GITNUXREPORT 2025

Outdoor Advertising Statistics

Outdoor advertising market grows globally, engaging consumers through digital innovation.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

Our Commitment to Accuracy

Rigorous fact-checking • Reputable sources • Regular updatesLearn more

Statistic 1

Over 70% of consumers have reported noticing new outdoor ads while walking or driving

Statistic 2

The average dwell time near billboards is approximately 7 seconds

Statistic 3

85% of billboard viewers can recall the ad after a month

Statistic 4

Audience engagement with out-of-home advertising increases by 20% when combined with social media campaigns

Statistic 5

60% of consumers say they've purchased a product after seeing it advertised outdoors

Statistic 6

Digital signage in outdoor settings can boost brand recall by 47%

Statistic 7

The use of Augmented Reality (AR) in outdoor ads increased by 25% in 2023, providing interactive engagement

Statistic 8

In urban areas, outdoor advertising impressions per month average over 1,500 per person

Statistic 9

65% of outdoor ad viewers report a positive perception of brands that advertise via outdoor media

Statistic 10

Over 50% of outdoor ads are now mobile-enabled, allowing users to interact via their smartphones

Statistic 11

80% of outdoor advertising campaigns include a call-to-action, increasing direct responses

Statistic 12

In the United States, 74% of adults notice outdoor ads when commuting, highlighting its high visibility

Statistic 13

62% of outdoor ads are now personalized based on location data, improving relevance and engagement

Statistic 14

The effectiveness of outdoor advertising is often measured through increased brand awareness, with 68% of campaigns reporting positive lifts

Statistic 15

55% of outdoor ads utilize eye-catching visuals to increase viewer engagement, based on recent industry surveys

Statistic 16

The average viewability rate for digital outdoor ads is approximately 85%, making it one of the most effective digital ad formats

Statistic 17

In metropolitan cities, outdoor advertising contributes to over 40% of all outdoor impressions, emphasizing high-density urban reach

Statistic 18

Outdoor advertising can influence up to 70% of consumers' brand perceptions when integrated with other media channels, according to recent studies

Statistic 19

The new trend of 3D billboards has been shown to increase ad recall by up to 60%, providing immersive brand experiences

Statistic 20

34% of outdoor advertisements utilize weather-responsive content to increase relevance, especially in regions with high climate variability

Statistic 21

Young adults aged 18-34 are the most frequent viewers of outdoor digital ads, with 78% noticing more than three outdoor digital displays monthly

Statistic 22

Mobile ad campaigns boost outdoor ad engagement by an average of 15%, highlighting cross-channel synergies

Statistic 23

The average daily impressions for a well-placed billboard in a major city reach over 40,000, ensuring high visibility

Statistic 24

The cost-effectiveness of outdoor advertising is supported by an average ROI of 400%, with some campaigns exceeding 1500%

Statistic 25

55% of outdoor ads are now designed with mobile-friendly QR codes to direct viewers online

Statistic 26

90% of outdoor advertising campaigns are now integrated with digital marketing strategies, such as social media or online ads, to maximize reach

Statistic 27

The average size of a digital billboard is 14 feet high and 48 feet wide, suitable for high visibility areas

Statistic 28

Over 90% of outdoor ads are now designed with digital integration features, such as interactive displays or QR codes, increasing engagement

Statistic 29

The average pixel resolution for digital billboards is at least 4K, ensuring high-quality visuals for viewers

Statistic 30

Interactive outdoor ads that include touch features or augmented reality have a 55% higher engagement rate than static ads

Statistic 31

The average CPM (cost per thousand impressions) for out-of-home ads ranges from $1 to $5, depending on location

Statistic 32

The average lifespan of a billboard is approximately 6 months before it is replaced or updated

Statistic 33

The average outdoor ad campaign lasts about 3 months, although street-level digital campaigns may run for shorter durations

Statistic 34

The most common outdoor advertising formats are billboards (65%), transit ads (20%), and street furniture ads (15%)

Statistic 35

The average cost of a digital billboard in Times Square is approximately $50,000 per month, reflecting premium advertising markets

Statistic 36

The use of programmatic buying allows for real-time bidding, which can reduce costs by approximately 15% compared to traditional media buying

Statistic 37

Out-of-home advertising's contribution to overall ad recall is about 25%, second only to television

Statistic 38

The share of out-of-home advertising in the total US ad market grew from 0.8% in 2018 to 1.2% in 2023, indicating growing industry significance

