GITNUXREPORT 2025

Pay Per Click Statistics

Businesses earn $2 revenue per dollar spent on Google Ads, highlighting PPC effectiveness.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

Our Commitment to Accuracy

Rigorous fact-checking • Reputable sources • Regular updatesLearn more

Statistic 1

Businesses make an average of $2 in revenue for every $1 they spend on Google Ads

Statistic 2

65% of small businesses rely on PPC advertising to generate leads

Statistic 3

The average click-through rate (CTR) for Google Ads across all industries is 3.17% on search networks

Statistic 4

85% of clicks on Google Ads are on the top three paid ads

Statistic 5

PPC traffic is 50% more likely to convert than organic traffic

Statistic 6

55% of marketers say paid search is their highest converting channel

Statistic 7

The average conversion rate for Google Ads across industries is 3.75% for search ads

Statistic 8

35% of marketers say PPC gives them the best ROI of all digital marketing channels

Statistic 9

In 2023, ad recall for paid search ads increased by 12%

Statistic 10

The average ROI for Google Ads is $2 for every dollar spent

Statistic 11

12.5% of small businesses in the US use PPC advertising

Statistic 12

The average conversion rate for Facebook Ads across industries is 9.21%

Statistic 13

62% of consumers say they are more likely to trust a brand after seeing their paid ads multiple times

Statistic 14

The average click-through rate on YouTube ads is 0.33%

Statistic 15

Google Smart Campaigns are used by 30% of small businesses with Google Ads accounts

Statistic 16

Remarketing in PPC campaigns has an average conversion rate of 13%, higher than standard search ads

Statistic 17

The average conversion rate for display ads on the Google Display Network is 0.77%

Statistic 18

Google Ads’ global market share in online advertising is approximately 35%

Statistic 19

Google Ads accounts for 73% of all digital ad spend in the U.S.

Statistic 20

71% of small business owners have used PPC advertising, and 55% plan to increase their spend in 2024

Statistic 21

60% of Google Ads users report improved brand awareness through their campaigns

Statistic 22

80% of PPC advertisers use conversion tracking tools to measure campaign success

Statistic 23

78% of consumers trust paid search ads as much as organic results

Statistic 24

42% of small businesses say PPC is their primary digital marketing channel

Statistic 25

Google Ads provides a 200% return on investment for the average small business

Statistic 26

Mobile-specific PPC campaigns have a CTR that is 50% higher than desktop campaigns

Statistic 27

Visual ad formats such as banners and videos tend to have a 30% higher engagement rate than text-only ads

Statistic 28

65% of users say they are more likely to click on a paid ad if it includes a price or discount

Statistic 29

Retargeting ads increase conversions by up to 70% compared to non-retargeted campaigns

Statistic 30

PPC campaigns with personalized ad copy see a 20% higher click-through rate

Statistic 31

73% of consumers say they’ve purchased a product after clicking on a paid search ad

Statistic 32

Google Ads provides detailed demographic targeting, allowing advertisers to reach audiences based on age, gender, and interests

Statistic 33

The use of ad extensions in Google Ads increases CTR by up to 15%

Statistic 34

63% of marketers report that PPC delivers a better ROI than social media advertising

Statistic 35

The average cost-per-click (CPC) in Google Ads across all industries is $2.69 on search networks

Statistic 36

70% of small businesses plan to increase their advertising budgets in 2023, with a focus on PPC

Statistic 37

The average Google Ads account manages around $9,000 in monthly ad spend

Statistic 38

Google Ads’ Quality Score can lower CPC by up to 20%

Statistic 39

55% of digital marketers plan to increase their PPC investments in 2024

Statistic 40

The average click price for social media ads is $0.50 to $2.00, depending on platform and industry

Statistic 41

The most common Google Ads bidding strategy is CPA (Cost Per Acquisition), used by 40% of advertisers

Statistic 42

The ecommerce industry sees an average CPC of $1.16 on Google Ads, which is below the overall average

Statistic 43

In 2022, 70% of marketers increased their PPC advertising spend compared to the previous year

Statistic 44

80% of PPC campaigns are managed via automation tools to optimize bids and keywords

Statistic 45

In 2023, quality score improvements in Google Ads resulted in an average CPC decrease of 15%

Statistic 46

45% of companies plan to allocate more budget to PPC than in previous years, due to high ROI

Statistic 47

The average cost-per-lead through PPC marketing in the US is $48

Statistic 48

The typical daily spend on Google Ads varies greatly but averages around $400 per advertiser in the US

Statistic 49

40% of PPC ad spend is wasted on poor targeting and keyword selection

Statistic 50

The average CPC for LinkedIn ads is $5.26, higher than most social media platforms

