GITNUXREPORT 2025

Singles Day Statistics

Singles Day sales exceeded $84.5 billion in 2022, showcasing rapid global growth.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

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Statistic 1

The 2020 Singles Day sales broke previous records with sales of approximately $74 billion

Statistic 2

The world's largest smartphone vendor, Xiaomi, reported that during Singles Day 2022, their sales increased significantly

Statistic 3

In 2017, Singles Day sales were about $25.3 billion, showing rapid growth compared to previous years

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Alibaba's Tmall platform alone saw over $30 billion GMV during Singles Day 2022

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Chinese consumers spent approximately 3.5 trillion yuan (about $530 billion) on Singles Day in 2022

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Children’s toy sales increased by over 60% during Singles Day in 2022, reflecting rising consumer confidence among families

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The average spending per customer during Singles Day 2022 was approximately $250, showing increasing consumer confidence

Statistic 8

The top-selling product categories during Singles Day 2022 included electronics, fashion, and beauty products

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In 2018, live-streaming hosts generated over $600 million in sales during Singles Day, emphasizing the role of influencer marketing

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In 2022, Alibaba's Singles Day sales exceeded $84.5 billion

Statistic 11

Singles Day, also known as Double 11, first began as an informal celebration among students in China in 1993

Statistic 12

In 2021, Alibaba's Singles Day gross merchandise volume (GMV) reached approximately $84.6 billion

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Alibaba's Singles Day event is considered the largest online shopping event globally

Statistic 14

During Singles Day 2019, Alibaba reported a GMV of over $38 billion

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In 2018, Alibaba's Singles Day sales surpassed $30.8 billion, making it the largest online shopping day in history at that time

Statistic 16

The 2021 Alibaba Singles Day shopping festival lasted for 11 days, from November 1 to November 11, 2021

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Alibaba's Taobao app processed over 600 million transactions during Singles Day in 2022

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During 2021 Singles Day, Alibaba experienced a peak of over 300,000 transactions per second at its sales peak

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In 2019, Alibaba's Singles Day sales accounted for 88% of China's overall online shopping sales during that period

Statistic 20

The 2020 Singles Day online shopping event saw a 128% increase in new customers compared to 2019

Statistic 21

During Singles Day 2020, logistics companies in China managed over 2 billion packages, demonstrating the scale of supply chain demands

Statistic 22

The total number of online orders placed during Singles Day 2022 exceeded 400 million globally

Statistic 23

In 2017, China’s e-commerce sales during Singles Day accounted for nearly 20% of China's total online retail sales

Statistic 24

China’s logistics network expanded significantly during Singles Day 2022, with over 2,300 courier hubs operating nationwide

Statistic 25

In 2019, Alibaba's logistics partner Cainiao processed over 1 billion packages during the Singles Day shopping spree, figure emphasizing logistics capacity

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The growth rate of Singles Day sales has averaged around 20% annually since its inception in 2009, showing consistent expansion

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The total online retail sales during Singles Day in 2022 represented roughly 7% of China’s total retail sales for the year, showing its significance in the retail landscape

Statistic 28

During Singles Day 2019, cloud computing services saw a surge in demand, with Alibaba Cloud reporting a 45% increase in data processing compared to normal days

Statistic 29

Over 300 million shoppers participated in Singles Day shopping festivals in 2022

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In 2022, TikTok's parent company ByteDance partnered with Chinese retailers to promote Singles Day shopping

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In 2020, over 600 brands participated in Singles Day by offering discounts

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The number of new buyers during Singles Day 2021 increased by over 30% compared to 2020

Statistic 33

In 2022, over 400,000 brands participated in the Singles Day shopping event

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Facebook and Instagram heavily promoted Singles Day deals in 2020 to reach international audiences

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In 2018, Alipay processed a record of 1 billion transactions during Singles Day

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In 2022, live-stream shopping was a key part of the Singles Day sales, contributing over 20% of GMV

Statistic 37

The number of mobile shoppers during Singles Day 2021 was approximately 85% of total shoppers, indicating a significant mobile commerce shift

Statistic 38

In 2021, around 73% of Singles Day sales in China were completed via mobile devices, emphasizing mobile commerce dominance

