GITNUXREPORT 2025

Print Advertising Statistics

Small businesses trust print advertising for brand recall, engagement, and measurable results.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

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Statistic 1

60% of consumers trust print advertisements more than digital ads

Statistic 2

70% of readers retain print ads longer than digital ads

Statistic 3

Magazines and newspapers reach over 70% of adults in the United States monthly

Statistic 4

The average household in the US receives approximately 41 pounds of direct mail per year

Statistic 5

52% of consumers say they trust print ads more than online ads

Statistic 6

In a Nielsen study, 82% of consumers reported using print magazines for decision-making

Statistic 7

40% of consumers scan print ads more thoroughly than digital ads

Statistic 8

The majority of European consumers (over 60%) prefer print magazines for leisure reading

Statistic 9

Print advertising can lead to a higher emotional engagement, with 65% of readers reporting emotional connections with print ads

Statistic 10

78% of consumers have made a purchase based on a print advertisement

Statistic 11

55% of readers keep print catalogs for future reference

Statistic 12

42% of consumers notice print ads when flipping through magazines or newspapers

Statistic 13

80% of consumers prefer to receive promotional content via print rather than digital

Statistic 14

68% of magazine readers find print ads relevant to their interests, based on recent surveys

Statistic 15

Over 50% of small business owners say print advertising gives them a competitive edge

Statistic 16

72% of readers are more likely to act immediately after seeing print advertising, especially in local markets

Statistic 17

66% of consumers say they prefer to discover new brands via print magazines, especially in categories like fashion or luxury goods

Statistic 18

55% of B2B decision-makers consider print marketing an essential part of their purchase process

Statistic 19

91% of homes in the US read a print magazine at least once a month

Statistic 20

Consumers spend an average of 30 minutes engaging with print advertisements during their magazine or newspaper reading session

Statistic 21

65% of online shoppers are influenced by print catalogs when making purchasing decisions, especially for apparel and home goods

Statistic 22

55% of baby boomers prefer receiving promotional offers via print mail over digital communications

Statistic 23

77% of consumers say they trust printed word more than digital sources, making print a critical component of influencer marketing strategies

Statistic 24

45% of consumers say they are more likely to visit a store after seeing a print ad, especially for local retail businesses

Statistic 25

69% of magazine readers report sharing print advertisements with others, increasing exposure and brand awareness

Statistic 26

80% of consumers say that visiting a website after seeing a print ad is a common next step, indicating strong digital-print synergy

Statistic 27

Over 60% of students and educational institutions receive printed course materials, which remain essential despite digital alternatives

Statistic 28

The use of augmented reality in print advertising is growing, with 15% of print ads incorporating AR features to boost engagement

Statistic 29

88% of small business owners believe print advertising helps establish a tangible presence in local markets

Statistic 30

65% of consumers prefer catalogs and brochures because they can see and feel the product, leading to higher conversion rates

Statistic 31

72% of environmental groups advocate for the continued use of print media due to its recyclability and lower digital energy consumption

Statistic 32

The reach of print advertising in rural areas remains significant, with over 50% of rural households engaging with local newspapers

Statistic 33

85% of older adults trust print advertising more than social media advertisements, making it vital for targeted marketing in this demographic

Statistic 34

56% of consumers say they are more likely to visit a website after receiving a print catalog, emphasizing integrated marketing strategies

Statistic 35

70% of magazine advertisers report greater engagement when using interactive print ads with QR codes or AR, compared to static ads

Statistic 36

85% of small businesses still rely on print advertising as part of their marketing strategy

Statistic 37

The global print advertising market was valued at approximately $285 billion in 2022

Statistic 38

Print advertising accounts for about 15% of total advertising expenditure globally

Statistic 39

65% of small to medium-sized businesses plan to increase their print advertising spend in the next year

Statistic 40

The print advertising sector grew by 1.2% in 2023, showing resilience amid digital shifts

Statistic 41

The average cost of a full-page magazine ad ranges from $15,000 to $50,000 depending on circulation

Statistic 42

The readership of print newspapers has declined by approximately 30% since 2019 but still remains a vital local advertising channel

