GITNUXREPORT 2026

Outdoor Advertising Statistics

Outdoor advertising is a robust, high-impact medium with strong and growing global reach.

Gitnux Team

Expert team of market researchers and data analysts.

First published: Feb 13, 2026

Our Commitment to Accuracy

Rigorous fact-checking · Reputable sources · Regular updatesLearn more

Statistic 1

OOH boosts brand awareness by 47% on average

Statistic 2

80% of consumers who saw OOH ad took action

Statistic 3

DOOH delivers 23% higher ROI than social media

Statistic 4

Billboards generate $5.97 earned media value per $1 spent

Statistic 5

OOH increases visit lift by 33% for retail brands

Statistic 6

94% message recall for OOH vs. 37% for online display

Statistic 7

OOH attribution shows 6.5% sales uplift

Statistic 8

QSR brands see 18% traffic increase from OOH

Statistic 9

OOH CPM is 48% lower than TV

Statistic 10

73% of marketers report OOH exceeds performance goals

Statistic 11

Digital OOH CTR is 5x higher than static

Statistic 12

OOH drives 28% higher brand favorability

Statistic 13

Transit ads yield 0.7% response rate

Statistic 14

OOH short-term awareness lift averages 12%

Statistic 15

Billboards contribute 20% to unaided recall in CPG

Statistic 16

DOOH personalization boosts engagement by 40%

Statistic 17

OOH integrates with mobile for 2.4x response

Statistic 18

67% purchase intent increase from OOH exposure

Statistic 19

OOH ROI averages 182% for auto sector

Statistic 20

OOH CPG lift 15% in household penetration

Statistic 21

3:1 media multiplier for OOH vs. digital alone

Statistic 22

Auto dealers report 25% lead gen from OOH

Statistic 23

DOOH retargeting lifts conversions 35%

Statistic 24

89% ad credibility for OOH per consumers

Statistic 25

Pharma OOH compliance drives 12% Rx uplift

Statistic 26

OOH-social synergy yields 497% ROI

Statistic 27

Static OOH persistence 24 hours post-exposure

Statistic 28

Beverage brands see 22% sales spike from OOH bursts

Statistic 29

OOH benchmark CTR 0.45% vs. 0.1% online

Statistic 30

Telecom OOH subscriber growth 9%

Statistic 31

Entertainment OOH ticket sales lift 28%

Statistic 32

Financial services trust OOH 76%

Statistic 33

Billboards account for 62% of U.S. OOH revenue

Statistic 34

Digital billboards grew to 40% of total U.S. inventory in 2023

Statistic 35

Transit ads represent 25% of global OOH spend

Statistic 36

Street furniture like bus shelters hold 15% market share

Statistic 37

DOOH screens worldwide exceed 1 million units

Statistic 38

Programmatic DOOH transactions up 50% in 2023

Statistic 39

3D billboards adopted in 20 major cities

Statistic 40

Airport digital screens number 50,000 globally

Statistic 41

Retail DOOH displays in 30% of U.S. malls

Statistic 42

LED walls in stadiums cover 10,000 sqm average

Statistic 43

Interactive OOH kiosks deployed in 500 cities

Statistic 44

DOOH video format 70% of digital inventory

Statistic 45

AR-enabled OOH campaigns tripled since 2021

Statistic 46

Static posters still 55% in emerging markets

Statistic 47

Wall murals grew 25% in urban areas

Statistic 48

DOOH CTV integration in 15% of networks

Statistic 49

Wallscape views average 250K daily

Statistic 50

DOOH AI optimization in 25% of networks

Statistic 51

Bus wrap coverage 100% vehicle surface

Statistic 52

Holographic displays piloted in 10 malls

Statistic 53

Spectaculars like Times Square generate 2.5M views/day

Statistic 54

DOOH weather-triggered ads up 60% engagement

Statistic 55

Bench ads in parks reach 5K impressions/day

Statistic 56

Projection mapping on buildings for events, 40% usage rise

Statistic 57

QR code scans 1 in 20 OOH exposures

Statistic 58

Elevator DOOH in 5,000 high-rises

Statistic 59

Gas station pump screens 80K locations U.S.