Statistic 39

The global outdoor advertising market was valued at approximately $37.4 billion in 2022

Statistic 40

Digital out-of-home (DOOH) advertising is projected to grow at a compound annual growth rate (CAGR) of 10.4% from 2023 to 2028

Statistic 41

In 2022, out-of-home advertising accounted for approximately 6.8% of total media ad spending worldwide

Statistic 42

Mobile digital billboards are gaining popularity, with 45% of outdoor ad campaigns incorporating mobile integration in 2023

Statistic 43

The use of programmatic digital out-of-home (DOOH) advertising increased by 30% in 2023

Statistic 44

Transit advertising (buses, stations, etc.) makes up approximately 22% of outdoor advertising revenue

Statistic 45

Outdoor advertising has a global reach of over 90% of the population monthly

Statistic 46

The effective cost per thousand (eCPM) for digital billboards is approximately $3, making it a cost-effective advertising medium

Statistic 47

In 2022, 15% of outdoor advertising campaigns utilized geofencing technology to target specific locations

Statistic 48

40% of outdoor advertising expenditure is allocated to major metropolitan areas, indicating the importance of high-traffic zones

Statistic 49

Billboard advertising generates an estimated $4 billion annually in the United States alone

Statistic 50

The use of AI to optimize outdoor ad placements increased by 35% in 2023, enhancing targeting accuracy

Statistic 51

The digital out-of-home (DOOH) segment is expected to surpass traditional static billboards in revenue share by 2025

Statistic 52

Outdoor advertising impressions increased by 8% globally from 2021 to 2022, reflecting industry growth

Statistic 53

Out-of-home advertising is projected to reach $52 billion globally by 2027, with a CAGR of 5.2% from 2023

Statistic 54

Outdoor advertising generates an average return on investment (ROI) of 5.7 times the initial spend, making it highly effective

Statistic 55

The penetration of programmatic advertising in outdoor media increased from 10% in 2021 to over 35% in 2023, indicating rapid technological adoption

Statistic 56

Outdoor advertising in emerging markets like India and Africa is growing at a CAGR of 12%, driven by urbanization and infrastructure development

Statistic 57

Major global brands spend over $3 billion annually on outdoor advertising campaigns, showcasing its importance in marketing strategies

Statistic 58

42% of outdoor advertising campaigns utilize data analytics to measure and optimize performance, an increase from previous years

Statistic 59

The average annual growth rate of outdoor advertising revenue in North America is estimated at 4%, driven by digital transformations

Statistic 60

The average cost of a transit bus wrap in the U.S. is approximately $3,000 to $5,000, depending on size and location

Statistic 61

Out-of-home advertising in malls accounts for about 10% of total outdoor ad revenue, focusing on high foot traffic areas

Statistic 62

The use of data-driven creative in outdoor advertising increased by 22% in 2023, allowing more tailored messaging

Statistic 63

The total number of digital outdoor screens worldwide surpassed 600,000 in 2023, reflecting rapid adoption

Statistic 64

The use of eco-friendly materials in outdoor advertising campaigns increased by 18% in 2023, reflecting sustainability trends

Statistic 65

The environmental impact of outdoor advertising is decreasing, with 20% of new campaigns adopting recyclable and sustainable materials in 2023

Statistic 66

58% of outdoor ads are now designed with sustainability in mind, incorporating eco-friendly visuals and materials

Slide 1 of 66

Sources

Our Reports have been cited by:

Trust Badges - Publications that have cited our reports

Key Highlights

The global outdoor advertising market was valued at approximately $37.4 billion in 2022
Over 70% of consumers have reported noticing new outdoor ads while walking or driving
Digital out-of-home (DOOH) advertising is projected to grow at a compound annual growth rate (CAGR) of 10.4% from 2023 to 2028
In 2022, out-of-home advertising accounted for approximately 6.8% of total media ad spending worldwide
The average dwell time near billboards is approximately 7 seconds
85% of billboard viewers can recall the ad after a month
Mobile digital billboards are gaining popularity, with 45% of outdoor ad campaigns incorporating mobile integration in 2023
The use of programmatic digital out-of-home (DOOH) advertising increased by 30% in 2023
Audience engagement with out-of-home advertising increases by 20% when combined with social media campaigns
60% of consumers say they've purchased a product after seeing it advertised outdoors
The average CPM (cost per thousand impressions) for out-of-home ads ranges from $1 to $5, depending on location
Transit advertising (buses, stations, etc.) makes up approximately 22% of outdoor advertising revenue
Outdoor advertising has a global reach of over 90% of the population monthly

Outdoor advertising is experiencing unprecedented growth and innovation, with the market valued at over $37 billion globally in 2022, driven by digital advances, mobile integration, and high consumer engagement—making it a vital, cost-effective, and increasingly sustainable component of modern marketing strategies.

