GITNUX MARKETDATA REPORT 2024

The Most Surprising Online Shoppers Statistics And Trends in 2024

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The world of online shopping is growing rapidly, with 1.92 billion people worldwide expected to buy goods or services online in 2021 and 224 million digital buyers in the US alone. On average, shoppers spend $1,804 per year on their purchases and 69% have purchased from Amazon at least once. Furthermore, 88% of consumers research products before buying them in physical stores while mobile devices account for 72% of all online traffic. Additionally, 55% prefer making purchases via apps rather than websites and 56% rely on social media to discover new products.
Cross-border purchasing has also become popular among 62%, as well as one-click checkout which 50 % use for faster transactions; clothing being the most popular category with 29%. Cyber Monday was a huge success last year too – it generated 10.8 billion dollars worth of sales. Finally 85 percent start their purchase journey through search engines while 63 percent are influenced by product reviews when deciding what to buy – 75 percent more likely if they can return items free of charge. All these factors contribute towards an estimated 4 trillion dollar global market size this year (2020) that’s projected to reach 17 .5 % penetration rate globally by 2021 and 95 % ecommerce share by 2040.

The Most Important Statistics
1.92 billion people worldwide are expected to buy goods or services online in 2021.

This statistic is a powerful indicator of the potential for online shoppers in 2021. It speaks to the immense growth of the e-commerce industry and the potential for businesses to capitalize on this trend. It also highlights the importance of understanding the needs and preferences of online shoppers in order to maximize success in the digital marketplace. As such, this statistic is an invaluable resource for any blog post about online shoppers statistics.

The number of online shoppers in the US reached 224 million in 2020.

This statistic is a testament to the power of online shopping in the US. It shows that more and more people are turning to the internet to purchase goods and services, and that the trend is only growing. This is an important statistic to consider when discussing the current state of online shoppers in the US, and it provides valuable insight into the future of the industry.

Online Shoppers Statistics Overview

88% of US consumers research products online before buying them in physical stores.

This statistic is a powerful indicator of the importance of online shopping in the modern consumer landscape. It demonstrates that the majority of shoppers are now turning to the internet to research products before making a purchase in physical stores, highlighting the need for businesses to have an effective online presence in order to reach potential customers. This statistic is especially relevant to a blog post about online shoppers statistics, as it provides a valuable insight into the current trends in consumer behavior.

Mobile devices account for 72% of online shopping traffic.

This statistic is a powerful indicator of the importance of mobile devices in the online shopping landscape. It highlights the need for businesses to ensure their websites are optimized for mobile devices, as the majority of online shoppers are using them to make purchases. Furthermore, it emphasizes the importance of creating content that is tailored to mobile users, as they are the primary source of online shopping traffic.

Online shoppers abandon their cart 69% of the time due to various reasons.

This statistic is a stark reminder of the importance of understanding the needs of online shoppers. It highlights the need for businesses to take a closer look at their customer experience and identify areas where they can improve. By addressing the reasons why shoppers abandon their carts, businesses can increase their conversion rates and maximize their profits.

The average online shopping order value is $112.86 in the US.

This statistic is a telling indication of the power of online shopping in the US. It shows that shoppers are increasingly turning to the internet to purchase items, and that they are willing to spend a significant amount of money on each order. This statistic is a valuable insight into the current state of online shopping in the US, and can be used to inform decisions about marketing strategies and product offerings.

Clothing is the most popular online shopping category, with 29% of shoppers purchasing clothes and accessories online.

This statistic is a telling indication of the importance of clothing and accessories in the online shopping sphere. It demonstrates that a significant portion of online shoppers are investing in clothing and accessories, making it a key area of focus for retailers and marketers. As such, this statistic is invaluable for anyone looking to gain insight into the online shopping landscape.

56% of online shoppers rely on social media to discover new products.

This statistic is a powerful indicator of the influence of social media on online shoppers. It shows that a majority of online shoppers are turning to social media to find new products, which means that businesses should be leveraging social media to reach potential customers. This statistic is especially relevant for a blog post about online shoppers statistics, as it provides insight into the behavior of online shoppers and how businesses can best reach them.

85% of online shoppers start their purchase journeys through search engines.

This statistic is a powerful indicator of the importance of search engines in the online shopping experience. It demonstrates that the majority of online shoppers rely on search engines to find the products they are looking for, making it essential for businesses to optimize their websites for search engine visibility. This statistic is also important for understanding the behavior of online shoppers and how they interact with search engines. By understanding this statistic, businesses can better tailor their online shopping experience to meet the needs of their customers.

Cyber Monday is the largest online shopping day in the US, with $10.8 billion in online sales in 2020.

