Summary
- • 40% of US internet users aged 18-34 have purchased products online as a result of seeing an ad that they believe was native.
- • Native ads are viewed 53% more than banner ads.
- • Native advertising spending is projected to exceed $41 billion in the US by 2019.
- • 73% of publishers leverage some form of native advertising on their websites.
- • Native ads generate an 18% higher lift in purchase intent compared to banner ads.
- • Millennials find native ads to be more trustworthy than traditional banner ads.
- • 41% of brands have created and executed native advertising campaigns within the past year.
- • 56% of marketers believe that personalized content promotes higher engagement rates.
- • Native ads deliver a CTR of up to 10x higher than typical display ads.
- • 70% of individuals want to learn about products through content rather than traditional advertisements.
- • 90% of consumers find custom content useful.
- • Native ads help increase brand lift by 82%.
- • Average click-through rates (CTR) for native ads are significantly higher at 0.22%.
- • Native video ads are shared 20% more than standard display ads.
- • Native ads that include rich media boost conversion rates by up to 60%.
Move over, banner ads, theres a new sheriff in town – Native Advertising! With 40% of US internet users aged 18-34 rushing to purchase products online after encountering what they believe to be seamless native ads, its no wonder that these sneaky little gems are viewed a whopping 53% more than their flashy banner counterparts. With native advertising spending projected to skyrocket to over $41 billion in the US by 2019 and a staggering 73% of publishers jumping on the native ad bandwagon, its clear that personalized, trust-worthy content is reigning supreme in the ever-evolving world of digital marketing. So, grab your coffee and get ready for a wild ride as we delve into the genius behind this advertising trend thats here to stay.
Impact on purchase behavior: Native ads vs other ad formats
- 40% of US internet users aged 18-34 have purchased products online as a result of seeing an ad that they believe was native.
- Native ads generate an 18% higher lift in purchase intent compared to banner ads.
- Millennials find native ads to be more trustworthy than traditional banner ads.
- 70% of individuals want to learn about products through content rather than traditional advertisements.
- Native ads help increase brand lift by 82%.
- Native ads that include rich media boost conversion rates by up to 60%.
- Native ads are perceived by consumers to be less intrusive than traditional ads.
- 70% of individuals say they would rather learn about a product through content than through traditional advertising.
- Over 50% of consumers have installed ad-blocking software.
- Native ads registered an 18% increase in purchase intent compared to traditional display ads.
- Marketers who utilize native advertising see a 68% increase in brand lift.
- 70% of web users prefer to learn about products through content rather than traditional advertising.
- Publishers that implement native ads see a 18% increase in revenue on average.
- Native ads that include branded content drive 82% higher brand lift.
- Native ads have an average conversion rate of 9%, compared to 3% for display ads and 1% for Facebook ads.
- Native advertising drives a 53% lower bounce rate than display ads alone.
- Native ads result in an 18% higher brand recall and 10% higher lift for purchase intent.
- Native ads receive 3x more conversions compared to traditional display ads.
- 61% of consumers perceive native ads as trustworthy and credible.
- In-feed native ads perform 2.5 times better than standard display ads.
- 70% of consumers prefer to learn about products via content rather than traditional ads.
- Native ads outperform display ads by 3 times in lifting purchase intent.
- Native ads produce 18% higher lift in purchase intent compared to banner ads.
- Native ads drive a 9% higher lift for brand affinity compared to banners.
- Native ads increase purchase intent by 53% compared to display ads alone.
- 59% of audiences prefer to see native ads for new product launches.
- Native ads generate an 85% lift in purchase intent compared to standard display ads.
- 45% of consumers are more likely to engage with native ads over banner ads.
- 47% of US consumers have a positive view of native advertising.
- Native ads drive a 60% increase in brand perception and purchase intent.
- 70% of consumers would rather learn about products through content than traditional advertising.
- Native ads result in a 33% increase in brand loyalty and 7.9x higher brand recall.
- 67% of brands believe that native advertising helps them achieve their content marketing goals.
- 70% of internet users would rather learn about products through content than traditional advertising.
Interpretation
In a digital world filled with constant bombardment of advertisements, it's no surprise that consumers are turning to native advertising as their trusted guide through the marketing maze. With statistics revealing that native ads lead to increased brand lift, higher purchase intent, and enhanced brand perception, it's clear that this unobtrusive form of promotion is gaining favor among internet users, particularly the elusive millennial demographic. As consumers crave informative content over traditional sales pitches, marketers are recognizing the power of storytelling and rich media within native ads, resulting in significant boosts in conversion rates and revenue. With ad-blockers on the rise and trust in traditional ads dwindling, it seems that native advertising has emerged as the savvy solution to capture audience attention and drive meaningful engagement in a cluttered advertising landscape.
Projection of native advertising spending
- Native advertising spending is projected to exceed $41 billion in the US by 2019.
- 90% of consumers find custom content useful.