Statistic 60

NFC tags in OOH boost interaction 50%

Statistic 61

Skytypers aerial banners for events

Statistic 62

Global out-of-home (OOH) advertising market size reached $32.1 billion in 2022

Statistic 63

U.S. OOH advertising revenue grew by 12.5% to $8.5 billion in 2022

Statistic 64

DOOH market projected to grow at CAGR of 10.5% from 2023-2030

Statistic 65

Europe OOH spend expected to hit €6.8 billion by 2025

Statistic 66

Asia-Pacific OOH market to reach $15.2 billion by 2027

Statistic 67

Billboard segment dominated OOH with 45% market share in 2022

Statistic 68

U.S. OOH revenue per capita is $25 annually

Statistic 69

Transit advertising grew 15% YoY in 2023 globally

Statistic 70

Street furniture OOH segment to grow at 9.2% CAGR to 2028

Statistic 71

OOH digital signage market valued at $22.4 billion in 2023

Statistic 72

OOH market size reached $32.1 billion globally in 2023 with 7.8% growth

Statistic 73

U.S. digital OOH revenue hit $2.1 billion in 2023, up 17%

Statistic 74

Programmatic OOH expected to be 40% of DOOH by 2025

Statistic 75

Latin America OOH market at $2.5B in 2022

Statistic 76

Healthcare sector OOH spend up 22% in 2023

Statistic 77

U.S. political OOH spend $500M in 2022 elections

Statistic 78

Retail OOH segment $3.2B globally

Statistic 79

OOH recovery post-COVID at 15.4% growth 2021-2022

Statistic 80

Canada OOH revenue $700M CAD in 2023

Statistic 81

QSR OOH allocation averages 10% of ad budgets

Statistic 82

U.S. OOH impressions reached 5.3 trillion in 2022

Statistic 83

88% of U.S. adults exposed to OOH weekly

Statistic 84

OOH reaches 96% of urban millennials daily

Statistic 85

Average OOH campaign delivers 40,000 impressions per $1,000 spent

Statistic 86

71% of consumers look at OOH ads while commuting

Statistic 87

OOH audience in top 50 U.S. DMAs averages 10 million adults

Statistic 88

92% recall rate for digital OOH vs. 68% for static

Statistic 89

OOH reaches 2x more 18-34 year olds than TV

Statistic 90

Global OOH daily impressions exceed 100 billion

Statistic 91

84% of drivers notice roadside billboards

Statistic 92

Transit OOH reaches 42 million U.S. riders monthly

Statistic 93

OOH effective reach for national brands averages 70%

Statistic 94

65% of Gen Z influenced by OOH in purchase decisions

Statistic 95

Airport OOH reaches 1.2 billion passengers annually worldwide

Statistic 96

Mall OOH exposure averages 3.5 visits per shopper monthly

Statistic 97

OOH GRP averages 1,200 for top campaigns

Statistic 98

OOH weekly reach 91% of U.S. population

Statistic 99

Smartphone integration boosts OOH scans by 300%

Statistic 100

78% of travelers notice airport OOH

Statistic 101

OOH prime time exposure 6AM-10PM covers 85% impressions

Statistic 102

50 million daily transit riders see ads in Europe

Statistic 103

Billboards reach 70% of highway drivers

Statistic 104

DOOH dwell time averages 8.2 seconds

Statistic 105

82% of parents notice family-targeted OOH

Statistic 106

Stadium OOH reaches 2.5M fans per event average

Statistic 107

OOH gender split 52% female in urban settings

Statistic 108

95% effective frequency for sequential OOH campaigns

Statistic 109

U.S. OOH spend highest in New York at $1.2B annually

Statistic 110

China leads global OOH with $12B market in 2022

Statistic 111

55% of OOH spend targets 25-54 demo

Statistic 112

Women 18-49 comprise 48% of OOH audience

Statistic 113

Urban areas account for 75% of OOH impressions

Statistic 114

India OOH market $1.1B with 12% CAGR

Statistic 115

Hispanics over-index 20% in transit OOH

Statistic 116

62% of luxury brands target high-income via OOH

Statistic 117

Brazil OOH revenue $800M, led by Sao Paulo

Statistic 118

Gen Z (18-24) 35% more likely to engage DOOH

Statistic 119

UK OOH 80% concentrated in London

Statistic 120

African-Americans 15% higher billboard exposure

Statistic 121

Australia OOH $600M, Sydney 40% share

Statistic 122

Boomers (55+) 28% of OOH auto audience

Statistic 123

Middle East OOH grows 18% in Dubai

Statistic 124

France OOH €1.8B, Paris 50%

Statistic 125

Japan OOH $4B, Tokyo dominant

Statistic 126

Millennials 60% influenced by DOOH

Statistic 127

Rural OOH 20% of U.S. inventory

Statistic 128

Germany OOH €900M, high transit share

1/128

Sources

Trusted by 500+ publications

+497

Forget everything you thought about old-fashioned billboards because, powered by stunning growth and unmatched reach, the outdoor advertising industry is now a multi-billion-dollar precision engine connecting with nearly every consumer on the move.

