GITNUX MARKETDATA REPORT 2024

Shorts Video Duration Statistics

The average duration of shorts videos is typically less than 60 seconds.

Last Updated: June 23, 2024

How we write

In the following post, we explore the significance of video duration in the realm of short-form content, particularly focusing on YouTube Shorts. With a plethora of compelling statistics highlighting viewer preferences, engagement rates, and platform dynamics, we uncover key insights that shed light on the optimal length for maximizing impact and retention in this rapidly evolving digital landscape.

Statistic 1

"87% of marketers are aware of YouTube Shorts and its potential for short video content."

Statistic 2

"A study found that 60% of viewers prefer watching Shorts with a duration close to 15 seconds."

Statistic 3

"Over 50% of Gen Z finds 15-second videos to be the optimal length for social media platforms."

Statistic 4

"75% of YouTube views, including Shorts, come from mobile devices."

Statistic 5

"65% of viral Shorts videos fall within 20-25 seconds in duration."

Statistic 6

"YouTube estimates that Shorts can boost channel subscribers by up to 15%."

Statistic 7

"Approximately 70% of the top-performing Shorts videos are less than 60 seconds long."

Statistic 8

"79% of content creators see a higher engagement rate for videos under 30 seconds on Shorts."

Statistic 9

"TikTok, a key competitor to YouTube Shorts, reports most of its popular videos are under 30 seconds."

Statistic 10

"In 2021, YouTube Shorts generated more than 3.5 billion daily views globally."

Statistic 11

"The dropout rate for Shorts videos longer than 50 seconds is over 40%."

Statistic 12

"The average duration of YouTube Shorts videos is around 15 seconds."

Statistic 13

"YouTube Shorts videos exceeding 45 seconds experience a drop in viewer retention by 20%."

Statistic 14

"YouTube Shorts' engagement metrics show that videos under 60 seconds can retain viewer attention 200% better than longer formats."

Statistic 15

"Short video formats like YouTube Shorts have driven a 52% increase in user engagement."

Statistic 16

"YouTube Shorts has a maximum video length of 60 seconds."

Statistic 17

"Videos between 15-30 seconds tend to get higher engagement on YouTube Shorts."

Statistic 18

"Shorts sees peak engagement during the first 5-10 seconds of video playback."

Statistic 19

"Compared to longer videos, Shorts have a 30% higher share rate on average."

Statistic 20

"Average watch time on YouTube Shorts has increased by 95% year-over-year."

In conclusion, the statistics surrounding the duration and engagement of YouTube Shorts videos clearly indicate the importance of concise and engaging content. With a majority of viewers favoring shorter video lengths, particularly around 15 seconds, and a significant increase in user engagement for videos under 60 seconds, it is evident that brevity is key to success on the platform. The data also highlights the significant impact that Shorts can have on subscriber growth and viewer retention when optimized for mobile viewing and tailored to match user preferences. Adhering to these insights, content creators can maximize their reach and engagement levels on YouTube Shorts, ultimately driving higher share rates and increased user engagement year-over-year.

Jannik Lindner

Jannik is the Co-Founder of Gitnux and has been working in the digital space since 2016. He is specialized in content and tech.

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