GITNUX REPORT 2024

Key Music Streaming Statistics: Market Share, Revenue, Subscribers, Genres, Features

Explore the surge of music streaming: Spotify dominates, while Tidal pays artists the highest.

Author: Jannik Lindner

First published: 7/17/2024

Statistic 1

The most streamed genre on Spotify is pop music

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Hip-hop is the second most popular genre on music streaming platforms

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Latin music streaming grew by 33% in 2022

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Podcast listeners on Spotify grew to 489 million in Q4 2022

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Spotify's most-streamed artist of 2022 was Bad Bunny

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'As It Was' by Harry Styles was the most-streamed song globally on Spotify in 2022

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Spotify's podcast library includes over 4 million titles

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Tidal offers over 350,000 music videos

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Spotify's revenue in 2022 was €11.7 billion

Statistic 10

Apple Music's estimated revenue in 2022 was $8.6 billion

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Amazon Music's estimated revenue in 2022 was $4.9 billion

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Spotify paid out over €7 billion to rights holders in 2022

Statistic 13

Spotify's average revenue per user (ARPU) was €4.55 in Q4 2022

Statistic 14

Spotify's gross margin was 25.3% in Q4 2022

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Apple Music pays artists an average of $0.01 per stream

Statistic 16

Spotify pays between $0.003 and $0.005 per stream on average

Statistic 17

Amazon Music pays between $0.004 and $0.005 per stream on average

Statistic 18

Tidal pays the highest per-stream rate at $0.0125

Statistic 19

Spotify is available in 183 countries

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Apple Music is available in over 167 countries

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Amazon Music is available in over 50 countries

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YouTube Music is available in over 95 countries

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Spotify's market share in the global music streaming market is approximately 31%

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Apple Music holds about 15% of the global music streaming market share

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Amazon Music accounts for roughly 13% of the global music streaming market

Statistic 26

Global music streaming revenue reached $26.6 billion in 2022

Statistic 27

The music streaming market is expected to grow at a CAGR of 14.7% from 2023 to 2030

Statistic 28

Spotify offers over 100 million tracks

Statistic 29

Apple Music's catalog includes over 90 million songs

Statistic 30

Amazon Music offers over 90 million songs to Prime members

Statistic 31

Tidal offers high-fidelity audio streaming up to 9216 kbps

Statistic 32

Spotify's 'Discover Weekly' playlist has over 40 million listeners

Statistic 33

Apple Music's 'New Music Daily' playlist is updated with 100 songs every day

Statistic 34

Amazon Music offers spatial audio with Dolby Atmos

Statistic 35

YouTube Music allows users to switch seamlessly between audio and video

Statistic 36

Tidal offers music videos in up to 4K resolution

Statistic 37

Apple Music offers over 30,000 expert-curated playlists

Statistic 38

Amazon Music's 'Song of the Day' feature recommends a new track daily based on listening history

Statistic 39

YouTube Music's 'Your Mix' playlist updates multiple times a day based on listening habits

Statistic 40

Spotify's 'Blend' feature creates a shared playlist for up to 10 users

Statistic 41

Apple Music's 'Replay' feature creates a personalized playlist of a user's most played songs each year

Statistic 42

Amazon Music's 'Side-by-Side' feature offers artist commentary on their songs

Statistic 43

YouTube Music allows users to upload up to 100,000 of their own songs

Statistic 44

Tidal's 'Track Info' feature provides detailed information about a song's credits and production

Statistic 45

Spotify's 'Canvas' feature allows artists to add short looping visuals to their tracks

Statistic 46

Apple Music's 'Spatial Audio' feature supports Dolby Atmos for immersive listening experiences

Statistic 47

The average Spotify user listens to 2.5 hours of music per day

Statistic 48

53% of music streaming users listen via smartphone

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25% of music streaming users discover new music through playlists

Statistic 50

64% of music streamers use the service to discover new music

Statistic 51

The average music streaming session lasts 77 minutes

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47% of music streamers use multiple services

Statistic 53

Spotify's algorithmic playlists account for 31% of listening time on the platform

Statistic 54

36% of music streamers discover new music through social media

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Spotify has over 4 billion user-generated playlists

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82% of music streaming users listen to playlists

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The average Spotify user follows 41 artists

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Spotify has over 515 million monthly active users as of Q1 2023

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Apple Music has over 88 million subscribers as of 2022

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Amazon Music has over 68 million subscribers worldwide

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YouTube Music has over 80 million subscribers as of November 2022

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Tidal has approximately 3 million subscribers globally

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71% of Spotify's total monthly active users are ad-supported