This statistic is a testament to the power of online shopping in the US, highlighting the immense potential of the digital marketplace. It is a clear indication that the online shopping industry is booming, and that it is an important part of the US economy. This statistic is essential for any blog post about online shoppers statistics, as it provides a snapshot of the current state of the industry and the potential for growth.

Online product reviews influence 63% of the purchasing decisions of online shoppers.

This statistic is a powerful reminder of the immense influence online product reviews have on the purchasing decisions of online shoppers. It highlights the importance of providing honest and accurate reviews to ensure customers make informed decisions when shopping online. This statistic is a valuable insight for online shoppers, as it can help them make more informed decisions when shopping online. Additionally, it is a useful tool for businesses to understand the importance of providing quality reviews to their customers.

50% of online shoppers use one-click checkout for faster purchasing.

This statistic is a telling indication of the importance of convenience in the online shopping experience. It shows that shoppers are willing to sacrifice security for speed, and that businesses should prioritize making the checkout process as quick and easy as possible. This statistic is especially relevant for a blog post about online shoppers statistics, as it provides insight into the preferences of online shoppers and how businesses can better serve them.

E-commerce penetration rate is projected to reach 17.5% of retail sales worldwide by 2021.

This statistic is a powerful indicator of the growing importance of e-commerce in the retail industry. It shows that online shopping is becoming increasingly popular and that businesses need to be prepared to meet the demands of the digital consumer. This statistic is especially relevant to a blog post about online shoppers statistics, as it provides insight into the current and future trends of the industry.

The global online shopping market size is predicted to hit 4 trillion by the end of 2020.

This statistic is a testament to the immense growth of the online shopping market, and serves as a reminder of the potential of the industry. It highlights the importance of staying up-to-date with the latest online shopping trends and statistics, as the market is rapidly evolving and expanding. This statistic is a valuable insight for any blog post about online shoppers statistics, as it provides a glimpse into the future of the industry.

75% of customers are more likely to shop online if they can return products for free.

This statistic is a powerful indicator of the importance of offering free returns to online shoppers. It shows that customers are more likely to make purchases online if they know they can return the product without any cost. This is an important factor to consider when creating an online shopping experience, as it can help to increase customer satisfaction and loyalty. Furthermore, it can also help to boost sales and revenue for online retailers. Therefore, this statistic is an essential piece of information for any blog post about online shoppers statistics.

Conclusion

The online shopping industry is growing rapidly, with 1.92 billion people worldwide expected to buy goods or services online in 2021 and 224 million digital buyers in the US alone. On average, shoppers spend $1,804 per year on purchases made through e-commerce platforms such as Amazon which 69% of US customers have used at least once. Furthermore, 88% of consumers research products before buying them from physical stores while 72% of all online traffic comes from mobile devices – 55% preferring apps over websites for their transactions. Despite this growth however, there are still challenges that need to be addressed; one being cart abandonment due to various reasons (69%) and another being customer satisfaction when it comes to returns policies (75%). With an estimated 4 trillion global market size by 2020 and a projected 17.5 % penetration rate into retail sales worldwide by 2021 along with 95 % purchase projections via e-commerce by 2040 – these figures demonstrate just how much potential lies within the world’s ever expanding digital marketplace landscape today.

References

0. – https://www.statista.com

1. – https://www.thinkwithgoogle.com

2. – https://www.mckinsey.com

3. – https://www.emarketer.com

4. – https://www.finaria.it

5. – https://www.bigcommerce.com

6. – https://www.baymard.com

7. – https://www.salecycle.com

8. – https://www.oberlo.com

9. – https://www.pwc.com

ZipDo, cited June 2023: Online Shoppers Statistics

FAQs

What is the percentage of online shoppers who prefer using mobile devices over desktops for shopping?

According to OuterBox, in 2021, 79% of smartphone users made a purchase online using their mobile devices.

How much online purchased was made during 2020?

According to Statista, the global e-commerce sales reached approximately $4.28 trillion in 2020.

What was the average value of transactions for online shoppers in the US in 2020?

According to Business Insider, the average value of online transactions per user in the US was around $2435 in 2020.

What percentage of online shoppers consider free shipping to be an essential factor in their purchasing decision?

According to a survey conducted by the National Retail Federation, around 83% of US consumers consider free shipping as an important factor when choosing to shop online.

What are the top reasons why online shoppers abandon their shopping cart before completing a purchase?

According to Baymard Institute, the top reasons for cart abandonment include extra costs (shipping, taxes, fees), requirement to create an account, complicated checkout process, and concerns about payment security.

How we write our statistic reports:

We have not conducted any studies ourselves. Our article provides a summary of all the statistics and studies available at the time of writing. We are solely presenting a summary, not expressing our own opinion. We have collected all statistics within our internal database. In some cases, we use Artificial Intelligence for formulating the statistics. The articles are updated regularly.

See our Editorial Process.

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