College NIL funding reached $1.2 billion in collective support by mid-2024, and reported active deals topped 25,000 across college athletes. The highest valuations stay in the spotlight, but the deal volume shows how quickly endorsement money is spreading beyond a handful of stars. Baseball offers a snapshot with Ethan Holliday’s $1.2 million NIL deal alongside seven-figure totals across multiple top prospects.
Key Takeaways
- Ethan Holliday, Oklahoma Sooners baseball freshman infielder, $1.2 million NIL with Rawlings
- Jac Caglianone, Florida Gators pitcher/first baseman, $2.3 million NIL valuation
- Charlie Condon, Georgia Bulldogs outfielder, $1.9 million NIL with Fanatics
- Arch Manning, Texas Longhorns quarterback, holds the highest NIL valuation at $3.6 million as of October 2024: June 2026
- Shedeur Sanders, Colorado Buffaloes quarterback, has an NIL valuation of $4.7 million, leading all college athletes
- Quinn Ewers, Texas Longhorns quarterback, NIL valuation stands at $3.9 million with deals from Nike and EA Sports
- Cooper Flagg, Duke Blue Devils freshman forward, leads men's basketball NIL valuations at $5.1 million
- Ace Bailey, Rutgers Scarlet Knights freshman wing, $3.8 million NIL value with New Balance
- Dylan Harper, Rutgers Scarlet Knights freshman guard, $3.5 million NIL including Fanatics deal
- Livvy Dunne, LSU Tigers gymnast, $3.5 million NIL with Vuori and American Eagle
- Olivia Ponton, model and NIL influencer, $2.2 million valuation across sports endorsements
- Bronny James, USC Trojans basketball/football, $5.8 million NIL family boost
- Overall NIL market value reached $1.2 billion in collective funding by mid-2024
- Number of active NIL deals reported hit 25,000 across college athletes in 2024
- Average NIL valuation for Power 5 football players increased 28% to $450,000 YoY
College athletes’ NIL money hit $1.2 billion mid 2024, with football and women’s sports driving record valuations.
Related reading
01 · Category
Baseball20 stats
01
Ethan Holliday, Oklahoma Sooners baseball freshman infielder, $1.2 million NIL with Rawlings
02
Jac Caglianone, Florida Gators pitcher/first baseman, $2.3 million NIL valuation
03
Charlie Condon, Georgia Bulldogs outfielder, $1.9 million NIL with Fanatics
04
Travis Bazzana, Oregon State Beavers second baseman, $1.6 million NIL top draft prospect
05
JJ Wetherholt, West Virginia Mountaineers shortstop, $1.4 million NIL
06
Hagen Smith, Arkansas Razorbacks pitcher, $1.3 million NIL with pitching endorsements
07
Chase Burns, Wake Forest Demon Deacons pitcher, $1.1 million NIL
08
Bryce Rainer, Harvard-Westlake HS commit (UCLA), $900,000NIL pre-college
09
Konnor Griffin, Jackson Prep commit (Mississippi State), $850,000NIL
10
Cam Caminiti, Saguaro HS commit (LSU), $800,000NIL prospect value
11
Nolan Schubart, Oklahoma State Cowboys outfielder, $1.0 million NIL
12
Colby Shelton, Auburn Tigers shortstop, $950,000NIL with bat endorsements
13
Luke Keaschall, Vanderbilt Commodores infielder, $900,000NIL
14
Robin Villalobos, LSU Tigers pitcher, $850,000NIL international flair
15
Tyler Black, Cleveland Guardians prospect (former Vanderbilt), $1.2 million college NIL peak
16
Brock Wilken, Wake Forest Demon Deacons infielder, $1.0 million NIL
17
Ryan Waldschmidt, Kentucky Wildcats outfielder, $950,000NIL speedster value
18
Kaelen Culpepper, Kansas State Wildcats shortstop, $900,000NIL
19
Griffin Burkholder, Notre Dame Fighting Irish outfielder, $850,000NIL
20
Texas Longhorns baseball NIL collective funded $8 million for roster in 2024
Interpretation
Baseball Interpretation
In today's college baseball landscape, a top prospect's signature is now signed in ink on a jersey and in black on a seven-figure endorsement deal, with entire rosters becoming million-dollar collectives funded by fervent fan bases.
