GITNUXREPORT 2025

Native Advertising Statistics

Native advertising surpasses traditional ads in engagement, trust, and effectiveness.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

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Statistic 1

72% of consumers say that they prefer to learn about products through content rather than traditional advertising

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70% of consumers prefer to learn about products via articles over traditional ads

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43% of internet users say they’ve clicked on a native ad

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65% of consumers find native advertising less intrusive than display ads

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60% of consumers say they prefer content from brands over traditional advertisements

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78% of consumers claim that personalized content increases their likelihood to purchase

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65% of consumers say they are more likely to share native ads than traditional ads

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69% of consumers prefer to watch a video to learn about a brand, which native ads effectively utilize

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45% of consumers find native ads relevant to their interests

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72% of users are more likely to engage with native advertising when it's contextually relevant

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78% of consumers say native advertising is less disruptive than other online ads

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63% of consumers want more branded content created in a native format

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71% of consumers prefer native ads that are personalized to their interests

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54% of users find native ads more engaging than traditional ads

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73% of consumers consider native advertising to be more subtle and less annoying than other formats

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47% of brands plan to create more native content in the coming year

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Native advertising accounts for 56.9% of all digital display ad spending globally

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59% of UK marketers plan to increase native advertising budgets in 2024

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55% of digital ad spending in the US is expected to be on native advertising by 2025

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The use of native advertising grew by 13% in 2022

Statistic 21

In 2023, native advertising spend reached $65 billion globally

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52% of brands have increased native advertising budgets in the past year

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60% of digital advertising revenue in Europe is projected to come from native ads by 2025

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Mobile native ad spend is expected to grow by 12% annually through 2024

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84% of worldwide digital ad spend on native ads will be in North America and Europe by 2025

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Native ads account for over 70% of social media advertising revenue

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Native advertising is expected to grow at a CAGR of 12.2% from 2023 to 2028

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83% of publishers report native advertising revenue growth year over year

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Native ads have a 53% higher click-through rate than banner ads

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80% of marketers find native advertising effective for engaging audiences

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The average click-through rate for native ads ranges between 0.2% and 0.8%

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64% of marketers believe native advertising helps brands boost brand awareness

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Native advertising is 3.5 times more effective at engaging audiences than display advertising

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69% of advertisers say native advertising has helped increase engagement

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48% of consumers are more likely to remember native ads compared to banner ads

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67% of brands use native advertising as part of their marketing mix

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Native advertising can increase brand lift by up to 33%

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57% of digital marketers say native advertising delivers higher ROI than traditional ads

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Native advertising generates 32% higher purchase intent than traditional display ads

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45% of consumers are more likely to click on native ads that match the look and feel of the platform

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The average lifespan of a native ad campaign is 4 to 6 weeks

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The effectiveness of native ads increases when combined with influencer marketing, according to 74% of marketers

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Publishers report a 58% increase in engagement when native advertising is implemented

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Native advertising leads to 4 times higher visitor-to-lead conversion rates compared to traditional ads

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49% of digital advertising professionals find native advertising the most effective format for storytelling

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58% of mobile consumers have made a purchase after seeing a native ad

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Native advertising can boost brand engagement rates by up to 50%

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75% of marketers view native advertising as essential for content marketing strategies

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Native ads on mobile devices have a 40% higher engagement rate than on desktops

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The average viewing time of native ads is 35% longer than traditional display ads

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Native advertising leads to a 45% increase in brand recall compared to traditional advertising

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65% of consumers say that sponsored content feels more trustworthy than traditional ads

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36% of consumers say native ads improve their perception of a brand

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70% of consumers believe native ads should be clearly labeled as sponsored

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90% of consumers trust native ads more than traditional display ads

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68% of consumers say they trust native ads more when they are editorially integrated into content

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Native advertising enhances the perceived authenticity of brands, according to 66% of consumers

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53% of digital marketers believe native ads can improve customer loyalty

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62% of consumers find native ads helpful when they align with their values and preferences

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Sources

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Trust Badges - Publications that have cited our reports

Key Highlights

72% of consumers say that they prefer to learn about products through content rather than traditional advertising
Native advertising accounts for 56.9% of all digital display ad spending globally
70% of consumers prefer to learn about products via articles over traditional ads
Native ads have a 53% higher click-through rate than banner ads
65% of consumers say that sponsored content feels more trustworthy than traditional ads
80% of marketers find native advertising effective for engaging audiences
The average click-through rate for native ads ranges between 0.2% and 0.8%
43% of internet users say they’ve clicked on a native ad
36% of consumers say native ads improve their perception of a brand
59% of UK marketers plan to increase native advertising budgets in 2024
65% of consumers find native advertising less intrusive than display ads
64% of marketers believe native advertising helps brands boost brand awareness
70% of consumers believe native ads should be clearly labeled as sponsored

With 72% of consumers preferring to discover products through content rather than traditional ads, native advertising has become the most trusted and effective approach in digital marketing, accounting for over 70% of social media ad revenue and capturing more engagement than ever before.

