Summary
- • 61% of users are unlikely to return to a mobile site they had trouble accessing.
- • 48% of users say that if they arrive on a business site that isn’t working well on mobile, they take it as an indication of the business simply not caring.
- • 57% of internet users say they won’t recommend a business with a poorly designed website on mobile.
- • 85% of adults think that a company’s mobile website should be as good or better than their desktop website.
- • Mobile internet usage has surpassed desktop usage.
- • 67% of mobile users say that when they visit a mobile-friendly site, they’re more likely to buy a site’s product or service.
- • 40% of people will choose a different search result if the first is not mobile-friendly.
- • 74% of users are more likely to return to mobile-friendly websites.
- • 46% of users report having difficulty interacting with a web page on their mobile device.
- • 52% of users said that a bad mobile experience made them less likely to engage with a company.
- • 57% of internet users won’t recommend businesses with poorly designed mobile websites.
- • 85% of adults believe that a company’s mobile website should be as good as or better than its desktop website.
- • 91% of small business websites are not responsive.
- • Mobile e-commerce sales are expected to account for 54% of total e-commerce sales by 2021.
- • 70% of users switch devices when browsing to complete a task.
In a digital world where first impressions are everything, its time to face the hard truth: if your website isnt responsive, youre losing customers faster than you can say scroll down. With statistics painting a bleak picture of user behavior – from 61% vowing to never return to a problematic mobile site to 57% steering clear of recommending businesses with lackluster mobile designs – its clear that having a mobile-friendly site isnt just a convenience, its a necessity. So, buckle up, dear readers, as we delve into the world of responsive design and the numbers that will make you rethink your online presence faster than a slow-loading page.
Device Usage Shift
- Mobile internet usage has surpassed desktop usage.
- 70% of users switch devices when browsing to complete a task.
- People spend on average 69% of their media time on smartphones.
- By the end of 2021, global smartphone users are expected to reach 3.8 billion.
- 70% of website visits are done on a mobile device.
- 52% of internet traffic comes from mobile devices.
Interpretation
In the battle of screens, it's clear that smartphones have emerged as the undisputed champions, turning desktops into mere relics of a bygone era. With users gracefully pirouetting between devices like multitasking maestros and spending a whopping 69% of their media time on their handheld companions, it's safe to say that the future is mobile. By the end of 2021, a jaw-dropping 3.8 billion smartphone users are expected to populate the digital realm, paving the way for a mobile-centric world where websites better be ready to put their best (responsive) foot forward. So, as we navigate the mobile-dominated landscape where 70% of website visits and 52% of internet traffic come from those trusty handheld screens, it's high time to ensure your digital presence isn't left behind in the desktop dust.
E-commerce Sales
- Mobile e-commerce sales are expected to account for 54% of total e-commerce sales by 2021.
- Mobile e-commerce sales are expected to account for 54% of total e-commerce sales by 2021.
Interpretation
In a digital world where thumb workouts are on the rise, it's no surprise that mobile e-commerce sales are projected to swipe a substantial 54% share of the total e-commerce pie by 2021. This trend isn't just about screen sizes, it's a reflection of how consumers are flipping through products and payment options with the flick of a finger. So, if your online store isn't dressed to impress on mobile devices, you might find yourself in a checkout lane with zero customers – and that's a sale you can't afford to miss.
Mobile User Behavior
- 85% of adults think that a company’s mobile website should be as good or better than their desktop website.
- 85% of adults believe that a company’s mobile website should be as good as or better than its desktop website.
- Nearly 8 out of 10 customers would stop engaging with content that doesn’t display well on their device.
- 90% of people are moving between devices or screens to accomplish a goal.
- 51% of smartphone users have discovered a new company or product while conducting a search on their smartphone.
- 83% of mobile users say that a seamless experience across all devices is very important.
- On average, 15% of emails received are opened on a mobile device.
- 44% of smartphone users start their shopping journey with an online search.
Interpretation
In a world where attention spans are shorter than a goldfish's memory, it's no surprise that nearly 8 out of 10 customers will swipe left on content that doesn't strut its stuff on their device. With 90% of people tap-dancing between screens like multitasking maestros and 51% of smartphone users stumbling upon new hunky companies while idly swiping, it's crystal clear—your mobile website better sashay as fabulously as its desktop counterpart. After all, 85% of adults demand a red carpet experience on their tiny screens and 83% crave a seamless tech tango across all devices. So sip on that statistic: 44% of smartphone users kickstart their shopping spree with an online search, and remember, in a digital world, the thumb reigns supreme.
Mobile Website Impact
- 61% of users are unlikely to return to a mobile site they had trouble accessing.
- 48% of users say that if they arrive on a business site that isn’t working well on mobile, they take it as an indication of the business simply not caring.
- 57% of internet users say they won’t recommend a business with a poorly designed website on mobile.
- 67% of mobile users say that when they visit a mobile-friendly site, they’re more likely to buy a site’s product or service.
- 40% of people will choose a different search result if the first is not mobile-friendly.
- 74% of users are more likely to return to mobile-friendly websites.
- 46% of users report having difficulty interacting with a web page on their mobile device.
- 52% of users said that a bad mobile experience made them less likely to engage with a company.
- 50% of mobile users said if a site didn’t work well on their smartphones, it made them feel like the company didn’t care about their business.
- 57% of users say they won’t recommend a business with a poorly designed mobile site.
- 65% of businesses saw an increase in sales after launching a mobile-responsive website.
- 52% of users said a bad mobile experience made them less likely to engage with a company.
- 48% of users feel frustrated and annoyed when they get to a site that’s not mobile-friendly.
- 44% of users will leave a company’s website if it’s not mobile-friendly.
- 85% of adults think that a company’s website when viewed on a mobile device should be as good or better than its desktop version.
- 74% of users are more likely to return to mobile-friendly websites.
Interpretation
In a world where first impressions matter more than ever, these statistics serve as a wake-up call for businesses: neglecting mobile optimization not only loses you potential customers but also dents your credibility. In the digital age, where user experience reigns supreme, a sluggish mobile site is akin to leaving your storefront unkempt. It's not just about making a sale; it's about showing customers you value their time and patronage. So, embrace responsive design wholeheartedly – it's not just a trend, it's a necessity for staying relevant and, quite frankly, caring about your online presence.
Website Recommendation
- 57% of internet users won’t recommend businesses with poorly designed mobile websites.
- 91% of small business websites are not responsive.
- 75% of consumers admit to making judgments on a company’s credibility based on the company’s website design.
- 88% of online consumers are less likely to return to a site after a bad experience.
- 88% of online consumers are less likely to return to a site after a bad experience.
- 55% of users spend less than 15 seconds on a website.
- 32% of all businesses and organizations have listed website design as their biggest marketing challenge.
Interpretation
In a digital world where attention spans are shorter than a TikTok video, the harsh reality is clear: your website design can make or break your business faster than you can say "scroll and click." With a whopping 57% of internet users ready to throw shade at businesses with clunky mobile sites, and a staggering 91% of small businesses still living in the Stone Age of non-responsive websites, it's time to face the music. Consumers are not just judging books by their covers; they're swiping left at lightning speed if your website design doesn't scream credibility. And if you think you can get away with a bad experience, think again - 88% of online consumers are more likely to ghost you than a bad date. So, dear businesses, buckle up because your website design is no longer just a challenge; it's the battleground where credibility, recommendations, and returns are won or lost in the blink of an eye.