02 · Category
Football30 stats
01
Arch Manning, Texas Longhorns quarterback, holds the highest NIL valuation at $3.6 million as of October 2024: June 2026
02
Shedeur Sanders, Colorado Buffaloes quarterback, has an NIL valuation of $4.7 million, leading all college athletes
03
Quinn Ewers, Texas Longhorns quarterback, NIL valuation stands at $3.9 million with deals from Nike and EA Sports
04
Carson Beck, Georgia Bulldogs quarterback, NIL value of $3.2 million backed by Beats by Dre endorsement
05
Jalen Milroe, Alabama Crimson Tide quarterback, $2.8 million NIL valuation including Panini trading cards deal
06
Travis Hunter, Colorado Buffaloes cornerback/wide receiver, $2.4 million NIL from Nike and regional brands
07
Ollie Gordon II, Oklahoma State Cowboys running back, $1.9 million NIL valuation with energy drink partnerships
08
Garrett Nussmeier, LSU Tigers quarterback, $1.7 million NIL including apparel line launches
09
Cam Ward, Miami Hurricanes quarterback, $1.6 million NIL value with video game endorsements
10
Nico Iamaleava, Tennessee Volunteers quarterback, $1.5 million NIL from Gatorade and local boosters
11
Cade Klubnik, Clemson Tigers quarterback, $1.4 million NIL valuation featuring Chevy dealership deals
12
Jaxson Dart, Ole Miss Rebels quarterback, $1.3 million NIL with supplement brand partnerships
13
Drew Allar, Penn State Nittany Lions quarterback, $1.2 million NIL including apparel collaborations
14
Conner Weigman, Texas A&M Aggies quarterback, $1.1 million NIL value from Texas-based brands
15
DJ Lagway, Florida Gators quarterback, $1.0 million NIL with emerging social media influence
16
Ashton Jeanty, Boise State Broncos running back, $2.1 million NIL boosted by Doak Walker award contention
17
Tetairoa McMillan, Arizona Wildcats wide receiver, $1.8 million NIL with Nike signature gear
18
Emeka Egbuka, Ohio State Buckeyes wide receiver, $1.5 million NIL including trading cards
19
TreVeyon Henderson, Ohio State Buckeyes running back, $1.4 million NIL from fan merchandise
20
Quinshon Judkins, Ohio State Buckeyes running back, $1.2 million NIL with athletic wear deals
21
Walter Nolen, Ole Miss Rebels defensive tackle, $1.1 million NIL valuation in SEC
22
Anthony Hill, Texas Longhorns linebacker, $900,000NIL with defensive endorsements
23
Harold Perkins, LSU Tigers linebacker, $1.3 million NIL from New Orleans brands
24
Barrett Carter, Clemson Tigers linebacker, $1.0 million NIL value
25
Danny Stutsman, Oklahoma Sooners linebacker, $950,000NIL with regional deals
26
Princely Umanmielen, Ole Miss Rebels edge rusher, $850,000NIL emerging value
27
Abdul Carter, Penn State Nittany Lions edge, $1.1 million NIL
28
Mykel Williams, Georgia Bulldogs edge, $1.0 million NIL
29
Nic Scourton, Texas A&M Aggies edge, $900,000NIL
30
Colorado Buffaloes football program generated over $11 million in NIL deals collectively in 2024
Interpretation
Football Interpretation
In the grand bazaar of college sports, the quarterback remains the blue-chip stock, but as the NIL market matures, we're seeing a welcome, if still modest, shareholder diversification where a star cornerback can finally buy the offensive line their own energy drinks.
