GITNUX MARKETDATA REPORT 2024

Multi Channel Marketing Statistics [Fresh Research]

Statistic 1

"Customer lifetime values increase by 30% with a strong multi-channel marketing strategy."

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Statistic 2

"67% of B2B buyers rely more on content and research across multiple channels before making a purchase decision."

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Statistic 3

"Multi-channel marketing campaigns generate 18.96% engagement rates compared to 5.4% for single-channel campaigns."

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Statistic 4

"Organizations using multiple channels for marketing see a 24% higher return on investment."

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Statistic 5

"Companies using multi-channel marketing retain on average 89% of their customers."

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Statistic 6

"29% of consumers will tell friends about negative experiences they’ve had with a brand's multiple channels."

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Statistic 7

"70% of retail executives are investing in the omni-channel experience in the next year."

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Statistic 8

"Multi-channel shoppers make purchases 250% more frequently than single-channel shoppers."

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Statistic 9

"Businesses employing multi-channel strategies see a 2.5x higher user retention rate."

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Statistic 10

"Multi-channel consumers spend on average six hours per week shopping online."

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Statistic 11

"Marketers who use three or more channels in their campaigns can expect a 494% higher order rate."

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Statistic 12

"59% of marketers say they have a highly integrated multi-channel strategy."

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Statistic 13

"88% of shoppers research products online before making a purchase in a store."

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Statistic 14

"45% of marketers report their strategies revolve around multiple channels."

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Statistic 15

"Companies with tightly aligned sales and marketing per multi-channel efforts achieved 36% higher customer retention."

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Statistic 16

"72% of consumers prefer to connect with brands through multiple channels."

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Statistic 17

"Multi-channel strategies using SMS communication have an open rate of 98%."

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Statistic 18

"Omni-channel customers spend 15-30% more than single-channel customers."

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Statistic 19

"95% of marketers recognize the value of having a consistent customer experience across multiple channels."

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Statistic 20

"Multi-channel shoppers have a 30% higher lifetime value than those who use only one channel."

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