GITNUXREPORT 2025

Multichannel Marketing Statistics

Multichannel marketing boosts engagement, retention, personalization, and sales significantly.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

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Statistic 1

87% of marketers say that multichannel marketing efforts have increased their customer engagement

Statistic 2

Email marketing remains a top channel for multichannel campaigns, used by 89% of marketers

Statistic 3

55% of marketers struggle to integrate data across channels effectively, indicating a need for better tools and strategies

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61% of consumers want brands to connect their interactions across channels to provide a seamless experience

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90% of marketers believe integrating multiple channels is vital for customer loyalty

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According to eMarketer, nearly 75% of all marketing budgets will be spent on multichannel campaigns by 2024

Statistic 7

The average customer uses 4 different channels during their buying journey

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Social media is used by 91% of marketers as part of their multichannel marketing strategy

Statistic 9

According to Salesforce, 70% of consumers expect consistent experiences across channels, but only 44% say brands consistently deliver

Statistic 10

33% of marketers say they struggle with tracking multi-channel campaign performance, indicating a challenge in measurement

Statistic 11

Voice search is used in 20% of all mobile searches, emphasizing the importance of including voice channels in multichannel marketing

Statistic 12

42% of consumers say they expect consistent messaging from brands across all channels, underscoring the need for integration

Statistic 13

54% of marketers say multichannel campaigns are more effective at driving conversions than single-channel campaigns

Statistic 14

Mobile devices account for nearly 70% of all multichannel interactions, highlighting the importance of mobile-friendly content

Statistic 15

80% of marketers say that multichannel marketing is critical to their overall marketing strategy

Statistic 16

58% of consumers have abandoned a cart due to poor multichannel customer experience, emphasizing the need for seamless integration

Statistic 17

69% of consumers expect brands to communicate with them via multiple channels, reinforcing the importance of multichannel outreach

Statistic 18

Customers that interact through multiple channels have a 90% higher lifetime value than those using only one channel

Statistic 19

60% of consumers expect brands to recognize them regardless of the channel, increasing the need for integrated data

Statistic 20

71% of consumers prefer shopping from brands with integrated marketing channels

Statistic 21

65% of marketing budgets are allocated to multichannel efforts, highlighting its priority among marketers

Statistic 22

73% of consumers say they prefer brands that use multiple channels to communicate with them

Statistic 23

49% of consumers buy from more than one channel depending on the product or service

Statistic 24

70% of consumers say they receive too many irrelevant messages, highlighting the importance of targeted multichannel strategies

Statistic 25

Omnichannel customers spend 4% more in-store and 10% more online than single-channel customers

Statistic 26

76% of consumers expect brands to understand their needs and expectations regardless of the channel

Statistic 27

64% of marketers report that multichannel marketing improves customer experience, leading to higher loyalty

Statistic 28

47% of consumers say they are likely to switch brands if the brand doesn’t provide a seamless multichannel experience

Statistic 29

65% of consumers say they are more likely to buy from brands that offer a consistent experience across channels

Statistic 30

70% of consumers prefer to interact with brands via social media during their buying process, highlighting the significance of social channels

Statistic 31

80% of marketers say multichannel campaigns help them better understand their customer journey

Statistic 32

Businesses using three or more channels in their marketing strategies see a 250% higher engagement rate than those using a single channel

Statistic 33

Companies with multichannel marketing strategies retain 89% of their customers on average, compared to 33% for companies with less developed strategies

Statistic 34

Multichannel marketing campaigns are 3.7 times more effective at engaging customers than single-channel campaigns

Statistic 35

60% of marketers say multichannel marketing leads to improved customer experience

Statistic 36

Businesses that integrated multichannel marketing saw a 25% increase in sales revenue

Statistic 37

74% of marketers believe multichannel marketing improves the effectiveness of their campaigns

Statistic 38

Multichannel marketing campaigns with consistent messaging across channels increase revenue by up to 23%