03 · Category
Men's Basketball22 stats
01
Cooper Flagg, Duke Blue Devils freshman forward, leads men's basketball NIL valuations at $5.1 million
02
Ace Bailey, Rutgers Scarlet Knights freshman wing, $3.8 million NIL value with New Balance
03
Dylan Harper, Rutgers Scarlet Knights freshman guard, $3.5 million NIL including Fanatics deal
04
VJ Edgecombe, Baylor Bears freshman guard, $2.9 million NIL valuation
05
Tre Johnson, Texas Longhorns freshman guard, $2.7 million NIL with Jordan Brand
06
Kon Knueppel, Duke Blue Devils freshman guard, $2.4 million NIL
07
Khaman Maluach, Duke Blue Devils freshman center, $2.1 million NIL value
08
Boogie Fland, Arkansas Razorbacks freshman guard, $1.9 million NIL with Puma
09
Jalil Bethea, Miami Hurricanes freshman guard, $1.7 million NIL
10
Ian Jackson, North Carolina Tar Heels freshman guard, $1.6 million NIL valuation
11
Drake Powell, North Carolina Tar Heels freshman wing, $1.5 million NIL
12
Karter Knox, Arkansas Razorbacks freshman wing, $1.4 million NIL with Adidas
13
Labaron Philon, Alabama Crimson Tide freshman guard, $1.3 million NIL
14
Derrion Reid, Alabama Crimson Tide freshman wing, $1.2 million NIL value
15
Asa Newell, Georgia Bulldogs freshman forward, $1.1 million NIL
16
Jayden Quaintance, Arizona State Sun Devils freshman center, $1.0 million NIL
17
Chris Cenac Jr., Houston Cougars freshman forward, $950,000NIL valuation
18
Jalen Haralson, Notre Dame Fighting Irish freshman wing, $900,000NIL
19
Isiah Harwell, Notre Dame Fighting Irish freshman guard, $850,000NIL
20
Bryson Tucker, Indiana Hoosiers freshman wing, $800,000NIL value
21
Jalen Bridges, Baylor Bears guard, $750,000NIL with ongoing deals
22
Duke men's basketball NIL collective raised $10 million in first year post-NCAA rule change
Interpretation
Men's Basketball Interpretation
The collegiate arms race has pivoted from recruiting banners to branding deals, where a freshman's market value can now eclipse the endowment of a small liberal arts college.
04 · Category
Other Sports24 stats
01
Livvy Dunne, LSU Tigers gymnast, $3.5 million NIL with Vuori and American Eagle
02
Olivia Ponton, model and NIL influencer, $2.2 million valuation across sports endorsements
03
Bronny James, USC Trojans basketball/football, $5.8 million NIL family boost
04
Halle Bailey, actress with NIL volleyball ties, $1.9 million crossover value
05
Suni Lee, gymnast with NIL post-Olympics, $2.4 million including Target deal
06
Simone Biles, gymnast NIL extensions at $5 million+
07
Sadie Sink, actress NIL soccer endorsements, $1.5 million
08
Quinn Ewers has non-football NIL with Dr Pepper at $200,000annual
09
Gymnastics NIL market grew 45% to $15 million total in 2024
10
Track and field sprinter Abby Steiner $1.1 million NIL with Puma
11
Swimmer Torri Huske $900,000NIL post-Olympics gold
12
Tennis player Emma Navarro $1.3 million NIL at South Carolina
13
Golf prodigy Anna Davis $800,000NIL Augusta National ties
14
Volleyball star Brooke Van Sickle $750,000NIL at Nebraska
15
Softball pitcher NiJaree Taylor $1.4 million NIL at Oregon State
16
Wrestler Carter Starocci $950,000NIL at Penn State
17
Lacrosse player Charlotte North $850,000NIL at Boston College
18
Soccer star Ally Lemos $1.0 million NIL at Florida State
19
Hockey player Cutter Gauthier $900,000NIL at Boston College
20
Rowing athlete Kristin Punzalan $700,000NIL Stanford
21
Cheerleader Sam Crawford $1.2 million NIL Texas
22
Dance team member Caroline Crawford $650,000NIL LSU
23
Equestrian rider Julie Augustine $800,000NIL SMU
24
Total NIL deals across all non-revenue sports exceeded 10,000 in 2024
Interpretation
Other Sports Interpretation
The NIL gold rush has become a sprawling Olympic village where even a Texas cheerleader can out-earn an Olympic swimmer, proving that in the modern endorsement game, a viral backflip is now worth more than a gold medal.