Key Takeaways

Global out-of-home (OOH) advertising market size reached $32.1 billion in 2022
U.S. OOH advertising revenue grew by 12.5% to $8.5 billion in 2022
DOOH market projected to grow at CAGR of 10.5% from 2023-2030
U.S. OOH impressions reached 5.3 trillion in 2022
88% of U.S. adults exposed to OOH weekly
OOH reaches 96% of urban millennials daily
OOH boosts brand awareness by 47% on average
80% of consumers who saw OOH ad took action
DOOH delivers 23% higher ROI than social media
Billboards account for 62% of U.S. OOH revenue
Digital billboards grew to 40% of total U.S. inventory in 2023
Transit ads represent 25% of global OOH spend
U.S. OOH spend highest in New York at $1.2B annually
China leads global OOH with $12B market in 2022
55% of OOH spend targets 25-54 demo

Outdoor advertising is a robust, high-impact medium with strong and growing global reach.

Effectiveness & Impact

OOH boosts brand awareness by 47% on average
80% of consumers who saw OOH ad took action
DOOH delivers 23% higher ROI than social media
Billboards generate $5.97 earned media value per $1 spent
OOH increases visit lift by 33% for retail brands
94% message recall for OOH vs. 37% for online display
OOH attribution shows 6.5% sales uplift
QSR brands see 18% traffic increase from OOH
OOH CPM is 48% lower than TV
73% of marketers report OOH exceeds performance goals
Digital OOH CTR is 5x higher than static
OOH drives 28% higher brand favorability
Transit ads yield 0.7% response rate
OOH short-term awareness lift averages 12%
Billboards contribute 20% to unaided recall in CPG
DOOH personalization boosts engagement by 40%
OOH integrates with mobile for 2.4x response
67% purchase intent increase from OOH exposure
OOH ROI averages 182% for auto sector
OOH CPG lift 15% in household penetration
3:1 media multiplier for OOH vs. digital alone
Auto dealers report 25% lead gen from OOH
DOOH retargeting lifts conversions 35%
89% ad credibility for OOH per consumers
Pharma OOH compliance drives 12% Rx uplift
OOH-social synergy yields 497% ROI
Static OOH persistence 24 hours post-exposure
Beverage brands see 22% sales spike from OOH bursts
OOH benchmark CTR 0.45% vs. 0.1% online
Telecom OOH subscriber growth 9%
Entertainment OOH ticket sales lift 28%
Financial services trust OOH 76%

Effectiveness & Impact Interpretation

In a digital world screaming for attention, outdoor advertising stands as a refreshingly potent and trusted megaphone, boasting undeniable metrics that show it doesn’t just get seen—it gets remembered, believed, and acted upon, often for less money and with a more impressive return than its flashier online counterparts.

Formats & Innovations

Billboards account for 62% of U.S. OOH revenue
Digital billboards grew to 40% of total U.S. inventory in 2023
Transit ads represent 25% of global OOH spend
Street furniture like bus shelters hold 15% market share
DOOH screens worldwide exceed 1 million units
Programmatic DOOH transactions up 50% in 2023
3D billboards adopted in 20 major cities
Airport digital screens number 50,000 globally
Retail DOOH displays in 30% of U.S. malls
LED walls in stadiums cover 10,000 sqm average
Interactive OOH kiosks deployed in 500 cities
DOOH video format 70% of digital inventory
AR-enabled OOH campaigns tripled since 2021
Static posters still 55% in emerging markets
Wall murals grew 25% in urban areas
DOOH CTV integration in 15% of networks
Wallscape views average 250K daily
DOOH AI optimization in 25% of networks
Bus wrap coverage 100% vehicle surface
Holographic displays piloted in 10 malls
Spectaculars like Times Square generate 2.5M views/day
DOOH weather-triggered ads up 60% engagement
Bench ads in parks reach 5K impressions/day
Projection mapping on buildings for events, 40% usage rise
QR code scans 1 in 20 OOH exposures
Elevator DOOH in 5,000 high-rises
Gas station pump screens 80K locations U.S.
NFC tags in OOH boost interaction 50%
Skytypers aerial banners for events

Formats & Innovations Interpretation

The outdoor advertising industry is having a classic mid-life crisis, clinging to the tried-and-true revenue of its static billboard old guard while feverishly adopting every shiny new digital, interactive, and AI-powered toy, as if trying to prove it's still cool to a population that now expects their bus shelter to be smarter than their phone.