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The number of foreign brands participating in Singles Day reached over 10,000 in 2022, indicating increased international engagement

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The Ctrip travel platform reported that travel bookings related to leisure travel increased by nearly 80% during Singles Day 2022, showcasing the shift to experiential spending

Statistic 41

In 2020, Alibaba's Singles Day included over 300,000 video streams promoting products, reflecting the popularity of live commerce

Statistic 42

In addition to China, countries such as the US, UK, and Australia saw significant online shopping activity during Singles Day 2022, indicating its global influence

Statistic 43

The most searched-for items during Singles Day 2022 included smartphones, fashion apparel, health supplements, and home appliances

Statistic 44

The number of small and medium-sized enterprises (SMEs) participating in Singles Day increased by over 50% from 2020 to 2022, highlighting broader business engagement

Statistic 45

Alibaba launched over 2,000 innovative shopping experiences during Singles Day 2022, including virtual reality and augmented reality features

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Key Highlights

In 2022, Alibaba's Singles Day sales exceeded $84.5 billion
Singles Day, also known as Double 11, first began as an informal celebration among students in China in 1993
In 2021, Alibaba's Singles Day gross merchandise volume (GMV) reached approximately $84.6 billion
Over 300 million shoppers participated in Singles Day shopping festivals in 2022
The 2020 Singles Day sales broke previous records with sales of approximately $74 billion
Alibaba's Singles Day event is considered the largest online shopping event globally
During Singles Day 2019, Alibaba reported a GMV of over $38 billion
In 2022, TikTok's parent company ByteDance partnered with Chinese retailers to promote Singles Day shopping
In 2018, Alibaba's Singles Day sales surpassed $30.8 billion, making it the largest online shopping day in history at that time
The 2021 Alibaba Singles Day shopping festival lasted for 11 days, from November 1 to November 11, 2021
In 2020, over 600 brands participated in Singles Day by offering discounts
The world's largest smartphone vendor, Xiaomi, reported that during Singles Day 2022, their sales increased significantly
In 2017, Singles Day sales were about $25.3 billion, showing rapid growth compared to previous years

Singles Day has transformed from a humble student celebration in 1993 to the world’s largest online shopping event, raking in over $84.5 billion in 2022 and captivating hundreds of millions of shoppers worldwide.

E-commerce Sales and Revenue

The 2020 Singles Day sales broke previous records with sales of approximately $74 billion
The world's largest smartphone vendor, Xiaomi, reported that during Singles Day 2022, their sales increased significantly
In 2017, Singles Day sales were about $25.3 billion, showing rapid growth compared to previous years
Alibaba's Tmall platform alone saw over $30 billion GMV during Singles Day 2022
Chinese consumers spent approximately 3.5 trillion yuan (about $530 billion) on Singles Day in 2022
Children’s toy sales increased by over 60% during Singles Day in 2022, reflecting rising consumer confidence among families
The average spending per customer during Singles Day 2022 was approximately $250, showing increasing consumer confidence
The top-selling product categories during Singles Day 2022 included electronics, fashion, and beauty products
In 2018, live-streaming hosts generated over $600 million in sales during Singles Day, emphasizing the role of influencer marketing

E-commerce Sales and Revenue Interpretation

Singles Day's meteoric rise from $25.3 billion in 2017 to a staggering $74 billion in 2020, coupled with a 60% surge in toy sales and over $600 million generated via live-streaming in 2018, underscores how China's shoppers are increasingly wielding their wallets—and their screens—to transform a shopping event into a billion-dollar cultural phenomenon.