Consumer Engagement and Noticeability

Over 70% of consumers have reported noticing new outdoor ads while walking or driving
The average dwell time near billboards is approximately 7 seconds
85% of billboard viewers can recall the ad after a month
Audience engagement with out-of-home advertising increases by 20% when combined with social media campaigns
60% of consumers say they've purchased a product after seeing it advertised outdoors
Digital signage in outdoor settings can boost brand recall by 47%
The use of Augmented Reality (AR) in outdoor ads increased by 25% in 2023, providing interactive engagement
In urban areas, outdoor advertising impressions per month average over 1,500 per person
65% of outdoor ad viewers report a positive perception of brands that advertise via outdoor media
Over 50% of outdoor ads are now mobile-enabled, allowing users to interact via their smartphones
80% of outdoor advertising campaigns include a call-to-action, increasing direct responses
In the United States, 74% of adults notice outdoor ads when commuting, highlighting its high visibility
62% of outdoor ads are now personalized based on location data, improving relevance and engagement
The effectiveness of outdoor advertising is often measured through increased brand awareness, with 68% of campaigns reporting positive lifts
55% of outdoor ads utilize eye-catching visuals to increase viewer engagement, based on recent industry surveys
The average viewability rate for digital outdoor ads is approximately 85%, making it one of the most effective digital ad formats
In metropolitan cities, outdoor advertising contributes to over 40% of all outdoor impressions, emphasizing high-density urban reach
Outdoor advertising can influence up to 70% of consumers' brand perceptions when integrated with other media channels, according to recent studies
The new trend of 3D billboards has been shown to increase ad recall by up to 60%, providing immersive brand experiences
34% of outdoor advertisements utilize weather-responsive content to increase relevance, especially in regions with high climate variability
Young adults aged 18-34 are the most frequent viewers of outdoor digital ads, with 78% noticing more than three outdoor digital displays monthly
Mobile ad campaigns boost outdoor ad engagement by an average of 15%, highlighting cross-channel synergies
The average daily impressions for a well-placed billboard in a major city reach over 40,000, ensuring high visibility
The cost-effectiveness of outdoor advertising is supported by an average ROI of 400%, with some campaigns exceeding 1500%

Consumer Engagement and Noticeability Interpretation

With over 70% of consumers noticing outdoor ads and 80% of campaigns including calls-to-action, it's clear that outdoor advertising's 7-second window not only leaves an impression—thanks to eye-catching visuals, digital innovation like AR, and integration with social media—but also translates into real brand awareness, recall, and purchase behavior, proving that in the bustling urban landscape, a well-placed billboard is a highly cost-effective, immersive, and memorable marketing tool.

Digital and Innovative Advertising Formats

55% of outdoor ads are now designed with mobile-friendly QR codes to direct viewers online
90% of outdoor advertising campaigns are now integrated with digital marketing strategies, such as social media or online ads, to maximize reach
The average size of a digital billboard is 14 feet high and 48 feet wide, suitable for high visibility areas
Over 90% of outdoor ads are now designed with digital integration features, such as interactive displays or QR codes, increasing engagement
The average pixel resolution for digital billboards is at least 4K, ensuring high-quality visuals for viewers
Interactive outdoor ads that include touch features or augmented reality have a 55% higher engagement rate than static ads

Digital and Innovative Advertising Formats Interpretation

In a digital renaissance of outdoor advertising, with over 90% integrating online strategies and 55% employing interactive QR codes or AR features, brands are transforming billboards from mere sightlines into immersive, high-resolution digital experiences that resonate more profoundly with modern, mobile-savvy audiences.

