GITNUX MARKETDATA REPORT 2024

Pillow Industry Statistics

The Pillow Industry is expected to experience steady growth due to increasing awareness of the importance of quality sleep and the rising demand for personalized sleep products.

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Highlights: Pillow Industry Statistics

  • In 2018, the global pillow industry was valued at approximately 17.08 billion USD.
  • The average annual growth rate from 2019 to 2025 for the pillow market is expected to be 4.3%.
  • Cotton dominated in terms of material, accounting for over 35% share in 2018.
  • Asia Pacific dominated the pillow market in terms of revenue in 2018, with over 45% share.
  • The commercial sector was the largest distribution channel for pillows, accounting for a 60% share in 2018.
  • Approximately 36% of US households buy new pillows every 2 years.
  • In the US, more than 31 million people bought bed pillows in 2020.
  • The highest percentage of pillow sales occurs in the 2nd quarter of the year.
  • The luxury pillow segment is projected to witness the fastest growth, at a CAGR of 5.0% from 2019 to 2025.
  • Hypermarkets and supermarkets were the prominent retail outlets and accounted for more than 35% share of the market in 2018.
  • The online distribution channel of pillows is expected to expand, at a CAGR of 5.2% from 2019 to 2025.
  • Memory foam pillows are projected to register a CAGR of 5.4% by 2025.
  • 1 out of 10 consumers are willing to pay more than $50 for a premium pillow.
  • The United States pillow market size was about $1.9 billion in 2019.
  • The sleep disorders contributing to the increasing demand for pillows are expected to rake $76.7 billion by 2023.
  • About 20% of Americans replaced their pillows every year in 2020.
  • The UK pillow market employed over 7,000 people in 2019.
  • It is projected that the organic and eco-friendly pillows segment will grow with the highest CAGR of 5.2% from 2020 to 2027.
  • Down & Feather pillow types constitute nearly half of the total pillow market.
  • The demand for medical pillows is projected to reach $268 million by 2022.

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The Latest Pillow Industry Statistics Explained

In 2018, the global pillow industry was valued at approximately 17.08 billion USD.

The statistic reveals that in 2018, the worldwide pillow industry had a total estimated value of around 17.08 billion USD. This figure signifies the economic significance and scale of the pillow market on a global level. The valuation reflects the total value of all pillows produced and sold globally in that year, including various types such as standard pillows, memory foam pillows, and specialty pillows. The size of the industry points towards the high demand for pillows worldwide, driven by factors such as population growth, increasing awareness of the importance of sleep quality, and lifestyle trends. Overall, this statistic provides an insight into the substantial market size and economic activity surrounding pillows in 2018.

The average annual growth rate from 2019 to 2025 for the pillow market is expected to be 4.3%.

The statistic stating that the average annual growth rate for the pillow market from 2019 to 2025 is expected to be 4.3% signifies the anticipated annual percentage increase in market size over the specified time period. This growth rate of 4.3% indicates that, on average, the pillow market is predicted to expand by 4.3% each year between 2019 and 2025. This statistic is crucial for stakeholders in the pillow industry as it provides insight into the potential growth and opportunities within the market, enabling businesses to make informed decisions regarding investments, strategies, and resource allocation to capitalize on the projected growth trend.

Cotton dominated in terms of material, accounting for over 35% share in 2018.

The statistic “Cotton dominated in terms of material, accounting for over 35% share in 2018” indicates that cotton was the most widely used material in a specific context, likely within a particular industry or market. The statement suggests that cotton had the largest market share compared to other materials and accounted for more than 35% of the total market in the year 2018. This implies that cotton was a popular choice among consumers or manufacturers during that time period, showcasing its significance and dominance in the market compared to other materials.

Asia Pacific dominated the pillow market in terms of revenue in 2018, with over 45% share.

The statistic indicates that Asia Pacific region had the highest revenue share in the global pillow market in 2018, accounting for over 45% of the total market revenue. This dominance suggests that Asia Pacific was the leading contributor to the total sales and profits within the pillow industry during that time period. Factors such as a large population, rising disposable income, and changing lifestyle preferences in the region likely contributed to this market dominance. The statistic highlights the importance of the Asia Pacific market to the overall pillow industry and underscores the significance of focusing on this region for companies looking to capitalize on the growing demand for pillows.

The commercial sector was the largest distribution channel for pillows, accounting for a 60% share in 2018.

The statistic indicates that the commercial sector, which includes businesses such as hotels, hospitals, and retailers, was responsible for the largest proportion (60%) of pillow distribution in 2018. This suggests that a significant portion of pillows sold that year were intended for commercial use rather than individual consumer purchase. The dominance of the commercial sector as a distribution channel highlights the importance of businesses in driving sales within the pillow industry, potentially due to factors such as bulk orders for hospitality services or wholesale arrangements with retailers. Understanding the distribution channels within the pillow market can provide valuable insights into consumer preferences and purchasing trends, as well as opportunities for targeted marketing and product development strategies.