Market Size & Growth

Global out-of-home (OOH) advertising market size reached $32.1 billion in 2022
U.S. OOH advertising revenue grew by 12.5% to $8.5 billion in 2022
DOOH market projected to grow at CAGR of 10.5% from 2023-2030
Europe OOH spend expected to hit €6.8 billion by 2025
Asia-Pacific OOH market to reach $15.2 billion by 2027
Billboard segment dominated OOH with 45% market share in 2022
U.S. OOH revenue per capita is $25 annually
Transit advertising grew 15% YoY in 2023 globally
Street furniture OOH segment to grow at 9.2% CAGR to 2028
OOH digital signage market valued at $22.4 billion in 2023
OOH market size reached $32.1 billion globally in 2023 with 7.8% growth
U.S. digital OOH revenue hit $2.1 billion in 2023, up 17%
Programmatic OOH expected to be 40% of DOOH by 2025
Latin America OOH market at $2.5B in 2022
Healthcare sector OOH spend up 22% in 2023
U.S. political OOH spend $500M in 2022 elections
Retail OOH segment $3.2B globally
OOH recovery post-COVID at 15.4% growth 2021-2022
Canada OOH revenue $700M CAD in 2023
QSR OOH allocation averages 10% of ad budgets

Market Size & Growth Interpretation

Despite spending billions to escape our screens, humanity is now transfixed by a global constellation of increasingly smart billboards, proving we will find a way to be advertised to in any and all corners of the real world.

Reach & Audience

U.S. OOH impressions reached 5.3 trillion in 2022
88% of U.S. adults exposed to OOH weekly
OOH reaches 96% of urban millennials daily
Average OOH campaign delivers 40,000 impressions per $1,000 spent
71% of consumers look at OOH ads while commuting
OOH audience in top 50 U.S. DMAs averages 10 million adults
92% recall rate for digital OOH vs. 68% for static
OOH reaches 2x more 18-34 year olds than TV
Global OOH daily impressions exceed 100 billion
84% of drivers notice roadside billboards
Transit OOH reaches 42 million U.S. riders monthly
OOH effective reach for national brands averages 70%
65% of Gen Z influenced by OOH in purchase decisions
Airport OOH reaches 1.2 billion passengers annually worldwide
Mall OOH exposure averages 3.5 visits per shopper monthly
OOH GRP averages 1,200 for top campaigns
OOH weekly reach 91% of U.S. population
Smartphone integration boosts OOH scans by 300%
78% of travelers notice airport OOH
OOH prime time exposure 6AM-10PM covers 85% impressions
50 million daily transit riders see ads in Europe
Billboards reach 70% of highway drivers
DOOH dwell time averages 8.2 seconds
82% of parents notice family-targeted OOH
Stadium OOH reaches 2.5M fans per event average
OOH gender split 52% female in urban settings
95% effective frequency for sequential OOH campaigns

Reach & Audience Interpretation

While skeptics may claim advertising is dead, the staggering, omnipresent reach of outdoor media—from highways to airports—proves it’s very much alive, cleverly cornering us with remarkable recall while we’re simply trying to get from point A to point B.

Regional & Demographic Insights

U.S. OOH spend highest in New York at $1.2B annually
China leads global OOH with $12B market in 2022
55% of OOH spend targets 25-54 demo
Women 18-49 comprise 48% of OOH audience
Urban areas account for 75% of OOH impressions
India OOH market $1.1B with 12% CAGR
Hispanics over-index 20% in transit OOH
62% of luxury brands target high-income via OOH
Brazil OOH revenue $800M, led by Sao Paulo
Gen Z (18-24) 35% more likely to engage DOOH
UK OOH 80% concentrated in London
African-Americans 15% higher billboard exposure
Australia OOH $600M, Sydney 40% share
Boomers (55+) 28% of OOH auto audience
Middle East OOH grows 18% in Dubai
France OOH €1.8B, Paris 50%
Japan OOH $4B, Tokyo dominant
Millennials 60% influenced by DOOH
Rural OOH 20% of U.S. inventory
Germany OOH €900M, high transit share

Regional & Demographic Insights Interpretation

While New York shouts its ads for $1.2 billion and China leads the global chorus at $12 billion, the real story is that out-of-home advertising, from Tokyo to São Paulo, is a masterclass in urban seduction, cleverly targeting the young, the affluent, and city-dwellers of all stripes, proving that even in our digital age, nothing beats a well-placed billboard for making an impression.

Sources & References

Logos provided by Logo.dev