GITNUX MARKETDATA REPORT 2024
Non-Music Youtube Video Views Statistics
Non-music YouTube videos, on average, receive more views than music videos based on viewer preferences and engagement patterns.
In this post, we explore the fascinating world of non-music video views on YouTube, from the staggering popularity of ‘Baby Shark Dance’ to the rise of how-to videos and gaming content. Dive into the statistics that reveal the preferences and habits of YouTube users, shedding light on the diverse array of non-music videos that capture millions of viewers’ attention each day.
Statistic 1
"As of March 2021, the most viewed non-music video on YouTube is 'Baby Shark Dance' with over 7.91 billion views."
Statistic 2
"Baby Shark Dance' became YouTube's most-watched video in November 2020, surpassing the music video 'Despacito'."
Statistic 3
"Chinese short video app Kuaishou's lip-sync video became the most viewed non-music video on YouTube within 24 hours with 100 million views in 2018."
Statistic 4
"As of 2019, 500 hours of video are uploaded to YouTube every minute. Among these, a significant portion of them are non-music videos."
Statistic 5
"As of Q1 2021, YouTube users have watched more than one billion hours of video each day, including non-music videos."
Statistic 6
"70% of YouTube watch time comes from mobile devices, and this includes non-music video views as well."
Statistic 7
"In 2018, the second most-viewed YouTube channel overall was T-Series, an Indian music video channel. The top most-viewed non-music channel was SET India."
Statistic 8
"Among U.S. YouTube users, 71% report watching a video to learn how to do something. This indicates a high rate of non-music video views in the U.S."
Statistic 9
"The most popular category of YouTube channel, based on views (excluding music) is Entertainment, with over 11 billion monthly views worldwide."
Statistic 10
"The top YouTube video (non-music category) with over 5 billion views is 'Masha and the Bear - Recipe for Disaster'."
Statistic 11
"The average mobile viewing session for non-music content on YouTube is more than 40 minutes."
Statistic 12
"Around 70% of what people watch on YouTube is determined by its recommendation algorithm. This means a vast amount of non-music videos being viewed are prescribed by YouTube."
Statistic 13
"According to survey data, 53% of YouTube users utilize the platform for video content that isn’t music-related or TV/movies."
Statistic 14
"In 2021, the average length of a YouTube video was about 12 minutes, this includes non-music videos as well."
Statistic 15
"How-to videos earn the most attention, with the average viewer watching more than 70% of the full video. This category is non-music."
Statistic 16
"According to YouTube algorithm data, an increase in ‘how-to’ videos has been seen in 2020 due to daily routines changing with the pandemic, indicating non-music videos popularity."
Statistic 17
"Gaming is a highly popular type of non-music videos, with Minecraft being the most watched video game on YouTube, with 201 billion views in 2020."
Statistic 18
"Comedy, Entertainment, and How-to & Style are among the most popular YouTube non-music categories with U.S. viewers in 2020."
Statistic 19
"The number of channels earning six figures per year on YouTube grew 40%+ year on year, many of those being non-music creators."
Statistic 20
"Among Gen Z viewers, vlogs are among the top five favorite types of YouTube non-music videos."
Jannik Lindner
Can You Trust Our Report?
The statistics are checked by us and then entered into the database. Our market data reports have been linked to by some of the largest publishers and companies on the Internet.