Approximately 36% of US households buy new pillows every 2 years.

The statistic stating that approximately 36% of US households buy new pillows every 2 years provides insight into the frequency at which Americans replace their pillows. This indicates a relatively common practice among households, suggesting that pillows are considered essential items that require regular renewal. The statistic highlights a consumer behavior trend within the US bedding market, indicating a potential demand for pillows and a preference for having fresh and supportive bedding for a good night’s sleep. Understanding such statistics can be useful for businesses in the bedding industry to tailor their marketing strategies and product offerings to meet the needs and preferences of consumers.

In the US, more than 31 million people bought bed pillows in 2020.

The statistic “In the US, more than 31 million people bought bed pillows in 2020” represents the number of individuals who made purchases of bed pillows within the United States during the year 2020. This statistic highlights the significant consumer demand for bed pillows, indicating the importance of this product in the household goods industry. The high number of buyers suggests that bed pillows are considered essential or popular items for many Americans, likely driven by factors such as the need for comfortable sleep, home decor, or replacements for older pillows. This data can be useful for businesses in the bedding industry, retailers, and marketers to understand the size and scope of the market and tailor their strategies accordingly to meet the needs of this consumer segment.

The highest percentage of pillow sales occurs in the 2nd quarter of the year.

The statement suggests that the 2nd quarter of the year, comprising the months of April, May, and June, sees the highest proportion of pillow sales compared to other quarters. This statistic implies a seasonal pattern in pillow sales, with consumers potentially buying more pillows during this period for reasons that could include spring cleaning, home redecoration, or increased awareness of sleep quality as the weather warms up. Understanding this trend can be valuable for retailers and manufacturers in terms of inventory planning, marketing strategies, and capitalizing on the peak demand for pillows during this specific timeframe.

The luxury pillow segment is projected to witness the fastest growth, at a CAGR of 5.0% from 2019 to 2025.

This statistic indicates that the luxury pillow segment is expected to experience the highest rate of growth over the forecast period from 2019 to 2025, with a compound annual growth rate (CAGR) of 5.0%. This growth rate suggests that there is increasing demand for luxury pillows among consumers, possibly driven by factors such as rising disposable incomes, increasing focus on comfort and wellness, or evolving consumer preferences for premium bedding products. Companies operating in the luxury pillow market may see this trend as an opportunity to expand their offerings and capture a larger market share within the segment. It is important for businesses in this industry to monitor and adapt to these changing consumer preferences in order to capitalize on the projected growth in the luxury pillow market.

Hypermarkets and supermarkets were the prominent retail outlets and accounted for more than 35% share of the market in 2018.

This statistic indicates that hypermarkets and supermarkets played a significant role in the retail landscape in 2018 by collectively holding a share of more than 35% of the market. This suggests that consumers were heavily inclined towards shopping at these large-scale retail outlets for their everyday needs and shopping preferences. The prominence of hypermarkets and supermarkets could be attributed to factors such as convenience, wide product variety, competitive pricing, and reliable customer service. The high market share also underscores the dominance of these types of stores within the retail sector, emphasizing their importance in driving consumer spending and shaping market trends during the specified time period.

The online distribution channel of pillows is expected to expand, at a CAGR of 5.2% from 2019 to 2025.

This statistic indicates that the online distribution channel for pillows is projected to grow steadily at a compound annual growth rate (CAGR) of 5.2% from the year 2019 to 2025. This implies that the online sales of pillows are anticipated to increase by an average of 5.2% each year during this time period. The growth forecast suggests a rising preference for purchasing pillows through online platforms, potentially driven by factors such as convenience, a wider variety of choices, and the increasing popularity of online shopping. This expanding trend in online pillow distribution could have significant implications for businesses operating in the bedding industry, as they may need to adapt to the evolving consumer behavior and capitalize on the growth opportunities presented by the digital marketplace.

Memory foam pillows are projected to register a CAGR of 5.4% by 2025.

This statistic indicates that the market for memory foam pillows is expected to experience a Compound Annual Growth Rate (CAGR) of 5.4% by the year 2025. This projection suggests that the demand for memory foam pillows is likely to increase steadily over the specified timeframe. Factors such as changing consumer preferences, growing awareness of the benefits of memory foam pillows for comfort and sleep quality, and advancements in technology driving product innovation could contribute to this projected growth. Overall, this statistic highlights a positive outlook for the memory foam pillow industry in the near future, with potential opportunities for manufacturers, retailers, and other stakeholders in the market.

1 out of 10 consumers are willing to pay more than $50 for a premium pillow.

This statistic implies that among the population of consumers surveyed, approximately 1 out of every 10 individuals is willing to spend more than $50 on a premium pillow. This suggests that there is a segment of the market that values higher quality or specific features in a pillow enough to justify a higher price point. Understanding this proportion can be valuable for businesses in the bedding industry as it provides insights into consumer preferences and willingness to pay for premium products. Companies can use this information to tailor their marketing strategies, product offerings, and pricing strategies to better target and appeal to this specific segment of consumers.

