GITNUXREPORT 2025

Multi Channel Marketing Statistics

Multi-channel marketing boosts sales, engagement, retention, and ROI significantly.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

Our Commitment to Accuracy

Rigorous fact-checking • Reputable sources • Regular updatesLearn more

Statistic 1

Email marketing remains the most used channel in multi-channel strategies, used by 85% of companies

Statistic 2

Social media channels are the most frequently used for multi-channel campaigns, used by 92% of marketers

Statistic 3

73% of consumers use multiple channels during their purchase journey

Statistic 4

49% of consumers use 3-5 channels before making a purchase

Statistic 5

70% of consumers prefer to connect with brands via multiple channels

Statistic 6

80% of sales are influenced by multiple channels

Statistic 7

The average consumer interacts with 6.8 devices regularly

Statistic 8

Millennials are the most active users of multi-channel shopping, with 77% using multiple devices

Statistic 9

Mobile devices are involved in 70% of multi-channel shopping journeys

Statistic 10

72% of consumers prefer brands that provide multi-channel communication options

Statistic 11

85% of consumers use at least two channels when researching products online

Statistic 12

60% of customers expect consistent experience across all channels

Statistic 13

Customers who engage via multiple channels spend 4% more on average

Statistic 14

55% of marketers find coordinating messaging across channels challenging

Statistic 15

72% of consumers want to interact with brands through messaging apps, email, social media, or in-store

Statistic 16

50% of consumers expect personalized messages across all channels

Statistic 17

Over 80% of marketers agree that multi-channel marketing increases customer engagement

Statistic 18

56% of consumers say that they would shop more if brands used personalized multi-channel marketing

Statistic 19

81% of consumers want brands to provide seamless integration across all touchpoints

Statistic 20

60% of marketing professionals believe that omnichannel marketing is essential for customer retention

Statistic 21

65% of consumers abandon an online shopping cart if the experience is not personalized

Statistic 22

90% of customers expect consistent brand experiences across channels

Statistic 23

89% of companies say that customer journey mapping improves multi-channel marketing effectiveness

Statistic 24

Personalization in multi-channel marketing can lead to a 20% increase in customer satisfaction scores

Statistic 25

75% of consumers expect brands to understand their needs regardless of communication channel

Statistic 26

Customer loyalty programs are more effective when integrated into multi-channel strategies, used by 61% of retailers

Statistic 27

47% of consumers want to communicate with brands via messaging apps as part of multi-channel interactions

Statistic 28

48% of digital marketers see integrating offline and online channels as a key challenge

Statistic 29

83% of retailers believe that providing a seamless customer experience across channels is crucial for growth

Statistic 30

38% of consumers have abandoned a purchase because of inconsistent messaging across channels

Statistic 31

Businesses that utilize multi-channel marketing see a 24% higher conversion rate

Statistic 32

Multi-channel campaigns result in a 13% increase in customer retention

Statistic 33

65% of brands report an increase in sales after adopting multi-channel marketing approaches

Statistic 34

65% of businesses plan to increase their multi-channel marketing budget in the next year

Statistic 35

45% of marketers say that integrating social media into multi-channel campaigns is their biggest challenge

Statistic 36

Personalized multi-channel marketing campaigns generate six times higher transaction rates

Statistic 37

Using multiple channels increases customer lifetime value by 30%

Statistic 38

Video marketing enhances multi-channel campaign effectiveness, with 84% of marketers stating it improves engagement

Statistic 39

50% of companies report that multi-channel marketing helps in acquiring new customers

Statistic 40

83% of marketers believe that multi-channel marketing improves brand awareness

Statistic 41

89% of marketers believe that multi-channel campaigns have a higher ROI than single-channel campaigns

Statistic 42

Cross-channel marketing campaigns generate 18.5% higher ROI than single-channel campaigns

Statistic 43

48% of marketers find measuring multi-channel marketing ROI challenging

Statistic 44

The average bounce rate for multichannel email campaigns is 20% lower than single-channel campaigns