Statistic 64

Spotify's premium subscribers grew by 14% year-over-year in Q4 2022

Statistic 65

56% of music streaming users are between 16 and 24 years old

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Summary

  • Spotify has over 515 million monthly active users as of Q1 2023
  • Apple Music has over 88 million subscribers as of 2022
  • Amazon Music has over 68 million subscribers worldwide
  • YouTube Music has over 80 million subscribers as of November 2022
  • Tidal has approximately 3 million subscribers globally
  • Global music streaming revenue reached $26.6 billion in 2022
  • The music streaming market is expected to grow at a CAGR of 14.7% from 2023 to 2030
  • Spotify's market share in the global music streaming market is approximately 31%
  • Apple Music holds about 15% of the global music streaming market share
  • Amazon Music accounts for roughly 13% of the global music streaming market
  • Spotify's revenue in 2022 was €11.7 billion
  • Apple Music's estimated revenue in 2022 was $8.6 billion
  • Amazon Music's estimated revenue in 2022 was $4.9 billion
  • Spotify paid out over €7 billion to rights holders in 2022
  • The average Spotify user listens to 2.5 hours of music per day

Move over, Beethoven, music streaming has taken the world by storm! With over 515 million monthly active users on Spotify alone, its clear that streaming services are hitting all the right notes. From Apple Music to Amazon Music, YouTube Music to Tidal, the numbers dont lie: the global music streaming market is booming with a revenue of $26.6 billion in 2022 and expected to continue its crescendo at a CAGR of 14.7% until 2030. Join us as we dive into the data symphony of streaming stats, from the most streamed genres to how much artists are getting paid per play, because in this digital jukebox, everyones a listener and the stats sing their own song!

Content Trends

  • The most streamed genre on Spotify is pop music
  • Hip-hop is the second most popular genre on music streaming platforms
  • Latin music streaming grew by 33% in 2022
  • Podcast listeners on Spotify grew to 489 million in Q4 2022
  • Spotify's most-streamed artist of 2022 was Bad Bunny
  • 'As It Was' by Harry Styles was the most-streamed song globally on Spotify in 2022
  • Spotify's podcast library includes over 4 million titles
  • Tidal offers over 350,000 music videos

Interpretation

In the ever-evolving world of music streaming, the stats paint a vivid picture: pop music reigns supreme on Spotify, with hip-hop trailing closely behind in a neck-and-neck race for the top spot. Latin music emerges as a rising star, experiencing a robust 33% surge in 2022, captivating audiences worldwide with its infectious rhythms. The podcast arena is buzzing, with Spotify boasting a staggering 489 million listeners in the last quarter of the year, delving into a diverse library of over 4 million titles. As the year's curtains close, Bad Bunny rightfully claims the crown as Spotify's most-streamed artist, while Harry Styles takes the global stage with his chart-topping anthem 'As It Was.' And in the visual realm, Tidal dazzles with a cinematic display of over 350,000 music videos, promising a feast for the eyes in the streaming universe. The beat goes on, the numbers speak volumes, and the melodies of the future await their turn in the spotlight.

Financial Performance

  • Spotify's revenue in 2022 was €11.7 billion
  • Apple Music's estimated revenue in 2022 was $8.6 billion
  • Amazon Music's estimated revenue in 2022 was $4.9 billion
  • Spotify paid out over €7 billion to rights holders in 2022
  • Spotify's average revenue per user (ARPU) was €4.55 in Q4 2022
  • Spotify's gross margin was 25.3% in Q4 2022
  • Apple Music pays artists an average of $0.01 per stream
  • Spotify pays between $0.003 and $0.005 per stream on average
  • Amazon Music pays between $0.004 and $0.005 per stream on average
  • Tidal pays the highest per-stream rate at $0.0125

Interpretation

In the fast-paced world of music streaming, the numbers speak volumes. With Spotify leading the pack in revenue and payouts to rights holders, it's clear that the streaming giant is not just hitting the right notes but also making the right financial moves. Apple Music may have a catchy tune with its estimated revenue, but its artist payout per stream falls flat compared to the industry average set by Spotify and Amazon Music. And while Tidal may pay the highest per-stream rate, it seems like the tidal wave of success is still rolling in Spotify's favor. It's a melodic battle of dollars and cents in the digital age, where streaming services are not just playing our favorite hits but also playing the market with precision and finesse.

Global Reach

  • Spotify is available in 183 countries
  • Apple Music is available in over 167 countries
  • Amazon Music is available in over 50 countries
  • YouTube Music is available in over 95 countries

Interpretation

The battle of the music streaming giants is akin to a global game of Risk, with Spotify spreading its empire far and wide, Apple Music nipping at its heels in a competitive game of catch-up, Amazon Music carving out a strong foothold in key territories, and YouTube Music proving it's not just a platform for cat videos but a serious contender in the musical arena. These numbers may sound like a geography lesson, but in the world of streaming, it's a strategic conquest for the hearts and ears of listeners worldwide.

Market Share

  • Spotify's market share in the global music streaming market is approximately 31%
  • Apple Music holds about 15% of the global music streaming market share
  • Amazon Music accounts for roughly 13% of the global music streaming market

Interpretation

In the competitive landscape of the music streaming industry, Spotify is grooving its way to the top with a beat-dropping 31% market share, leaving Apple Music and Amazon Music strumming along at 15% and 13% respectively. While these numbers may sound like a chaotic playlist, they reflect the dynamic harmony of the ever-evolving world of digital music consumption. Here, it seems the real challenge is not just hitting the right notes, but ensuring listeners stay tuned in the symphony of streaming services available at their fingertips.