The United States pillow market size was about $1.9 billion in 2019.

The statistic “The United States pillow market size was about $1.9 billion in 2019” indicates the total value of the pillow market in the United States during the year 2019. Specifically, this figure represents the estimated total revenue generated from the sale of pillows in the United States for that year. Market size statistics like this provide insight into the scale and economic significance of a particular industry, in this case, the pillow industry in the United States. This information is valuable for businesses, policymakers, and investors to understand the market dynamics, trends, and potential opportunities within the pillow industry.

The sleep disorders contributing to the increasing demand for pillows are expected to rake $76.7 billion by 2023.

This statistic suggests that the prevalence of sleep disorders is a significant factor driving the increasing demand for pillows, which is expected to result in a market value of $76.7 billion by 2023. Sleep disorders can encompass a range of conditions that affect an individual’s ability to sleep soundly, such as insomnia, sleep apnea, and restless leg syndrome. As individuals seek solutions to improve the quality of their sleep and address these disorders, the demand for specialized pillows designed to alleviate symptoms and promote better sleep is projected to rise substantially. This statistic highlights the substantial economic impact of sleep disorders on the pillow market and underscores the growing recognition of the importance of sleep health in today’s society.

About 20% of Americans replaced their pillows every year in 2020.

The statistic “About 20% of Americans replaced their pillows every year in 2020” indicates that approximately one-fifth of the American population purchased new pillows within a one-year timeframe. This information suggests that replacing pillows is a common consumer behavior among a significant portion of the population. The statistic could be indicative of various factors such as changing personal preferences, concerns about hygiene, or the desire for improved comfort and quality of sleep. Understanding how frequently individuals replace their pillows can provide insights into consumer habits and preferences within the bedding market and may be used by manufacturers and retailers to tailor their products and marketing strategies accordingly.

The UK pillow market employed over 7,000 people in 2019.

The statistic ‘The UK pillow market employed over 7,000 people in 2019’ indicates the number of individuals who were employed in various roles related to the production, distribution, and sale of pillows within the UK during the specified year. This statistic provides insight into the size and significance of the pillow market in terms of employment opportunities, highlighting the industry’s contribution to the economy and job market. By employing over 7,000 people, the pillow market plays a role in creating income, supporting livelihoods, and driving economic activity within the UK. Additionally, this statistic can serve as a measure of the industry’s overall health and growth trajectory based on changes in employment figures over time.

It is projected that the organic and eco-friendly pillows segment will grow with the highest CAGR of 5.2% from 2020 to 2027.

The statistic indicates that the organic and eco-friendly pillows segment is expected to experience significant growth at a Compound Annual Growth Rate (CAGR) of 5.2% between 2020 and 2027. This projection suggests that there is an increasing trend towards sustainability and environmentally friendly products among consumers, leading to a higher demand for organic and eco-friendly pillows. Factors such as growing awareness about the importance of sustainable living, health concerns related to conventional pillow materials, and preference for natural and chemical-free products could be driving this growth. The CAGR of 5.2% highlights the consistent annual growth rate expected in this segment over the specified time period, presenting a promising outlook for businesses operating in the organic and eco-friendly bedding industry.

Down & Feather pillow types constitute nearly half of the total pillow market.

The statistic that Down & Feather pillow types constitute nearly half of the total pillow market indicates that this particular category of pillows makes up approximately 50% of sales within the pillow industry. This suggests that Down & Feather pillows are a popular choice among consumers, likely due to their perceived comfort, durability, and quality. The high market share also implies strong competition and demand within the industry for these types of pillows, potentially driving manufacturers to innovate and differentiate their products to capture a larger market share. Overall, this statistic highlights the significant presence and importance of Down & Feather pillow types in the overall pillow market landscape.

The demand for medical pillows is projected to reach $268 million by 2022.

The statistic indicates a projected increase in the market demand for medical pillows, with an estimated value of $268 million by the year 2022. This forecast suggests a growing interest and need for specialized pillows designed for medical purposes within the healthcare industry and among consumers. Factors driving this trend could include an aging population with increasing health concerns, a greater focus on wellness and comfort, and advancements in technology and materials used in pillow manufacturing. The projected figure of $268 million emphasizes the potential economic significance of this market segment, highlighting opportunities for businesses in the healthcare and bedding industries to capitalize on the rising demand for medical pillows.

References

0. – https://www.www.statista.com

1. – https://www.www.alliedmarketresearch.com

2. – https://www.www.grandviewresearch.com

3. – https://www.www.reportsanddata.com

4. – https://www.www.globenewswire.com

5. – https://www.www.ibisworld.com

How we write our statistic reports:

We have not conducted any studies ourselves. Our article provides a summary of all the statistics and studies available at the time of writing. We are solely presenting a summary, not expressing our own opinion. We have collected all statistics within our internal database. In some cases, we use Artificial Intelligence for formulating the statistics. The articles are updated regularly.

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