Online gambling in the US is reshaping how people wager, with growth increasingly tied to product formats and the states that have opened regulated channels. In 2023, the US market generated $13.7 billion in gross gaming revenue (GGR), while iGaming casino revenue reached $3.77 billion and live dealer games jumped 35%. As participation rises, so do concerns: 8% of US adults experience problem gambling linked to online wagering, making fraud prevention and responsible play central themes ahead.
Key Takeaways
- In 2023, the US online gambling market generated $13.7 billion in gross gaming revenue (GGR)
- Online sports betting accounted for 72% of total US iGaming revenue in 2023, totaling $9.92 billion
- US iGaming (casino) revenue reached $3.77 billion in 2023, up 24% year-over-year
- Mobile apps represent 92% of online gambling sessions
- Live dealer games grew 35% in popularity in 2023
- Cryptocurrency accepted by 15% of US platforms in 2024
- 8% of US adults experience problem gambling linked to online
- Online gambling responsible for 25% of helpline calls in 2023
- $7 billion annual economic cost from problem gambling
- As of 2024, 38 states have legalized online sports betting
- 7 states offer regulated iGaming (casino) online: NJ, PA, MI, WV, CT, DE, RI
- New York sports betting launched Jan 2022, generating $2B revenue since
- 51% of US adults have participated in online gambling at least once
- 36 million Americans are active online gamblers aged 21+
- Millennials (25-40) represent 45% of online sports bettors
In 2023, US online gambling hit $13.7B in GGR as sports betting dominated and iGaming surged.
Related reading
01 · Category
Market Revenue And Growth30 stats
01
In 2023, the US online gambling market generated $13.7 billion in gross gaming revenue (GGR)
02
Online sports betting accounted for 72% of total US iGaming revenue in 2023, totaling $9.92 billion
03
US iGaming (casino) revenue reached $3.77 billion in 2023, up 24% year-over-year
04
New Jersey led with $1.8 billion in online gambling revenue in 2023
05
Pennsylvania's online gambling revenue hit $1.85 billion in 2023
06
Michigan generated $1.2 billion from online gaming in 2023
07
The US online gambling market is projected to grow to $45.2 billion by 2030 at a CAGR of 11.5%
08
Online gambling taxes collected by states exceeded $1.5 billion in 2023
09
Mobile betting apps drove 85% of online sports betting handle in 2023
10
Total US sports betting handle reached $119.2 billion in 2023
11
West Virginia's online casino revenue grew 28% to $150 million in 2023
12
Delaware's online slots revenue was $14.5 million monthly average in 2023
13
Connecticut iGaming revenue hit $300 million in 2023
14
Rhode Island launched iGaming with $1.2 million revenue in first month of 2024
15
Online gambling market share of DraftKings was 28% in 2023
16
FanDuel held 42% market share in US online sports betting in 2023
17
BetMGM's revenue grew 75% to $2.5 billion in 2023
18
Caesars Digital revenue reached $1.3 billion in 2023
19
Rush Street Interactive revenue up 48% to $690 million in 2023
20
Flutter Entertainment's US revenue was $4.8 billion in 2023
21
In H1 2024, US online gambling revenue surpassed $7.6 billion
22
Sports betting hold percentage averaged 9.2% in 2023
23
iGaming hold rate was 11.5% across regulated states in 2023
24
Promotional spend by operators hit $3.2 billion in 2023
25
Average revenue per user (ARPU) in US iGaming was $450in 2023
26
Total adjustable gross revenue (AGR) for Illinois online gaming was $105 million in 2023
27
Indiana sports betting revenue reached $500 million in 2023
28
Iowa online betting handle was $3.2 billion in 2023
29
Louisiana iGaming revenue debuted at $28 million in late 2023
30
Ohio sports betting generated $700 million revenue in first year 2023
Interpretation
Market Revenue And Growth Interpretation
In 2023, the US online gambling market totaled $13.7 billion in gross gaming revenue, with online sports betting driving most growth at $9.92 billion or 72% of iGaming revenue, while iGaming casino revenue climbed to $3.77 billion up 24% year over year.
02 · Category
Platform And Technology Stats25 stats
01
Mobile apps represent 92% of online gambling sessions
02
Live dealer games grew 35% in popularity in 2023
03
Cryptocurrency accepted by 15% of US platforms in 2024
04
AI fraud detection prevented $500M losses in 2023
05
5G rollout boosted mobile betting speeds by 40%
06
VR gambling pilots in 5 states, user engagement up 50%
07
Blockchain for provable fairness adopted by 20 platforms
08
Average session time 45 minutes for sports betting apps
09
Push notifications increase retention by 25%
10
In-play betting accounts for 60% of sports handle
11
Biometric login used by 40% of top apps for security
12
Cloud gaming servers handle 10B bets monthly
13
Esports betting volume up 80% to $1B in 2023
14
NFT collectibles integrated in 10 casino apps
15
Machine learning personalization boosts deposits 30%
16
4K streaming for live casino in 70% platforms
17
API integrations with 500+ sports data providers
18
Voice betting assistants trialed by Amazon Alexa in beta
19
AR overlays for sports viewing in 15 apps
20
Quantum RNG for slots in pilot by 2 operators
21
Cross-platform play seamless in 85% apps via HTML5
22
CDN networks reduce latency to 20ms average
23
Gamification features in 90% apps increase loyalty 40%
24
2FA mandatory in 30 states' regulations
25
Big data analytics process 1PB daily bets data
Interpretation
Platform And Technology Stats Interpretation
Mobile technology is dominating US online gambling platforms, with 92% of sessions coming from apps and live dealer and emerging tools accelerating adoption, such as a 35% jump in 2023 popularity and 5G boosting betting speeds by 40%.
