GITNUX MARKETDATA REPORT 2024

Shein Statistics: Market Report & Data

Highlights: The Most Important Shein Statistics

  • Shein was the most installed shopping app worldwide as of May 2021.
  • Shein was the third most visited fashion retailer in the US in Q3 2021, with 39.1 million visits.
  • Shein's estimated monthly traffic is around 109 million visits as of January 2022.
  • Shein has over 20 million customers as of 2020.
  • In 2020, Shein’s estimated revenue reached $10 billion.
  • Shein had the 2nd highest global eCommerce website traffic in Q2 2020.
  • As of 2022, Shein accounts for around 28% of the US online fast-fashion market.
  • More than 1,000 new products get listed on Shein’s site each day.
  • More than half of Shein’s customers are under the age of 24.
  • Shein's return rate is 30 to 50 percent higher than other online clothing retailers.
  • Shein increased its share of the US online women’s fashion market from 1% in 2019 to 28% in 2021.
  • Over 85% of Shein's traffic comes from organic search.
  • In July 2021, Shein had nearly 28 million mobile users alone in the U.S.
  • Shein operates in more than 220 countries worldwide.
  • Shein's most significant markets are the United States, Western Europe, Australia and the Middle East.
  • Shein averaged 14 million U.S. in-app users each month from January to June 2021.
  • Shein's website receives about 104 million web visitors per month as of January 2022.
  • 90% of Shein's online traffic is generated via mobile devices.
  • 70% of Shein's customers are recurring buyers.
  • The average customer of Shein spends around $300 per year on the platform.

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Welcome to our latest blog post where we delve into the world of e-commerce through the lens of Shein statistics. Shein, a global B2C online retail platform, is changing the dynamics of fast-fashion and we’re here to unpack its growth, success, and influence on the retail industry. From understanding its soaring sales figures to examining customer demographics and analyzing product trends, we are about to unravel these figures to help you better understand the driving factors behind Shein’s meteoric rise. This statistical analysis promises to offer valuable insights to marketers, retailers, and fashion enthusiasts alike. So, let’s embark on this exciting quantitative journey together.

The Latest Shein Statistics Unveiled

Shein was the most installed shopping app worldwide as of May 2021.

Peeling back the layers of this statistic, it elegantly illustrates SHEIN’s colossal influence in the realm of mobile commerce. As of May 2021, outpacing all competition, SHEIN stood atop the echelons, denoting its unmatched popularity among millennials and Gen Z shoppers who prioritize convenience and accessibility. This tangible marker of success, the position as the most installed shopping app worldwide, signifies not only its global acceptance but also emphasizes the effective penetration of SHEIN’s marketing strategies. In the intricate tapestry of SHEIN statistics, this threads itself as a compelling testimony to the brand’s inescapable presence in fashion retail’s digital domain.

Shein was the third most visited fashion retailer in the US in Q3 2021, with 39.1 million visits.

Diving into this data nugget reveals Shein’s surging popularity in the fashion marketplace of the US. With a whopping 39.1 million visits in Q3 2021, the online retailer clinched third place in the race, serving as an unambiguous testament to its substantial consumer interest and burgeoning influence in fashion retail. It’s an intriguing datum for a Shein statistics blog post, hinting at the company’s impressive market penetration, robust growth trajectory, and competitive standing in the ever-evolving fashion industry.

Shein’s estimated monthly traffic is around 109 million visits as of January 2022.

Drawing an intricate map of Shein’s digital footprint, the substantial figure of approximately 109 million monthly visits as of January 2022 paints a vivid picture of the fashion e-retailer’s dominating presence online. This astounding statistic underlines Shein’s magnetic allure in the e-commerce space, demonstrating not only the scale of its global customer base, but also the impressive reach of its marketing strategies. In the grand canvas of Shein Statistics, this number serves as a testament to its thriving popularity, influencing factors such as market share, revenue, brand recognition, and customer acquisition efforts, thereby making it an essential piece of the analytical puzzle.

Shein has over 20 million customers as of 2020.