Statistic 45

Omnichannel retailing has shown a 23% increase in average order value compared to single-channel retailing

Statistic 46

Real-time data analytics are used by 76% of companies to optimize multi-channel campaigns

Statistic 47

66% of companies measure the success of their multi-channel marketing via customer engagement metrics

Statistic 48

The return on investment for multi-channel marketing campaigns is 2x higher than single-channel campaigns

Statistic 49

79% of top-performing companies are using AI to orchestrate their multi-channel campaigns

Statistic 50

68% of marketers plan to leverage chatbots for multi-channel engagement

Statistic 51

AI-driven personalization in multi-channel marketing can increase sales by up to 20%

Statistic 52

The integration of AI in multi-channel marketing is projected to grow at a CAGR of 23% through 2027

Statistic 53

41% of marketers plan to increase investment in multi-channel marketing technology over the next year

Statistic 54

58% of marketers report that aligning messaging across multiple channels is their biggest challenge

Slide 1 of 54

Sources

Our Reports have been cited by:

Trust Badges - Publications that have cited our reports

Key Highlights

73% of consumers use multiple channels during their purchase journey
Businesses that utilize multi-channel marketing see a 24% higher conversion rate
89% of marketers believe that multi-channel campaigns have a higher ROI than single-channel campaigns
49% of consumers use 3-5 channels before making a purchase
60% of customers expect consistent experience across all channels
Customers who engage via multiple channels spend 4% more on average
70% of consumers prefer to connect with brands via multiple channels
Multi-channel campaigns result in a 13% increase in customer retention
80% of sales are influenced by multiple channels
55% of marketers find coordinating messaging across channels challenging
72% of consumers want to interact with brands through messaging apps, email, social media, or in-store
Email marketing remains the most used channel in multi-channel strategies, used by 85% of companies
79% of top-performing companies are using AI to orchestrate their multi-channel campaigns

In an era where 73% of consumers juggle multiple channels during their shopping journey, mastering multi-channel marketing has become essential — it boosts conversions by 24%, increases ROI by 89%, and keeps customers engaged across every touchpoint.

Channel Usage

Email marketing remains the most used channel in multi-channel strategies, used by 85% of companies
Social media channels are the most frequently used for multi-channel campaigns, used by 92% of marketers

Channel Usage Interpretation

With email still reigning at 85%, and social media stealing the spotlight at 92%, it's clear that multi-channel marketing is less about choosing favorites and more about orchestrating a digital symphony—where every channel plays a crucial role in hitting the right note.

Consumer Behavior and Channel Usage

73% of consumers use multiple channels during their purchase journey
49% of consumers use 3-5 channels before making a purchase
70% of consumers prefer to connect with brands via multiple channels
80% of sales are influenced by multiple channels
The average consumer interacts with 6.8 devices regularly
Millennials are the most active users of multi-channel shopping, with 77% using multiple devices
Mobile devices are involved in 70% of multi-channel shopping journeys
72% of consumers prefer brands that provide multi-channel communication options
85% of consumers use at least two channels when researching products online

Consumer Behavior and Channel Usage Interpretation

With 80% of sales influenced by multiple channels and consumers juggling nearly seven devices, it's clear that in today's multi-channel universe, brands must orchestrate a seamless, multi-device symphony—fail to do so, and they risk losing out in the increasingly interconnected shopping saga.