Statistic 39

Customer retention rates increase by 5% when a multichannel marketing strategy is implemented

Statistic 40

Email open rates are 29% higher in multichannel campaigns than in email-only campaigns

Statistic 41

Content marketing through multiple channels delivers 3 times higher ROI than single-channel marketing efforts

Statistic 42

52% of marketers say that multichannel marketing improves brand awareness, crucial for long-term growth

Statistic 43

The average ROI of multichannel marketing campaigns is 18% higher than single-channel campaigns

Statistic 44

Implementing multichannel marketing strategies can reduce customer acquisition costs by up to 25%

Statistic 45

83% of marketers say that multichannel marketing provides competitive advantage

Statistic 46

86% of consumers say personalization influences their purchasing decisions, making multichannel personalization essential

Statistic 47

78% of buyers say they are more likely to make a purchase if they have a personalized experience across multiple channels

Statistic 48

78% of consumers say they will make a purchase after a personalized multichannel experience

Statistic 49

The use of automated marketing tools in multichannel campaigns increases efficiency by 30%

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Key Highlights

Businesses using three or more channels in their marketing strategies see a 250% higher engagement rate than those using a single channel
73% of consumers say they prefer brands that use multiple channels to communicate with them
Companies with multichannel marketing strategies retain 89% of their customers on average, compared to 33% for companies with less developed strategies
Multichannel marketing campaigns are 3.7 times more effective at engaging customers than single-channel campaigns
87% of marketers say that multichannel marketing efforts have increased their customer engagement
49% of consumers buy from more than one channel depending on the product or service
60% of marketers say multichannel marketing leads to improved customer experience
Businesses that integrated multichannel marketing saw a 25% increase in sales revenue
74% of marketers believe multichannel marketing improves the effectiveness of their campaigns
Email marketing remains a top channel for multichannel campaigns, used by 89% of marketers
70% of consumers say they receive too many irrelevant messages, highlighting the importance of targeted multichannel strategies
86% of consumers say personalization influences their purchasing decisions, making multichannel personalization essential
55% of marketers struggle to integrate data across channels effectively, indicating a need for better tools and strategies

Unlock the power of multichannel marketing: businesses leveraging three or more channels see a staggering 250% higher engagement rates, greater customer retention, and significantly increased sales, proving that integrated, personalized strategies are essential for today’s competitive landscape.

Channel Utilization and Integration

87% of marketers say that multichannel marketing efforts have increased their customer engagement
Email marketing remains a top channel for multichannel campaigns, used by 89% of marketers
55% of marketers struggle to integrate data across channels effectively, indicating a need for better tools and strategies
61% of consumers want brands to connect their interactions across channels to provide a seamless experience
90% of marketers believe integrating multiple channels is vital for customer loyalty
According to eMarketer, nearly 75% of all marketing budgets will be spent on multichannel campaigns by 2024
The average customer uses 4 different channels during their buying journey
Social media is used by 91% of marketers as part of their multichannel marketing strategy
According to Salesforce, 70% of consumers expect consistent experiences across channels, but only 44% say brands consistently deliver
33% of marketers say they struggle with tracking multi-channel campaign performance, indicating a challenge in measurement
Voice search is used in 20% of all mobile searches, emphasizing the importance of including voice channels in multichannel marketing
42% of consumers say they expect consistent messaging from brands across all channels, underscoring the need for integration
54% of marketers say multichannel campaigns are more effective at driving conversions than single-channel campaigns
Mobile devices account for nearly 70% of all multichannel interactions, highlighting the importance of mobile-friendly content
80% of marketers say that multichannel marketing is critical to their overall marketing strategy
58% of consumers have abandoned a cart due to poor multichannel customer experience, emphasizing the need for seamless integration
69% of consumers expect brands to communicate with them via multiple channels, reinforcing the importance of multichannel outreach
Customers that interact through multiple channels have a 90% higher lifetime value than those using only one channel
60% of consumers expect brands to recognize them regardless of the channel, increasing the need for integrated data
71% of consumers prefer shopping from brands with integrated marketing channels
65% of marketing budgets are allocated to multichannel efforts, highlighting its priority among marketers

Channel Utilization and Integration Interpretation

With over 90% of marketers investing heavily in multichannel campaigns—spending nearly three-quarters of their budgets—yet only 44% of consumers experiencing consistent messaging, it's clear that bridging the gap between strategy and seamless execution remains the final frontier in customer engagement.