Statistic 43

The total advertising spend on print in North America in 2022 was approximately $105 billion, maintaining a significant share of the marketing budget

Statistic 44

Insert print ads can generate up to 75% higher brand recall compared to digital ads

Statistic 45

The average click-through rate for digital ads is around 0.35%, whereas print ads have a recall rate of over 70%

Statistic 46

The response rate for direct mail print advertising averages around 4.4%, compared to 0.6% for email marketing

Statistic 47

The average lifespan of a print advertisement in a magazine is approximately 3 weeks

Statistic 48

90% of small businesses see an increase in local foot traffic after distributing print flyers

Statistic 49

Print media generates more leads in local markets than digital campaigns, with a conversion rate of about 20%

Statistic 50

The response rate for magazine inserts is approximately 24%, significantly higher than digital counterparts

Statistic 51

The cost per thousand impressions (CPM) for print ads averages $22, which is often more cost-effective for targeted local marketing than digital

Statistic 52

Newspaper print advertising reaches 29% of online grocery shoppers in the US, influencing purchase decisions

Statistic 53

75% of consumers have exhibited a stronger brand recall after seeing a print ad compared to a digital ad

Statistic 54

The average response time to a print ad is approximately 7 days, allowing for longer consideration periods than digital ads

Statistic 55

70% of magazines that feature print advertisements see an increase in sales for advertised products

Statistic 56

48% of consumers have purchased a product after seeing a print ad in a magazine or newspaper

Statistic 57

The average length of a print advertisement in trade magazines is approximately 12 inches, designed to maximize visibility and engagement

Statistic 58

The average response rate for print coupons is about 5.4%, higher than digital coupon response rates, which hover around 3%

Statistic 59

50% of local businesses report that print advertising resulted in measurable sales increases within three months

Statistic 60

The average durability of a print billboard is approximately six months, allowing prolonged exposure in high traffic areas

Statistic 61

Direct mail campaigns with personalized print messages have a 20% higher response rate than generic campaigns

Statistic 62

Print advertising in specialty magazines (e.g., fashion, tech) tends to have a higher engagement rate than general-interest magazines, with a 25% increase in product inquiries

Statistic 63

The average cost per lead generated from print advertising is lower than digital advertising, making it attractive for small business marketing

Statistic 64

The average print ad has a cost per thousand impressions (CPM) ranging from $15 to $60 depending on the publication

Statistic 65

The average response time for print mail campaigns is longer but generates higher-quality leads, often converting within two months

Statistic 66

Advanced targeting in print advertising, such as geographic and demographic segmentation, has increased ROI for local campaigns by approximately 40%

Statistic 67

65% of B2B marketers believe print advertising is effective for nurturing client relationships

Statistic 68

Print advertising's ROI increases when combined with digital campaigns, with some campaigns seeing a 30-50% uplift

Statistic 69

80% of consumers find print ads to be more credible than online ads, according to recent surveys

Statistic 70

81% of marketers list print advertising as an effective channel for brand building, particularly in sectors like financial and healthcare

Statistic 71

Print advertising allows for highly targeted local marketing, with 78% of local businesses reporting success using print flyers and posters

Statistic 72

For luxury brands, print advertising accounts for 35% of their overall advertising budget, emphasizing its importance in high-end marketing

Statistic 73

B2C brands allocate approximately 25% of their marketing budget to print advertising, especially in retail and service sectors

Statistic 74

72% of corporate brands use print media extensively for their annual reports and investor communication, underscoring its credibility

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Sources

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Key Highlights

85% of small businesses still rely on print advertising as part of their marketing strategy
The global print advertising market was valued at approximately $285 billion in 2022
60% of consumers trust print advertisements more than digital ads
70% of readers retain print ads longer than digital ads
Insert print ads can generate up to 75% higher brand recall compared to digital ads
Magazines and newspapers reach over 70% of adults in the United States monthly
The average household in the US receives approximately 41 pounds of direct mail per year
Print advertising accounts for about 15% of total advertising expenditure globally
65% of small to medium-sized businesses plan to increase their print advertising spend in the next year
52% of consumers say they trust print ads more than online ads
The average click-through rate for digital ads is around 0.35%, whereas print ads have a recall rate of over 70%
In a Nielsen study, 82% of consumers reported using print magazines for decision-making
40% of consumers scan print ads more thoroughly than digital ads

Despite the digital age, print advertising remains a powerhouse for brands, with 85% of small businesses still relying on its proven ability to build trust, boost brand recall by up to 75%, and generate higher engagement and sales, highlighting its enduring relevance in marketing strategies worldwide.