Customer Experience and Engagement Expectations

60% of customers expect consistent experience across all channels
Customers who engage via multiple channels spend 4% more on average
55% of marketers find coordinating messaging across channels challenging
72% of consumers want to interact with brands through messaging apps, email, social media, or in-store
50% of consumers expect personalized messages across all channels
Over 80% of marketers agree that multi-channel marketing increases customer engagement
56% of consumers say that they would shop more if brands used personalized multi-channel marketing
81% of consumers want brands to provide seamless integration across all touchpoints
60% of marketing professionals believe that omnichannel marketing is essential for customer retention
65% of consumers abandon an online shopping cart if the experience is not personalized
90% of customers expect consistent brand experiences across channels
89% of companies say that customer journey mapping improves multi-channel marketing effectiveness
Personalization in multi-channel marketing can lead to a 20% increase in customer satisfaction scores
75% of consumers expect brands to understand their needs regardless of communication channel
Customer loyalty programs are more effective when integrated into multi-channel strategies, used by 61% of retailers
47% of consumers want to communicate with brands via messaging apps as part of multi-channel interactions
48% of digital marketers see integrating offline and online channels as a key challenge
83% of retailers believe that providing a seamless customer experience across channels is crucial for growth
38% of consumers have abandoned a purchase because of inconsistent messaging across channels

Customer Experience and Engagement Expectations Interpretation

In an era where 90% of customers demand consistency, personalization, and seamless engagement across all channels, marketers might find that despite over 80% recognizing multi-channel marketing's power, nearly half still struggle with integration—highlighting that mastering omnichannel is less about technology and more about delivering a unified, personalized experience that keeps consumers loyal and willing to spend more.

Marketing Strategies and Campaign Effectiveness

Businesses that utilize multi-channel marketing see a 24% higher conversion rate
Multi-channel campaigns result in a 13% increase in customer retention
65% of brands report an increase in sales after adopting multi-channel marketing approaches
65% of businesses plan to increase their multi-channel marketing budget in the next year
45% of marketers say that integrating social media into multi-channel campaigns is their biggest challenge
Personalized multi-channel marketing campaigns generate six times higher transaction rates
Using multiple channels increases customer lifetime value by 30%
Video marketing enhances multi-channel campaign effectiveness, with 84% of marketers stating it improves engagement
50% of companies report that multi-channel marketing helps in acquiring new customers
83% of marketers believe that multi-channel marketing improves brand awareness

Marketing Strategies and Campaign Effectiveness Interpretation

In a landscape where 83% of marketers swear by multi-channel marketing for brand awareness and 65% see sales soar after adoption, savvy businesses are betting that diversifying their channels—not just their campaigns—will turn the marketing maze into a conversion masterpiece, even if social media integration remains their biggest challenge.

Measurement, Analytics, and ROI

89% of marketers believe that multi-channel campaigns have a higher ROI than single-channel campaigns
Cross-channel marketing campaigns generate 18.5% higher ROI than single-channel campaigns
48% of marketers find measuring multi-channel marketing ROI challenging
The average bounce rate for multichannel email campaigns is 20% lower than single-channel campaigns
Omnichannel retailing has shown a 23% increase in average order value compared to single-channel retailing
Real-time data analytics are used by 76% of companies to optimize multi-channel campaigns
66% of companies measure the success of their multi-channel marketing via customer engagement metrics
The return on investment for multi-channel marketing campaigns is 2x higher than single-channel campaigns

Measurement, Analytics, and ROI Interpretation

While 89% of marketers recognize that multi-channel campaigns double the ROI and boost engagement—yet nearly half struggle with measuring their success—embracing real-time analytics and omnichannel strategies remains the smart play for maximizing revenue and minimizing bounce rates in today's competitive landscape.

Technology and Personalization in Multi-channel Marketing

79% of top-performing companies are using AI to orchestrate their multi-channel campaigns
68% of marketers plan to leverage chatbots for multi-channel engagement
AI-driven personalization in multi-channel marketing can increase sales by up to 20%
The integration of AI in multi-channel marketing is projected to grow at a CAGR of 23% through 2027
41% of marketers plan to increase investment in multi-channel marketing technology over the next year
58% of marketers report that aligning messaging across multiple channels is their biggest challenge

Technology and Personalization in Multi-channel Marketing Interpretation

As AI takes the reins in multi-channel marketing, with nearly 80% of top performers orchestrating campaigns through intelligent automation and over half of marketers ramping up investments, it's clear that personalized, multi-platform consistency—despite being the biggest challenge—may soon become the new standard for sales success.