Market Size

  • Global music streaming revenue reached $26.6 billion in 2022
  • The music streaming market is expected to grow at a CAGR of 14.7% from 2023 to 2030

Interpretation

In the world of music streaming, the numbers are hitting all the right notes as global revenue crescendos to a harmonious $26.6 billion in 2022. With an expected growth rate of 14.7% from 2023 to 2030, it seems the playlist of success for the music streaming market is on repeat. As listeners tune in and subscribe to the streaming symphony, it's clear that the industry is not just hitting the high notes but composing a future that promises a record-breaking encore in the years to come.

Platform Features

  • Spotify offers over 100 million tracks
  • Apple Music's catalog includes over 90 million songs
  • Amazon Music offers over 90 million songs to Prime members
  • Tidal offers high-fidelity audio streaming up to 9216 kbps
  • Spotify's 'Discover Weekly' playlist has over 40 million listeners
  • Apple Music's 'New Music Daily' playlist is updated with 100 songs every day
  • Amazon Music offers spatial audio with Dolby Atmos
  • YouTube Music allows users to switch seamlessly between audio and video
  • Tidal offers music videos in up to 4K resolution
  • Apple Music offers over 30,000 expert-curated playlists
  • Amazon Music's 'Song of the Day' feature recommends a new track daily based on listening history
  • YouTube Music's 'Your Mix' playlist updates multiple times a day based on listening habits
  • Spotify's 'Blend' feature creates a shared playlist for up to 10 users
  • Apple Music's 'Replay' feature creates a personalized playlist of a user's most played songs each year
  • Amazon Music's 'Side-by-Side' feature offers artist commentary on their songs
  • YouTube Music allows users to upload up to 100,000 of their own songs
  • Tidal's 'Track Info' feature provides detailed information about a song's credits and production
  • Spotify's 'Canvas' feature allows artists to add short looping visuals to their tracks
  • Apple Music's 'Spatial Audio' feature supports Dolby Atmos for immersive listening experiences

Interpretation

With the music streaming landscape offering a plethora of choices, it's a veritable symphony of options out there for music enthusiasts. From Spotify's vast library of over 100 million tracks to Tidal's audiophile-approved high-fidelity streaming, and Apple Music's daily dose of new music, each platform is flexing its unique tune. Amazon Music sweetens the deal with spatial audio and artist commentary, while YouTube Music seamlessly blends audio and video for a multi-sensory experience. It's a harmonious competition where users are spoiled for choice and innovation hits all the right notes in the digital music scene.

User Behavior

  • The average Spotify user listens to 2.5 hours of music per day
  • 53% of music streaming users listen via smartphone
  • 25% of music streaming users discover new music through playlists
  • 64% of music streamers use the service to discover new music
  • The average music streaming session lasts 77 minutes
  • 47% of music streamers use multiple services
  • Spotify's algorithmic playlists account for 31% of listening time on the platform
  • 36% of music streamers discover new music through social media
  • Spotify has over 4 billion user-generated playlists
  • 82% of music streaming users listen to playlists
  • The average Spotify user follows 41 artists

Interpretation

In a world where music streams flow freely, the statistics paint a picture of our modern melodic obsession: 2.5 hours a day of rhythmic indulgence, with over half tapping into tunes via the omnipresent smartphone. Playlists reign supreme, serving as the gateway to new sounds for a quarter of listeners, while algorithmic algorithms dominate the airwaves, guiding us through the sonic jungle. Social media plays a hefty tune in the discovery dance, competing with Spotify's impressive 4 billion user-generated playlists. In this cacophony of choices, the average Spotify aficionado curates their auditory diet with 41 artists, showcasing a symphony of tastes that harmonize to create the soundtrack of our streaming society.

User Statistics

  • Spotify has over 515 million monthly active users as of Q1 2023
  • Apple Music has over 88 million subscribers as of 2022
  • Amazon Music has over 68 million subscribers worldwide
  • YouTube Music has over 80 million subscribers as of November 2022
  • Tidal has approximately 3 million subscribers globally
  • 71% of Spotify's total monthly active users are ad-supported
  • Spotify's premium subscribers grew by 14% year-over-year in Q4 2022
  • 56% of music streaming users are between 16 and 24 years old

Interpretation

In a world where music is streamed more than water is sipped, the numbers speak volumes. From Spotify's vast empire of over half a billion users to Apple Music's loyal following, it's clear that the battle of the beats is fierce. Amazon Music and YouTube Music are no slouches either, each boasting their legions of fans. Tidal may have a smaller piece of the streaming pie, but for its three million subscribers, quality clearly outshines quantity. And let's not forget the power of youth in this sonic revolution, with over half of music streaming enthusiasts falling into the coveted 16 to 24 age bracket. So as the tunes keep playing and the numbers keep climbing, one thing is certain: the music industry isn't just alive—it's jamming like never before.

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