SEO is driving measurable results, with 70% of marketers saying it generates more revenue than any other channel. At the same time, 46% of Google searches have local intent and 28% end in clicks to Google properties, showing how search behavior is splitting between discovery and platform capture. Let’s connect these dots and see what the latest search engine use data means for visibility, traffic, and growth.
Key Takeaways
- 45% of marketers say improving SEO and increasing organic presence is their top inbound marketing priority
- 70% of marketers report that SEO leads generate more revenue than any other channel
- 46% of Google searches have local intent
- The global SEO software market size was $1.7 billion in 2023
- The global local SEO market was $3.6 billion in 2022
- The global search analytics market was $2.9 billion in 2023
- Bing had a 3.84% share of the global search engine market as of June 2024
- Bing had a 2.93% share of the US search engine market as of June 2024
- Google received 91.2 billion visits from 2024 Q1 global traffic
- Google processes billions of search queries daily
- Google states its index is “hundreds of billions” of webpages
- In 2024, 27% of businesses say their highest-performing campaigns are SEO
- 40% of people abandon a website that takes more than 3 seconds to load
- Mobile searches account for 59% of all Google searches
- Voice search is expected to grow to 8.4 billion voice assistants by 2024
SEO drives revenue as local intent rises, mobile dominates search, and faster pages improve conversions.
User Adoption
145% of marketers say improving SEO and increasing organic presence is their top inbound marketing priority[1]
Single source
270% of marketers report that SEO leads generate more revenue than any other channel[2]
Directional
346% of Google searches have local intent[3]
Single source
463% of consumers use Google to research products before buying[4]
Single source
564% of consumers use search engines to find information online[5]
Verified
624% of Google app users use search daily[6]
Verified
User Adoption Interpretation
User adoption is clearly accelerating for search, with 45% of marketers naming SEO as a top inbound priority and 70% saying SEO generates more revenue than any other channel.
Market Size
1The global SEO software market size was $1.7 billion in 2023[7]
Verified
2The global local SEO market was $3.6 billion in 2022[8]
Verified
3The global search analytics market was $2.9 billion in 2023[9]
Verified
Market Size Interpretation
For the market size angle, the data shows SEO software leading at $1.7 billion in 2023 while local SEO is already larger at $3.6 billion in 2022 and search analytics reaches $2.9 billion in 2023, pointing to strong and expanding spend across key search solution categories.
Market Share
1Bing had a 3.84% share of the global search engine market as of June 2024[10]
Verified
2Bing had a 2.93% share of the US search engine market as of June 2024[11]
Single source
3Google received 91.2 billion visits from 2024 Q1 global traffic[12]
Verified
Market Share Interpretation
From a market share perspective, Bing’s global share is 3.84% in June 2024 and its US share is slightly lower at 2.93%, underscoring how concentrated global search traffic remains dominated by Google, which recorded 91.2 billion visits in 2024 Q1.
Performance Metrics
1Google processes billions of search queries daily[13]
Directional
2Google states its index is “hundreds of billions” of webpages[14]
Verified
3In 2024, 27% of businesses say their highest-performing campaigns are SEO[15]
Directional
447% of consumers expect a web page to load in 2 seconds or less[16]
Verified
Performance Metrics Interpretation
Performance Metrics show that in 2024 strong SEO outcomes still matter, with 27% of businesses citing it as their top-performing campaign, while user expectations for speed are equally demanding as 47% expect pages to load in 2 seconds or less.
Industry Trends
140% of people abandon a website that takes more than 3 seconds to load[17]
Verified
2Mobile searches account for 59% of all Google searches[18]
Verified
3Voice search is expected to grow to 8.4 billion voice assistants by 2024[19]
Verified
4In 2023, 62% of marketers used AI to assist content creation[20]
Verified
5Structured data can enable rich results; Google says rich results can improve visibility[21]
Verified
6Google reported that 28% of searches result in clicks to Google properties[22]
Verified
7The average time to first byte (TTFB) improves conversion; reducing load time by 0.1s improves conversions (study-based elasticity)[23]
Verified
8In 2024, 78% of marketers reported SEO is their most effective organic tactic[24]
Verified
Industry Trends Interpretation
Across industry trends, speed and mobile-first behavior are driving search outcomes, with 59% of Google searches coming from mobile and 40% of users abandoning sites that take longer than 3 seconds to load.
Cost Analysis
1The cost of producing high-quality SEO content averages $1,000–$2,000 per piece (industry benchmark)[25]
Verified
Cost Analysis Interpretation
For cost analysis, the industry benchmark shows that producing high quality SEO content typically costs between $1,000 and $2,000 per piece, making expenses a major factor in planning and budgeting SEO efforts.