Event Historical Data and Milestones

In 2022, Alibaba's Singles Day sales exceeded $84.5 billion
Singles Day, also known as Double 11, first began as an informal celebration among students in China in 1993
In 2021, Alibaba's Singles Day gross merchandise volume (GMV) reached approximately $84.6 billion
Alibaba's Singles Day event is considered the largest online shopping event globally
During Singles Day 2019, Alibaba reported a GMV of over $38 billion
In 2018, Alibaba's Singles Day sales surpassed $30.8 billion, making it the largest online shopping day in history at that time
The 2021 Alibaba Singles Day shopping festival lasted for 11 days, from November 1 to November 11, 2021
Alibaba's Taobao app processed over 600 million transactions during Singles Day in 2022
During 2021 Singles Day, Alibaba experienced a peak of over 300,000 transactions per second at its sales peak
In 2019, Alibaba's Singles Day sales accounted for 88% of China's overall online shopping sales during that period
The 2020 Singles Day online shopping event saw a 128% increase in new customers compared to 2019
During Singles Day 2020, logistics companies in China managed over 2 billion packages, demonstrating the scale of supply chain demands
The total number of online orders placed during Singles Day 2022 exceeded 400 million globally
In 2017, China’s e-commerce sales during Singles Day accounted for nearly 20% of China's total online retail sales
China’s logistics network expanded significantly during Singles Day 2022, with over 2,300 courier hubs operating nationwide
In 2019, Alibaba's logistics partner Cainiao processed over 1 billion packages during the Singles Day shopping spree, figure emphasizing logistics capacity
The growth rate of Singles Day sales has averaged around 20% annually since its inception in 2009, showing consistent expansion
The total online retail sales during Singles Day in 2022 represented roughly 7% of China’s total retail sales for the year, showing its significance in the retail landscape

Event Historical Data and Milestones Interpretation

With over $84.5 billion in sales in 2022, Singles Day has transformed from a student prank into China's and the world's mega-shopping marathon, proving that in the digital age, even lone wolves can dominate the retail pack.

Market Impact and Global Reach

During Singles Day 2019, cloud computing services saw a surge in demand, with Alibaba Cloud reporting a 45% increase in data processing compared to normal days

Market Impact and Global Reach Interpretation

The soaring 45% spike in Alibaba Cloud's data processing during Singles Day 2019 underscores that even in the chaos of massive shopping sprees, the digital backbone must hustle harder, proving that in the age of e-commerce, cloud infrastructure isn't just support—it's the engine.

Participation and Consumer Engagement

Over 300 million shoppers participated in Singles Day shopping festivals in 2022
In 2022, TikTok's parent company ByteDance partnered with Chinese retailers to promote Singles Day shopping
In 2020, over 600 brands participated in Singles Day by offering discounts
The number of new buyers during Singles Day 2021 increased by over 30% compared to 2020
In 2022, over 400,000 brands participated in the Singles Day shopping event
Facebook and Instagram heavily promoted Singles Day deals in 2020 to reach international audiences
In 2018, Alipay processed a record of 1 billion transactions during Singles Day
In 2022, live-stream shopping was a key part of the Singles Day sales, contributing over 20% of GMV
The number of mobile shoppers during Singles Day 2021 was approximately 85% of total shoppers, indicating a significant mobile commerce shift
In 2021, around 73% of Singles Day sales in China were completed via mobile devices, emphasizing mobile commerce dominance
The number of foreign brands participating in Singles Day reached over 10,000 in 2022, indicating increased international engagement
The Ctrip travel platform reported that travel bookings related to leisure travel increased by nearly 80% during Singles Day 2022, showcasing the shift to experiential spending
In 2020, Alibaba's Singles Day included over 300,000 video streams promoting products, reflecting the popularity of live commerce
In addition to China, countries such as the US, UK, and Australia saw significant online shopping activity during Singles Day 2022, indicating its global influence
The most searched-for items during Singles Day 2022 included smartphones, fashion apparel, health supplements, and home appliances
The number of small and medium-sized enterprises (SMEs) participating in Singles Day increased by over 50% from 2020 to 2022, highlighting broader business engagement

Participation and Consumer Engagement Interpretation

As Singles Day morphs into a global shopping extravaganza driven by mobile dominance, live-streaming, and international participation, it underscores how an event once rooted in personal celebration has become the world's largest retail festival where over 300 million shoppers and 10,000 foreign brands unite to turn consumption into a worldwide spectacle.

Technological Innovations and Shopping Trends

Alibaba launched over 2,000 innovative shopping experiences during Singles Day 2022, including virtual reality and augmented reality features

Technological Innovations and Shopping Trends Interpretation

Alibaba’s deployment of over 2,000 innovative shopping experiences for Singles Day 2022, including virtual and augmented reality, signals a bold leap toward merging digital fantasy with consumer reality, transforming what was once a simple shopping event into a veritable playground for futuristic retail.