05 · Category
Overall NIL Market15 stats
01
Overall NIL market value reached $1.2 billion in collective funding by mid-2024
02
Number of active NIL deals reported hit 25,000 across college athletes in 2024
03
Average NIL valuation for Power 5 football players increased 28% to $450,000 YoY
04
Women's sports NIL spending surged 150% since 2022 to $300 million annually
05
Top 100 NIL earners averaged $2.1 million each in 2024 rankings
06
NIL collectives numbered over 150 across FBS programs by end of 2024
07
68% of Division I athletes now have at least one NIL deal per survey
08
Legal challenges to NIL rules reached 12 federal cases in 2024
09
International brands entered NIL space with 20% deal increase
10
High school NIL deals approved in 12 states totaling $50 million market
11
Transfer portal athletes saw 40% NIL value bump post-transfer average
12
Social media followers correlated to 75% of NIL valuation variance per study
13
NIL insurance products sold to 500+ athletes protecting $100M in deals
14
Brand spending on NIL rose to $1 billion from $917M in 2023
15
45% of NIL revenue now from local/regional businesses per report
Interpretation
Overall NIL Market Interpretation
The college athletics landscape has officially transformed from amateur idealism into a booming billion-dollar bazaar where everyone from the local car dealership to international brands is now a player, making athletes both celebrated influencers and litigated commodities overnight.
06 · Category
Women's Basketball22 stats
01
Paige Bueckers, UConn Huskies guard, tops women's basketball NIL at $3.2 million with Nike
02
Flau'jae Johnson, LSU Tigers guard, $2.1 million NIL including Reebok record deal
03
Angel Reese, LSU Tigers forward (now Chicago Sky), peaked at $1.8 million college NIL
04
JuJu Watkins, USC Trojans guard, $1.7 million NIL valuation freshman year
05
Caitlin Clark, Iowa Hawkeyes guard (former), $3.1 million NIL record before WNBA
06
Cameron Brink, Stanford Cardinal forward (former), $2.5 million NIL with New Balance
07
Gabbie Marshall, Iowa Hawkeyes guard, $1.2 million NIL boosted by Final Four run
08
Kate Martin, Iowa Hawkeyes guard (former), $900,000NIL from championship exposure
09
Hailey Van Lith, LSU Tigers guard (former), $1.4 million NIL transfer boost
10
Aneesah Morrow, LSU Tigers forward, $1.1 million NIL with apparel deals
11
Last-Tear Poa, LSU Tigers guard, $800,000NIL emerging value
12
Mikaylah Williams, LSU Tigers guard, $1.0 million NIL freshman standout
13
Jersey Wolfenbarger, Arkansas Razorbacks forward, $750,000NIL with regional brands
14
Talia von Oelhoffen, USC Trojans guard, $900,000NIL transfer value
15
Kiki Rice, UCLA Bruins guard, $1.3 million NIL with Gatorade
16
Charisma Osborne, UCLA Bruins guard (former), $1.0 million NIL
17
Emily Engstler, UCLA Bruins forward (former), $850,000NIL
18
Lauren Betts, UCLA Bruins center, $1.2 million NIL big woman value
19
Hannah Hidalgo, Notre Dame Fighting Irish guard, $1.5 million NIL freshman record
20
Sonia Citron, Notre Dame Fighting Irish guard, $950,000NIL
21
Maddy Westbeld, Notre Dame Fighting Irish forward (former), $800,000NIL
22
LSU women's basketball NIL deals totaled over $5 million in 2023-24 season
Interpretation
Women's Basketball Interpretation
It seems the real national championship in women's college basketball is being played out in the endorsement arena, where a star guard's signature is now worth as much as her signature move.
Reference
Cite This Report
This report is designed to be cited. We maintain stable URLs and versioned verification dates. Copy the format appropriate for your publication below.
APA
David Kowalski. (2026, February 13). Nil Statistics. Gitnux. https://gitnux.org/nil-statistics
MLA
David Kowalski. "Nil Statistics." Gitnux, 13 Feb 2026, https://gitnux.org/nil-statistics.
Chicago
David Kowalski. 2026. "Nil Statistics." Gitnux. https://gitnux.org/nil-statistics.
Sources & references
20 datasets cited across this report · attribution is report-level