Statistic 51

The average ad spend for PPC campaigns in the travel industry is $2,700 per month, higher than many other sectors

Statistic 52

58% of digital advertisers plan to incorporate more AI-powered automation in their PPC campaigns by 2025

Statistic 53

PPC advertising costs can be optimized by adjusting match types, with phrase and exact match delivering higher ROI

Statistic 54

41% of ad budget in small to mid-size businesses is allocated to PPC campaigns, reflecting its importance in digital strategies

Statistic 55

The average CPC in the healthcare industry is $3.50, higher than many other industries

Statistic 56

The average lifetime value of a customer acquired through PPC is $1,000, depending on industry

Statistic 57

The average CTR for shopping ads across industries is 1.91%

Statistic 58

The average number of keywords per PPC campaign is 25-50, depending on industry and size

Statistic 59

The click-to-conversion rate for PPC is highest in the finance and insurance industry at 4.3%

Statistic 60

The average conversion rate of PPC campaigns in the education sector is around 4%, just above the overall average

Statistic 61

In 2022, the average CPC for retail industries was $0.62, showing significant variation across sectors

Statistic 62

Google Ads' share of total digital ad revenue is about 45%

Statistic 63

75% of users never scroll past the first page of search results

Statistic 64

The average bounce rate for PPC landing pages is 40-60%

Statistic 65

78% of mobile local searches result in an offline purchase

Statistic 66

Approximately 60% of users prefer paid ads over organic results on search engines

Statistic 67

44% of paid search clicks are on mobile devices

Statistic 68

The average time spent on a Google Ads landing page is about 54 seconds

Statistic 69

58% of search engine users find paid ads more relevant than organic results

Statistic 70

The average time from ad impression to conversion is approximately 1.5 days

Slide 1 of 70

Sources

Our Reports have been cited by:

Trust Badges - Publications that have cited our reports

Key Highlights

Businesses make an average of $2 in revenue for every $1 they spend on Google Ads
65% of small businesses rely on PPC advertising to generate leads
The average click-through rate (CTR) for Google Ads across all industries is 3.17% on search networks
75% of users never scroll past the first page of search results
The average cost-per-click (CPC) in Google Ads across all industries is $2.69 on search networks
85% of clicks on Google Ads are on the top three paid ads
PPC traffic is 50% more likely to convert than organic traffic
55% of marketers say paid search is their highest converting channel
The average bounce rate for PPC landing pages is 40-60%
70% of small businesses plan to increase their advertising budgets in 2023, with a focus on PPC
The average conversion rate for Google Ads across industries is 3.75% for search ads
78% of mobile local searches result in an offline purchase
Google Ads' share of total digital ad revenue is about 45%

Unlock the potential of Pay Per Click advertising, where businesses generate an average of $2 in revenue for every dollar spent and over 70% of small businesses plan to increase their PPC budgets in 2024, demonstrating its unmatched impact in digital marketing.

Advertising Performance and Engagement

Businesses make an average of $2 in revenue for every $1 they spend on Google Ads
65% of small businesses rely on PPC advertising to generate leads
The average click-through rate (CTR) for Google Ads across all industries is 3.17% on search networks
85% of clicks on Google Ads are on the top three paid ads
PPC traffic is 50% more likely to convert than organic traffic
55% of marketers say paid search is their highest converting channel
The average conversion rate for Google Ads across industries is 3.75% for search ads
35% of marketers say PPC gives them the best ROI of all digital marketing channels
In 2023, ad recall for paid search ads increased by 12%
The average ROI for Google Ads is $2 for every dollar spent
12.5% of small businesses in the US use PPC advertising
The average conversion rate for Facebook Ads across industries is 9.21%
62% of consumers say they are more likely to trust a brand after seeing their paid ads multiple times
The average click-through rate on YouTube ads is 0.33%
Google Smart Campaigns are used by 30% of small businesses with Google Ads accounts
Remarketing in PPC campaigns has an average conversion rate of 13%, higher than standard search ads
The average conversion rate for display ads on the Google Display Network is 0.77%
Google Ads’ global market share in online advertising is approximately 35%
Google Ads accounts for 73% of all digital ad spend in the U.S.
71% of small business owners have used PPC advertising, and 55% plan to increase their spend in 2024
60% of Google Ads users report improved brand awareness through their campaigns
80% of PPC advertisers use conversion tracking tools to measure campaign success
78% of consumers trust paid search ads as much as organic results
42% of small businesses say PPC is their primary digital marketing channel
Google Ads provides a 200% return on investment for the average small business
Mobile-specific PPC campaigns have a CTR that is 50% higher than desktop campaigns
Visual ad formats such as banners and videos tend to have a 30% higher engagement rate than text-only ads
65% of users say they are more likely to click on a paid ad if it includes a price or discount
Retargeting ads increase conversions by up to 70% compared to non-retargeted campaigns
PPC campaigns with personalized ad copy see a 20% higher click-through rate
73% of consumers say they’ve purchased a product after clicking on a paid search ad
Google Ads provides detailed demographic targeting, allowing advertisers to reach audiences based on age, gender, and interests
The use of ad extensions in Google Ads increases CTR by up to 15%
63% of marketers report that PPC delivers a better ROI than social media advertising