Consumer Attitudes and Engagement with Print

60% of consumers trust print advertisements more than digital ads
70% of readers retain print ads longer than digital ads
Magazines and newspapers reach over 70% of adults in the United States monthly
The average household in the US receives approximately 41 pounds of direct mail per year
52% of consumers say they trust print ads more than online ads
In a Nielsen study, 82% of consumers reported using print magazines for decision-making
40% of consumers scan print ads more thoroughly than digital ads
The majority of European consumers (over 60%) prefer print magazines for leisure reading
Print advertising can lead to a higher emotional engagement, with 65% of readers reporting emotional connections with print ads
78% of consumers have made a purchase based on a print advertisement
55% of readers keep print catalogs for future reference
42% of consumers notice print ads when flipping through magazines or newspapers
80% of consumers prefer to receive promotional content via print rather than digital
68% of magazine readers find print ads relevant to their interests, based on recent surveys
Over 50% of small business owners say print advertising gives them a competitive edge
72% of readers are more likely to act immediately after seeing print advertising, especially in local markets
66% of consumers say they prefer to discover new brands via print magazines, especially in categories like fashion or luxury goods
55% of B2B decision-makers consider print marketing an essential part of their purchase process
91% of homes in the US read a print magazine at least once a month
Consumers spend an average of 30 minutes engaging with print advertisements during their magazine or newspaper reading session
65% of online shoppers are influenced by print catalogs when making purchasing decisions, especially for apparel and home goods
55% of baby boomers prefer receiving promotional offers via print mail over digital communications
77% of consumers say they trust printed word more than digital sources, making print a critical component of influencer marketing strategies
45% of consumers say they are more likely to visit a store after seeing a print ad, especially for local retail businesses
69% of magazine readers report sharing print advertisements with others, increasing exposure and brand awareness
80% of consumers say that visiting a website after seeing a print ad is a common next step, indicating strong digital-print synergy
Over 60% of students and educational institutions receive printed course materials, which remain essential despite digital alternatives
The use of augmented reality in print advertising is growing, with 15% of print ads incorporating AR features to boost engagement
88% of small business owners believe print advertising helps establish a tangible presence in local markets
65% of consumers prefer catalogs and brochures because they can see and feel the product, leading to higher conversion rates
72% of environmental groups advocate for the continued use of print media due to its recyclability and lower digital energy consumption
The reach of print advertising in rural areas remains significant, with over 50% of rural households engaging with local newspapers
85% of older adults trust print advertising more than social media advertisements, making it vital for targeted marketing in this demographic
56% of consumers say they are more likely to visit a website after receiving a print catalog, emphasizing integrated marketing strategies
70% of magazine advertisers report greater engagement when using interactive print ads with QR codes or AR, compared to static ads

Consumer Attitudes and Engagement with Print Interpretation

Despite digital's dominance, print advertising continues to command consumer trust, emotional engagement, and tangible influence, proving that in a world of pixels, paper remains powerful.

Market Value and Investment in Print Ads

85% of small businesses still rely on print advertising as part of their marketing strategy
The global print advertising market was valued at approximately $285 billion in 2022
Print advertising accounts for about 15% of total advertising expenditure globally
65% of small to medium-sized businesses plan to increase their print advertising spend in the next year
The print advertising sector grew by 1.2% in 2023, showing resilience amid digital shifts
The average cost of a full-page magazine ad ranges from $15,000 to $50,000 depending on circulation
The readership of print newspapers has declined by approximately 30% since 2019 but still remains a vital local advertising channel
The total advertising spend on print in North America in 2022 was approximately $105 billion, maintaining a significant share of the marketing budget

Market Value and Investment in Print Ads Interpretation

Despite the digital era's relentless march, a formidable 85% of small businesses cling to print advertising—highlighting that even in a $285 billion global market, ink-stained pages remain a resilient, cost-intensive cornerstone of marketing strategy.