- Native ads are predicted to drive 74% of all display ad revenue by 2021.
- Native ads are expected to drive 74% of all ad revenue by 2021.
- Native advertising spending in the US is expected to reach $41.14 billion by 2019.
- Native ads are estimated to represent 40% of all display advertising revenue by 2020.
- Native advertising is projected to make up 74% of all ad revenue by 2021.
- Native advertising spend is expected to increase by 372% from 2018 to 2020.
- Native ads are predicted to drive 74% of total ad revenue by 2021.
- Native advertising has seen a 300% increase in popularity since 2014.
- The native advertising market is expected to reach $400 billion by 2025.
- Native advertising is expected to account for 61% of all digital display ad spending by 2020.
- Over 60% of publishers are planning to increase native advertising budgets.
- 75% of publishers and 77% of marketers believe that native advertising is positive for the industry.
Interpretation
With native advertising projected to be the rising star of the marketing world, it seems that the adage "content is king" is being upgraded to "custom content is the reigning monarch." As consumers increasingly embrace the blend of advertising and authentic storytelling, it appears that native ads are not just a trend but a powerful force shaping the future of advertising revenue. With spending soaring and projections pointing to dominance by 2021, it seems the traditional banner ad may need to up its game or risk being dethroned by the clever integration and effective engagement offered by native advertising.
Publisher utilization of native advertising
- 73% of publishers leverage some form of native advertising on their websites.
- 41% of brands have created and executed native advertising campaigns within the past year.
- 56% of marketers believe that personalized content promotes higher engagement rates.
- 68% of marketers have integrated native advertising into their overall marketing strategy.
- 60% of publishers create branded content for native ad campaigns.
- Over 90% of publishers believe that native advertising can help to enhance their brand.
- Native ads generate an average of 4x more revenue per thousand impressions (RPM) for publishers.
- 71% of publishers use some form of native advertising.
Interpretation
In the world of publishing and marketing, native advertising is the Swiss Army knife of strategies, with 73% of publishers utilizing its versatile power on their websites. Brands are catching onto this trend, with 41% diving into native advertising campaigns in the past year. Marketers are singing the praises of personalized content, with 56% believing it's the secret sauce for boosting engagement rates. It's no surprise that 68% of savvy marketers are weaving native ads into their overall strategy, while 60% of publishers are getting in on the action by creating branded content. With over 90% of publishers believing in its brand-boosting magic, it's clear that native advertising is the golden ticket. And let's not forget the cherry on top - native ads are raining down 4x more revenue per thousand impressions for publishers. With 71% of publishers already on board, it's safe to say that native advertising is the belle of the marketing ball.
Viewer engagement: Native ads vs banner ads
- Native ads are viewed 53% more than banner ads.
- Native ads deliver a CTR of up to 10x higher than typical display ads.
- Average click-through rates (CTR) for native ads are significantly higher at 0.22%.
- Native video ads are shared 20% more than standard display ads.
- Native ads result in an average CTR of 0.38%, which is significantly higher than traditional display ads.
- Native ads are viewed 53% more frequently than banner ads.
- Native advertising saw a 25x increase in engagement levels compared to traditional display ads.
- Consumers engage with native ads 20-60% more than with standard banner ads.
- 85% of consumers prefer mobile-optimized native ads.
- Native ads receive 53% more views than traditional display ads.
- Native ad headlines are read 308 times more than typical banners.
- Consumer interaction with native ads is 20% to 60% higher compared to standard display ads.
- Native ads deliver an average CTR of 0.22%, significantly higher than standard display ads.
- Consumers look at native ads 53% more frequently than display ads.
- Native ads result in 61% more engaged users compared to traditional display ads.
- Consumers interact with native ads 20-60% more than with standard banners.
- 71% of consumers feel that native ads don't interfere with their online experience.
- Native ads deliver 3.6x higher click-through rates than display ads for mobile devices.
- Native ads are shared 32% more than traditional display ads.
- Native video ads generate 308% higher CTRs compared to traditional display ads.
- The average CTR for native advertising is 1% on mobile devices and 0.3% on desktop.
- 60% of consumers consider native ads to be more engaging than traditional banner ads.
- Native ads deliver a 18% higher lift in brand recall compared to traditional display ads.
- Native ads have a 53% higher chance of being viewed than other banner ads.
Interpretation
In a world bombarded with ads vying for attention, native advertising emerges as the wily fox among the sheep of banner ads. With an impressive arsenal of statistics to boast about— from being viewed 53% more frequently to delivering a CTR up to 10x higher than traditional display ads— native ads have proven themselves as the charismatic charmers of the advertising landscape. Consumers seem to have fallen under their spell, engaging with them 20-60% more eagerly than with standard banners, while showing a preference for mobile-optimized versions. With native ads generating significantly higher click-through rates and levels of engagement, one thing is clear: in the evolutionary race of advertising tactics, native ads have donned the crown as the sleek, savvy contenders that rule the digital kingdom.