Customer Behavior and Preferences

73% of consumers say they prefer brands that use multiple channels to communicate with them
49% of consumers buy from more than one channel depending on the product or service
70% of consumers say they receive too many irrelevant messages, highlighting the importance of targeted multichannel strategies
Omnichannel customers spend 4% more in-store and 10% more online than single-channel customers
76% of consumers expect brands to understand their needs and expectations regardless of the channel
64% of marketers report that multichannel marketing improves customer experience, leading to higher loyalty
47% of consumers say they are likely to switch brands if the brand doesn’t provide a seamless multichannel experience
65% of consumers say they are more likely to buy from brands that offer a consistent experience across channels
70% of consumers prefer to interact with brands via social media during their buying process, highlighting the significance of social channels
80% of marketers say multichannel campaigns help them better understand their customer journey

Customer Behavior and Preferences Interpretation

With nearly three-quarters of consumers craving tailored multichannel interactions and over half ready to switch brands due to inconsistency, it’s clear that smart, seamless, and targeted omnichannel strategies aren’t just optional—they’re essential to turn browsers into loyal buyers and boost revenue.

Marketing Strategies and Effectiveness

Businesses using three or more channels in their marketing strategies see a 250% higher engagement rate than those using a single channel
Companies with multichannel marketing strategies retain 89% of their customers on average, compared to 33% for companies with less developed strategies
Multichannel marketing campaigns are 3.7 times more effective at engaging customers than single-channel campaigns
60% of marketers say multichannel marketing leads to improved customer experience
Businesses that integrated multichannel marketing saw a 25% increase in sales revenue
74% of marketers believe multichannel marketing improves the effectiveness of their campaigns
Multichannel marketing campaigns with consistent messaging across channels increase revenue by up to 23%
Customer retention rates increase by 5% when a multichannel marketing strategy is implemented
Email open rates are 29% higher in multichannel campaigns than in email-only campaigns
Content marketing through multiple channels delivers 3 times higher ROI than single-channel marketing efforts
52% of marketers say that multichannel marketing improves brand awareness, crucial for long-term growth
The average ROI of multichannel marketing campaigns is 18% higher than single-channel campaigns
Implementing multichannel marketing strategies can reduce customer acquisition costs by up to 25%
83% of marketers say that multichannel marketing provides competitive advantage

Marketing Strategies and Effectiveness Interpretation

Embracing multichannel marketing isn't just a savvy move—it's a quantifiable leap toward higher engagement, retention, and revenue, proving that the more channels you master, the less your competitors' voices can drown out yours.

Personalization and Customer Experience

86% of consumers say personalization influences their purchasing decisions, making multichannel personalization essential
78% of buyers say they are more likely to make a purchase if they have a personalized experience across multiple channels
78% of consumers say they will make a purchase after a personalized multichannel experience

Personalization and Customer Experience Interpretation

With nearly 86% of consumers citing personalization as a key factor influencing their buying decisions, and 78% more likely to purchase after a tailored multichannel experience, it's clear that in today’s market, businesses must embrace multichannel personalization — or risk falling behind in the race for consumer loyalty.

Technology and Automation in Multichannel Marketing

The use of automated marketing tools in multichannel campaigns increases efficiency by 30%

Technology and Automation in Multichannel Marketing Interpretation

Automated marketing tools are the secret sauce in multichannel campaigns, boosting efficiency by 30% and proving that in the digital age, automation isn't just a convenience—it's a competitive necessity.