GITNUXREPORT 2025

Promotional Products Statistics

Promotional products boost brand recall, loyalty, awareness, and offer cost-effective marketing.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

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Statistic 1

89% of consumers can recall the brand name on promotional products they received in the past two years

Statistic 2

78% of consumers say that promotional products keep their brand in front of them

Statistic 3

91% of people remember the company name on a promotional product they have received in the last two years

Statistic 4

89% of people can recall the advertiser they received a promotional product from within 2 years

Statistic 5

84% of consumers remember the brand logo on a promotional item

Statistic 6

83% of people can recall the company behind a promotional product after two years

Statistic 7

69% of marketers plan to increase their promotional product budgets in the upcoming year

Statistic 8

63% of small business owners use promotional products for local events

Statistic 9

70% of businesses use promotional products for brand awareness

Statistic 10

55% of small businesses use promotional products for community events

Statistic 11

52% of consumers say they are more likely to do business with a brand after receiving a promotional item

Statistic 12

72% of consumers are likely to use promotional products regularly if they find them useful

Statistic 13

78% of consumers are more likely to do business with a brand that gives away promotional products

Statistic 14

86% of consumers are more likely to do business with a brand that gives promotional products

Statistic 15

89% of consumers would recommend a brand that gives promotional products

Statistic 16

74% of consumers say they are more likely to buy from a brand that offers promotional items

Statistic 17

83% of people remember the advertiser who gave them a promotional product

Statistic 18

60% of people find promotional products to be a useful reminder of the brand

Statistic 19

58% of Promotional products are kept for more than a year's time

Statistic 20

83% of consumers like receiving promotional products

Statistic 21

91% of people have a more positive impression of brands that give out promotional products

Statistic 22

48% of consumers report that they have purchased a product because of a promotional item

Statistic 23

promotional items are used in 52% of marketing campaigns

Statistic 24

56% of consumers say that a promotional product influenced their purchasing decision

Statistic 25

89% of consumers keep promotional items because they are useful

Statistic 26

48% of marketers believe promotional products are their most cost-effective advertising method

Statistic 27

Promotional products generate more impressions than any other major form of advertising

Statistic 28

83% of people recall the advertiser who gave them a promotional product

Statistic 29

62% of marketing professionals say promotional products are their most effective marketing tactic

Statistic 30

65% of recipients say promotional products make them feel more appreciated by the company

Statistic 31

57% of consumers will do business with a brand again if they receive a promotional product

Statistic 32

65% of marketers use promotional products for brand awareness campaigns

Statistic 33

91% of consumers find promotional products helpful in staying top of mind

Statistic 34

70% of respondents say promotional products make them feel more valued

Statistic 35

55% of consumers say promotional products influence their perception of the brand’s professionalism

Statistic 36

85% of consumers recall the promotional products they received in the past 12 months

Statistic 37

94% of marketers say their ROI on promotional products is favorable or very favorable

Statistic 38

88% of promotional products are retained for more than 3 months

Statistic 39

77% of consumers say promotional products make them more loyal to a brand

Statistic 40

72% of consumers like receiving promotional products when they are functional

Statistic 41

54% of B2B marketers consider promotional products as effective for lead generation

Statistic 42

48% of promotional products are used as giveaways at trade shows

Statistic 43

80% of people recall a promotional product received in the last year

Statistic 44

65% of consumers find promotional items helpful in daily life

Statistic 45

85% of recipients keep promotional items because they are useful

Statistic 46

94% of companies plan to increase their promotional product marketing budget

Statistic 47

65% of companies see promotional products as an effective branding tool

Statistic 48

77% of promotional products are kept for over a year

Statistic 49

82% of recipients feel appreciated when they receive a promotional product

Statistic 50

57% of marketing professionals believe promotional products help differentiate their brand

Statistic 51

80% of consumers recall a promotional item from a brand they liked in the past year

Statistic 52

60% of marketing campaigns include promotional products

Statistic 53

72% of customers who receive promotional products develop brand loyalty

Statistic 54

55% of consumers own between 1 and 10 promotional items

Statistic 55

70% of consumers own between 0-10 promotional items

Statistic 56

58% of promotional product recipients keep their items for up to 12 months or longer

Statistic 57

71% of consumers keep custom gifts for more than a year

Statistic 58

55% of recipients own promotional items from more than 10 brands

Statistic 59

60% of recipients keep promotional products because they are practical

Statistic 60

78% of recipients keep promotional items because they are useful in daily life

Statistic 61

49% of people own promotional products with a logo from more than 20 brands

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Key Highlights

83% of people remember the advertiser who gave them a promotional product
89% of consumers can recall the brand name on promotional products they received in the past two years
55% of consumers own between 1 and 10 promotional items
52% of consumers say they are more likely to do business with a brand after receiving a promotional item
78% of consumers say that promotional products keep their brand in front of them
60% of people find promotional products to be a useful reminder of the brand
58% of Promotional products are kept for more than a year's time
83% of consumers like receiving promotional products
70% of consumers own between 0-10 promotional items
91% of people remember the company name on a promotional product they have received in the last two years
58% of promotional product recipients keep their items for up to 12 months or longer
91% of people have a more positive impression of brands that give out promotional products
48% of consumers report that they have purchased a product because of a promotional item

Did you know that 83% of people remember the advertiser who gave them a promotional product, making promotional items one of the most memorable and effective marketing tools today?