Imbibing the staggering figure of over 20 million customers by the end of 2020, the prominence of Shein, a global B2C fashion company, takes on a newfound resonance. In the panorama of Shein’s growth narrative, this number not only exemplifies its sheer market outreach and popularity on a global scale, but it also paints an intriguing framework of its customer retention strategies and the effectiveness of its business model. Essentially, it sets the stage to delve deeper into the statistical narrative of Shein’s substantial growth, making it absolutely pivotal in a blog post about Shein Statistics.

In 2020, Shein’s estimated revenue reached $10 billion.

Highlighting this impressive 2020 revenue figure of $10 billion underscores Shein’s booming success and exponential growth trajectory. In a blogging context curating Shein’s statistics, this fact serves as a stark testament to the retail giant’s skyrocketing popularity and competitiveness in the global fast fashion market. It undoubtedly strengthens the blog’s narrative arc, painting an illustrative picture of Shein’s formidable market performance and positioning, contributing to insightful data-driven discussions surrounding its business model, customer base, and strategies.

Shein had the 2nd highest global eCommerce website traffic in Q2 2020.

In the rapidly expanding ocean of eCommerce, where visibility and traffic are the true currencies of success, one particular beacon of achievement shines through the mist. The fact that Shein secured the spot of 2nd highest global eCommerce website traffic in Q2 2020 is an eloquent testament to its surging popularity and burgeoning market presence. Within the context of a blog post about Shein Statistics, this data point not only demonstrates Shein’s dominance amidst fierce competition, but also paints a convincing picture of the brand’s potential upward trajectory in the business world.

As of 2022, Shein accounts for around 28% of the US online fast-fashion market.

Illuminating the dominance of Shein in the fiercely competitive sphere of online fast-fashion, it’s noteworthy that it corners a substantial 28% of the US market as of 2022. This statistic underscores Shein’s significant role and influence within this sect, outperforming many of its rivals. It not only marks their digital footprint but also evidence Shein’s ability to truly understand and cater to the rapidly moving fashion demands. This number also provides a benchmark for aspiring fast-fashion outlets, challenging them to rise to Shein’s level while allowing existing competitors to gauge the strides they need to make to match this leader.

More than 1,000 new products get listed on Shein’s site each day.

The statistic – ‘More than 1,000 new products get listed on Shein’s site each day’, vibrantly portrays the dynamic and expansive nature of Shein’s business model. In the pulsating world of online fashion retail, this figure reveals Shein’s aggressive strategy in maintaining and growing its market presence. It highlights their ability to stay relevant and attractive to consumers by constantly offering fresh merchandise. Consequently, it underlines Shein’s capacity to adapt quickly to changing trends, catering to consumers’ insatiable appetite for novelty. This immense scale of daily product updating not only emphasizes the volume of operations at Shein, but also indicates its probable dominance in the e-commerce fashion industry.

More than half of Shein’s customers are under the age of 24.

Highlighting that a majority of Shein’s clienteles are below the age of 24 sheds light on the company’s primary demographic, subtly emphasizing the fast-fashion giant’s appeal amongst the global youth. This piece of data underscores Shein’s impressive grasp of youthful trends, tastes, and pocket-friendly pricing. But it’s more than that—it provides magnified insights into the future of the company. As this young customer base matures, so will their buying power and brand loyalty, giving Shein a solid foundation for potential growth and evolution. It also signifies the digital savvy and social media orientation of Shein’s audience, further influencing the brand’s marketing strategies.

Shein’s return rate is 30 to 50 percent higher than other online clothing retailers.

Highlighting the fact that Shein’s return rate is 30 to 50 percent higher than other online clothing retailers offers a distinct insight into customer satisfaction and the brand’s operational efficiency. For instance, a high return rate might signal issues with product quality, fit, or online representation, which dents consumer trust and can lead to fewer repeat purchases. Simultaneously, from an operational viewpoint, processing returns extracts a significant cost, indicating potential drainage of resources that could otherwise be used to bolster growth or innovation. As such, this statistic is a vital consideration when discussing Shein’s standing and performance in the highly competitive online retail marketplace.

Shein increased its share of the US online women’s fashion market from 1% in 2019 to 28% in 2021.