More related reading
04 · Category
State Regulations And Legal Status26 stats
01
As of 2024, 38 states have legalized online sports betting
02
7 states offer regulated iGaming (casino) online: NJ, PA, MI, WV, CT, DE, RI
03
New York sports betting launched Jan 2022, generating $2B revenue since
04
Massachusetts legalized sports betting in 2023, revenue $500M first year
05
Illinois iGaming bill passed in 2024, expected launch 2025
06
California tribal opposition blocked online betting Prop in 2022
07
Florida compact with Seminoles allows sports betting, $2.5B revenue 2023
08
Kentucky sports betting live since Sep 2023, $250M revenue
09
North Carolina to launch online betting March 2024
10
Oregon legalized sports betting in 2019, revenue $100M yearly
11
Tax rates on online gambling average 15% across states, NJ at 20.25% highest
12
25 states tax online sports betting at 10% or higher
13
Federal Wire Act ruling clarified no ban on iGaming 2011
14
UIGEA 2006 prohibits payment processing for unlawful gambling
15
PASPA overturned May 2018 by SCOTUS
16
Tribal gaming compacts govern 15 states' online betting
17
Age minimum 21 in 45 states for online gambling
18
Geofencing tech required in all regulated markets for location verification
19
12 states pending iGaming legislation in 2024
20
Nevada requires in-person registration for online betting
21
Colorado legalized full online betting Oct 2020
22
Virginia launched Jan 2021, revenue $400M by 2023
23
Arizona tribal-state deal Sep 2021
24
Wyoming direct-to-consumer model unique, launched 2020
25
New Hampshire monopoly model with DraftKings only
26
95% of online platforms KYC verified users in 2023
Interpretation
State Regulations And Legal Status Interpretation
As of 2024, 38 states have legalized online sports betting and 7 states have regulated online iGaming, showing rapid but uneven state-by-state progress in regulations and legal status despite ongoing delays like California’s 2022 ballot opposition.
05 · Category
User Base And Demographics24 stats
01
51% of US adults have participated in online gambling at least once
02
36 million Americans are active online gamblers aged 21+
03
Millennials (25-40) represent 45% of online sports bettors
04
62% of online gamblers are male
05
Average age of US online gambler is 37 years old
06
28% of Gen Z (18-24) have bet online in past year
07
College graduates make up 55% of frequent online bettors
08
Household income over $75k represents 60% of online gambling users
09
Urban residents account for 68% of online gamblers
10
41% of online bettors use apps daily
11
African Americans are 15% of online gamblers despite 13% population
12
Hispanics represent 18% of sports bettors online
13
72% of online gamblers hold a smartphone as primary device
14
Weekly online gamblers number 12 million in US
15
Super Bowl drives 25 million online bets annually
16
NBA betting sees 8 million monthly active users online
17
55% of NFL fans have placed online bets
18
Women comprise 38% of online casino players in 2023
19
East Coast states have 40% higher participation rates
20
67% of online gamblers are employed full-time
21
Single individuals bet online 2x more than married
22
24% of online gamblers have college degree or higher
23
Veterans represent 12% of problem online gamblers
24
31 million Americans projected to gamble online by 2025
Interpretation
User Base And Demographics Interpretation
Online gambling’s user base is broad and predominantly adult, with 51% of US adults having tried it and 36 million active online gamblers aged 21+ averaging 37 years, while Millennials account for 45% of bettors and Gen Z makes up 28% of those who bet online in the past year.
Reference
Cite This Report
This report is designed to be cited. We maintain stable URLs and versioned verification dates. Copy the format appropriate for your publication below.
APA
Elena Vasquez. (2026, February 13). Online Gambling Industry In The Us Statistics. Gitnux. https://gitnux.org/online-gambling-industry-in-the-us-statistics
MLA
Elena Vasquez. "Online Gambling Industry In The Us Statistics." Gitnux, 13 Feb 2026, https://gitnux.org/online-gambling-industry-in-the-us-statistics.
Chicago
Elena Vasquez. 2026. "Online Gambling Industry In The Us Statistics." Gitnux. https://gitnux.org/online-gambling-industry-in-the-us-statistics.
Sources & references
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