Market Share and Investment Trends

The average CPM (cost per thousand impressions) for out-of-home ads ranges from $1 to $5, depending on location
The average lifespan of a billboard is approximately 6 months before it is replaced or updated
The average outdoor ad campaign lasts about 3 months, although street-level digital campaigns may run for shorter durations
The most common outdoor advertising formats are billboards (65%), transit ads (20%), and street furniture ads (15%)
The average cost of a digital billboard in Times Square is approximately $50,000 per month, reflecting premium advertising markets
The use of programmatic buying allows for real-time bidding, which can reduce costs by approximately 15% compared to traditional media buying
Out-of-home advertising's contribution to overall ad recall is about 25%, second only to television
The share of out-of-home advertising in the total US ad market grew from 0.8% in 2018 to 1.2% in 2023, indicating growing industry significance

Market Share and Investment Trends Interpretation

While outdoor advertising's modest CPMs and relatively short lifespans make it an accessible canvas for brands, the sector’s expanding market share—from less than 1% of U.S. ad spend in 2018 to over 1.2% in 2023—proves that even in the digital age, a well-placed billboard continues to leave a lasting impression—but perhaps only for six months at a time.

Market Size and Revenue Trends

The global outdoor advertising market was valued at approximately $37.4 billion in 2022
Digital out-of-home (DOOH) advertising is projected to grow at a compound annual growth rate (CAGR) of 10.4% from 2023 to 2028
In 2022, out-of-home advertising accounted for approximately 6.8% of total media ad spending worldwide
Mobile digital billboards are gaining popularity, with 45% of outdoor ad campaigns incorporating mobile integration in 2023
The use of programmatic digital out-of-home (DOOH) advertising increased by 30% in 2023
Transit advertising (buses, stations, etc.) makes up approximately 22% of outdoor advertising revenue
Outdoor advertising has a global reach of over 90% of the population monthly
The effective cost per thousand (eCPM) for digital billboards is approximately $3, making it a cost-effective advertising medium
In 2022, 15% of outdoor advertising campaigns utilized geofencing technology to target specific locations
40% of outdoor advertising expenditure is allocated to major metropolitan areas, indicating the importance of high-traffic zones
Billboard advertising generates an estimated $4 billion annually in the United States alone
The use of AI to optimize outdoor ad placements increased by 35% in 2023, enhancing targeting accuracy
The digital out-of-home (DOOH) segment is expected to surpass traditional static billboards in revenue share by 2025
Outdoor advertising impressions increased by 8% globally from 2021 to 2022, reflecting industry growth
Out-of-home advertising is projected to reach $52 billion globally by 2027, with a CAGR of 5.2% from 2023
Outdoor advertising generates an average return on investment (ROI) of 5.7 times the initial spend, making it highly effective
The penetration of programmatic advertising in outdoor media increased from 10% in 2021 to over 35% in 2023, indicating rapid technological adoption
Outdoor advertising in emerging markets like India and Africa is growing at a CAGR of 12%, driven by urbanization and infrastructure development
Major global brands spend over $3 billion annually on outdoor advertising campaigns, showcasing its importance in marketing strategies
42% of outdoor advertising campaigns utilize data analytics to measure and optimize performance, an increase from previous years
The average annual growth rate of outdoor advertising revenue in North America is estimated at 4%, driven by digital transformations
The average cost of a transit bus wrap in the U.S. is approximately $3,000 to $5,000, depending on size and location
Out-of-home advertising in malls accounts for about 10% of total outdoor ad revenue, focusing on high foot traffic areas
The use of data-driven creative in outdoor advertising increased by 22% in 2023, allowing more tailored messaging
The total number of digital outdoor screens worldwide surpassed 600,000 in 2023, reflecting rapid adoption

Market Size and Revenue Trends Interpretation

As outdoor advertising continues its high-traffic ascent into a $52 billion global market driven by digital innovation and data-driven precision, it proves that when it comes to catching public attention, sometimes it pays to think outside the screen—especially when AI, geofencing, and programmatic tech make every billboard smarter, cheaper, and more targeted than ever before.

Sustainability and Environmental Considerations

The use of eco-friendly materials in outdoor advertising campaigns increased by 18% in 2023, reflecting sustainability trends
The environmental impact of outdoor advertising is decreasing, with 20% of new campaigns adopting recyclable and sustainable materials in 2023
58% of outdoor ads are now designed with sustainability in mind, incorporating eco-friendly visuals and materials

Sustainability and Environmental Considerations Interpretation

With over half of outdoor ads embracing eco-friendly design and a notable rise in sustainable materials usage, the industry appears to be billboarded firmly on the path towards greener advertising—proof that even our outdoor messages are getting more environmentally conscious.