Unveiling the meteoric rise of Shein, the chameleon of online fashion, emerges as a focal point of our blog post about Shein Statistics. The staggering leap from claiming only 1% of the US online women’s fashion market in 2019, to mastering a domineering 28% in 2021, paints a potent picture of Shein’s successful growth strategy. These numbers subtly unmask the brand’s capability to captivate, sustain and expand its consumer base, underscore its adaptability to changing market dynamics, and reflect the winning combination of trendy designs, affordable prices, and aggressive marketing. Hence, this piece of statistical gold serves as a testament to Shein’s phenomenal progress, illustrating its journey from being a mere fashion minnow to evolving into an undeniable industry titan.

Over 85% of Shein’s traffic comes from organic search.

Diving into this crucial piece of data reveals Shein’s impressive mastery over the domain of organic search, wherein lies a vast majority chunk of its traffic, a striking 85% to be precise. In an era where businesses invest heavily in paid advertising, this finding bespeaks the impact of Shein’s quality content and effective SEO strategies in luring a commanding percentage of its audience naturally, and not through paid avenues. Thus, its relevance in a blog post surrounding Shein statistics cannot be overstated, for it underlines the company’s stronghold in the fiercely competitive digital space whilst also nodding to its potent alignment with consumer-search patterns and behaviours.

In July 2021, Shein had nearly 28 million mobile users alone in the U.S.

Reflecting on the impressive figure of nearly 28 million mobile users in the U.S for Shein in July 2021 underscores the behemoth presence and penetrating influence of this fashion powerhouse in the digital marketplace. In an age where mobile connectivity takes precedence, this aptly highlights Shein’s successful engagement with its tech-savvy, fashion-forward audience, thereby strengthening its position as a frontline competitor in online retail. Moreover, this serves as an indicator of Shein’s potential market share and growth trajectory in the U.S, making these numbers a critical focal point in any analysis of Shein’s statistics.

Shein operates in more than 220 countries worldwide.

Reflecting on the impressive global expansion of Shein, the numerical revelation of Shein, a leading fashion e-commerce platform, operating in over 220 countries worldwide illustrates an intriguing narrative of its immense market coverage and popularity. The statistic, striking in its magnitude, seeks to highlight the brand’s omnipresence across the globe, accentuating its robust international footprint. Particularly within a blog post aimed at dissecting Shein’s statistical landscape, this figure serves to underscore the company’s broad-ranging influence, thereby demonstrating its continued growth trajectory and competitive edge in the e-commerce industry.

Shein’s most significant markets are the United States, Western Europe, Australia and the Middle East.

Understanding the geographic distribution of Shein’s key markets sheds light on the global influence and reach of the fast-fashion behemoth. The prominence of regions like the United States, Western Europe, Australia, and the Middle East indicates a diverse customer base spanning continents, cultures, and economies. It lays bare the company’s successful penetration in both developed and developing markets. This information is beneficial for potential investors, competitors, suppliers, and customers as it underlines where Shein’s strategies are paying off and where their sales power is concentrated. High stakes in these areas also suggest future action plans, growth opportunities, marketing tactics, and potential challenges. In short, it’s a glimpse into the geographic core of Shein’s business model.

Shein averaged 14 million U.S. in-app users each month from January to June 2021.

Exploring the sheer strength conveyed by Shein’s impressive in-app engagement, the statistic that Shein averaged 14 million U.S. in-app users each month from January to June 2021 provides a powerful testament to the brand’s digital dominance. It succinctly portrays the brand’s magnetic appeal in the realm of online shopping, further highlighting the company’s efficiency in leveraging technology to satisfy consumer demands and build a robust customer base. Amid a data-filled exploration of Shein’s growth in a blog post about Shein Statistics, this particular statistic plays a pivotal role in signifying the brand’s triumphant strides in the U.S. market within a short span, setting a precedent for online retail success.

Shein’s website receives about 104 million web visitors per month as of January 2022.

Reveling under a floodlit spotlight, Shein lures in a breath-taking tally of 104 million web visitors per month as of January 2022, a notable testament to its incandescent popularity. This staggering figure not only underscoring the fashion giant’s digital footprint, it also sketches a compelling narrative of the scale at which the brand’s salvo of fashion-forward offerings resonates with online shoppers. Moreover, this number serves as a robust barometer of Shein’s meteoric ascend in the retail hierarchy and a remarkable illustration of the brand’s prolific presences and consumer reach in the digital realm. A bounty of such magnitude paints a vibrant picture of Shein’s virtual accomplishment and success, instrumental statistics for any exposition of Shein’s story.

