiene linked to 25% increase in diabetes risk.
11
Narcolepsy prevalence 1 in 2,000 people worldwide.
12
REM sleep behavior disorder precursor to Parkinson's in 80% cases.
13
Sleep loss impairs cognitive function equivalent to 0.05% BAC.
14
37% children with ADHD have sleep problems comorbid.
15
Elderly (65+) 50% prevalence of sleep complaints.
16
Blue light exposure reduces melatonin by 23%.
17
Restless legs syndrome affects 10% U.S. population.
18
Poor sleep increases Alzheimer's amyloid plaques 20%.
19
Snoring prevalence 40% men, 30% women adults.
20
Fibromyalgia patients 90% report sleep disturbances.
Interpretation
Health Impacts And Disorders Interpretation
Across the Health Impacts And Disorders space, sleep disorders are widespread with 30% of U.S. adults affected and insomnia hitting 10 to 30% globally each year, and the stakes are high because poor sleep is linked to a 20% higher risk of heart disease and short sleep under 6 hours carries a 12% higher mortality risk.
03 · Category
Innovations And Technology20 stats
01
Global sleep tech devices market to reach USD 49.23 billion by 2030.
02
AI-powered sleep coaches in apps used by 15 million users 2023.
03
Contactless sleep trackers accuracy 95% vs. PSG in trials.
04
Temperature-regulating mattresses with Pod tech cool by 55°F.
05
Wearable EEG headbands for lucid dreaming launched 2023.
06
Smart beds adjust firmness automatically 92% user satisfaction.
07
Under-mattress sensors detect apnea events 98% accuracy.
08
Sleep robots like Somnox sold 50,000 units by 2023.
09
VR sleep therapy apps reduce insomnia 40% in studies.
10
Biofeedback wearables improve sleep score 25% average.
11
Nanotech fabrics wick moisture 300% faster in sleepwear.
12
Acoustic zoning earbuds block noise 99.8 dB for sleep.
13
Haptic feedback alarms wake in light sleep phase 70% faster.
14
Circadian lighting bulbs sync melatonin 30% better.
15
Genetic sleep testing kits sales up 50% in 2023.
16
Ultrasound sleep aids non-invasive, FDA cleared 2023.
17
Blockchain for sleep data privacy in apps adopted by 10% users.
18
5G enabled remote CPAP monitoring latency <10ms.
19
Plant-based latex foams recyclable 100% in new mattresses.
20
Mattress recycling rate reached 80% in Europe 2023.
Interpretation
Innovations And Technology Interpretation
Sleep innovation is accelerating fast, with the global sleep tech devices market projected to hit USD 49.23 billion by 2030 as AI sleep coaches already reach 15 million app users in 2023 and contactless trackers report 95% accuracy compared with PSG.
More related reading
04 · Category
Market Size And Growth20 stats
01
The global sleep market was valued at USD 413.67 billion in 2021 and is expected to grow at a CAGR of 6.3% from 2022 to 2030.
02
U.S. sleep aids market size was USD 39.6 billion in 2022, projected to reach USD 59.2 billion by 2030 at a CAGR of 5.2%.
03
The mattress market worldwide is forecasted to grow from USD 41.3 billion in 2023 to USD 59.8 billion by 2030, at a CAGR of 5.4%.
04
Sleep tech market valued at USD 18.99 billion in 2023, expected to expand to USD 49.23 billion by 2030 at CAGR 14.5%.
05
Global sleep apnea devices market size was USD 4.5 billion in 2022, projected to hit USD 8.1 billion by 2030, CAGR 7.7%.
06
U.S. mattress market revenue reached USD 15.2 billion in 2022, with online sales growing 12% YoY.
07
Europe sleep market estimated at EUR 50 billion in 2023, driven by wellness trends.
08
Asia-Pacific sleep aids market to grow at CAGR 7.1% from 2023-2030, reaching USD 12.5 billion.
09
Global pillow market size was USD 15.4 billion in 2022, expected CAGR 6.2% to 2030.
10
Sleepwear market globally valued at USD 14.7 billion in 2023, projected CAGR 5.8%.
11
U.S. sleep tracking apps downloads surged 25% in 2023 to over 50 million.