Advertising Performance and Engagement Interpretation

With a remarkable $2 in revenue for every dollar spent, PPC marketing—especially Google Ads—proves to be the digital gold rush driving small businesses to trustally chase higher conversions, brand trust, and measurable ROI, even as the competition clings to the top three paid spots where 85% of clicks reside.

Cost and Budget Optimization

The average cost-per-click (CPC) in Google Ads across all industries is $2.69 on search networks
70% of small businesses plan to increase their advertising budgets in 2023, with a focus on PPC
The average Google Ads account manages around $9,000 in monthly ad spend
Google Ads’ Quality Score can lower CPC by up to 20%
55% of digital marketers plan to increase their PPC investments in 2024
The average click price for social media ads is $0.50 to $2.00, depending on platform and industry
The most common Google Ads bidding strategy is CPA (Cost Per Acquisition), used by 40% of advertisers
The ecommerce industry sees an average CPC of $1.16 on Google Ads, which is below the overall average
In 2022, 70% of marketers increased their PPC advertising spend compared to the previous year
80% of PPC campaigns are managed via automation tools to optimize bids and keywords
In 2023, quality score improvements in Google Ads resulted in an average CPC decrease of 15%
45% of companies plan to allocate more budget to PPC than in previous years, due to high ROI
The average cost-per-lead through PPC marketing in the US is $48
The typical daily spend on Google Ads varies greatly but averages around $400 per advertiser in the US
40% of PPC ad spend is wasted on poor targeting and keyword selection
The average CPC for LinkedIn ads is $5.26, higher than most social media platforms
The average ad spend for PPC campaigns in the travel industry is $2,700 per month, higher than many other sectors
58% of digital advertisers plan to incorporate more AI-powered automation in their PPC campaigns by 2025
PPC advertising costs can be optimized by adjusting match types, with phrase and exact match delivering higher ROI
41% of ad budget in small to mid-size businesses is allocated to PPC campaigns, reflecting its importance in digital strategies

Cost and Budget Optimization Interpretation

With small businesses planning to increase their PPC budgets amid a $2.69 average CPC and rising AI automation, it's clear that in the digital ad race, smart optimization and strategic spending are the turbochargers—otherwise, even the savviest marketers risk pouring dollars into the digital abyss.

Industry-Specific PPC Metrics

The average CPC in the healthcare industry is $3.50, higher than many other industries
The average lifetime value of a customer acquired through PPC is $1,000, depending on industry
The average CTR for shopping ads across industries is 1.91%
The average number of keywords per PPC campaign is 25-50, depending on industry and size
The click-to-conversion rate for PPC is highest in the finance and insurance industry at 4.3%
The average conversion rate of PPC campaigns in the education sector is around 4%, just above the overall average
In 2022, the average CPC for retail industries was $0.62, showing significant variation across sectors

Industry-Specific PPC Metrics Interpretation

While healthcare's hefty $3.50 CPC demands careful budgeting, its potential $1,000 lifetime value makes each click a calculated gamble, and with industries like retail boasting a mere $0.62 CPC, it's clear that the true ROI of PPC lies in striking a smart balance between cost and conversion.

Strategic Advertising Insights

Google Ads' share of total digital ad revenue is about 45%

Strategic Advertising Insights Interpretation

With nearly half of the digital ad pie, Google Ads solidifies its throne as the reigning heavyweight—proof that in the world of Pay-Per-Click, their crown remains firmly in place.

User Behavior and Search Patterns

75% of users never scroll past the first page of search results
The average bounce rate for PPC landing pages is 40-60%
78% of mobile local searches result in an offline purchase
Approximately 60% of users prefer paid ads over organic results on search engines
44% of paid search clicks are on mobile devices
The average time spent on a Google Ads landing page is about 54 seconds
58% of search engine users find paid ads more relevant than organic results
The average time from ad impression to conversion is approximately 1.5 days

User Behavior and Search Patterns Interpretation

In the high-stakes world of PPC, where 75% of users stick to the first page, nearly half bounce within a minute, yet 78% of local mobile searches lead to offline purchases, advertisers must navigate a delicate balance between capturing attention swiftly, ensuring ad relevance, and converting within a fleeting 1.5-day window—all amid a growing preference for paid over organic results and mobile dominance.