90% of Shein’s online traffic is generated via mobile devices.

Unveiling the consumer’s digital behavior, an eye-popping ninety percent of Shein’s online traffic originates from mobile devices. This striking figure underscores the pivotal role of mobile marketing strategies in Shein’s business model, underscoring the substantial impact of portable, user-friendly interfaces on consumer interaction. It provides valuable insight into the shopping habits of Shein’s customer base, demonstrating an overwhelming preference for shopping on-the-go. Therefore, any analysis of Shein’s business strategies and customer engagement would be incomplete without considering this significant mobile-oriented trend.

70% of Shein’s customers are recurring buyers.

Unveiling the allure of Shein, it is quite remarkable to highlight that a staggering 70% of their customers are repeat buyers. Such a statistic not only underscores Shein’s prominent foothold in the competitive fast-fashion marketplace but also paints a picture of consumer satisfaction and trust towards the brand. Indeed, the high percentage of recurring buyers is indicative of Shein’s ability to continually meet, if not exceed, fashion needs by delivering trend-led products that resonate with their consumer base. The ability of a brand to inspire customer loyalty in such large numbers is a testament to its reputable quality, affordability, and perhaps most importantly – an effective customer retention strategy. In essence, this significant proportion of repeat customers forms the beating heart of Shein’s narrative of success.

The average customer of Shein spends around $300 per year on the platform.

Illuminating the impressive buying behaviour of Shein’s clientele, the figure of $300 per annum serves as a testament to Shein’s market command and appeal. This staggering average expenditure, going well beyond occasional and impulsive buys, not only showcases the commitment of Shein’s customers but also reflects the platform’s potential for revenue generation. In the grand tableau of Shein Statistics, this figure is a crucial determinant, offering insights into customer loyalty, product appeal, and the platform’s profitability, thus playing a pivotal role in shaping strategic decisions for the company.

Conclusion

Shein, as indicated by numerous quantitative measurements and analysis, emerged as a dominant force in the world of online fashion retailing. Advanced statistical data reveals sustained growth patterns for the firm, suggesting consistent consumer trust and stability. Nevertheless, for a fuller comprehension of Shein’s status in retail and digital landscapes, a meticulous analysis of its marketing strategies, customer reach, sales volume, and trends is necessary. Ultimately, these statistics provide valuable insights for other digital retailers to study, learn, and potentially emulate for their success.

References

0. – https://www.ecommercedb.com

1. – https://www.www.businessinsider.com

2. – https://www.apptopia.com

3. – https://www.techcrunch.com

4. – https://www.www.statista.com

5. – https://www.www.businessofapps.com

6. – https://www.builtwith.com

7. – https://www.www.bloomberg.com

8. – https://www.thehustle.co

9. – https://www.www.businessoffashion.com

10. – https://www.www.similarweb.com

FAQs

What is Shein?

Shein is an international B2C fast fashion e-commerce platform that focuses on women's wear, but also offers men's clothing, children's clothes, accessories, shoes, bags, and other fashion items.

Where is Shein based?

Shein is based in China.

How long has Shein been in operation?

Shein was founded in October 2008.

What are the customer reviews or ratings of Shein?

Shein has mixed reviews from customers. On some review platforms, it enjoys high ratings for its affordable and trendy fashion, but on others, it receives criticism for its delivery, customer service, and garment quality.

Is Shein's clothing sustainable or ethically produced?

There are concerns about the sustainability and ethics of Shein's production processes, as with many fast fashion companies, but the company's exact practices are not completely known.

How we write our statistic reports:

We have not conducted any studies ourselves. Our article provides a summary of all the statistics and studies available at the time of writing. We are solely presenting a summary, not expressing our own opinion. We have collected all statistics within our internal database. In some cases, we use Artificial Intelligence for formulating the statistics. The articles are updated regularly.

See our Editorial Process.

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