Seventy percent of marketers report that SEO leads generate more revenue than any other channel. Nearly half of Google searches have local intent, and 46% of users abandoning sites that take more than 3 seconds to load make speed a ranking factor. The next section breaks down what these patterns mean for visibility across Google and for the final click path.
Key Takeaways
- 45% of marketers say improving SEO and increasing organic presence is their top inbound marketing priority
- 70% of marketers report that SEO leads generate more revenue than any other channel
- 46% of Google searches have local intent
- The global SEO software market size was $1.7 billion in 2023
- The global local SEO market was $3.6 billion in 2022
- The global search analytics market was $2.9 billion in 2023
- Bing had a 3.84% share of the global search engine market as of June 2024: July 2026
- Bing had a 2.93% share of the US search engine market as of June 2024: July 2026
- Google received 91.2 billion visits from 2024 Q1 global traffic
- Google processes billions of search queries daily
- Google states its index is “hundreds of billions” of webpages
- In 2024, 27% of businesses say their highest-performing campaigns are SEO
- 40% of people abandon a website that takes more than 3 seconds to load
- Mobile searches account for 59% of all Google searches
- Voice search is expected to grow to 8.4 billion voice assistants by 2024
SEO drives revenue as local intent rises, mobile dominates search, and faster pages improve conversions.
Related reading
01 · Category
User Adoption6 stats
01
45% of marketers say improving SEO and increasing organic presence is their top inbound marketing priority
02
70% of marketers report that SEO leads generate more revenue than any other channel
03
46% of Google searches have local intent
04
63% of consumers use Google to research products before buying
05
64% of consumers use search engines to find information online
06
24% of Google app users use search daily
Interpretation
User Adoption Interpretation
For user adoption, the data shows that search is becoming the default starting point for purchase and information journeys, with 46% of Google searches having local intent and 63% of consumers using Google to research products before buying.
02 · Category
Market Size3 stats
01
The global SEO software market size was $1.7 billion in 2023
02
The global local SEO market was $3.6 billion in 2022
03
The global search analytics market was $2.9 billion in 2023
Interpretation
Market Size Interpretation
From a market size perspective, search engine related tools are clearly scaling with the SEO software market at $1.7 billion in 2023, the local SEO market reaching $3.6 billion in 2022, and the search analytics market growing to $2.9 billion in 2023.
04 · Category
Performance Metrics4 stats
01
Google processes billions of search queries daily
02
Google states its index is “hundreds of billions” of webpages
03
In 2024, 27% of businesses say their highest-performing campaigns are SEO
04
47% of consumers expect a web page to load in 2 seconds or less
Interpretation
Performance Metrics Interpretation
Performance metrics show how critical speed and visibility are as 47% of consumers expect pages to load in 2 seconds or less while Google alone handles billions of daily queries and indexes hundreds of billions of webpages.
05 · Category
Industry Trends8 stats
01
40% of people abandon a website that takes more than 3 seconds to load
02
Mobile searches account for 59% of all Google searches
03
Voice search is expected to grow to 8.4 billion voice assistants by 2024
04
In 2023, 62% of marketers used AI to assist content creation
05
Structured data can enable rich results; Google says rich results can improve visibility
06
Google reported that 28% of searches result in clicks to Google properties
07
The average time to first byte (TTFB) improves conversion; reducing load time by 0.1s improves conversions (study-based elasticity)
08
In 2024, 78% of marketers reported SEO is their most effective organic tactic
Interpretation
Industry Trends Interpretation
Under Industry Trends, the shift toward faster and more mobile-first search is clear because 40% of users abandon sites taking longer than 3 seconds and 59% of Google searches happen on mobile.
More related reading
06 · Category
Cost Analysis1 stats
01
The cost of producing high-quality SEO content averages $1,000–$2,000 per piece (industry benchmark)
Interpretation
Cost Analysis Interpretation
In cost analysis, producing high-quality SEO content typically runs about $1,000–$2,000 per piece, so budgeting accurately for this per-piece investment is key to controlling SEO spend.
07 · Category
Traffic & Behavior2 stats
01
37% of people use voice search to find information online
02
28% of Google searches result in a website click (not to Google properties), per analysis of organic search results
Interpretation
Traffic & Behavior Interpretation
For Traffic & Behavior, the rise in intent is clear as 37% of people use voice search to find information and only 28% of Google searches lead to a click on a website, suggesting that many journeys may start with search but not convert into outbound visits.
08 · Category
Local Search1 stats
01
76% of consumers who search for something nearby on their smartphone visit a related business within a day
Interpretation
Local Search Interpretation
For local search, 76% of smartphone users who look for something nearby end up visiting a related business within a day, showing how fast online discovery can turn into real-world foot traffic.
09 · Category
Tooling & Measurement3 stats
01
The majority of websites (over 80%) use some form of schema markup to enable rich results, per web prevalence surveys
02
Core Web Vitals are measured via real-user metrics collected in Chrome User Experience Report (CrUX)
03
Lighthouse performance scoring uses the Performance and Accessibility categories, each contributing to the final score
Interpretation
Tooling & Measurement Interpretation
For the Tooling and Measurement angle, the standout trend is that over 80% of websites already use schema markup for richer SERP output, while Core Web Vitals are increasingly standardized through real user CrUX data and Lighthouse scoring, which together show how measurement tooling is becoming a default part of modern search optimization.
report visual · Breakdown
Search engines are central to discovery and purchasing
Across marketers and consumers, search is consistently tied to organic growth, revenue generation, and pre-purchase research—plus strong engagement via mobile and local intent.
63%
63% of consumers use Google to research products before buying
37%
37% of people use voice search to find information online
source-verifiedthinkwithgoogle.com
Reference
Cite This Report
This report is designed to be cited. We maintain stable URLs and versioned verification dates. Copy the format appropriate for your publication below.
APA
Christopher Morgan. (2026, February 13). Search Engine Use Statistics. Gitnux. https://gitnux.org/search-engine-use-statistics
MLA
Christopher Morgan. "Search Engine Use Statistics." Gitnux, 13 Feb 2026, https://gitnux.org/search-engine-use-statistics.
Chicago
Christopher Morgan. 2026. "Search Engine Use Statistics." Gitnux. https://gitnux.org/search-engine-use-statistics.
Sources & references
31 datasets cited across this report · attribution is report-level
+14 additional datasets cited (not shown individually)