Consumer Preferences and Engagement

72% of consumers say that they prefer to learn about products through content rather than traditional advertising
70% of consumers prefer to learn about products via articles over traditional ads
43% of internet users say they’ve clicked on a native ad
65% of consumers find native advertising less intrusive than display ads
60% of consumers say they prefer content from brands over traditional advertisements
78% of consumers claim that personalized content increases their likelihood to purchase
65% of consumers say they are more likely to share native ads than traditional ads
69% of consumers prefer to watch a video to learn about a brand, which native ads effectively utilize
45% of consumers find native ads relevant to their interests
72% of users are more likely to engage with native advertising when it's contextually relevant
78% of consumers say native advertising is less disruptive than other online ads
63% of consumers want more branded content created in a native format
71% of consumers prefer native ads that are personalized to their interests
54% of users find native ads more engaging than traditional ads
73% of consumers consider native advertising to be more subtle and less annoying than other formats

Consumer Preferences and Engagement Interpretation

With over 70% of consumers favoring native content that feels personalized, relevant, and less intrusive, it's clear that in the digital age, subtlety and storytelling trump hard sell tactics—proving that when brands weave themselves into the fabric of consumer interests, engagement and trust follow naturally.

Content Strategies and Consumer Behavior

47% of brands plan to create more native content in the coming year

Content Strategies and Consumer Behavior Interpretation

With nearly half of brands gearing up to ramp up native content, it’s clear that, in the race for consumer attention, blending advertising seamlessly into the content landscape is becoming less an option and more an obligation.

Market Growth and Investment Trends

Native advertising accounts for 56.9% of all digital display ad spending globally
59% of UK marketers plan to increase native advertising budgets in 2024
55% of digital ad spending in the US is expected to be on native advertising by 2025
The use of native advertising grew by 13% in 2022
In 2023, native advertising spend reached $65 billion globally
52% of brands have increased native advertising budgets in the past year
60% of digital advertising revenue in Europe is projected to come from native ads by 2025
Mobile native ad spend is expected to grow by 12% annually through 2024
84% of worldwide digital ad spend on native ads will be in North America and Europe by 2025
Native ads account for over 70% of social media advertising revenue
Native advertising is expected to grow at a CAGR of 12.2% from 2023 to 2028
83% of publishers report native advertising revenue growth year over year

Market Growth and Investment Trends Interpretation

With native advertising commanding over half of digital ad spend globally and poised to dominate social media revenue, marketers must embrace its growth—lest they fall behind in the increasingly personalized, mobile-centric advertising landscape that shows no signs of slowing.

Native Advertising Effectiveness and Performance

Native ads have a 53% higher click-through rate than banner ads
80% of marketers find native advertising effective for engaging audiences
The average click-through rate for native ads ranges between 0.2% and 0.8%
64% of marketers believe native advertising helps brands boost brand awareness
Native advertising is 3.5 times more effective at engaging audiences than display advertising
69% of advertisers say native advertising has helped increase engagement
48% of consumers are more likely to remember native ads compared to banner ads
67% of brands use native advertising as part of their marketing mix
Native advertising can increase brand lift by up to 33%
57% of digital marketers say native advertising delivers higher ROI than traditional ads
Native advertising generates 32% higher purchase intent than traditional display ads
45% of consumers are more likely to click on native ads that match the look and feel of the platform
The average lifespan of a native ad campaign is 4 to 6 weeks
The effectiveness of native ads increases when combined with influencer marketing, according to 74% of marketers
Publishers report a 58% increase in engagement when native advertising is implemented
Native advertising leads to 4 times higher visitor-to-lead conversion rates compared to traditional ads
49% of digital advertising professionals find native advertising the most effective format for storytelling
58% of mobile consumers have made a purchase after seeing a native ad
Native advertising can boost brand engagement rates by up to 50%
75% of marketers view native advertising as essential for content marketing strategies
Native ads on mobile devices have a 40% higher engagement rate than on desktops
The average viewing time of native ads is 35% longer than traditional display ads
Native advertising leads to a 45% increase in brand recall compared to traditional advertising

Native Advertising Effectiveness and Performance Interpretation

While native advertising boasts a 53% higher click-through rate than banners and significantly outperforms traditional ads in engagement, recall, and ROI—often by multiples—its short 4-6 week lifespan and the nuanced art of seamlessly blending with content remind us that effective native marketing requires both strategic ingenuity and a dash of authenticity.

Trust and Perceived Value of Native Ads

65% of consumers say that sponsored content feels more trustworthy than traditional ads
36% of consumers say native ads improve their perception of a brand
70% of consumers believe native ads should be clearly labeled as sponsored
90% of consumers trust native ads more than traditional display ads
68% of consumers say they trust native ads more when they are editorially integrated into content
Native advertising enhances the perceived authenticity of brands, according to 66% of consumers
53% of digital marketers believe native ads can improve customer loyalty
62% of consumers find native ads helpful when they align with their values and preferences

Trust and Perceived Value of Native Ads Interpretation

With over two-thirds of consumers trusting native ads more than traditional ads and nearly three-quarters advocating for clear labeling, it's evident that integrating authentic, value-aligned content is the key to turning native advertising into a genuine conversation rather than a clandestine pitch.