Performance Metrics and Response Rates

Insert print ads can generate up to 75% higher brand recall compared to digital ads
The average click-through rate for digital ads is around 0.35%, whereas print ads have a recall rate of over 70%
The response rate for direct mail print advertising averages around 4.4%, compared to 0.6% for email marketing
The average lifespan of a print advertisement in a magazine is approximately 3 weeks
90% of small businesses see an increase in local foot traffic after distributing print flyers
Print media generates more leads in local markets than digital campaigns, with a conversion rate of about 20%
The response rate for magazine inserts is approximately 24%, significantly higher than digital counterparts
The cost per thousand impressions (CPM) for print ads averages $22, which is often more cost-effective for targeted local marketing than digital
Newspaper print advertising reaches 29% of online grocery shoppers in the US, influencing purchase decisions
75% of consumers have exhibited a stronger brand recall after seeing a print ad compared to a digital ad
The average response time to a print ad is approximately 7 days, allowing for longer consideration periods than digital ads
70% of magazines that feature print advertisements see an increase in sales for advertised products
48% of consumers have purchased a product after seeing a print ad in a magazine or newspaper
The average length of a print advertisement in trade magazines is approximately 12 inches, designed to maximize visibility and engagement
The average response rate for print coupons is about 5.4%, higher than digital coupon response rates, which hover around 3%
50% of local businesses report that print advertising resulted in measurable sales increases within three months
The average durability of a print billboard is approximately six months, allowing prolonged exposure in high traffic areas
Direct mail campaigns with personalized print messages have a 20% higher response rate than generic campaigns
Print advertising in specialty magazines (e.g., fashion, tech) tends to have a higher engagement rate than general-interest magazines, with a 25% increase in product inquiries
The average cost per lead generated from print advertising is lower than digital advertising, making it attractive for small business marketing
The average print ad has a cost per thousand impressions (CPM) ranging from $15 to $60 depending on the publication
The average response time for print mail campaigns is longer but generates higher-quality leads, often converting within two months
Advanced targeting in print advertising, such as geographic and demographic segmentation, has increased ROI for local campaigns by approximately 40%

Performance Metrics and Response Rates Interpretation

While digital ads may boast fleeting impressions and click-through rates, the enduring impact, higher recall—up to 75%—and tangible response and conversion rates of print advertising confirm that sometimes, to truly leave a mark, you need to paper the town instead of just clicking around it.

Print Advertising Effectiveness and Trust

65% of B2B marketers believe print advertising is effective for nurturing client relationships
Print advertising's ROI increases when combined with digital campaigns, with some campaigns seeing a 30-50% uplift
80% of consumers find print ads to be more credible than online ads, according to recent surveys
81% of marketers list print advertising as an effective channel for brand building, particularly in sectors like financial and healthcare

Print Advertising Effectiveness and Trust Interpretation

Despite the digital dominance, print advertising proves its enduring worth by nurturing client relationships, boosting ROI when combined with digital efforts, and maintaining a stronghold in credibility and brand building—reminding us that sometimes, the pen truly is mightier than pixels.

Targeting Strategies and Budget Allocation

Print advertising allows for highly targeted local marketing, with 78% of local businesses reporting success using print flyers and posters
For luxury brands, print advertising accounts for 35% of their overall advertising budget, emphasizing its importance in high-end marketing
B2C brands allocate approximately 25% of their marketing budget to print advertising, especially in retail and service sectors

Targeting Strategies and Budget Allocation Interpretation

Print advertising remains a powerful, targeted tool—crucial for local businesses, a substantial pillar for luxury brands, and a notable investment for B2C companies—proving that in the digital age, timeless print still holds its persuasive and prestigious charm.

Trust

72% of corporate brands use print media extensively for their annual reports and investor communication, underscoring its credibility

Trust Interpretation

With 72% of corporate brands trusting print media for their reports and investor updates, it's clear that in the digital age, print still reigns as the trusted and credible messenger of choice.