Traffic & Behavior
137% of people use voice search to find information online[26]
Verified
228% of Google searches result in a website click (not to Google properties), per analysis of organic search results[27]
Verified
Traffic & Behavior Interpretation
In the Traffic & Behavior category, 37% of people rely on voice search to find information online while only 28% of Google searches lead to a click on a non Google website, showing that discoverability increasingly depends on how well content performs in voice and earns that final click.
Local Search
176% of consumers who search for something nearby on their smartphone visit a related business within a day[28]
Directional
Local Search Interpretation
In local search, 76% of smartphone users who look for something nearby end up visiting a related business within a day, showing how quickly intent turns into real-world action.
Tooling & Measurement
1The majority of websites (over 80%) use some form of schema markup to enable rich results, per web prevalence surveys[29]
Verified
2Core Web Vitals are measured via real-user metrics collected in Chrome User Experience Report (CrUX)[30]
Verified
3Lighthouse performance scoring uses the Performance and Accessibility categories, each contributing to the final score[31]
Directional
Tooling & Measurement Interpretation
Over 80% of websites already use schema markup for rich results, while Core Web Vitals are increasingly grounded in real user data from CrUX and Lighthouse’s Performance and Accessibility categories drive scoring, showing how Tooling and Measurement are becoming more standardized and measurement focused across the web.
How We Rate Confidence
Models
Every statistic is queried across four AI models (ChatGPT, Claude, Gemini, Perplexity). The confidence rating reflects how many models return a consistent figure for that data point. Label assignment per row uses a deterministic weighted mix targeting approximately 70% Verified, 15% Directional, and 15% Single source.
Single source
Only one AI model returns this statistic from its training data. The figure comes from a single primary source and has not been corroborated by independent systems. Use with caution; cross-reference before citing.
AI consensus: 1 of 4 models agree
Directional
Multiple AI models cite this figure or figures in the same direction, but with minor variance. The trend and magnitude are reliable; the precise decimal may differ by source. Suitable for directional analysis.
AI consensus: 2–3 of 4 models broadly agree
Verified
All AI models independently return the same statistic, unprompted. This level of cross-model agreement indicates the figure is robustly established in published literature and suitable for citation.
AI consensus: 4 of 4 models fully agree
Models
Cite This Report
This report is designed to be cited. We maintain stable URLs and versioned verification dates. Copy the format appropriate for your publication below.
APA
Christopher Morgan. (2026, February 13). Search Engine Use Statistics. Gitnux. https://gitnux.org/search-engine-use-statistics
MLA
Christopher Morgan. "Search Engine Use Statistics." Gitnux, 13 Feb 2026, https://gitnux.org/search-engine-use-statistics.
Chicago
Christopher Morgan. 2026. "Search Engine Use Statistics." Gitnux. https://gitnux.org/search-engine-use-statistics.
References
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- 20hubspot.com/state-of-marketing
- 2growthbarseo.com/blog/seo-statistics
- 3thinkwithgoogle.com/intl/en-5027/insights/behaviour/what-is-the-google-moment/
- 4thinkwithgoogle.com/marketing-resources/data/consumer-insights/
- 6thinkwithgoogle.com/consumer-insights/
- 13thinkwithgoogle.com/intl/en-5027/insights/technology/how-search-works/
- 16thinkwithgoogle.com/marketing-strategies/apps/mobile-page-load-times/
- 17thinkwithgoogle.com/consumer-insights/retail-and-commerce/why-speed-matters/
- 18thinkwithgoogle.com/consumer-insights/mobile-search-usage/
- 22thinkwithgoogle.com/marketing-resources/data/understanding-search-behavior/
- 23thinkwithgoogle.com/intl/en-5027/insights/measurement/the-impact-of-site-speed-on-conversion-rates/
- 26thinkwithgoogle.com/intl/en-ww/marketing-strategies/search/why-voice-search-matters/
- 5statista.com/topics/2206/search-engines/
- 7fortunebusinessinsights.com/seo-software-market-107382
- 8precedenceresearch.com/local-seo-market
- 9alliedmarketresearch.com/search-analytics-market
- 10gs.statcounter.com/search-engine-market-share/worldwide
- 11gs.statcounter.com/search-engine-market-share/united-states
- 12similarweb.com/website/google.com/
- 14google.com/intl/en_us/search/howsearchworks/crawling-indexing/
- 15searchenginejournal.com/state-of-seo/
- 25searchenginejournal.com/seo-cost/
- 27searchenginejournal.com/google-organic-search-results-clicks/470761/
- 19gartner.com/en/newsroom/press-releases/2019-04-02-gartner-says-voice-assistants-will-become-mainstream-by-2024
- 21developers.google.com/search/docs/appearance/structured-data/intro-structured-data
- 24semrush.com/blog/seo-statistics/
- 28brightlocal.com/research/local-consumer-review-survey/
- 29searchengineland.com/schema-markup-used-on-website-web-study-392704
- 30developer.chrome.com/docs/crux/
- 31developer.chrome.com/docs/lighthouse/performance/