Music Streaming Services Popularity Statistics

In this post, we present a comprehensive overview of the current landscape of music streaming services, backed by an array of intriguing statistics. From the exponential growth in the number of streaming users to the dominance of certain platforms and the shifting trends in consumer behavior, these statistics shed light on the evolving dynamics of the music industry in the digital age.

Statistic 1

"As of 2020, there were 442 million users streaming music, up from 341 million in 2018."

Statistic 2

"In 2020, 52% of users streamed music every day or nearly every day."

Statistic 3

"About 70% of Spotify’s global users are under the age of 34."

Statistic 4

"In 2021, 78.9% of the U.S. population used mobile devices to stream music."

Statistic 5

"Streaming accounts for 83% of the music industry's revenue."

Statistic 6

"As of Q3 2021, Spotify has 381 million active users."

Statistic 7

"As of 2020, TikTok received seven times more lifetime downloads than Spotify."

Statistic 8

"68% of US teenagers use Spotify for music streaming."

Statistic 9

"46% of all U.S. music streaming revenue can be attributed to Apple Music as of 2020."

Statistic 10

"In the first half of 2020, paid subscriptions grew by 24% to more than 72 million, accounting for more than 73% of the total US market."

Statistic 11

"Pandora users in the U.S. decreased from 81.5 million in 2017 to 58.6 million in 2021."

Statistic 12

"Music streaming services increased by 32% in 2020 with a total of 443 billion on-demand streams."

Statistic 13

"YouTube represents 40% of music streaming listening time globally."

Statistic 14

"Latin America has the highest rate of Spotify usage, at 34% of the population."

Statistic 15

"About 50% of Spotify users use its ad-supported, non-subscription tier."

Statistic 16

"Deezer has 16 million monthly active users and 7 million paid subscribers as of 2020."

Statistic 17

"A survey of U.S. music listeners in 2020 showed that Amazon's share of the streaming market grew 104% year over year."

These statistics highlight the continued growth and evolution of the music streaming industry, with a significant increase in user numbers and engagement. The data shows a shift towards mobile streaming, with platforms like Spotify and Apple Music playing a key role in capturing a younger demographic. Paid subscriptions are on the rise, accounting for the majority of the market share. Additionally, the dominance of streaming in the music industry’s revenue stream is evident. While some platforms like Pandora have seen a decline, others like TikTok have experienced exponential growth in downloads. Latin America emerges as a key market for Spotify, while YouTube remains a major player in global music streaming. Overall, the data paints a picture of a dynamic and competitive landscape within the music streaming industry, driven by technological advancements and changing consumer preferences.