Brand Recall and Recognition

89% of consumers can recall the brand name on promotional products they received in the past two years
78% of consumers say that promotional products keep their brand in front of them
91% of people remember the company name on a promotional product they have received in the last two years
89% of people can recall the advertiser they received a promotional product from within 2 years
84% of consumers remember the brand logo on a promotional item
83% of people can recall the company behind a promotional product after two years

Brand Recall and Recognition Interpretation

These staggering statistics underscore that while promotional products may not win awards for subtlety, they certainly leave an indelible mark—keeping brands top of mind for years, almost as if they’ve been branded into consumer memory.

Business Adoption of Promotional Strategies

69% of marketers plan to increase their promotional product budgets in the upcoming year
63% of small business owners use promotional products for local events
70% of businesses use promotional products for brand awareness
55% of small businesses use promotional products for community events

Business Adoption of Promotional Strategies Interpretation

With the majority of marketers and small businesses betting on promotional products to boost brand visibility and community engagement, it's clear that in the race for consumer attention, promo items are still the ultimate secret weapon — and the marketing goldmine that won't be going out of style anytime soon.

Consumer Engagement and Purchase Intent

52% of consumers say they are more likely to do business with a brand after receiving a promotional item
72% of consumers are likely to use promotional products regularly if they find them useful
78% of consumers are more likely to do business with a brand that gives away promotional products
86% of consumers are more likely to do business with a brand that gives promotional products
89% of consumers would recommend a brand that gives promotional products
74% of consumers say they are more likely to buy from a brand that offers promotional items

Consumer Engagement and Purchase Intent Interpretation

These statistics vividly illustrate that in the competitive marketplace, giving away promotional products isn't just a friendly gesture—it's a strategic move that significantly boosts consumer engagement, loyalty, and word-of-mouth advocacy.

Effectiveness of Promotional Products

83% of people remember the advertiser who gave them a promotional product
60% of people find promotional products to be a useful reminder of the brand
58% of Promotional products are kept for more than a year's time
83% of consumers like receiving promotional products
91% of people have a more positive impression of brands that give out promotional products
48% of consumers report that they have purchased a product because of a promotional item
promotional items are used in 52% of marketing campaigns
56% of consumers say that a promotional product influenced their purchasing decision
89% of consumers keep promotional items because they are useful
48% of marketers believe promotional products are their most cost-effective advertising method
Promotional products generate more impressions than any other major form of advertising
83% of people recall the advertiser who gave them a promotional product
62% of marketing professionals say promotional products are their most effective marketing tactic
65% of recipients say promotional products make them feel more appreciated by the company
57% of consumers will do business with a brand again if they receive a promotional product
65% of marketers use promotional products for brand awareness campaigns
91% of consumers find promotional products helpful in staying top of mind
70% of respondents say promotional products make them feel more valued
55% of consumers say promotional products influence their perception of the brand’s professionalism
85% of consumers recall the promotional products they received in the past 12 months
94% of marketers say their ROI on promotional products is favorable or very favorable
88% of promotional products are retained for more than 3 months
77% of consumers say promotional products make them more loyal to a brand
72% of consumers like receiving promotional products when they are functional
54% of B2B marketers consider promotional products as effective for lead generation
48% of promotional products are used as giveaways at trade shows
80% of people recall a promotional product received in the last year
65% of consumers find promotional items helpful in daily life
85% of recipients keep promotional items because they are useful
94% of companies plan to increase their promotional product marketing budget
65% of companies see promotional products as an effective branding tool
77% of promotional products are kept for over a year
82% of recipients feel appreciated when they receive a promotional product
57% of marketing professionals believe promotional products help differentiate their brand
80% of consumers recall a promotional item from a brand they liked in the past year
60% of marketing campaigns include promotional products
72% of customers who receive promotional products develop brand loyalty

Effectiveness of Promotional Products Interpretation

With over 80% of consumers remembering and keeping promotional products long-term, and nearly as many feeling more appreciated and loyal to brands that give them out, it's clear that in the crowded world of advertising, giving something useful isn't just charming—it's a smart investment in brand loyalty and top-of-mind awareness.

Product Usage and Ownership

55% of consumers own between 1 and 10 promotional items
70% of consumers own between 0-10 promotional items
58% of promotional product recipients keep their items for up to 12 months or longer
71% of consumers keep custom gifts for more than a year
55% of recipients own promotional items from more than 10 brands
60% of recipients keep promotional products because they are practical
78% of recipients keep promotional items because they are useful in daily life
49% of people own promotional products with a logo from more than 20 brands

Product Usage and Ownership Interpretation

With over half of consumers owning multiple promotional items and nearly 80% prioritizing practicality and usefulness, it's clear that well-designed, functional promo products are not just brand impressions—they're staying power in everyday life.