12
Luxury mattress segment grew 8.2% in 2022, valued at USD 5.6 billion globally.
13
CPAP devices market in North America holds 45% global share in 2023.
14
Smart pillow market to reach USD 2.1 billion by 2028 at CAGR 12.3%.
15
Global sleep mask market size USD 1.2 billion in 2023, CAGR 7.5% forecast.
16
Bedding market in China valued at CNY 150 billion in 2022, growing 9% annually.
17
White noise machine market USD 0.45 billion in 2023, CAGR 6.8% to 2030.
18
Sleep supplements market globally USD 8.9 billion in 2022, CAGR 7.4%.
19
Hybrid mattress sales increased 15% YoY in U.S. 2023.
20
Global sleep economy valued at $585 billion in 2023 per McKinsey report.
Interpretation
Market Size And Growth Interpretation
The sleep sector is set for strong expansion across multiple segments, with the global sleep market projected to rise from USD 413.67 billion in 2021 at a 6.3% CAGR through 2030, while sleep tech is growing even faster from USD 18.99 billion in 2023 to USD 49.23 billion by 2030 at a 14.5% CAGR.
05 · Category
Products And Eight Data1 stats
01
Sleep Number adjustable beds sales up 18% YoY in 2023 Q1.
Interpretation
Products And Eight Data Interpretation
In the Products and Eight Data category, Sleep Number adjustable bed sales rose 18% year over year in 2023 Q1, signaling strong momentum for product demand.
06 · Category
Products And Sales Data18 stats
01
U.S. mattress-in-a-box sales hit 35% market share in 2023.
02
Tempur-Pedic brand holds 12% U.S. mattress market share 2023.
03
Purple mattress revenue USD 550 million in 2022.
04
Casper Sleep annual revenue USD 581 million in 2022.
05
Beautyrest brand top seller with 15 million units sold since 2010.
06
Gel-infused foam mattresses captured 22% sales in 2023 U.S.
07
Weighted blankets sales USD 500 million globally 2023.
08
Philips DreamWear CPAP mask top seller, 25% market share.
09
Oura Ring Gen3 sold over 1 million units by mid-2023.
10
Fitbit sleep tracking devices 40 million active users 2023.
11
Brookstone adjustable bases 20% sales growth in 2023.
12
Silk pillowcases sales up 30% in premium segment 2023.
13
ResMed AirSense 11 CPAP units shipped 2 million in 2023.
14
Tuft & Needle mattresses 500,000+ sold since 2012 launch.
15
Eight Sleep Pod sales exceeded 100,000 units by 2023.
16
Bamboo bedding products 15% market penetration in organic sales.
17
Whoop strap 500,000 subscribers for sleep recovery features.
18
Serta iComfort hybrid line 1.2 million units 2022.
Interpretation
Products And Sales Data Interpretation
In 2023, mattress-in-a-box brands dominated with 35% market share while gel-infused foam mattresses captured 22% of U.S. sales, showing how rapidly consumer preferences are reshaping product and sales dynamics across the sleep industry.
report visual · Key figures
Sleep habits and demand are shifting—fast
A large share of people report sleep shortfalls and are increasingly adopting sleep aids and sleep tech.
62%
62% of Americans say they need 7-9 hours but get less than 7 on weekdays.
35%
35% of U.S. adults report using sleep aids occasionally in 2023 surveys.
55%
Online mattress shopping preference rose to 55% in U.S. post-2020.
45%
45% of global consumers prioritize sleep tech in purchases, 2023 Deloitte survey.
14.5%
Sleep tech market valued at USD 18.99 billion in 2023, expected to expand to USD 49.23 billion by 2030 at CAGR 14.5%.
Reference
Cite This Report
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APA
Marcus Engström. (2026, February 13). Sleep Industry Statistics. Gitnux. https://gitnux.org/sleep-industry-statistics
MLA
Marcus Engström. "Sleep Industry Statistics." Gitnux, 13 Feb 2026, https://gitnux.org/sleep-industry-statistics.
Chicago
Marcus Engström. 2026. "Sleep Industry Statistics." Gitnux. https://gitnux.org/sleep-industry-statistics.
Sources & references
62 datasets cited across this report · attribution is report-level